Syoss Hair Tour 2015 Proposals

Xrysida FragouZoe GatsapostoliPanayiota KavvathaMarianna MichalitsianouIrene Sideris

Objectives

• Concept for the SyossHair Tour 2015 • Examine differentiated ways to approach and

offer the unique SYOSS experience to consumers

Concept

Our concept is based on a combination of

mobility and beauty

Syoss your Hair Pro on the road 2015

Proposals

‘’Beauty Tour Bus’’ Metro Station Campaign Sales promotion in domestic flights Beauty Pageants

Beauty Tour BusA Tour Bus would surprise clients and they would be invited to receive professional hair care provided from Syoss experts. The Tour bus’ location would be announced via the brand’s facebook or twitter page, so the pages’ followers would have a privilege on knowing the whereabouts of the bus.

Metro Station CampaignSyoss hair stylists will be surprising passengers that use the metro rail system, inviting them to visit Syntagma station, where a Syoss booth will be set up in the station’s specially designed space for expos.

Sales Promotion in domestic flights

Syoss samples can be distributed in flights that are conducted between Greek locations and there could also be a Syoss hair stylist that would provide his/her services to passengers so they could feel more comfortable and relaxed during their flight time.

Beauty PageantsThere could be a special code appearing on Syoss products that consumers would use in order to participate in the beauty contest via the company’s facebook page. By sharing a photo on the page displaying their innovative hairstyles, those who have received the most likes will participate in an in-store event that will determine the 5 most popular hairstyles (either the public can choose them or a special Syoss committee). The winners will be receiving free Syoss products for a year.