Europe: 22.1% • U.S.A. & Canada: 21.7% Turkey: 17% • Greece:...

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Passengers from 140 countries 140 70 % Of home porting in Greece 4 Cruise Ships 1 2 Operate in the Aegean Sea Chartered by Marella Cruises

Transcript of Europe: 22.1% • U.S.A. & Canada: 21.7% Turkey: 17% • Greece:...

Page 1: Europe: 22.1% • U.S.A. & Canada: 21.7% Turkey: 17% • Greece: …americas.celestyalcruises.com/sites/default/files/INFOGRAPHIC_201… · IDYLLIC AEGEAN CRUISE Active participation

Passengers from 140 countries14070%

Of home porting in Greece

4 Cruise Ships

1

2 Operate in the Aegean Sea

Chartered by Marella Cruises

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Total number of passengers 2017 - 100.000(operation of Celestyal Olympia and Celestyal Nefeli only)

Europe: 22.1% • U.S.A. & Canada: 21.7%Turkey: 17% • Greece: 16%

Latin America: 10.5% • Asia: 7.8%

ΟΙ ΕΠΙΒΑΤΕΣ ΜΑΣ ΣΕ ΑΡΙΘΜΟΥΣOUR PASSENGERS IN NUMBERS

Recovery in markets such as U.S.A. & CanadaIncrease in European touristsGradual increase in China

Page 3: Europe: 22.1% • U.S.A. & Canada: 21.7% Turkey: 17% • Greece: …americas.celestyalcruises.com/sites/default/files/INFOGRAPHIC_201… · IDYLLIC AEGEAN CRUISE Active participation

ΟΙ ΕΠΙΒΑΤΕΣ ΜΑΣ ΣΕ ΑΡΙΘΜΟΥΣEXPANDING SALES CAPABILITY & NETWORKING

EUROPEAppointment of Vice President Commercial, Europe

United Kingdom: Appointment of Country Manager

France: Opening of Celestyal Cruises France+ Appointment of New Sales Director

Goal: 50% increase in passengers for 2018

ASIAChina: Opening of Celestyal Cruises Office in Shanghai+ Appointment of Sales Executive, China

Goal: 20% increase in passengers for 2018

CANADA, EAST & WEST COASTU.S.A.: Opening of Celestyal Cruises North America+ Appointment of President Celestyal Cruises Inc.+ Appointment of Vice President, Business Development North America

Goal: 30% increase in passengers for 2018

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INTRODUCING THE NEW 7 DAYIDYLLIC AEGEAN CRUISE

Active participation in the development of destinationsvia long stays, e.g.

Mykonos and Santorini: introducing overnight stayson both islands in 2018

Milos: all-day stays and increased calls 2017: 9 calls2018: 24 calls2019: 29 calls

21% increase of calls at Milos

Milos was recently named one of the world’s “must-see” places by Forbes

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OUR ALL INCLUSIVE PROPOSITION IS RECOGNIZED BYTHE INDUSTRY AS REPRESENTING BEST VALUE

FIRST PLACE IN CATEGORIES: BEST FOR VALUE, BEST FOR ENTER-

TAINMENT, BEST FOR EMBARKATION AND BEST FOR SHORE

EXCURSIONS

FIRST PLACE IN CATEGORY

BEST SERVICE

FIRST PLACE IN CATEGORIES SHORE

EXCURSIONS & VALUE, SECOND PLACE IN

CATEGORIES SERVICE & ENTERTAINMENT

CRUISERS’ CHOICE

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Extension plan for the tourist season:

Celestyal Cruises started sailing 20 days earlier than 2016

Longer cruises will be introduced as follows:• two 3-day "Iconic Aegean" cruises on the 2nd and 9th of November and• two 4-day "Iconic Aegean" starting on the 29th of October and the 5th of November

A total of 12% increase in scheduled departures, 100 attributed to the increased demand for the Celestyal All Inclusive Experience

EXTENSION OF THE TOURIST SEASONAND INCREASE OF CALLS AT THE GREEK ISLANDS

2017

2018

2019

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DIGITAL PRESENCE

1 GLOBAL WEBSITE

8 LOCAL DOMAINS supporting 4 different languages

Upcoming projects: 2 new websites in CHINESE & PORTUGUESE

970,018 visitors from 217 countries

€1,2 Μ digital spend in 2017

Digital advertising campaigns on 14 COUNTRIES/MARKETS in 4 DIFFERENT LANGUAGES

MAIN COUNTRIES: US, Canada, Latin America (Mexico, Argentina, Colombia), France, UK, Spain, Greece, Australia,New Zealand, Ireland, S. Africa, Jamaica

