SME Instrument Phase 1 - Turkey in H2020 | Helpdesk · PDF file · 2017-10-01SME...

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TURKEY IN HORIZON 2020 ALTUN/HORIZ/TR2012/0740.14-2/SER/005 3 rd Project Writing Camp: SME Instrument Phase 1 From idea to market Odysseas Spyroglou Key Expert, Η2020 IPR, Legal & Financial Issues

Transcript of SME Instrument Phase 1 - Turkey in H2020 | Helpdesk · PDF file · 2017-10-01SME...

Page 1: SME Instrument Phase 1 - Turkey in H2020 | Helpdesk · PDF file · 2017-10-01SME Instrument Phase 1 Call! Our Instructors Odysseas Spyroglou Key Expert in H2020 IPR, Legal & Financial

TURKEYINHORIZON2020ALTUN/HORIZ/TR2012/0740.14-2/SER/005

3rd Project Writing Camp: SME Instrument Phase 1

From idea to market

OdysseasSpyroglouKeyExpert,Η2020IPR,Legal&FinancialIssues

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Whatisthisproject?

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TurkeyinHorizon2020:SupporttoTurkishParticipationinHorizon2020

(theEUFrameworkProgrammeforResearchandInnovation)

StrengthenthecapacityofTurkeyinSTIandfacilitateintegrationofTurkishResearchAreatoERAthrough

increasingparticipationinH2020

Awareness|Trainings|Networking|FinancialSupport|OnlineTools

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ProjectActivities

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§ Trainings§ GeneraltrainingsonH2020§ Themeorientedtrainings(ICT,TRANSPORT,ENVIRONMENT,etc.)§ Focusedgrouptrainings(ProposalWriting,MSCA,Legal&Financial,

etc.)§ IPRtrainings§ TrainingsonAccesstoRiskFinance

§ HelpdeskonIPRandLegal&Financialissues§ One-to-oneconsultancyforSMEs§ Proposalwritingcamps&pre-evaluationservice§ 3Internationalbrokerageevents§ FinancialsupportforTurkishresearchersparticipatinginnetworking§ Trainingmaterials,IPRHandbook,Legal&FinancialGuide

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ProjectTeam

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Dr. AleksanderBAKOWSKITeamLeader/KE1

Dr.Thies WITTIGDeputyTeamLeader/KE2

OdysseasSPYROGLOUKE3/IPR,Legal&Financial

PhilipSOWDENSMEExpert/KE4

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OurHelpdesk:helpdesk.turkeyinh2020.eu

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AimofWorkshop(ProjectWritingCamp)

Supportinnovativeandambitious

entrepreneursandSMEsofTurkeyin

preparationofcompetitiveandhigh

qualityproposalsfor

SMEInstrumentPhase1Call!

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OurInstructors

OdysseasSpyroglouKeyExpertinH2020IPR,Legal&FinancialIssues• 16+yearsinICT• 12+yearsinR&DFunds• Engineering+ICT

background• Finance&PMTraining• 1000+HoursTraining,

coaching,mentoring• 40+successfulFP7,

H2020projects(50m€)

Yasemin ErdalIDIRep&Dep.Director• 10+yearsinTech

Transfer,InnovationManagement,ProposalEvaluation.

• 7yearsinBilkentTechnopark asInnovationExpert

• H2020SMEInst.&FTIExternalEvaluator(since2014)

Sirkan BolatSeniorIndependentExpert• 15+yearsinInnovation,

BusinessDevelopment,Marketing

• IndustrialEngineeringBackground

• Business,Retail&ConsumerSciences

• H2020SMEInst.&FTIExternalEvaluator

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Objectivesoftheseminar

• Tounderstandrequirements oftheCallindetail

• Toempoweryoutopresentandpromoteyouridea&project

• Tosupportyouinpreparingallsections ofyourproposal

• Tobringyoutogetherwithfellowentrepreuners

• Toaddressalltechnicaldetailsandquestionsbyparticipants.

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Requirementsfortheseminar

• ExcellentcommandofEnglish language• ExcellentknowledgeofMicrosoftOffice

ThisisHIGHLYINTERACTIVEWORKSHOP!

• Participantarestronglyencouragedtobringtheirownlaptops

• Participantsareexpectedtoprepareandpresenttheirworkineverydayofseminar

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Beforewestart

• Ask questions!!• Share experienceandknowledge• Noideaisbad• Beopentonewconceptsandideas• Onlyoneconversationwillgoonatonce(unlessgroupwork)!

https://www.fastcompany.com/3058777/why-building-your-startup-in-stealth-mode-is-a-bad-idea

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Whyyoushouldshare!

