H ΔΥΝΑΜΗ ΤΟΥ OUTDOOR

Post on 12-Jan-2015

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Transcript of H ΔΥΝΑΜΗ ΤΟΥ OUTDOOR

We Have Two Ears and One Mouth

For a very Good Reason!

Booth

Your Booth is Your

Billboard!

Economics of Exhibiting

Cost of generating a qualified lead at a show €212.00Cost of generating a qualified lead in the field

€308.00

Cost of closing a qualified lead from a show €705.00Cost of closing a qualified lead without a show €1,140.00

38% Less When You Exhibit!

You Need An Arsenal of Golden Bullets to Achieve Success!

Goals & Objectives

Shows / Events

Booth

Promotion

Engagement

Collateral

Follow Up

Measurement

Το μέγεθος μετράει?

– για το περίπτερο. Μεγαλύτερα περίπτερα ελκύουν περισσότερους επισκέπτες

Yes

No – για την έκθεση. Σημασία έχει το είδος της έκθεσης

Έκθεση = όλες οι αισθήσεις

• Sight• Light • Motion

• Sound• Voice• Music

• Smell• Food• Drink

• Taste• Sample

• Touch• Involved