TESTIMONIAL

Outperformance of Brand Objecves in EVERY ASPECT

OUTCOME

Research shows that the majority of Indian working women do not dress up for work. The targetaudience also believed that jewellery is not a day-to-day accessory for work.

Modern working women aged 25 - 34 who are strong, independant, inspiring & are

passionate about their work.

Locaon: Metros and Tier I cies

To increase targeted traffic to Mia's Official Blog by engaging with highly influenal bloggers

To posion ‘Mia’ as a work wear jewellery collecon among modern working women

All the blog entries were hosted on the official Mia website to direct potenal customers to explore the collecon

and to seed product purchases.

Bloggers were encouraged to share their posts on social profiles to amplify campaign reach