TURKEYINHORIZON2020ALTUN/HORIZ/TR2012/0740.14-2/SER/005

3rd Project Writing Camp: SME Instrument Phase 1

Build your Project Pitch

OdysseasSpyroglouKeyExpert,Η2020IPR,Legal&FinancialIssues

Howtopreparesuccessfulpitch?

• AnHonestpitch

• Highlightthebenefits

• Shortanddecisive(Nomorethan10-12Slides)

• Onlyoneideaper slide

• DoyourHomework

• Shownumbersbehindyournumbers

• Tellastory. Pitchshouldsaysomethingaboutyou

Don’tforgetthedata

Whoarewe?

• Company

• Title,Names,

• Logo,Tagline

1.Introduction

Whatistheproblemyouaresolving?

Whohasit?

• Problem&Opportunity

• Offersolidnumbersanddata

• Whyisitanopportunityforyou

2.Problem

Morethan1.000.000everydaysufferfrom… /facingproblemsintheirbusinessbecause… /…arenotproperly… /Weseeahugeopportunityinproviding… /selling… /addressingthe…

Whoisyouridealcustomer?• Whatisthetotalmarketsize?

• Howdoyoupositionyourcompanywithinthemarket?

• Whatexactsegmentdoyoutarget?

3.Market

Therearemorethan3Bpotentialusers/customerof… /InEurope/MEast/Africa/Turkeythereare… /X%alreadyuseourapp/knowourproduct/areaccessiblethroughourcommunicationchannels(Why/How)

Howareyousolvingtheproblem?Howcustomerswilluseyourproduct/service?• Technology,Businessidea,newservices.• FocusonthecustomerNOTtheproduct• Usevisuals

4.Solution

Ourproductwillbethefirstthatwillallowcustomersto… /Ouruserswillbeableto.../Thankstooursolutionconsumers… /Withafewclicksyouwillbeableto… /Evensmallbusinesseswillbeableto…

Howdoyoumakemoney?

Whatdoyoucharge?Whopaysit?

• PresentyourBusinessModel(B2B,B2C,?)

• Offerdataanddetails(asmuchaspossible)

5.RevenueorBusinessModel

WearebasedonaX2Xmodel… /Wefocusonconsumersthat… /Wetargetbusinessesbasedonamonthlysubscriptionmodel…/Wefacilitatesalesandwekeepa%foreverysale…

Whoelseisoutthere?(useVisuals)• Competitorsinthesamespace

• Alternativesolutions

• Describeyourstrengths

• What’syourpricingstrategyagainstothers

6.Competition

OurmajorcompetitorisXXXwhocontrols%ofthemarket/Competitioncomesnotfromanothercompanybutfromexistingsolutionthatiswidelyusedbutoutdated… /Wepositionourproductinthepremiumend..

Whereareyoutoday?

• Doyouhaveaprototype?

• Whatisyourtimeline?

• Haveyousecuredinvestmentsfornextsteps?

7.CurrentStatus

Wehavedevelopedaprototypeusedby… /Wehavevalidatedoursolutioninasmallpilotof… /Weintenttocompletethenewversionin… /Weplantolaunchthenewservicesby… /WehavesecuredXX€ofinvestmentfromBusinessAngelsinaseedround..

Howareyougoingtoattractcustomers?

• Doyouhaveasalesplan?

• What’syourmarketingstrategy?

• Howareyougoingtokeepyourcustomers?

Wewillapproachourcustomersthroughonlineadvertisements… /Wehavealreadyestablishedsaleschannels… /wewillofferincentivestogainmorecustomers… /Wehavecreatedaloyaltyprogramtokeepourusers… /Wehavedevelopedafeedbackprocesstoincorporateimprovementchanges…

8.MarketStrategy

Showmethemoney!• Doyouhavesalesforecasts?

• Profit&Lossprojections?

• Limittochartsandeasilydigestibledata

• GiveyourassumptionsPresentunderstandablegraphsandnumbersthatcanconvincethereviewersorinvestors.Bepreparedtopresentanddiscussinfurtherdetailsyourdataandelaborateondifferentscenaria.

9.Financials

Whoareyou?• Presentyourteam.

• Keyplayers,advisors.

• Highlighttheirsuccessesandachievements

Showsomephotos,background,keyachievements.Makesureyouhaveallthepeopleyouneed.Ifyoudon’tdescribewhatyoumiss.

10.Team

• Donotforgetyouhaveonly6minutes

• Simply,short,easy!

• Usemeaningfulandrelatedimages

• Besmiley.

• TellthemaStory

Rememberafewtips:

• ‘PitchmelikeI’myourbestfriend’

• Directlygivethemwhattheylookfor

• Keepthemawakeandengaged

• Presentinasmuchasinteractive

• Focusonwhattheyarelookingfor

Andlastbutnotleast.

TURKEYINHORIZON2020ALTUN/HORIZ/TR2012/0740.14-2/SER/005

AleksanderBakowskia.bakowski@idi.ie

ThiesWittigt.wittig@idi.ie

OdysseasSpyroglouo.spyroglou@idi.ie

PhilipSowdenP.Sowden@idi.ie

Contact:

Turkey in Horizon 2020 ProjectTel: +90 312 219 69 80

http://www.turkeyinh2020.eu/

TURKEYINHORIZON2020ALTUN/HORIZ/TR2012/0740.14-2/SER/005

Thankyou!

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