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%Vol. , , (, , catering, , ), , , -.
%Vol. . - lifestyle .
Messagein a bottle
838 exhibitionist: 2010 %Vol. , 12-15 - .
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28 alco-test:10 Lager %Vol. lager - 10 .
14 versus: vs : %Vol. -, ... !
54 tte tte: .
contents#1
6 News
12 ,
20 OK Athens . .
24 e-AD
26 Third party logistics
34 %Vol.
46 -
49
50 ...
56 . %Vol
58
62 ; ;
64 2009
66 Ford Transit Van O
68 aravi 9 Sofitel Athens Airport
70 Whispers of Wine wine restaurant
74 IFDTEX 2010 23 IFDTEX
76 Prime Serum ... ... hangover
78 Pilsner Urquell ...
80 Free Time
82 %Vol.
83 Index
id:
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:
- :
Marketing:
:
: SARMED A.E.
& : Artwise Design Studio [email protected]
: Nasmania
: 133, 166 73,
.: 210 9658 758 Fax: 211 6003180 www.voldrinks.gr e-mail: [email protected]
18
,
2010
vignette
6 %Vol - 2010
Jgermeister , - : Jgermeister, -
, !: , , - Jger , , , . , , , , bartenders - ! Jgermeister , . Jgermeister 35 56 . - , , 20C.
spa 16 : - SPA, . -, , - . , , , . , - , , . T SPA (49 mg/l). SPA . - , - . 1 lt (-) 1,5 lt, (PET), 0,2 lt (), 6 x 0,2 lt. , ...., . 178, GR-172 35 , .: 210-97 18 420
news
Heineken 2010 Heineken, - . , 1,5% 2009, , ,
2,7%. , Chairman of the Executive Board Chief Executive , Jean-Franois van Boxmeer, 2009 -, . Heineken, 2010, - marketing brands . , , UEFA Champions League .
.. . . -, , . , 5.300 . 2008 AR-CON Constructions ATE. 11.200 , . . . , 10.600 . . . -, , .
7%Vol - 2010
news
Sarmed Logistics: Nasmania O Sarmed Logistics: , NASMANIA S.A. (), (), . - logistics (, picking barcode system, reverse logistics). 250.000 . , . logistics (- ) -. .
Pernod Ricard Hellas .. - : - Pernod Ricard, , , 70 . Pernod Ricard Hellas , , , Pernod Ricard, , . - , .. , Pernod Ricard, , - , , - .. 2007 , , , . , , - Pernod Ricard Hellas .
Spartis: , , - . Spartis, 100% , , . pet , . . .: 210 9592004.
FIX 5% , , , 6 , FIX. , , 16 . - , FIX . FIX , , , . , , , ..H , -, Ashley & Holmes. H FIX Hellas 7.500 .. - , 30lt. FIX , - 29.
, 2008 -
, 2010 . , : - , - ,
: , . , - - 1% 2008, 6%-7% 9%. -, :
2008 , , . , , -/ . , , - , . ,
.
, ,
,
8 %Vol - 2010
the market
. , -, , - , : , - (). . (700 ml) 0,91 , , , , - 0,45 0,009 0,02 . -: , , - - , . - - . -, . , . %Vol. - - - .
9%Vol - 2010
- - - ,
. - , %Vol. o , , - . - , - . 700.000 , ;, - . , , - . , , . ,
. - , -, . , , . , %Vol., : 2007 , : 4-5 . - 7-8 . , . . , - .
the market
-
, , Le Palais du Vin ,
%Vol. o . , , , . , 1%. 6%, 7% 9%, , : 100% . , . , . , . , . , , , , . , ,
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10 %Vol - 2010
the market
- - -
, , - . -, - Alpha Bank. , , - , , . - ,
. , - Alpha Bank. Alpha - - , , - , : Alpha , - - , - (, , ..) . Alpha Web Banking Alpha Bank Enter Visa Business
, , 24 24. , . , - - 2007 - 2013. , -, () . 60% - .
