The Leading Award Winning Provider of CertifiedNeutral World-Class Data Center Servicesin South Eastern Europe

4o Συνέδριο InfoCom Green ICT 2012

FIVE POINT PLANFOR GREEN DATA CENTERS

4o Συνέδριο InfoCom Green ICT 2012

Who we are

Subsidiary of LAMDA Development (A.S.E : LAMDA) and member of a robust and credible Group (LATSIS Group)

Founded in 2002 - Launched services in 2003

Profitable since first year of full operations (FY2004)

Fast Growing: Turnover : x7.5, EBITDA: x12, EBT: x8

More than 8.1M Euros investment on core business in 2008

Largest Neutral Provider in South Eastern Europe

Our lines of Business World-Class Data Centre Outsourcing Provider

Collocation and BCP Services The Only 100% Neutral World-Class Data Centre Provider in Greece The largest World-Class Data & Business Continuity Centre in South

Eastern Europe with more than 500 seats The newest and only High Density Blade-Ready infrastructure Best Regional Data Centre Operator 2009 in Europe Best European Green Initiative Award 2010 Best European Facilities Management Award 2011 One of the Greenest Facilities in the World (PUE<1.8)

Data Centre Operations – 20 third party facilities Operations, maintenance and support Monitoring 24h/day, 365 days/year

Our lines of Business Data Center Integration and Consulting Services

(DCICS)

CERTIFICATIONRISK

ASSESSMENTSKU : LH-CS-07-RA

DATA CENTERDESIGN

SKU : LH-CS-09-DCD

AUDITS

Energy EfficiencyProfile

SKU: LH-CS-01-EEP

Power and CoolingAssessment

SKU : LH-CS-02-PCA

TIER Certificationof Design DocumentsSKU : LH-CS-06-TCDD

InfrastructurePhysical Security

AssessmentSKU : LH-CS-04-IPSA

CFD AnalysisSKU : LH-CS-03-CFD

Preliminary Design & Specifications

Final Design

Detailed Design & RFP Documents

Critical InfrastructureAssessment

SKU : LH-CS-05-CIA

DATA CENTER TESTING &

COMMISSIONING

SKU : LH-CS-08-TC

Some of our Clients

QuizEuropean & Projection of Energy Consumption in Data Centers by 2020- 56 TWh in 2007- 104 TWh in 2020

86% increase in 13 years

3% of Total Energy Consumption

0

20

40

60

80

100

120

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

Source : EU Data Centres Code of Conduct

Efficient SolutionsRenewable Energy Sources:• Solar

• Wind

• Geothermal

• Hydropower

QUIZ No2AVERAGE YEARLY PUE:

2006: 2,13

2007: 1,94

2008: 1,89

2009: 1,84

2010: 1,77

2011: 1,751,4

1,6

1,8

2

2,2

2005 2006 2007 2008 2009 2010 2011 2012

Effect of PUE improvement

If during year 2011 (PUE = 1,75) we had the same PUE with year 2006 (PUE=2,13):

we would pay approximately 380.000 € more in electric power consumption

AND

we would create additionally approximately 4.450t CO2 emissions Fewer cars

on the road

How to Improve Efficiency

1. Design

2. Invest on high efficiency infrastructure equipment

3. Implement Best Practices

4. Operation & Maintenance

5. DCIM

1. DESIGNModularity – Pay As you Grow

Operation of chillers at higher temperatures (i.e 12oC - 17oC)

Data Hall Cold Aisle Temperature: 18c – 27c (ASHRAE)

2. Invest on high efficiency equipment

UPS with energy efficiency factor of 0,93 even at 25% of load capacity

High Efficiency Chillers – Free Cooling

Close Control Units with variable air-supply ( 35% energy saving)

Sine waves – THD active filters

3. Implement Best Practices

Hot and cold aisles

Hot or cold air containment

Rack air flow management – Blanking panels

Raised floor air flow management (use of air grommet)

Minimize under floor obstructions to airflow

Turn-off lights in unoccupied areas

4. Operation & Maintenance

Install metering equipment for measuring power & environmental conditions

Collect data through BMS and other monitoring and mgt systems - Analyze

Continuous monitoring and fine-tuning of set points – Not a static environment

Develop Internal procedures, KPIs and reporting

5. DCIM

GARTNER defines DCIM as:“tools that monitor, measure, manage and/or control data center use and energy consumption of all IT-related equipment (such as servers, storage and network switches), and facilities infrastructure components (such as power distribution units [PDUs] and computer room air conditioners [CRACs]).”

DCIM in action

DCIM Maturity Model

DCIM Benefits

DCIM Benefits Access to accurate, actionable data about the current state and future needs of the data center

Standard procedures for equipment changes

Single source of truth for asset management

Better predictability for space, power and cooling capacity

Reduced operating cost from energy usage

Conclusions Implement a Design targeting on high efficiency

operation

Invest on high efficiency infrastructure

Operations & Management - If you don’t monitor it you can’t manage it !!!

Implement Best Practices

THE BEST WAY TO PREDICT THE FUTURE IS TO CREATE IT

Peter Drucker

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