Helena Chari@helena_chari

Social Networks & Politics, Jan 2012

…and then

things started

to change

perspective is everything

http://o0-infinite-0o.com/joey/wp-content/uploads/2011/01/Perspective.jpg

http://i.telegraph.co.uk/multimedia/archive/01488/apple-460_1488245c.jpg

55% internet penetration

Ψηφιακά αναλφάβητο

ι οι μισοί Έλληνες

venus.cs.aueb.gr/

portal

e-αναλφάβητοι σχεδόν οι μισοί

Έλληνες

megatv.com

Eurostat: οι μισοί Έλληνες

δεν έχουν χρησιμοποιήσε

ι ποτέ το Διαδίκτυο

tovima.gr

Έρευνα: οι μισοί Έλληνες

αγνοούν το διαδίκτυο

mediagate.gr

http://fi-sha.blogspot.com/2011/01/blow-baby-blow.html

internet penetration = digital opportunity

55%

how many of us use the internet?

15-24 yrs -> 94%

25-34 yrs -> 83% 35-44 yrs -> 70% 45-54 yrs -> 44% 55++ yrs -> 11%

15-24 yrs

25-34 yrs

35-44 yrs

79%

who can we trust?

http://static.ibsrv.net/car-pictures/car-buying/car-dealers.jpg

army (63%)

church (50%)

police (50%)

internet (41%)

NGOs (39%)

radio (37%)

education (34%)

legal system (34%)

municipalities (25%)

EU (21%)

television (20%)

labor unions (20%)

large corporations (19%)

UN (19%)

public sector (18%)

parliament (15%)

government (11%)

political parties (5%)

press (24%)

army (63%)

church (50%)

police (50%)

internet (41%)

NGOs (39%)

radio (37%)

education (34%)

legal system (34%)

municipalities (25%)

EU (21%)

television (20%)

labor unions (20%)

large corporations (19%)

UN (19%)

public sector (18%)

parliament (15%)

government (11%)

political parties (5%)

press (24%)

army (63%)

church (50%)

police (50%)

internet (41%)

NGOs (39%)

radio (37%)

education (34%)

legal system (34%)

municipalities (25%)

EU (21%)

television (20%)

labor unions (20%)

large corporations (19%)

UN (19%)

public sector (18%)

parliament (15%)

government (11%)

political parties (5%)

press (24%)

52%

63%

45%

40%57%

56%

45%

40%

internet

army

NGOs

church

2010

2011

trust among core internet users 15-44 yrs

© TNS 2011

Digital Life how do we live online?

Tanza

nia

Ghana

India

Uganda

Kenya

Pakis

tan

South

Afr

ica

Indonesi

aEgypt

Thaila

nd

Nig

eri

aPhili

ppin

es

Peru

Vie

tnam

Mexic

oU

kra

ine

Rom

ania

Chin

aB

razi

lC

olo

mbia

Moro

cco

Russ

iaS

audi A

rabia

Turk

ey

Arg

entina

Gre

ece

Port

ugal

Italy

Chile

Pola

nd

Mala

ysi

aH

ungary

Spain

Irela

nd

Cz.

Republic

Hong K

ong

UA

EFra

nce

Taiw

an

Isra

el

Slo

vakia

Aust

ria

Est

onia

Sin

gapore

Belg

ium

US

AA

ust

ralia

Japan

Canada

Germ

any

Sw

itze

rland

South

Kore

aU

KN

ew

Zeala

nd

Luxem

bourg

Fin

land

Denm

ark

Neth

erl

ands

Sw

eden

Norw

ay

there is moderate internet penetration in Greece; however, the proportion of daily usage is relatively high

15

Internet Penetration

internet penetration (%)

using daily (%)

84% at least 1x/day

88% at least 5days/week

99% at least 1x/week

a high % of internet population goes online daily

internet for leisure

television radio news-papers

magazines

84% 46% 33% 14% 11%

internet is primary media channel once it’s adopted% daily usage

24hours per weekspent online for leisure purposes

7hours per week spent on social networking sites

92% of online population is part of social networks

% doing activity daily

2010 2011

56.070.0

we are intensifying our daily usage of social networking

236

http://clarelafferty.files.wordpress.com/2011/08/best_friends.jpg

http://www.thatsrich.com/politics.jpg

of the online population accesses information from local authority/council or government weekly...

46%

...and they do this

2.6 times/week

http://owni.eu/files/2010/11/openGovt1.jpg

the internet enables me to pass on news/information to other

people about current events hap-pening in the country

51 36 13

agree neither agree nor disagree disagree

http://basreus.files.wordpress.com/2010/12/social-currency.jpg?w=720

…are a modern way to keep up-to-date with political, social or current affairs than other media

…have information on political affairs that cannot be trusted

…are a good way to have your say on political issues

…are the most efficient way to find out about breaking news or headlines

65

46

48

66

22

42

35

23

13

12

18

12

agree neither agree nor disagree disagree

social networks...

linked to...

Institution Brand friends

International brands/companies 5.2

National brands/companies 4.6

Local brands/companies 2.0

Charities/Causes 2.7

Politicians/Political groups 0.3

social is a core

human behavior,

not a destination@christianism

http://shrinkthecamel.files.wordpress.com/2010/09/apple-core1.jpg