“Noonecaresaboutyoursecretbusinessventure.Shareit,getfeedback,improveit,andthenmaybesomeonewill.”

https://www.fastcompany.com/3058777/why-building-your-startup-in-stealth-mode-is-a-bad-idea

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Workshop’sAgenda:Day1

• UnderstandSMEInstrumentModalities• EXCELLENCE:

• Problem,solution,concept,ambition,EuropeanDimension• Isyourideainnovativeordisruptiveenough?• IsitsuitableforSMEInstrument?

• IMPACT:Business• BusinessandMarket,Users,Segments• Risks,Barriers,BusinessModel

• BusinessModelCanvas:• Prepareyourpitch

• Lunch/Coffeebreaks/ InteractiveExersices/Opendiscussion

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Workshop’sAgenda:Day2

• PITCHIT!Presentyouridea• IMPACT:Exploitation&Dissemination+ShortQuiz

• Commercialisationofresults,IntellectualProperty,knowledgeprotectionandregulatoryissues

• IMPLEMENTATION:• Workplan,ManagementStructure,Budget,Resources

• EVALUATORSAPPROACH:• AwardCriteria,TipsandrecommendationsfromSMEInstrumentevaluators

&experiencedSMEconsultants

• SECTIONS4– 5:APPLICANTS,CONSORTIUM,ETHICALISSUES• Presentyoucompanyorconsortium,ImportanceofEthicalIssues,Data

privacy,genderissues(attentiontothedetail)

• INSIGHTSFROMOURSMEsCONSULTATIONS• Strengths,Weaknesses,Opportunities,Threats

• Lunch/Coffeebreaks/ Quizzes/ Networking/Opendiscussion

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WhySMEInstrument?

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WorkProgramme2016- 2017

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Relevanttopics(739M€ overall)• OpenDisruptiveInnovationScheme(126M€)• Acceleratingtheuptakeofnanotechnologies advancedmaterialsoradvancedmanufacturingandprocessingtechnologiesbySMEs(67M€)

• AcceleratingmarketintroductionofICTsolutionsforeHealthandAgeing(30,5M€)

• StimulatingtheinnovationpotentialofSMEsforalowcarbonandefficientenergysystem (96M€)

• SmallbusinessinnovationresearchforTransportandSmartCitiesMobility(119M€)

• Newbusinessmodelsforinclusive,innovativeandreflectivesocieties(22M€)

• EngagingSMEsinsecurityresearchanddevelopment(30M€)

WorkProgramme2018– 2020expectedsoon!

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SMEInstrumentStatistics

SuccessRateforPhase1:8%(Phase2:6%)

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SMEInstrumentStatistics

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SMEInstrument:KeyPoints

• OpenDisruptiveInnovation:mostpopular(28.3%ofapplications)

• Qualityimproving(lesssubmissions,betterproposals)

• Manufacturing:mostcommonactivity• Mostsuccessful:Spain&Italy• Mostefficient:Ireland• PriorityforSMEs:Newcustomers+newdistribution

• 11%backedbyaccelerators• 12%academiaspinoffs

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Whyproposalsfail?

• Toomuchfocusontechnologynotbusinessopportunity

• NotstrongUniqueSellingProposition• Weakcompetitionmarketanalysis• WeakInnovationdimension(notdisruptivebutincrementalimprovement)

• Notenoughemphasisoncommercialisation

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Whocanapply?(Eligibility)

• 1SMEorconsortiumofmoreSMEs(28EUMS+AC)

• INNOVATIVE &Ambitious• PotentialforInternationalorEuropean

IMPACT• EarlyStart-upsNOTexcluded(abletocontribute

30%)

• NOconcurrentsubmission(onlyoneph1orph2atatime)

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Howdoyousubmit?

• Downloadthetemplate!• PageLimit:<10pages(Portraitorlandscape)• Projects’duration<6months• TRL(TechnologyReadinessLevel)>6

• R&DacceptedBUTNOTascoreactivity• InitialBusinessPlan+UnderlyingBusinessModel• DONOT resubmitbeforeresults

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Howisitevaluated?

• Confidentially!• EXCELLENCE

• BreakthroughInnovation,Quality• IMPACTX1,5

• Anticipatedeconomicimpactofthecompany• IMPLEMENTATION

• QualityofWorkPlan,Resourcesallocation• 4IndependentExperts>Sum(MedianScores)• RESULTS:2Monthsaftercut-off(Max15points)

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There hastobe amarket

Valueproposition:Easy touseEasy toproduce

Technicalsolution:SignificantlyBetter

Possible

InnovationPotential

Commercialisationpotential andeconomic impact

OrganisationalPotential

+ EU added value

Evaluation Approach

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What you get?

