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Page 1: Using Social Influence for Motivating Customers to Generate and Share Feedback

Page 2: Using Social Influence for Motivating Customers to Generate and Share Feedback

Page 3: Using Social Influence for Motivating Customers to Generate and Share Feedback

CT (25%)!Competition!

BI (40%)!Behavioral Intention!

SL!Social!

Learning!

SC (17%)!Social

Comparison!

PP (52%)!Perceived

Persuasiveness!

β = 0.41 **"

CR (39%)!Cooperation!

NI (35%)!Normative!Influence!

SF!Social

Facilitation!

RE (31%)!Recognition!

β = 0.39 ***"(.23)"

β = 0.50 ***"

β = 0.59 ***"

β = 0.30 ***"(.14)"

β = 0.63 ***"

β = 0.30 ** (.15)"

β = 0.56 ***"

β = 0.42 ***"(.20)"

β = 0.41 ***"(.19)"

Page 4: Using Social Influence for Motivating Customers to Generate and Share Feedback

Page 5: Using Social Influence for Motivating Customers to Generate and Share Feedback

Feedback Sharing

Engagement

Social Influence

Public Screens

Twitter

Page 6: Using Social Influence for Motivating Customers to Generate and Share Feedback

Social Influence

Page 7: Using Social Influence for Motivating Customers to Generate and Share Feedback

Social Learning

Page 8: Using Social Influence for Motivating Customers to Generate and Share Feedback

Social Comparison

Page 9: Using Social Influence for Motivating Customers to Generate and Share Feedback

Normative Influence

Page 10: Using Social Influence for Motivating Customers to Generate and Share Feedback

Normative Influence

Page 11: Using Social Influence for Motivating Customers to Generate and Share Feedback

Social Facilitation

Page 12: Using Social Influence for Motivating Customers to Generate and Share Feedback

Cooperation

Page 13: Using Social Influence for Motivating Customers to Generate and Share Feedback

Competition

Page 14: Using Social Influence for Motivating Customers to Generate and Share Feedback

Recognition

Page 15: Using Social Influence for Motivating Customers to Generate and Share Feedback

Page 16: Using Social Influence for Motivating Customers to Generate and Share Feedback

Page 17: Using Social Influence for Motivating Customers to Generate and Share Feedback

Page 18: Using Social Influence for Motivating Customers to Generate and Share Feedback

Page 19: Using Social Influence for Motivating Customers to Generate and Share Feedback

Page 20: Using Social Influence for Motivating Customers to Generate and Share Feedback

Page 21: Using Social Influence for Motivating Customers to Generate and Share Feedback

Page 22: Using Social Influence for Motivating Customers to Generate and Share Feedback

Page 23: Using Social Influence for Motivating Customers to Generate and Share Feedback

Page 24: Using Social Influence for Motivating Customers to Generate and Share Feedback

Page 25: Using Social Influence for Motivating Customers to Generate and Share Feedback

Social Influence

features

Page 26: Using Social Influence for Motivating Customers to Generate and Share Feedback

Recognition

Page 27: Using Social Influence for Motivating Customers to Generate and Share Feedback

Recognition

Competition

Page 28: Using Social Influence for Motivating Customers to Generate and Share Feedback

Recognition

Competition

Cooperation

Page 29: Using Social Influence for Motivating Customers to Generate and Share Feedback

Recognition

Competition

Cooperation

Social Facilitation

Page 30: Using Social Influence for Motivating Customers to Generate and Share Feedback

Recognition

Competition

Cooperation

Social Facilitation

Normative Influence

Page 31: Using Social Influence for Motivating Customers to Generate and Share Feedback

Recognition

Competition

Cooperation

Social Facilitation

Normative Influence

Social Comparison

Page 32: Using Social Influence for Motivating Customers to Generate and Share Feedback

Recognition

Competition

Cooperation

Social Facilitation

Normative Influence

Social Comparison

Social Learning

Page 33: Using Social Influence for Motivating Customers to Generate and Share Feedback

CT (25%)!Competition!

BI (40%)!Behavioral Intention!

SL!Social!

Learning!

SC (17%)!Social

Comparison!

PP (52%)!Perceived

Persuasiveness!

β = 0.41 **"

CR (39%)!Cooperation!

NI (35%)!Normative!Influence!

SF!Social

Facilitation!

RE (31%)!Recognition!

β = 0.39 ***"(.23)"

β = 0.50 ***"

β = 0.59 ***"

β = 0.30 ***"(.14)"

β = 0.63 ***"

β = 0.30 ** (.15)"

β = 0.56 ***"

β = 0.42 ***"(.20)"

β = 0.41 ***"(.19)"

CR

SF

NI

SL RE

SC CT

Page 34: Using Social Influence for Motivating Customers to Generate and Share Feedback

BI (40%)!Behavioral Intention!

PP (52%)!Perceived

Persuasiveness!

β = 0.41 **"

β = 0.39 ***"(.23)"

β = 0.50 ***"

β = 0.59 ***"

β = 0.30 ***"(.14)"

β = 0.63 ***"

β = 0.30 ** (.15)"

β = 0.56 ***"

β = 0.42 ***"(.20)"

β = 0.41 ***"(.19)"

CR

SF

NI

SL RE

SC CT

Page 35: Using Social Influence for Motivating Customers to Generate and Share Feedback

BI (40%)!Behavioral Intention!

PP (52%)!Perceived

Persuasiveness!

CR

SF

NI

SL RE

SC CT

Page 36: Using Social Influence for Motivating Customers to Generate and Share Feedback

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