Physics Teaching Instruments: U. S. or U.S.S.R.?
Transcript of Physics Teaching Instruments: U. S. or U.S.S.R.?
I E Q U I P M E N T
Physics leaching Instruments: U. S. or U.S.S.R.?
Soviet teaching eauiDment, SDort-ing low price and sound design, heads for U. S-
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JtviNSiAN instruments for teach ing phyt i c* stole t h e spotl ight at a New-York show last week of the American Physical Society and d ie American Associat ion of Physics Teachers . It looks l ike many wi l l probably find their w a y into American h igh school and co l l ege phys i c s laboratories. Reason; io\v price a n d s o u n d des ign. T h e Soviet -m a d e imports sell for fractions of t h e cos t of comparable U. S. models—so s a y officials of die importers, Ea l ing Corp. (Cambr idge , M a s s . ) . T h e Baird-Atomic affiliate expects its initial order t o arrive in about t w o months .
T h e m o v e may wel l m e a n s o m e major headaches for U . S. manufacturers . Last \ e a r , e lementary sc ience equ ipment w a s a S 6 mill ion market served bv more than a dozen major manufacturers. Federal a n d state pro-iT». .».,»-».*- i.*. x 3«« . j j* j-j ^re ex*"*eeted to push this to S 1 5 0 mill ion a year soon.
Products are varied, but in the group o f t w o dozen i tems are such t each ing instruments as projectors; rotators; c e n tr i fuge models; demonstrators for w a v e m o t i o n , l iquid flow, a n d Brownian m o v e m e n t : gas diffusion apparatus; Ληά various opt ica l e q u i p m e n t i tems. Eal ing's initial order to the Soviet Unio:s calls for 300 to 3O0 each ors 12 o f the items. Ληά it will p lace fo l low-up
A projector m a d e in the Soviet Union is examined b y Albert E . X a v e z , h e a d o f t h e sc ience department at N e w t o n ( Mass- ) H i g h School . L o o k i n g o n is B r u c e Bi l l ings , v i c e president BXhd
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final orders once officials get t h e initial reaction.
Ealing president Paul D. Cirindle says that he "expects to undersell U. S. manufacturers by about two thirds across the board." His price lists bear him out. A liquid flow demonstrator, for example, will sell for S6.30, compared with $20 for a comparable American-made unit. And a spectrometer will retail for $53, against the U. S. instrument's $150.
^Products We!! Made. Grindle emphasizes that the U.S.S.R. isn't dumping but that its prices are realistic. Reasons:
• The Russians don't have t o carry the burden of advertising and related distribution costs.
• Production batches have been large —5000 to 20,000 units of each i t em- to give unit costs far below those in the U. S. With half a decade of production behind them, the Russians have pretty well paid out engineering and tooling.
• Having satisfied demands of their own crash educational programs, the Russians are anxious to keep running at a rate higher than their own schools can consume. A bigger export trade is one answer, at least officially.
There are no U. S. Government restrictions on imports from t h e Soviet Union except that equipment must bear a label saying it is manufactured in U.S.S.R. Ealing is going further—it's promoting the equipment on that basis and will distribute manuals in Russian as well as English. It also will leave switch and dial markings in Russian rather than change to English.
Grindle foresees some severe local opposition to the use of his Russian-made equipment, but he's not concerned with being a bit of a gadfly, l ie supports some teachers here who complain that U. S. producers are not developing instruments to teach physics fast enough and that as a result the U. S. is behind much of the rest of the world. Also, U. S. manufacturers have helped get tariffs on instruments averaging around 40* '<, bringing bitterness in some quarters. "We expect teachers to demand the -. quipmeiii, iegaidîor> of source," says Grindle.
Ealing's initial order will only give the Soviets about $45,000. And Crindle's market prediction for the next two years only adds up to about $1 million for the Russians. But add in
duty and markups, and it amounts to a tidy business on the U. S. market.
While he will start with equipment for physics teaching, expansion into other fields is planned. But Grindle sees no likelihood of importing chemical instruments. He notes that U. S. prices are pi ^bably the lowest in the world, and the equipment is well-advanced technically. Reason: the close similarity between equipment to teach chemistry and that used industrially.
What do American manufacturers have to say? Most agree that Grindle has caused quite a stir, beginning with a Washington, Ο G spppeh last December in which he disclosed his plans. But, while they're concerned, many are cautiously skeptical and reserving judgment. Some are hitter, saying in one
case, "The statements Î3V Ealing are not worthy of coraoment."
On the other hamd. Central Scientific, one of the major suppliers, admits there is some truth to statements that U. S. companies lag i n developing physics instruments. Ce-nco points to some good reasons \\Ίιχ it has not given too much attention to physics teaching equipment. if ^they ajre to stay in business, Genco officials say, they must put emphasis w-liere the money is. They note that wh i l e industry can afford high prices for ne-w types of instruments, schools cannot. Also, schools require îmany different varieties of the same equrjpment. Cenco says it is more than willing to develop and
(Continued on page 106)
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manufacture any type of instrument for which there is a demand. The trouble is that d e m a n d for instruments for teaching is low.
But today tbere is a br ight side. Federal and other education aid programs should increase school budgets for instruments m a n y fold in the immediate future.
Because of tbis, Cenco and others have s tepped u p development efforts in the past two or three years. Such work is slow to bear fruit, but Ct-iveo says that if we do l ag behind the Russians at the moment, we a re catching up.
If quality is u p to Ealing's expectations, the low prices could really hur t U. S. producers" markets. Cenco says then the only long term answer would be for U . S . people to build plants overseas. It's m a d e no specific plans in this direction, bu t executives are con
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