![Aegean News · Tsourakis Nikolaos Logging On Customers and associates of Aegean may visit the company’s web site [] to learn about the company’s activities. Bunkering customers](https://static.fdocument.org/doc/165x107/606ddf3dd3a58c178a6bc993/aegean-tsourakis-nikolaos-logging-on-customers-and-associates-of-aegean-may-visit.jpg)
γλώσσες
Σελίδες
Νομικός
Listening to the customers’ voice through social network analytics Χρήστος Κουνάβης & Δρ. Διονύσιος Σωτηρόπουλος
15ο Συνέδριο InfoCom World
30/10/2013
ismoodcom [email protected] www.ismood.com
The services
Social Network Analytics
Listen to the customer Discover your market
Target your niche Explore emerging opportunities
2/29
ismoodcom [email protected] www.ismood.com
The services
Actionable Intelligence
Immediacy
Competitive Intelligence
Brand Management
Market monitoring
4/29
ismoodcom [email protected] www.ismood.com
Greek Case
ü Example on Twitter Analysis
ü Collecting Real Time twitter data (30/09/2013 – 12/10/2013)
ü Keywords: cosmote, vodafone_gr, wind_hellas
5/29
ismoodcom [email protected] www.ismood.com
Greek Case: Topic/Trend Detection
Topic #1
Keywords: πρωτοετείς, φοιτητές, προκήρυξη, υποτροφία
Tweets per day Sentiment per day
“Προκήρυξη Υποτροφιών OTE-COSMOTE: Δώδεκα χρόνια δίπλα στους πρωτοετείς φοιτητές: Είκοσι (20) υποτροφίες ύψους...
http://t.co/3o8ZEAxAC1”
7/29
ismoodcom [email protected] www.ismood.com
Greek Case: Topic/Trend Detection
Topic #2
Keywords: γρήγορα, πόσο, ξενερώνει, χώρα
Tweets per day Sentiment per day
“Πιο γρήγορο από το 4G της COSMOTE είναι το πόσο γρήγορα σε ξενερώνει αυτή η χώρα....”
8/29
ismoodcom [email protected] www.ismood.com
Greek Case: Topic/Trend Detection
Topic #3
Keywords: μόνο, γρήγορο, τελικά, πρωτογενές, νεοναζί
Tweets per day Sentiment per day
“Tο μόνο πιο γρήγορο από το 4G της COSMOTE είναι τελικά η κράτηση των νεοναζί... Και το πρωτογενές πλεόνασμα...”
9/29
ismoodcom [email protected] www.ismood.com
Greek Case: Topic/Trend Detection
Topic #1
Keywords: κέρδισε, διπλές, προσκλήσεις, αγώνα, εθνικής
Tweets per day Sentiment per day
“Κέρδισε και εσύ διπλές προσκλήσεις για τον αγώνα της Εθνικής από το @sport24 & τη @Vodafone_GR”
11/29
ismoodcom [email protected] www.ismood.com
Greek Case: Topic/Trend Detection
Topic #2
Keywords: iphone, καταστήματα, απίστευτο
Tweets per day Sentiment per day
“Φήμες θέλουνε το iPhone 5S στα ράφια των καταστημάτων της Vodafone, Παρασκευή 18/10”
12/29
ismoodcom [email protected] www.ismood.com
Greek Case: Topic/Trend Detection
Τrends not found!
14/29
ismoodcom [email protected] www.ismood.com
Greek Case: Knowledge based on the trends
Large network which discussed : Social activities, Advertisements
Small network which discussed : Social activities, New products
Limited network which discussed : Technical problems
15/29
ismoodcom [email protected] www.ismood.com
How?
ü Sentiment Analysis at the document, sentence, and aspect level.
ü Opinion Holder identification.
ü Opinion mining (find trends, trustworthy opinions, spam opinions, and fake reviews).
ü Social media analysis (Twitter, YouTube, Facebook, etc.) for product, brand, and people-related opinions.
16/29
ismoodcom [email protected] www.ismood.com
The tools
Beyond-SOTA machine learning algorithms providing superior performance and accuracy in:
ü Topic and group modeling
ü Text mining and summarization
ü Sentiment classification
17/29
ismoodcom [email protected] www.ismood.com
US Case
ü Example on Twitter Analysis
ü Collecting Real Time twitter data (11/02/2013 – 22/02/2013)
ü Keywords: at&t, verizon
18/29
ismoodcom [email protected] www.ismood.com
US Case: Topic/Trend Detection
Topic #1
Keywords: commercial, kids, little, love, funny, new, guy
Tweets per day Sentiment per day
“Nothing in this world is as precious as the kids in the AT&T commercials. Nothing.”
20/29
ismoodcom [email protected] www.ismood.com
US Case: Topic/Trend Detection
Topic #2
Keywords: free, wifi, cloud, hate, customers, deal, offer, network
Tweets per day Sentiment per day
“AT&T and WiFi provider The Cloud announce roaming agreement http://t.co/39fR8LQV #WiFi @ATT #TheCloud by
@nirave”
21/29
ismoodcom [email protected] www.ismood.com
US Case: Topic/Trend Detection
Topic #3 Keywords: every, you, way, possible, single, person, dear, frustrated
Tweets per day Sentiment per day
“Dear AT&T I’m curious WHAT DID WE DO WRONG TO RECEIVE SHITTY SERVICE”
22/29
ismoodcom [email protected] www.ismood.com
US Case: Topic/Trend Detection
Topic #1
Keywords: phone, get, service, like, dont, fuck
Tweets per day Sentiment per day
“This is why everyone needs VERIZON ! You’ll get service everywhere !”
24/29
ismoodcom [email protected] www.ismood.com
US Case: Topic/Trend Detection
Topic #2
Keywords: fios, lte, commercial, like, sale
Tweets per day Sentiment per day
“I love FIOS actually, nvr had any prob with it knock on wood.”
25/29
ismoodcom [email protected] www.ismood.com
US Case: Knowledge based on the trends
Network which discussed : Advertisements, Support, Products
Network which discussed : Products, Network Infrastructure
26/29
ismoodcom [email protected] www.ismood.com
Gaining Competitive Advantage with Advanced Intelligence Tools
“How satisfied is my market?”
“What does my market need and discuss?”
27/29
ismoodcom [email protected] www.ismood.com
Our team
Chris Kounavis
Founders
Anna Kasimati
Dionysios Sotiropoulos
George Giaglis
Konstantinos Fouskas
Academic Advisors
28/29
ismoodcom [email protected] www.ismood.com
Thank you!
Change Makers Tutorials – Let’s Learn And Change
www.ismood.com
ismoodcom
Top Related