SME Instrument Phase 1 - Turkey in H2020 | Helpdesk · PDF file · 2017-10-01How to...

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TURKEY IN HORIZON 2020 ALTUN/HORIZ/TR2012/0740.14-2/SER/005 3 rd Project Writing Camp: SME Instrument Phase 1 Build your Project Pitch Odysseas Spyroglou Key Expert, Η2020 IPR, Legal & Financial Issues

Transcript of SME Instrument Phase 1 - Turkey in H2020 | Helpdesk · PDF file · 2017-10-01How to...

Page 1: SME Instrument Phase 1 - Turkey in H2020 | Helpdesk · PDF file · 2017-10-01How to prepare successful pitch? •An Honest pitch •Highlight the benefits •Short and decisive (No

TURKEYINHORIZON2020ALTUN/HORIZ/TR2012/0740.14-2/SER/005

3rd Project Writing Camp: SME Instrument Phase 1

Build your Project Pitch

OdysseasSpyroglouKeyExpert,Η2020IPR,Legal&FinancialIssues

Page 2: SME Instrument Phase 1 - Turkey in H2020 | Helpdesk · PDF file · 2017-10-01How to prepare successful pitch? •An Honest pitch •Highlight the benefits •Short and decisive (No

Howtopreparesuccessfulpitch?

• AnHonestpitch

• Highlightthebenefits

• Shortanddecisive(Nomorethan10-12Slides)

• Onlyoneideaper slide

• DoyourHomework

• Shownumbersbehindyournumbers

• Tellastory. Pitchshouldsaysomethingaboutyou

Page 3: SME Instrument Phase 1 - Turkey in H2020 | Helpdesk · PDF file · 2017-10-01How to prepare successful pitch? •An Honest pitch •Highlight the benefits •Short and decisive (No

Don’tforgetthedata

Page 4: SME Instrument Phase 1 - Turkey in H2020 | Helpdesk · PDF file · 2017-10-01How to prepare successful pitch? •An Honest pitch •Highlight the benefits •Short and decisive (No

Whoarewe?

• Company

• Title,Names,

• Logo,Tagline

1.Introduction

Page 5: SME Instrument Phase 1 - Turkey in H2020 | Helpdesk · PDF file · 2017-10-01How to prepare successful pitch? •An Honest pitch •Highlight the benefits •Short and decisive (No

Whatistheproblemyouaresolving?

Whohasit?

• Problem&Opportunity

• Offersolidnumbersanddata

• Whyisitanopportunityforyou

2.Problem

Morethan1.000.000everydaysufferfrom… /facingproblemsintheirbusinessbecause… /…arenotproperly… /Weseeahugeopportunityinproviding… /selling… /addressingthe…

Page 6: SME Instrument Phase 1 - Turkey in H2020 | Helpdesk · PDF file · 2017-10-01How to prepare successful pitch? •An Honest pitch •Highlight the benefits •Short and decisive (No

Whoisyouridealcustomer?• Whatisthetotalmarketsize?

• Howdoyoupositionyourcompanywithinthemarket?

• Whatexactsegmentdoyoutarget?

3.Market

Therearemorethan3Bpotentialusers/customerof… /InEurope/MEast/Africa/Turkeythereare… /X%alreadyuseourapp/knowourproduct/areaccessiblethroughourcommunicationchannels(Why/How)

Page 7: SME Instrument Phase 1 - Turkey in H2020 | Helpdesk · PDF file · 2017-10-01How to prepare successful pitch? •An Honest pitch •Highlight the benefits •Short and decisive (No

Howareyousolvingtheproblem?Howcustomerswilluseyourproduct/service?• Technology,Businessidea,newservices.• FocusonthecustomerNOTtheproduct• Usevisuals

4.Solution

Ourproductwillbethefirstthatwillallowcustomersto… /Ouruserswillbeableto.../Thankstooursolutionconsumers… /Withafewclicksyouwillbeableto… /Evensmallbusinesseswillbeableto…

Page 8: SME Instrument Phase 1 - Turkey in H2020 | Helpdesk · PDF file · 2017-10-01How to prepare successful pitch? •An Honest pitch •Highlight the benefits •Short and decisive (No

Howdoyoumakemoney?

Whatdoyoucharge?Whopaysit?

• PresentyourBusinessModel(B2B,B2C,?)

