SME Instrument Phase 1 - Turkey in H2020 | Helpdesk · PDF file · 2017-10-01SME...
Transcript of SME Instrument Phase 1 - Turkey in H2020 | Helpdesk · PDF file · 2017-10-01SME...
TURKEYINHORIZON2020ALTUN/HORIZ/TR2012/0740.14-2/SER/005
3rd Project Writing Camp: SME Instrument Phase 1
From idea to market
OdysseasSpyroglouKeyExpert,Η2020IPR,Legal&FinancialIssues
Whatisthisproject?
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TurkeyinHorizon2020:SupporttoTurkishParticipationinHorizon2020
(theEUFrameworkProgrammeforResearchandInnovation)
StrengthenthecapacityofTurkeyinSTIandfacilitateintegrationofTurkishResearchAreatoERAthrough
increasingparticipationinH2020
Awareness|Trainings|Networking|FinancialSupport|OnlineTools
ProjectActivities
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§ Trainings§ GeneraltrainingsonH2020§ Themeorientedtrainings(ICT,TRANSPORT,ENVIRONMENT,etc.)§ Focusedgrouptrainings(ProposalWriting,MSCA,Legal&Financial,
etc.)§ IPRtrainings§ TrainingsonAccesstoRiskFinance
§ HelpdeskonIPRandLegal&Financialissues§ One-to-oneconsultancyforSMEs§ Proposalwritingcamps&pre-evaluationservice§ 3Internationalbrokerageevents§ FinancialsupportforTurkishresearchersparticipatinginnetworking§ Trainingmaterials,IPRHandbook,Legal&FinancialGuide
ProjectTeam
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Dr. AleksanderBAKOWSKITeamLeader/KE1
Dr.Thies WITTIGDeputyTeamLeader/KE2
OdysseasSPYROGLOUKE3/IPR,Legal&Financial
PhilipSOWDENSMEExpert/KE4
OurHelpdesk:helpdesk.turkeyinh2020.eu
AimofWorkshop(ProjectWritingCamp)
Supportinnovativeandambitious
entrepreneursandSMEsofTurkeyin
preparationofcompetitiveandhigh
qualityproposalsfor
SMEInstrumentPhase1Call!
OurInstructors
OdysseasSpyroglouKeyExpertinH2020IPR,Legal&FinancialIssues• 16+yearsinICT• 12+yearsinR&DFunds• Engineering+ICT
background• Finance&PMTraining• 1000+HoursTraining,
coaching,mentoring• 40+successfulFP7,
H2020projects(50m€)
Yasemin ErdalIDIRep&Dep.Director• 10+yearsinTech
Transfer,InnovationManagement,ProposalEvaluation.
• 7yearsinBilkentTechnopark asInnovationExpert
• H2020SMEInst.&FTIExternalEvaluator(since2014)
Sirkan BolatSeniorIndependentExpert• 15+yearsinInnovation,
BusinessDevelopment,Marketing
• IndustrialEngineeringBackground
• Business,Retail&ConsumerSciences
• H2020SMEInst.&FTIExternalEvaluator
Objectivesoftheseminar
• Tounderstandrequirements oftheCallindetail
• Toempoweryoutopresentandpromoteyouridea&project
• Tosupportyouinpreparingallsections ofyourproposal
• Tobringyoutogetherwithfellowentrepreuners
• Toaddressalltechnicaldetailsandquestionsbyparticipants.
Requirementsfortheseminar
• ExcellentcommandofEnglish language• ExcellentknowledgeofMicrosoftOffice
ThisisHIGHLYINTERACTIVEWORKSHOP!
• Participantarestronglyencouragedtobringtheirownlaptops
• Participantsareexpectedtoprepareandpresenttheirworkineverydayofseminar
Beforewestart
• Ask questions!!• Share experienceandknowledge• Noideaisbad• Beopentonewconceptsandideas• Onlyoneconversationwillgoonatonce(unlessgroupwork)!
https://www.fastcompany.com/3058777/why-building-your-startup-in-stealth-mode-is-a-bad-idea
Whyyoushouldshare!
“Noonecaresaboutyoursecretbusinessventure.Shareit,getfeedback,improveit,andthenmaybesomeonewill.”
https://www.fastcompany.com/3058777/why-building-your-startup-in-stealth-mode-is-a-bad-idea
Workshop’sAgenda:Day1
• UnderstandSMEInstrumentModalities• EXCELLENCE:
• Problem,solution,concept,ambition,EuropeanDimension• Isyourideainnovativeordisruptiveenough?• IsitsuitableforSMEInstrument?
