ASSOCIATION of GREEK TOURISM ENTERPRISES

www.sete.gr

Greek Tourism: Facts & Figures

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!"#$%& '()*+, -./ 011,2$%.3 4./5$#µ.3, 2009Greek Tourism Main Figures, 2009

6$(+2(78 4./5$#-$%*8 9:7;($8, 4";$<$=-$%*8 0$#>5&;($8 %"$ '*#, %"-& ?(:"1@ 6">&2,, 2009International Tourist Arrivals, International Tourism Receipts and Average per Capita Tourism Expenditure, 2009

011&<" & 92-")=2$#-*8 – A*#, #-,2 B")%C#µ$" ?"-&-";,, 2009Greece & Competitors – Position in the World Ranking, 2009

!"#$: %&'&, ()(*(+#,-., -/012(.34 &55"416$7 %/,/1-/16$7 8+2$7 6,1 '+9)(:,7 /"7 &559;07Source: SETE, based on data provided by the Hellenic Statistical Authority and the Bank of Greece

!"#$: %&'&, ()(*(+#,-., -/012(.34 !,#6<-µ10= >+#,41-µ0? '0=+1-µ0? 6,1 !,#6<-µ10= >16040µ160? @<+0=µ Source: SETE, based on data provided by the UNWTO and the World Economic Forum

3

7

16

19

24

>50

2

9

15

21

30

>50

6

21

24

34

56

64

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04

05

06

6$(+2(78 4./5$#-$%*8 9:7;($8 #( 011&<" %"$ 92-")=2$#-*8, 2009International Tourist Arrivals in Greece and Competitors, 2009

'(57<$. -=2 5 ?/5$.-*5=2 9).5D2 B5.*1(/#,8 #-. E32.1. -=2 6$(+2D2 4./5$#-$%D2 9:7;(=2, 2000 & 2009Market Share of the Top 5 Origin Markets in International Tourist Arrivals, 2000 & 2009

F$ 10 ?.5/:"7(8 9).5*8 B5.*1(/#,8 !&#($ '(5$<7./ #-$8 6$(+2(78 4./5$#-$%*8 9:7;($8, 2009Top 10 Origin Markets by Market Share in International Tourist Arrivals, 2009

B,)@: E040, (>(;(5)"#7" #-.$G(7=2 011,2$%@8 E-"-$#-$%@8 95G@8 %"$ B")%C#µ$./ F5)"2$#µ.3 4./5$#µ.3 Source: SETE, based on data provided by the Hellenic Statistical Authority and the UNWTO4" #-.$G(7" -=2 ":7;(=2 )$" -,2 ?5."-7" ":.5.32 #( ":7;($8 #-" %"-"13µ"-" %"$ CG$ #-" #32.5" International arrivals in Croatia refer to arrivals at collective tourism establishments and not at frontiers

B,)@: E040, (>(;(5)"#7" #-.$G(7=2 011,2$%@8 E-"-$#-$%@8 95G@8

Source: SETE, based on data provided bythe Hellenic Statistical Authority

B,)@: E040, (>(;(5)"#7" #-.$G(7=2 011,2$%@8 E-"-$#-$%@8 95G@8

Source: SETE, based on data provided bythe Hellenic Statistical Authority

9:7;($8 Arrivals

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6$(+2(78 4./5$#-$%*8 9:7;($8 "2& HD5" B5.*1(/#,8, 2009 International Tourist Arrivals by Country of Origin, 2009

0>.G$%C-,-" 6$(+2D2 4./5$#-$%D2 9:7;(=2, 2009Seasonality of International Tourist Arrivals, 2009

B,)@: E040, (>(;(5)"#7" #-.$G(7=2 45&>(I"8 -,8 011&<.8Source: SETE, based on data provided by the Bank of Greece