Facebook: 344.941 Followers from 45 countries

Facebook ranking 4,6 / 5 stars

Page 8: Europe: 22.1% • U.S.A. & Canada: 21.7% Turkey: 17% • Greece: …americas.celestyalcruises.com/sites/default/files/INFOGRAPHIC_201… · IDYLLIC AEGEAN CRUISE Active participation

ON BOARD CUSTOMER RESEARCH

Period: March - November 2017Sample: 25.100 questionnaires completed by passengers on board

80%70%60%50%40%30%20%10%0% 90% 100%

Would you recommend Celestyal Cruises?

Would you choose our company again in the future?

Did the cruise meet your expectations?

Housekeeping services

Overall hospitality/ hygiene on board

Overall cruise experience

Overall combination of destinations

GRADE OF SATISFACTION %

CRITERIA

87,6%

87,8%

93,4%

99,3%

96%

86,3%

89,6%

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CELESTYAL CRUISES HOME PORTING 2017

103 Annual contributionto the national economymil. EUROs

HOMEPORTING 2017

36 mil. EUROs82.000 passengers homeporting inGreece X 400€ expenses per passenger

598 calls to Greek ports

100.000 passengers(operation of Celestyal Olympia and Celestyal Nefeli only)

598.000 passenger visits to Greek ports

30 mil. EUROs Direct annual operating expenditure

37 mil. EUROs598.000 visits x 62€ per passenger(average CLIA 2014)

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SUPPORTING SHIPPING AND GREEK ENTREPRENEURSHIP IN 2017

30 MIL.€Direct operating expenses in 2017

Total expenditure for promoting and

advertising Greecein 2017

Greek marine officers and crew that would

correspond in a crew of

Cargo ships To Greekcompanies

(For food and beverage)

3 MIL.€ 300 60 5,5 MIL.€

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CONTRIBUTION TO THE GREEK ECONOMY FROM THE LAUNCHOF CELESTYAL CRUISES (2014-2017)

Direct operating expenditure 2014 - 2017->

126 mil. EUROs

2014-2017 (period of Greek recession) Averageannual contribution->

30 mil. EUROs

Anticipated expenditure on maintenance andupgrade of fleet 2018 ->

12 mil. EUROs

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WE CONTINUOUSLY BECOME SAFER, SMARTER, GREENER

Celestyal Cruises is committed to serving its customersand the environment preserving

WHAT WE HAVE ACHIEVED SO FAR:

5% average reduction in fuel consumption, equals to 1400Mt fuel savings for 2017

4.500 MT reduction in CO2 emissions in 2017

50% of water consumed onboard was produced onboard in 2017

15% garbage disposal reduction compared to 2016

Fuel Bunkering best practices almost eliminate off spec fuels and fuel disputes

Full compliance with new EU monitoring, reporting and verification (MRV) regulation

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Hull maintenance with environ-mentally friendly antifouling paints for fuel consumption reduction and

environmental conservation

Waste treatment/recycling and/or incineration, i.e.,

cooking oils

Exhaust Gas Boilers (EGB) utilization for steam

production and operational cost reduction

Identification andimprovement of vessel

energy loss areas

WE CONTINUOUSLY BECOME SAFER, SMARTER, GREENER

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CONSISTENCY IN CORPORATE SOCIAL RESPONSIBILITY STRATEGY AND INITIATIVES

Offering added value:

EDUCATION & CULTUREEducational program "Archimidis"Supporting local communities via consistent & pioneer educational programs.

