"Social Networks & Politics" - Helena Chari
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Transcript of "Social Networks & Politics" - Helena Chari
Helena Chari@helena_chari
Social Networks & Politics, Jan 2012
…and then
things started
to change
perspective is everything
http://o0-infinite-0o.com/joey/wp-content/uploads/2011/01/Perspective.jpg
http://i.telegraph.co.uk/multimedia/archive/01488/apple-460_1488245c.jpg
55% internet penetration
Ψηφιακά αναλφάβητο
ι οι μισοί Έλληνες
venus.cs.aueb.gr/
portal
e-αναλφάβητοι σχεδόν οι μισοί
Έλληνες
megatv.com
Eurostat: οι μισοί Έλληνες
δεν έχουν χρησιμοποιήσε
ι ποτέ το Διαδίκτυο
tovima.gr
Έρευνα: οι μισοί Έλληνες
αγνοούν το διαδίκτυο
mediagate.gr
http://fi-sha.blogspot.com/2011/01/blow-baby-blow.html
internet penetration = digital opportunity
55%
how many of us use the internet?
15-24 yrs -> 94%
25-34 yrs -> 83% 35-44 yrs -> 70% 45-54 yrs -> 44% 55++ yrs -> 11%
15-24 yrs
25-34 yrs
35-44 yrs
79%
who can we trust?
http://static.ibsrv.net/car-pictures/car-buying/car-dealers.jpg
army (63%)
church (50%)
police (50%)
internet (41%)
NGOs (39%)
radio (37%)
education (34%)
legal system (34%)
municipalities (25%)
EU (21%)
television (20%)
labor unions (20%)
large corporations (19%)
UN (19%)
public sector (18%)
parliament (15%)
government (11%)
political parties (5%)
press (24%)
army (63%)
church (50%)
police (50%)
internet (41%)
NGOs (39%)
radio (37%)
education (34%)
legal system (34%)
municipalities (25%)
EU (21%)
television (20%)
labor unions (20%)
large corporations (19%)
UN (19%)
public sector (18%)
parliament (15%)
government (11%)
political parties (5%)
press (24%)
army (63%)
church (50%)
police (50%)
internet (41%)
NGOs (39%)
radio (37%)
education (34%)
legal system (34%)
municipalities (25%)
EU (21%)
television (20%)
labor unions (20%)
large corporations (19%)
UN (19%)
public sector (18%)
parliament (15%)
government (11%)
political parties (5%)
press (24%)
52%
63%
45%
40%57%
56%
45%
40%
internet
army
NGOs
church
2010
2011
trust among core internet users 15-44 yrs
© TNS 2011
Digital Life how do we live online?
Tanza
nia
Ghana
India
Uganda
Kenya
Pakis
tan
South
Afr
ica
Indonesi
aEgypt
Thaila
nd
Nig
eri
aPhili
ppin
es
Peru
Vie
tnam
Mexic
oU
kra
ine
Rom
ania
Chin
aB
razi
lC
olo
mbia
Moro
cco
Russ
iaS
audi A
rabia
Turk
ey
Arg
entina
Gre
ece
Port
ugal
Italy
Chile
Pola
nd
Mala
ysi
aH
ungary
Spain
Irela
nd
Cz.
Republic
Hong K
ong
UA
EFra
nce
Taiw
an
Isra
el
Slo
vakia
Aust
ria
Est
onia
Sin
gapore
Belg
ium
US
AA
ust
ralia
Japan
Canada
Germ
any
Sw
itze
rland
South
Kore
aU
KN
ew
Zeala
nd
Luxem
bourg
Fin
land
Denm
ark
Neth
erl
ands
Sw
eden
Norw
ay
there is moderate internet penetration in Greece; however, the proportion of daily usage is relatively high
15
Internet Penetration
internet penetration (%)
using daily (%)
84% at least 1x/day
88% at least 5days/week
99% at least 1x/week
a high % of internet population goes online daily
internet for leisure
television radio news-papers
magazines
84% 46% 33% 14% 11%
internet is primary media channel once it’s adopted% daily usage
24hours per weekspent online for leisure purposes
7hours per week spent on social networking sites
92% of online population is part of social networks
% doing activity daily
2010 2011
56.070.0
we are intensifying our daily usage of social networking
236
http://clarelafferty.files.wordpress.com/2011/08/best_friends.jpg
http://www.thatsrich.com/politics.jpg
of the online population accesses information from local authority/council or government weekly...
46%
...and they do this
2.6 times/week
http://owni.eu/files/2010/11/openGovt1.jpg
the internet enables me to pass on news/information to other
people about current events hap-pening in the country
51 36 13
agree neither agree nor disagree disagree
http://basreus.files.wordpress.com/2010/12/social-currency.jpg?w=720
…are a modern way to keep up-to-date with political, social or current affairs than other media
…have information on political affairs that cannot be trusted
…are a good way to have your say on political issues
…are the most efficient way to find out about breaking news or headlines
65
46
48
66
22
42
35
23
13
12
18
12
agree neither agree nor disagree disagree
social networks...
linked to...
Institution Brand friends
International brands/companies 5.2
National brands/companies 4.6
Local brands/companies 2.0
Charities/Causes 2.7
Politicians/Political groups 0.3
social is a core
human behavior,
not a destination@christianism
http://shrinkthecamel.files.wordpress.com/2010/09/apple-core1.jpg