e-Business World 2013 - Βαρβαδούκας Νίκος: Το μέλλον του...

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Η παρουσίαση αυτή έγινε στα πλαίσια του Συνεδρίου e-Business World 2013, το οποίο πραγματοποιήθηκε στις 19 Ιουνίου, στο Divani Caravel στην Αθήνα.

Transcript of e-Business World 2013 - Βαρβαδούκας Νίκος: Το μέλλον του...

  • 1. e-commerceNikos Varvadoukas - e-Commerce & Digital Marketing Manager!
  • 2. Retail World (Public, Multirama, Getitnow.gr) , , 50 Retail & e-Commerce in house e-commerce , web Nikos Varvadoukas - e-Commerce & Digital Marketing Manager
  • 3. X.. e-commerce; m-commerce; , ; ; courier partner ; web analytics;Nikos Varvadoukas - e-Commerce & Digital Marketing Manager
  • 4. e-commerce .; ...! 820m 250m e-shoppers 312bn B2C sales (+19%) 5% retailEuropean B2C e-commerce report 2013Nikos Varvadoukas - e-Commerce & Digital Marketing Manager
  • 5. ;. ! +29%(Spain, Italy, Turkey, Greece, Portugal, Croatia, Cyprus,Malta)European B2C e-commerce report 2013 2 Nikos Varvadoukas - e-Commerce & Digital Marketing Manager
  • 6. mobile internet . ! 47% 16-24 33% EU2714% Public.grNikos Varvadoukas - e-Commerce & Digital Marketing Manager
  • 7. e-commerce ;, AN !CallCenterSocialMediaOn lineReputationMobileExperienceMobileExperienceLiveChatOn lineTOn lineNikos Varvadoukas - e-Commerce & Digital Marketing Manager
  • 8. ; , ! ; Act Local or not; Trademark Registration Custom Duties Vat Requirements Payment Methods Fulfillment Processes Shipping and Handling50.000 /CDNikos Varvadoukas - e-Commerce & Digital Marketing Manager
  • 9. !Nikos Varvadoukas - e-Commerce & Digital Marketing Manager
  • 10. Web analytics ! Deed Dive ! Business Intelligence Tools People Training on data handlinNikos Varvadoukas - e-Commerce & Digital Marketing Manager
  • 11. ... !98% / Nikos Varvadoukas - e-Commerce & Digital Marketing Manager
  • 12. Find your e-way forwardNikos Varvadoukas - e-Commerce & Digital Marketing Manager