Post on 14-Jul-2020
Passengers from 140 countries14070%
Of home porting in Greece
4 Cruise Ships
1
2 Operate in the Aegean Sea
Chartered by Marella Cruises
Total number of passengers 2017 - 100.000(operation of Celestyal Olympia and Celestyal Nefeli only)
Europe: 22.1% • U.S.A. & Canada: 21.7%Turkey: 17% • Greece: 16%
Latin America: 10.5% • Asia: 7.8%
ΟΙ ΕΠΙΒΑΤΕΣ ΜΑΣ ΣΕ ΑΡΙΘΜΟΥΣOUR PASSENGERS IN NUMBERS
Recovery in markets such as U.S.A. & CanadaIncrease in European touristsGradual increase in China
ΟΙ ΕΠΙΒΑΤΕΣ ΜΑΣ ΣΕ ΑΡΙΘΜΟΥΣEXPANDING SALES CAPABILITY & NETWORKING
EUROPEAppointment of Vice President Commercial, Europe
United Kingdom: Appointment of Country Manager
France: Opening of Celestyal Cruises France+ Appointment of New Sales Director
Goal: 50% increase in passengers for 2018
ASIAChina: Opening of Celestyal Cruises Office in Shanghai+ Appointment of Sales Executive, China
Goal: 20% increase in passengers for 2018
CANADA, EAST & WEST COASTU.S.A.: Opening of Celestyal Cruises North America+ Appointment of President Celestyal Cruises Inc.+ Appointment of Vice President, Business Development North America
Goal: 30% increase in passengers for 2018
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INTRODUCING THE NEW 7 DAYIDYLLIC AEGEAN CRUISE
Active participation in the development of destinationsvia long stays, e.g.
Mykonos and Santorini: introducing overnight stayson both islands in 2018
Milos: all-day stays and increased calls 2017: 9 calls2018: 24 calls2019: 29 calls
21% increase of calls at Milos
Milos was recently named one of the world’s “must-see” places by Forbes
OUR ALL INCLUSIVE PROPOSITION IS RECOGNIZED BYTHE INDUSTRY AS REPRESENTING BEST VALUE
FIRST PLACE IN CATEGORIES: BEST FOR VALUE, BEST FOR ENTER-
TAINMENT, BEST FOR EMBARKATION AND BEST FOR SHORE
EXCURSIONS
FIRST PLACE IN CATEGORY
BEST SERVICE
FIRST PLACE IN CATEGORIES SHORE
EXCURSIONS & VALUE, SECOND PLACE IN
CATEGORIES SERVICE & ENTERTAINMENT
CRUISERS’ CHOICE
Extension plan for the tourist season:
Celestyal Cruises started sailing 20 days earlier than 2016
Longer cruises will be introduced as follows:• two 3-day "Iconic Aegean" cruises on the 2nd and 9th of November and• two 4-day "Iconic Aegean" starting on the 29th of October and the 5th of November
A total of 12% increase in scheduled departures, 100 attributed to the increased demand for the Celestyal All Inclusive Experience
EXTENSION OF THE TOURIST SEASONAND INCREASE OF CALLS AT THE GREEK ISLANDS
2017
2018
2019
DIGITAL PRESENCE
1 GLOBAL WEBSITE
8 LOCAL DOMAINS supporting 4 different languages
Upcoming projects: 2 new websites in CHINESE & PORTUGUESE
970,018 visitors from 217 countries
€1,2 Μ digital spend in 2017
Digital advertising campaigns on 14 COUNTRIES/MARKETS in 4 DIFFERENT LANGUAGES
MAIN COUNTRIES: US, Canada, Latin America (Mexico, Argentina, Colombia), France, UK, Spain, Greece, Australia,New Zealand, Ireland, S. Africa, Jamaica
Facebook: 344.941 Followers from 45 countries
Facebook ranking 4,6 / 5 stars
ON BOARD CUSTOMER RESEARCH
Period: March - November 2017Sample: 25.100 questionnaires completed by passengers on board
80%70%60%50%40%30%20%10%0% 90% 100%
Would you recommend Celestyal Cruises?
