1.Universal McCann Wave 5 the socialisation of brands
Waves 3-5

2. Wave 3
3. Social networking profile preferences
4. Last 6 months s preferences in networking profiles
5. Wave 4
6. Types of blogs, which are popular
7. Types of blogs, which are mostly read by users
A company/brand blog 12%
Business news Celebrities 15%
Sport 16%
Business Science18%
Gaming 19%
Technology 21%
Product recommendations 23%
Travel 25%
Film/ TV 27%
Music 29%
News/ Current affairs36%
8. Wave 5
9. What have you ever done?
10. Why people are joining brand communities?
11. Thank you!!