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• 50.000€ LumpSum (BudgetFIXEDat71.249€)

• Co-financing70%• AdvancePaymentof40%:17.500€• Noneedfordetailedbudgeting• Consultantseligibleifnotcoreactions

(IPR,MarketPotential,InnovationStrategy)

• Deliverable=FeasibilityStudy(checkedbyPO)• DecisionNOTtoproceedtoPhase2=acceptable

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Evaluation Criteria

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1.EXCELLENCE

• Excellence ininnovation

2.IMPACT(x1,5)

• Potential impact through the development,disseminationand use ofproject results

3.IMPLEMENTATI

ON

• Quality and efficiency ofthe implementation and themanagement

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Deconstructingaproposal

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• Excellence• Whatdoyouwanttodo?

• What’stheinnovation?• What’sthebreakthrough?

• Canyouproveit?

• Impact• Howareyougoingtochangetheworld?

• Implementation• Doyouhaveaplan?

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Excellence ofyourideaDerivedfromthetemplate:Yourproposalmustaddressatopicsetoutintheworkprogramme,forthiscallforproposals.Thissectionofyourproposalwillbeassessedonlytotheextentthatitisrelevanttothattopic.

• 1.1Objectiveso Objectives ofoverallinnovationproject.Whatdoyouexpect(outcome)

o What’stheproblem?[Industrial/economic/social]//Whereisthebusinessopportunityforyou?

o Objectivesoffeasibilitystudy(businessplan)!!Clear,measurable,realisticandachievable!!

o Objectivesconsistentwithexpectedexploitationandimpactoftheproject.(Section2).

• 1.2Relationtotheworkprogramme(howyouaddressspecificchallengeandscope)• 1.3Conceptandmethodology

o Howyousolvetheproblemand/orusethebusinessopportunity.

o Currentstageofdevelopment(keymilestones:e.g.prototype,fieldtrials,pilotstudieswithend-users/clients)

o Positioningofyourbusinessinnovationproject:TRL(IDEA->MARKET)

o Methodology&Activities(technological/technical/practicalfeasibilityandeconomicviability

o WhereistheEuropean&GlobalPerspective?

o Anysexand/orgenderissuesrelevant?Describe!

o 1.4Ambitiono Whereisthenovelty?What’sthekeymarketresult?

o Explainthesolution(products,processes,servicesetc.).Whyisitbetterthancompetition?Compare!

o DoyougobeyondStateoftheArt(SOTA)? Whyisitworthtodevelop/ortoinvestinit?

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Impact totheworld• 2.1ExpectedImpacts

Pleasebespecific,andprovideonlyinformationthatappliestotheproposalanditsobjectives.Whereverpossible,usequantifiedindicatorsandtargets.o Users/Market

o TargetMarkets/Segments

o MarketBarriers

o PotentialRisksandRiskMitigationStrategy

o Company

o YourBusinessModelandGrowthStrategy

• 2.2Measurestomaximizeimpacto a)DisseminationandExploitationofResultso Howwillyouachieveexpectedimpact.

o PEDR:Draft‘planforthedisseminationandexploitationoftheproject'sresults’Outline

o BUSINESSPLANOutline

o IntellectualProperty,knowledgeprotectionandregulatoryissues

o b)Communicationactivitieso Promotingtheprojectanditsfindingsduringtheperiodofthegrant.Proportionatemeasures,clearobjectives.

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Implementationofyourplans• 3.1ExpectedImpacts

o Workplan– Workpackagesanddeliverables

o overallstructure/timingofWorkpackagesandcomponents(Ganttchart)

o Workdescription:workpackageslist,details,deliverables,relationships (Pertchart)

• 3.2Managementstructureandprocedureso Organisationalstructureanddecision-making(inlc.milestones);Complexityandscale;

o Innovationmanagement

o Criticalrisks &mitigationactions

• 3.3Consortiumasawhole(ifapplicable)o Consortiummatchtoobjectives,expertise,complementation(valuechain)

o Industrial/commercialinvolvementforexploitation(ifapplicable)

o Othercountriesandinternationalorganisations

• 3.4Resourcestobecommittedo WorkpackageTables

o ListofWPs

o ListofDeliverables

o ListofMilestones

o Personneleffort

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PresentYourselves

Go round the table. NO visuals. ~ Elevator Pitch• Name / Position / Company

• What’s the problem you try to solve?

• Who’s your customers? Where do you sell?

• What’s the solution?

• Where are you today?

• What do you want to learn from this workshop?

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TURKEYINHORIZON2020ALTUN/HORIZ/TR2012/0740.14-2/SER/005

[email protected]

[email protected]

[email protected]

[email protected]

Contact:

Office AddressTurkey in Horizon 2020 Project

No:6/2 Mustafa Kemal Mah. 2119. Sok.06520 Çankaya/Ankara,Turkey

Tel: +90 312 219 69 80http://www.turkeyinh2020.eu/

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TURKEYINHORIZON2020ALTUN/HORIZ/TR2012/0740.14-2/SER/005

Thank you!Teşekkür ederim!