B,)@: E040, (>(;(5)"#7" #-.$G(7=2 011,2$%@8 E-"-$#-$%@8 95G@8

Source: SETE, based on data provided by the Hellenic Statistical Authority

9:7;($8 Arrivals

52%

2,2%2,1%2,7%

4,6%8,8%

12,7%

16,8%

20,1%15,2%9%3%

2,8%

324.103315.373395.706681.512

1.311.2051.892.2822.512.3783.003.7602.268.6731.345.592

451.966411.984

9:7;($8: J.31$.8 / 93)./#-.8 / E(>-*µK5$.8 Arrivals: July / August / September

352.223 -1%

-21%

5%

6%

-4%

7%

-7%

-25%

-15%

-9%

-14%

-13%

-25%

-4%

-6%

-7%

0%

15%

-4%

4%

14%

-11%

-28%

1%

-14%

-34%

-3%

-8%

-6%

334.240

657.130

962.435

2.364.486

264.040

2.112.149

164.461

935.011

434.746

651.440

531.276

203.487

200.348

307.596

356.154

267.833

170.341

234.276

352.514

315.595

276.021

498.356

161.512

729.446

38.186

372.369

10.887.535

13.601.417

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4" 10 011,2$%& 9(5.<5Cµ$" µ( -$8 B(5$##C-(5(8 6$(+2(78 4./5$#-$%*8 9:7;($8, 2009Top 10 Greek Airports in International Tourist Arrivals, 2009

4";$<$=-$%*8 0$#>5&;($8 ">C '(µ.2=µ*2./8 4";$<$D-(8 %"$ F5)"2=µ*2" 4";7<$", 2009 (#( (%"-. L)International Tourism Receipts from Independent Travellers and Package Tours, 2009 (in mi. L)

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B,)@: E040, (>(;(5)"#7" #-.$G(7=2 45&>(I"8 -,8 011&<.8Source: SETE, based on data provided by the Bank of Greece

B,)@: E040, (>(;(5)"#7" #-.$G(7=2 6$(+2.38 9(5.1$µ*2" 9+,2D2, 011,2$%@8 E-"-$#-$%@8 95G@8 %"$ M>,5(#7"8 B.1$-$%@8 9(5.>.57"8Source: SETE, based on data provided by the Athens International Airport, the Hellenic Statistical Authority and the Civil Aviation Authority

3.788,7

36,43% 6.611,5

63,57%

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?"-"2.µ@ 4";$<$=-$%D2 0$#>5&;(=2 "2& HD5" B5.*1(/#,8, 2009Breakdown of International Tourism Receipts by Country of Origin, 2009

6$"2/%-(5(3#($8 Nµ(<">D2 %"$ 911.<">D2 #( ?"-"13µ"-" O(2.<.G($"%.3 43>./ %"$ ?&µ>$2)%, 2008Nights Spent by Residents and Non-Residents in Hotels & Similar Establishments and Camping, 2008

0>.G$%C-,-" 6$"2/%-(5(3#(=2 #-" ?"-"13µ"-" O(2.<.G($"%.3 43>./ %"$ ?&µ>$2)%, 2008Seasonality of Overnight Stays in Hotels, Similar Establishments and Camping, 2008

B,)@: E040, (>(;(5)"#7" #-.$G(7=2 45&>(I"8 -,8 011&<.8Source: SETE, based on data provided by

the Bank of Greece

B,)@: E040, (>(;(5)"#7" #-.$G(7=2011,2$%@8 E-"-$#-$%@8 95G@8

Source: SETE, based on data provided bythe Hellenic Statistical Authority

B,)@: E040, (>(;(5)"#7" #-.$G(7=2 011,2$%@8 E-"-$#-$%@8 95G@8 Source: SETE, based on data provided by

the Hellenic Statistical Authority

18% 16% 5% 5% 4% 3% 3% 30%6%7% 3%

6$"2/%-(5(3#($8: J.31$.8 / 93)./#-.8 / E(>-*µK5$.8 Overnight Stays: July / August / September

1,6%1,7%

2,4%3,9%

10,0%14,8%

19,5%

~55%21,4%14,6%6,4%

1,9%1,8%

10%

8

14 B.#.#-C -=2 O(2.<.G($"%D2 ?1$2D2 %&+( B(5$:*5($"8 "2& ?"-,).57" =8 >5.8 -. E32.1. -,8 HD5"8, 2009Percentage of Hotel Beds as of Country’s Total per Category per Prefecture, 2009