Support of youth entrepreneurshipFour Get CruiseInn entrepreneurship contests hosted on board

Support of the Greek Merchant Maritime Academies in 2017 Annual Scholarships of 6.000€

Internship Programs for Students in collaboration withUniversities (Piraeus, Aegean, Cyprus, Sussex, Greenwich & ALBA)9 students completed internships at the offices of Celestyal Cruises

Collaboration with ReGeneration

20 educational visits at cruise ships(Primary and secondary educational institutions, colleges and Universities)

HUMANSupport of the NGO “Ark Of The World”More than 300 children hosted on cruises between 2014 and 2017

Creation of a common blood bank for Celestyal Cruises' employees and their families180 bottles of blood already collected

Support of the NGO "Make a Wish"Cruises for children suffering from neoplasia and their families

Support of the NGO "PEK-Amea"Generating revenue on behalf of the organization with a bazaar of products created by autistic children from the organization

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AWARDS 2016

AWARDS 2017AWARDS 2018

SILVER PRIZE FOR EVENT SERIES /BRAND CONSISTENCY FOR OUR

THEMED EVENTS IN 2015BRONZE PRIZES FOR TOURISM EVENTS AND FOR BUSINESS CONFERENCES FOR

CRUISE INN 2015

GOLD PRIZE IN THE “CULTURAL TOURISM” CATEGORY FOR THE RICH PROGRAMME OF THEMED EVENTS SILVER PRIZE IN THE “TOURISM DEVELOPMENT-

CONTRIBUTION TO THE NATIONAL OR LOCAL ECONOMY” CATEGORY, BRONZE PRIZE IN THE CATEGORIES “USE OF

SOCIAL MEDIA”, AND “SELECTING, REWARDING AND DEVE-LOPING STAFF

FINALIST IN THE INTERNA-TIONAL CRUISE SHIP WAVE AWARDS IN THE CATEGORY

“CONTINUOUS ENRICHMENT, ON BOARD AND ASHORE”

CRUISE LINEREVELATION

EXCELLENCE AWARDS,CARTAGENA SPAIN

4 GOLD AWARDS FOR CATEGO-RIES 8.1 GASTRONOMIC

TOURISM, 3.2 GUEST SERVICE EXCELLENCE, 1.2 TOURISM SEASON EXPANDING INITIA-

TIVES, 10.1 CORPORATE IDENTITY / CORPORATE REPUTA-TION MANAGEMENT / BRANDING

SILVER AWARD IN CATEGORY 10.3 INTEGRATED MARKETING

CAMPAIGN FOR CELESTYAL CRUISES INTEGRATED MARKETING

CAMPAIGN

BEST VALUE FOR MONEYCRUISE CRITIC UK

EDITORS PICKS AWARDS

FIRST PLACE IN CATEGO-RIES: BEST FOR VALUE, BEST FOR ENTERTAIN-

MENT, BEST FOR EMBARKATION AND BEST FOR SHORE EXCURSIONS

FIRST PLACE IN CATEGORY

BEST SERVICEFIRST PLACE IN CATEGORIES SHORE

EXCURSIONS & VALUE, SECOND PLACE IN

CATEGORIES SERVICE & ENTERTAINMENT

CRUISERS’ CHOICE

WE KEEP SETTING HIGHER GOALS

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GOLD AWARD FOR “CRUISES-THEMED EVENTS”, TOURISM AWARDS GREECE

MEMBER OF THE CRUISE LINES INTERNATIONALASSOCIATION EUROPE

CERTIFIED INACCORDANCE WITHISO 9001/14001

STANDARDS BY DNV-GL

2 SILVER PRIZESIN THE CATEGORIES

“CONTRIBUTION TO THE LOCAL ECONOMY” AND “SUPPORTING LOCAL

COMMUNITIESNEW DESTINATIONS”

BRONZE AWARD FOR “CONTRIBUTION TO THE NATIONAL ECONOMY”,

TOURISM AWARDS GREECE & FOR “CONTRIBUTION TO LOCAL ECONOMIES-NEW

DESTINATIONS”, TOURISM AWARDS GREECE

BEST COMMUNICATION STRATEGY, NAUTICAL EFKRANTI AWARDS

HR COMMUNITY AWARDSSILVER FOR “CHANGE

MANAGEMENT”“PERFORMANCE & COMPEN-

SATION MANAGEMENT”, “MOTIVATIONAL & BENEFIT

POLICY”, “CORPORATE SOCIAL RESPONSIBILITY

(CSR)” “BEST HUMAN RESOURCES

DEPARTMENT”

GOLD FOR “BEST CHANGE MANAGEMENT STRATEGY / INITIATIVE”,

SILVER FOR “ BEST HR CROSS-ΒORDER PRACTICES”, SILVER FOR “MOST EFFEC-

TIVE TOTAL REWARD STRATEGY”, BRONZE FOR “EXCELLENCE

IN WORKPLACE WELL-BEING”

CERTIFICATIONS

AWARDS 2015

WE KEEP SETTING HIGHER GOALS