Would you choose our company again in the future?
Did the cruise meet your expectations?
Housekeeping services
Overall hospitality/ hygiene on board
Overall cruise experience
Overall combination of destinations
GRADE OF SATISFACTION %
CRITERIA
87,6%
87,8%
93,4%
99,3%
96%
86,3%
89,6%
CELESTYAL CRUISES HOME PORTING 2017
103 Annual contributionto the national economymil. EUROs
HOMEPORTING 2017
36 mil. EUROs82.000 passengers homeporting inGreece X 400€ expenses per passenger
598 calls to Greek ports
100.000 passengers(operation of Celestyal Olympia and Celestyal Nefeli only)
598.000 passenger visits to Greek ports
30 mil. EUROs Direct annual operating expenditure
37 mil. EUROs598.000 visits x 62€ per passenger(average CLIA 2014)
SUPPORTING SHIPPING AND GREEK ENTREPRENEURSHIP IN 2017
30 MIL.€Direct operating expenses in 2017
Total expenditure for promoting and
advertising Greecein 2017
Greek marine officers and crew that would
correspond in a crew of
Cargo ships To Greekcompanies
(For food and beverage)
3 MIL.€ 300 60 5,5 MIL.€
CONTRIBUTION TO THE GREEK ECONOMY FROM THE LAUNCHOF CELESTYAL CRUISES (2014-2017)
Direct operating expenditure 2014 - 2017->
126 mil. EUROs
2014-2017 (period of Greek recession) Averageannual contribution->
30 mil. EUROs
Anticipated expenditure on maintenance andupgrade of fleet 2018 ->
12 mil. EUROs
WE CONTINUOUSLY BECOME SAFER, SMARTER, GREENER
Celestyal Cruises is committed to serving its customersand the environment preserving
WHAT WE HAVE ACHIEVED SO FAR:
5% average reduction in fuel consumption, equals to 1400Mt fuel savings for 2017
4.500 MT reduction in CO2 emissions in 2017
50% of water consumed onboard was produced onboard in 2017
15% garbage disposal reduction compared to 2016
Fuel Bunkering best practices almost eliminate off spec fuels and fuel disputes
Full compliance with new EU monitoring, reporting and verification (MRV) regulation
Hull maintenance with environ-mentally friendly antifouling paints for fuel consumption reduction and
environmental conservation
Waste treatment/recycling and/or incineration, i.e.,
cooking oils
Exhaust Gas Boilers (EGB) utilization for steam
production and operational cost reduction
Identification andimprovement of vessel
energy loss areas
WE CONTINUOUSLY BECOME SAFER, SMARTER, GREENER
CONSISTENCY IN CORPORATE SOCIAL RESPONSIBILITY STRATEGY AND INITIATIVES
Offering added value:
EDUCATION & CULTUREEducational program "Archimidis"Supporting local communities via consistent & pioneer educational programs.
