Tanishq Mia Blogger Outreach Case Study
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Tanishq in close association with Ripple Links was able to build brand advocacy & emphasize the brand values of strength, independence, style, individuality & femininity that epitomize the modern working woman and changed the mindset of consumers who believed jewelry is not a day-to-day accessory to work. Campaign Idea: To harness the influence of Female bloggers across the country to position the brand’s new work wear jewellry collection ‘Mia’ to modern working women. Execution: Over 500+ Influential bloggers from categories including Beauty, Fashion, Lifestyle, Parenting & Business across the country, were invited through social channels, e-mail & mobile to share tales of a ‘Mia Woman’ in their life. All the blog entries were hosted on Mia Site to direct potential customers to explore the collection Mia offers to working women and to seed product purchases. Campaign Results: 153 Unique Stories, 145 Female Bloggers Engaged, 832 Consumer Engagement Stories, 2.5 Million Web Reach, 0.4 Million Social Reach, 120% Increase in Website’s Alexa Ranking. Get in touch with us to know more: [email protected]
Transcript of Tanishq Mia Blogger Outreach Case Study
TESTIMONIAL
Outperformance of Brand Objecves in EVERY ASPECT
OUTCOME
Research shows that the majority of Indian working women do not dress up for work. The targetaudience also believed that jewellery is not a day-to-day accessory for work.
Modern working women aged 25 - 34 who are strong, independant, inspiring & are
passionate about their work.
Locaon: Metros and Tier I cies
To increase targeted traffic to Mia's Official Blog by engaging with highly influenal bloggers
To posion ‘Mia’ as a work wear jewellery collecon among modern working women
All the blog entries were hosted on the official Mia website to direct potenal customers to explore the collecon
and to seed product purchases.
Bloggers were encouraged to share their posts on social profiles to amplify campaign reach