• Offerdataanddetails(asmuchaspossible)

5.RevenueorBusinessModel

WearebasedonaX2Xmodel… /Wefocusonconsumersthat… /Wetargetbusinessesbasedonamonthlysubscriptionmodel…/Wefacilitatesalesandwekeepa%foreverysale…

Page 9: SME Instrument Phase 1 - Turkey in H2020 | Helpdesk · PDF file · 2017-10-01How to prepare successful pitch? •An Honest pitch •Highlight the benefits •Short and decisive (No

Whoelseisoutthere?(useVisuals)• Competitorsinthesamespace

• Alternativesolutions

• Describeyourstrengths

• What’syourpricingstrategyagainstothers

6.Competition

OurmajorcompetitorisXXXwhocontrols%ofthemarket/Competitioncomesnotfromanothercompanybutfromexistingsolutionthatiswidelyusedbutoutdated… /Wepositionourproductinthepremiumend..

Page 10: SME Instrument Phase 1 - Turkey in H2020 | Helpdesk · PDF file · 2017-10-01How to prepare successful pitch? •An Honest pitch •Highlight the benefits •Short and decisive (No

Whereareyoutoday?

• Doyouhaveaprototype?

• Whatisyourtimeline?

• Haveyousecuredinvestmentsfornextsteps?

7.CurrentStatus

Wehavedevelopedaprototypeusedby… /Wehavevalidatedoursolutioninasmallpilotof… /Weintenttocompletethenewversionin… /Weplantolaunchthenewservicesby… /WehavesecuredXX€ofinvestmentfromBusinessAngelsinaseedround..

Page 11: SME Instrument Phase 1 - Turkey in H2020 | Helpdesk · PDF file · 2017-10-01How to prepare successful pitch? •An Honest pitch •Highlight the benefits •Short and decisive (No

Howareyougoingtoattractcustomers?

• Doyouhaveasalesplan?

• What’syourmarketingstrategy?

• Howareyougoingtokeepyourcustomers?

Wewillapproachourcustomersthroughonlineadvertisements… /Wehavealreadyestablishedsaleschannels… /wewillofferincentivestogainmorecustomers… /Wehavecreatedaloyaltyprogramtokeepourusers… /Wehavedevelopedafeedbackprocesstoincorporateimprovementchanges…

8.MarketStrategy

Page 12: SME Instrument Phase 1 - Turkey in H2020 | Helpdesk · PDF file · 2017-10-01How to prepare successful pitch? •An Honest pitch •Highlight the benefits •Short and decisive (No

Showmethemoney!• Doyouhavesalesforecasts?

• Profit&Lossprojections?

• Limittochartsandeasilydigestibledata

• GiveyourassumptionsPresentunderstandablegraphsandnumbersthatcanconvincethereviewersorinvestors.Bepreparedtopresentanddiscussinfurtherdetailsyourdataandelaborateondifferentscenaria.

9.Financials

Page 13: SME Instrument Phase 1 - Turkey in H2020 | Helpdesk · PDF file · 2017-10-01How to prepare successful pitch? •An Honest pitch •Highlight the benefits •Short and decisive (No

Whoareyou?• Presentyourteam.

• Keyplayers,advisors.

• Highlighttheirsuccessesandachievements

Showsomephotos,background,keyachievements.Makesureyouhaveallthepeopleyouneed.Ifyoudon’tdescribewhatyoumiss.

10.Team

Page 14: SME Instrument Phase 1 - Turkey in H2020 | Helpdesk · PDF file · 2017-10-01How to prepare successful pitch? •An Honest pitch •Highlight the benefits •Short and decisive (No

• Donotforgetyouhaveonly6minutes

• Simply,short,easy!

• Usemeaningfulandrelatedimages

• Besmiley.

• TellthemaStory

Rememberafewtips:

Page 15: SME Instrument Phase 1 - Turkey in H2020 | Helpdesk · PDF file · 2017-10-01How to prepare successful pitch? •An Honest pitch •Highlight the benefits •Short and decisive (No

• ‘PitchmelikeI’myourbestfriend’

• Directlygivethemwhattheylookfor

• Keepthemawakeandengaged

• Presentinasmuchasinteractive

• Focusonwhattheyarelookingfor

Andlastbutnotleast.

Page 16: SME Instrument Phase 1 - Turkey in H2020 | Helpdesk · PDF file · 2017-10-01How to prepare successful pitch? •An Honest pitch •Highlight the benefits •Short and decisive (No

TURKEYINHORIZON2020ALTUN/HORIZ/TR2012/0740.14-2/SER/005

[email protected]

[email protected]

[email protected]

[email protected]

Contact:

Turkey in Horizon 2020 ProjectTel: +90 312 219 69 80

http://www.turkeyinh2020.eu/

Page 17: SME Instrument Phase 1 - Turkey in H2020 | Helpdesk · PDF file · 2017-10-01How to prepare successful pitch? •An Honest pitch •Highlight the benefits •Short and decisive (No

TURKEYINHORIZON2020ALTUN/HORIZ/TR2012/0740.14-2/SER/005

Thankyou!

Teşekkür ederim!


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