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The searching eye of the photomicro scope finds gem-like form and bril­liance in General Chemical's new Standard Grade Ammonia and Potash Alums.. . . Examine this unretouched enlargement. Note the unusually uni­form size, shape and complete forma­tion of the crystals. Here are superior physical characteristics which make these General Chemical Crystal Alums outstanding for many industrial oper­ations. They are free flowing without dusts or fines . . . have faster, more

uniform rates of solution . . . handle becter in conveying equipment and feeding systems.

In addition to visual perfection, the chemical purity built into these alums is beld to standards comparable to fine chemical specifications—without in­creased cost to consumer. The new processing techniques yielding this superior quality are another achieve­ment of General Chemical's continu­ous research and development of Basic Chemicals for American Industry.

CRYSTAL ALUM, A M M O N I U M CRYSTAL A L U M , POTASSIUM • Rice, thru 8 on 30 Mesh * Rice, thru 10 on 30 Mesh * Granular, thru 10 on 60 Mesh * Granular, thru 30 on 60 Mesh

And In New Containers : Fiber Drums, net wt. 360 and 100 lbs. Multiwall Paper Bags, net wt. 100 lbs.

Standard Grade Lump and Powdered sizes have same high chemical quality.

U.S.P. GRADE: Conforming to requirements of pharmacopeia in al l respects . . . available in all sizes.

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