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13,9%

1*2*3*4*5*

14,2%

12,7%

10,9%

14,6%

6,2%14%

14,7%

10,8%7%

1*2*3*4*5*

1,9%2,2%

2,7%0,9%1,1%

1*2*3*4*5*

2,6%3,7%

4,7%1,3%1,7%

1*2*3*4*5*

18,2%19,1%

16,5%

24,3%

30,7%

1*2*3*4*5*

4,6%7,8%

8,3%5,1%

6,4%

1*2*3*4*5*

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9 10 11

B,)@: E040, (>(;(5)"#7" #-.$G(7=2 O(2.<.G($"%.3 0>$µ(1,-,57./ 011&<.8

Source: SETE, based on data provided bythe Hellenic Chamber of Hotels

4,4%13,1%

13,8%

29%

19,8%

1*2*3*4*5*

9,1%8%

5,4%4,7%

2,9%

1*2*3*4*5*

5,7%

4,8%4,1%

3%2,1%

1*2*3*4*5*

1%0,9%1,5%

0,5%0,9%

1*2*3*4*5*

32,4%

12,3%

15,8%9,7%

12,7%

1*2*3*4*5*

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B.#.#-$"7" ?"-"2.µ@ O(2.<.G($"%D2 '.2&<=2, 6=µ"-7=2, ?1$2D2, "2& K"-,).57", 2009Percentage Distribution of Hotel Units, Rooms, Beds, by Category, 2009

B.#.#-$"7" ?"-"2.µ@ O(2.<.G($"%D2 ?1$2D2 "2& B(5$:*5($", 2009Percentage Distribution of Hotel Beds by Prefecture, 2009

95$+µC8 O(2.<.G($"%D2 ?1$2D2, 2009Hotel Beds, 2009

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B,)@: E040, (>(;(5)"#7" #-.$G(7=2 O(2.<.G($"%.3 0>$µ(1,-,57./ 011&<.8Source: SETE, based on data provided by the Hellenic Chamber of Hotels

B,)@: E040, (>(;(5)"#7" #-.$G(7=2 O(2.<.G($"%.3 0>$µ(1,-,57./ 011&<.8Source: SETE, based on data provided by the Hellenic Chamber of Hotels

B,)@: E040, (>(;(5)"#7" #-.$G(7=2 O(2.<.G($"%.3 0>$µ(1,-,57./ 011&<.8Source: SETE, based on data provided by the Hellenic Chamber of Hotels

5* 91.7704* 187.4943* 171.2022* 226.7071* 55.106

732.279

5*12%

1*8%

2*31%

3*23%

4*26%

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F$ 10 ?.5/:"7(8 HD5(8 B5..5$#µ.3 #( 4";$<$=-$%*8 B1,5=µ*8, 2009 (#( (%"-. L)Top 10 Destination Countries in Tourism Payments, 2009 (in mi. L)

0O0PHF'0QFE 4FMPJE'FE 9BF 0RR969 GREECE OUTBOUND TOURISM

F$ 10 ?.5/:"7(8 HD5(8 B5..5$#µ.3 #( 6$"2/%-(5(3#($8 ?"-.7%=2 #-. 0;=-(5$%C, 2009Top 10 Destination Countries in Nights Spent by Residents Abroad, 2009

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6$"2/%-(5(3#($8 #-. 0;=-(5$%CNights Spent Abroad

B,)@: E040, (>(;(5)"#7" #-.$G(7=2 45&>(I"8 -,8 011&<.8 Source: SETE, based on data provided by the Bank of Greece

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95$+µC8 4";$<$D2 0;=-(5$%.3 "2& HD5" B5..5$#µ.3, 2009Number of Trips Abroad by Country of Destination, 2009

B,)@: E040, (>(;(5)"#7" #-.$G(7=2 45&>(I"8 -,8 011&<.8 Source: SETE, based on data provided by the Bank of Greece

E,µ(7=#,: E3µ:=2" µ( -. Turkish Statistical Institute, -" -";7<$" (;=-(5$%.3 >5.8 -,2 4./5%7" @-"2 616.489Note: According to the Turkish Statistical Instituteoutbound trips to Turkey were 616.489

4";7<$" 0;=-(5$%.3Trips Abroad

B,)@: E040, (>(;(5)"#7" #-.$G(7=2 45&>(I"8 -,8 011&<.8 Source: SETE, based on data provided by the Bank of Greece

371.746377.164365.729

254.994223.111

161.830153.246

105.66497.182 87.697 80.861

58.358 53.99541.341

33.342

11,32%274,5 !

10,36%251,3 !

9,63%233,6 !

5,38%130,5 !

5,08%123,2 !

3,15%76,3 !

3,08%74,6 !

2,95%71,5 !

2,87%69,7 !

2,61%63,3 !

43,57%1.056,1 !