Support of youth entrepreneurshipFour Get CruiseInn entrepreneurship contests hosted on board
Support of the Greek Merchant Maritime Academies in 2017 Annual Scholarships of 6.000€
Internship Programs for Students in collaboration withUniversities (Piraeus, Aegean, Cyprus, Sussex, Greenwich & ALBA)9 students completed internships at the offices of Celestyal Cruises
Collaboration with ReGeneration
20 educational visits at cruise ships(Primary and secondary educational institutions, colleges and Universities)
HUMANSupport of the NGO “Ark Of The World”More than 300 children hosted on cruises between 2014 and 2017
Creation of a common blood bank for Celestyal Cruises' employees and their families180 bottles of blood already collected
Support of the NGO "Make a Wish"Cruises for children suffering from neoplasia and their families
Support of the NGO "PEK-Amea"Generating revenue on behalf of the organization with a bazaar of products created by autistic children from the organization
AWARDS 2016
AWARDS 2017AWARDS 2018
SILVER PRIZE FOR EVENT SERIES /BRAND CONSISTENCY FOR OUR
THEMED EVENTS IN 2015BRONZE PRIZES FOR TOURISM EVENTS AND FOR BUSINESS CONFERENCES FOR
CRUISE INN 2015
GOLD PRIZE IN THE “CULTURAL TOURISM” CATEGORY FOR THE RICH PROGRAMME OF THEMED EVENTS SILVER PRIZE IN THE “TOURISM DEVELOPMENT-
CONTRIBUTION TO THE NATIONAL OR LOCAL ECONOMY” CATEGORY, BRONZE PRIZE IN THE CATEGORIES “USE OF
SOCIAL MEDIA”, AND “SELECTING, REWARDING AND DEVE-LOPING STAFF
FINALIST IN THE INTERNA-TIONAL CRUISE SHIP WAVE AWARDS IN THE CATEGORY
“CONTINUOUS ENRICHMENT, ON BOARD AND ASHORE”
CRUISE LINEREVELATION
EXCELLENCE AWARDS,CARTAGENA SPAIN
4 GOLD AWARDS FOR CATEGO-RIES 8.1 GASTRONOMIC
TOURISM, 3.2 GUEST SERVICE EXCELLENCE, 1.2 TOURISM SEASON EXPANDING INITIA-
TIVES, 10.1 CORPORATE IDENTITY / CORPORATE REPUTA-TION MANAGEMENT / BRANDING
SILVER AWARD IN CATEGORY 10.3 INTEGRATED MARKETING
CAMPAIGN FOR CELESTYAL CRUISES INTEGRATED MARKETING
CAMPAIGN
BEST VALUE FOR MONEYCRUISE CRITIC UK
EDITORS PICKS AWARDS
FIRST PLACE IN CATEGO-RIES: BEST FOR VALUE, BEST FOR ENTERTAIN-
MENT, BEST FOR EMBARKATION AND BEST FOR SHORE EXCURSIONS
FIRST PLACE IN CATEGORY
BEST SERVICEFIRST PLACE IN CATEGORIES SHORE
EXCURSIONS & VALUE, SECOND PLACE IN
CATEGORIES SERVICE & ENTERTAINMENT
CRUISERS’ CHOICE
WE KEEP SETTING HIGHER GOALS
GOLD AWARD FOR “CRUISES-THEMED EVENTS”, TOURISM AWARDS GREECE
MEMBER OF THE CRUISE LINES INTERNATIONALASSOCIATION EUROPE
CERTIFIED INACCORDANCE WITHISO 9001/14001
STANDARDS BY DNV-GL
2 SILVER PRIZESIN THE CATEGORIES
“CONTRIBUTION TO THE LOCAL ECONOMY” AND “SUPPORTING LOCAL
COMMUNITIESNEW DESTINATIONS”
BRONZE AWARD FOR “CONTRIBUTION TO THE NATIONAL ECONOMY”,
TOURISM AWARDS GREECE & FOR “CONTRIBUTION TO LOCAL ECONOMIES-NEW
DESTINATIONS”, TOURISM AWARDS GREECE
BEST COMMUNICATION STRATEGY, NAUTICAL EFKRANTI AWARDS
HR COMMUNITY AWARDSSILVER FOR “CHANGE
MANAGEMENT”“PERFORMANCE & COMPEN-
SATION MANAGEMENT”, “MOTIVATIONAL & BENEFIT
POLICY”, “CORPORATE SOCIAL RESPONSIBILITY
(CSR)” “BEST HUMAN RESOURCES
DEPARTMENT”
GOLD FOR “BEST CHANGE MANAGEMENT STRATEGY / INITIATIVE”,
SILVER FOR “ BEST HR CROSS-ΒORDER PRACTICES”, SILVER FOR “MOST EFFEC-
TIVE TOTAL REWARD STRATEGY”, BRONZE FOR “EXCELLENCE
IN WORKPLACE WELL-BEING”
CERTIFICATIONS
AWARDS 2015
WE KEEP SETTING HIGHER GOALS