• IMPACT:Business• BusinessandMarket,Users,Segments• Risks,Barriers,BusinessModel
• BusinessModelCanvas:• Prepareyourpitch
• Lunch/Coffeebreaks/ InteractiveExersices/Opendiscussion
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Workshop’sAgenda:Day2
• PITCHIT!Presentyouridea• IMPACT:Exploitation&Dissemination+ShortQuiz
• Commercialisationofresults,IntellectualProperty,knowledgeprotectionandregulatoryissues
• IMPLEMENTATION:• Workplan,ManagementStructure,Budget,Resources
• EVALUATORSAPPROACH:• AwardCriteria,TipsandrecommendationsfromSMEInstrumentevaluators
&experiencedSMEconsultants
• SECTIONS4– 5:APPLICANTS,CONSORTIUM,ETHICALISSUES• Presentyoucompanyorconsortium,ImportanceofEthicalIssues,Data
privacy,genderissues(attentiontothedetail)
• INSIGHTSFROMOURSMEsCONSULTATIONS• Strengths,Weaknesses,Opportunities,Threats
• Lunch/Coffeebreaks/ Quizzes/ Networking/Opendiscussion
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WhySMEInstrument?
WorkProgramme2016- 2017
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Relevanttopics(739M€ overall)• OpenDisruptiveInnovationScheme(126M€)• Acceleratingtheuptakeofnanotechnologies advancedmaterialsoradvancedmanufacturingandprocessingtechnologiesbySMEs(67M€)
• AcceleratingmarketintroductionofICTsolutionsforeHealthandAgeing(30,5M€)
• StimulatingtheinnovationpotentialofSMEsforalowcarbonandefficientenergysystem (96M€)
• SmallbusinessinnovationresearchforTransportandSmartCitiesMobility(119M€)
• Newbusinessmodelsforinclusive,innovativeandreflectivesocieties(22M€)
• EngagingSMEsinsecurityresearchanddevelopment(30M€)
WorkProgramme2018– 2020expectedsoon!
SMEInstrumentStatistics
SuccessRateforPhase1:8%(Phase2:6%)
SMEInstrumentStatistics
SMEInstrument:KeyPoints
• OpenDisruptiveInnovation:mostpopular(28.3%ofapplications)
• Qualityimproving(lesssubmissions,betterproposals)
• Manufacturing:mostcommonactivity• Mostsuccessful:Spain&Italy• Mostefficient:Ireland• PriorityforSMEs:Newcustomers+newdistribution
• 11%backedbyaccelerators• 12%academiaspinoffs
Whyproposalsfail?
• Toomuchfocusontechnologynotbusinessopportunity
• NotstrongUniqueSellingProposition• Weakcompetitionmarketanalysis• WeakInnovationdimension(notdisruptivebutincrementalimprovement)
• Notenoughemphasisoncommercialisation
Whocanapply?(Eligibility)
• 1SMEorconsortiumofmoreSMEs(28EUMS+AC)
• INNOVATIVE &Ambitious• PotentialforInternationalorEuropean
IMPACT• EarlyStart-upsNOTexcluded(abletocontribute
30%)
• NOconcurrentsubmission(onlyoneph1orph2atatime)
Howdoyousubmit?
• Downloadthetemplate!• PageLimit:<10pages(Portraitorlandscape)• Projects’duration<6months• TRL(TechnologyReadinessLevel)>6
• R&DacceptedBUTNOTascoreactivity• InitialBusinessPlan+UnderlyingBusinessModel• DONOT resubmitbeforeresults
Howisitevaluated?
• Confidentially!• EXCELLENCE
• BreakthroughInnovation,Quality• IMPACTX1,5
• Anticipatedeconomicimpactofthecompany• IMPLEMENTATION
• QualityofWorkPlan,Resourcesallocation• 4IndependentExperts>Sum(MedianScores)• RESULTS:2Monthsaftercut-off(Max15points)
There hastobe amarket
Valueproposition:Easy touseEasy toproduce
Technicalsolution:SignificantlyBetter
Possible
InnovationPotential
Commercialisationpotential andeconomic impact
OrganisationalPotential
+ EU added value
Evaluation Approach
What you get?
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• 50.000€ LumpSum (BudgetFIXEDat71.249€)
• Co-financing70%• AdvancePaymentof40%:17.500€• Noneedfordetailedbudgeting• Consultantseligibleifnotcoreactions
(IPR,MarketPotential,InnovationStrategy)
• Deliverable=FeasibilityStudy(checkedbyPO)• DecisionNOTtoproceedtoPhase2=acceptable
Evaluation Criteria
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1.EXCELLENCE
• Excellence ininnovation
2.IMPACT(x1,5)
• Potential impact through the development,disseminationand use ofproject results
3.IMPLEMENTATI
ON
• Quality and efficiency ofthe implementation and themanagement
Deconstructingaproposal
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• Excellence• Whatdoyouwanttodo?
• What’stheinnovation?• What’sthebreakthrough?
• Canyouproveit?
• Impact• Howareyougoingtochangetheworld?
• Implementation• Doyouhaveaplan?
Excellence ofyourideaDerivedfromthetemplate:Yourproposalmustaddressatopicsetoutintheworkprogramme,forthiscallforproposals.Thissectionofyourproposalwillbeassessedonlytotheextentthatitisrelevanttothattopic.
• 1.1Objectiveso Objectives ofoverallinnovationproject.Whatdoyouexpect(outcome)
o What’stheproblem?[Industrial/economic/social]//Whereisthebusinessopportunityforyou?
o Objectivesoffeasibilitystudy(businessplan)!!Clear,measurable,realisticandachievable!!
o Objectivesconsistentwithexpectedexploitationandimpactoftheproject.(Section2).
• 1.2Relationtotheworkprogramme(howyouaddressspecificchallengeandscope)• 1.3Conceptandmethodology
o Howyousolvetheproblemand/orusethebusinessopportunity.
o Currentstageofdevelopment(keymilestones:e.g.prototype,fieldtrials,pilotstudieswithend-users/clients)
o Positioningofyourbusinessinnovationproject:TRL(IDEA->MARKET)
o Methodology&Activities(technological/technical/practicalfeasibilityandeconomicviability
o WhereistheEuropean&GlobalPerspective?
o Anysexand/orgenderissuesrelevant?Describe!
o 1.4Ambitiono Whereisthenovelty?What’sthekeymarketresult?
o Explainthesolution(products,processes,servicesetc.).Whyisitbetterthancompetition?Compare!
o DoyougobeyondStateoftheArt(SOTA)? Whyisitworthtodevelop/ortoinvestinit?
Impact totheworld• 2.1ExpectedImpacts
Pleasebespecific,andprovideonlyinformationthatappliestotheproposalanditsobjectives.Whereverpossible,usequantifiedindicatorsandtargets.o Users/Market
o TargetMarkets/Segments
o MarketBarriers
o PotentialRisksandRiskMitigationStrategy
o Company
o YourBusinessModelandGrowthStrategy
• 2.2Measurestomaximizeimpacto a)DisseminationandExploitationofResultso Howwillyouachieveexpectedimpact.
o PEDR:Draft‘planforthedisseminationandexploitationoftheproject'sresults’Outline
o BUSINESSPLANOutline
o IntellectualProperty,knowledgeprotectionandregulatoryissues
o b)Communicationactivitieso Promotingtheprojectanditsfindingsduringtheperiodofthegrant.Proportionatemeasures,clearobjectives.
Implementationofyourplans• 3.1ExpectedImpacts
o Workplan– Workpackagesanddeliverables
o overallstructure/timingofWorkpackagesandcomponents(Ganttchart)
o Workdescription:workpackageslist,details,deliverables,relationships (Pertchart)
• 3.2Managementstructureandprocedureso Organisationalstructureanddecision-making(inlc.milestones);Complexityandscale;
o Innovationmanagement
o Criticalrisks &mitigationactions
• 3.3Consortiumasawhole(ifapplicable)o Consortiummatchtoobjectives,expertise,complementation(valuechain)
o Industrial/commercialinvolvementforexploitation(ifapplicable)
o Othercountriesandinternationalorganisations
• 3.4Resourcestobecommittedo WorkpackageTables
o ListofWPs
o ListofDeliverables
o ListofMilestones
o Personneleffort
PresentYourselves
Go round the table. NO visuals. ~ Elevator Pitch• Name / Position / Company
• What’s the problem you try to solve?
• Who’s your customers? Where do you sell?
• What’s the solution?
• Where are you today?
• What do you want to learn from this workshop?
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TURKEYINHORIZON2020ALTUN/HORIZ/TR2012/0740.14-2/SER/005
Contact:
Office AddressTurkey in Horizon 2020 Project
No:6/2 Mustafa Kemal Mah. 2119. Sok.06520 Çankaya/Ankara,Turkey
Tel: +90 312 219 69 80http://www.turkeyinh2020.eu/
TURKEYINHORIZON2020ALTUN/HORIZ/TR2012/0740.14-2/SER/005
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