11%Vol - 2010
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- , - , assistant logistics manager, SARMED. , , - , logistics. - , , logistics, . . , , , -
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the market
O , assistant logistics manager, Sarmed
12 %Vol - 2010
- ,
- - . Hellastat, , , - , -, ( ) ( ). , 65% , 2000, 55%. , , premium -
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, , , - , . , , (.. ) () - , .
brandy METAXA, 60% 100 . - . , , 40% 2008, 25%. , , , . , 2000 - . - ,
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the market
vignette
13%Vol - 2010
(, ), (RtDs). - , , . . Natureo Torres Miguel Torres, . 0,5% - -, , Natureo - , .
, - , - . , , - - . , , - . - - , - (65%-70% ),
. 680 40 . , , . , Hellastat, , ( , , ), - ( ), , -, - .
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14 %Vol - 2010
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15%Vol - 2010
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16 %Vol - 2010
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, - . , , , 20 OK: Athens - . 1991 Scottish and Newcastle (Kronenbourg, Strongbow, Newcastle Brown Ale, John Smiths ..), 1994 Veltins, 2004 global brands SAB Miller (Miller Genuine Draft Pilsner Urquell). Athens
, - brands , RTDs ciders .
%Vol.: Athens ;OK: Athens , 28 , - Miller, Pilsner Urquell Veltins. OK Athens portfolio lager pils Ale, .
%Vol.: - ;OK: Athens
OK Athens20 premium
OK Athens %Vol
-
, OK Athens.
20 %Vol - 2010
21%Vol - 2010
, -, , , . %Vol.: -; ; OK: ( 2001 39 , M.O. 80,4 ), Athens . , Pilsner Urquell .
%Vol.: , ;OK: , . : , , - .
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%Vol.: ;OK: () - . - .
%Vol.: ;OK: . marketing, marketing. .
%Vol.: - , ;OK: . , Cobra . -. .
%Vol.: ;OK: - Genesis, Mary Rose, . , : marketing, , . - 12 , - .
%Vol.: ;OK: H OK Athens -
. HORECA - - .
%Vol.: H ;OK: . - .. . , - , . .
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%Vol.: -; ;OK: - , -, -. , . A .
%Vol.: - OK;OK: Pilsner Urquell, 30% 20% . ,
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22 %Vol - 2010
Pilsner . , - . . , . (, Carrefour, -, Makro, , delicatessen). , - , , . .
%Vol.: ;OK: - 4 . , 30.000 , 0,8% . -. , 10 .
%Vol.: ;OK: 2009 7.200.000 , 7.300.000 2008. 42%, , 19%.
%Vol.: crisis plan ;OK: . , cash flow. , 2009 - premium . - .
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%Vol.: ;OK: 5%. . 10.000 , - . 400, , , .
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24 %Vol - 2010
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25%Vol - 2010
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26 %Vol - 2010
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vignette
27%Vol - 2010
1010Lager !
alco-test
28 %Vol - 2010
, , , , ,
,
, . %Vol.
lager
10
lager . lager , , . , lager . .
Craft Smoked Lager
11 22 33
30 %Vol - 2010
alco-test
Miller Genuine DraftH cool : : SAB Miller : 4,77%: Ok Athens
, , . 1855 - Miller Genuine Draft, (draft). : -: - . , Miller Genuine Draft - .
Gambrinus , : : Plzesk Prazdroj : 5%: Ok Athens
Gambrinus 1869 Pilsner Urquell. E , , .
Desperados : : Brasserie Fischer : 5,9%:
; Desperados , , pale lager, , .
32 %Vol - 2010
alco-test
55
66
77
44Asahi : : Asahi Breweries : 5%: Ok Athens
, - , Asahi. Asahi - , 1 . - Cool Brands, Super Brands Ltd.
Craft Athens Lager : -: Craft Microbrewery : 5%
lager - . Bamberg - Vienna. . - : Craft Smoked Lager Craft Black Lager.
: -: . : 5%
premium . T : , tettnanger, . (10 C) - -, . .
Lapin Kulta lager : : Lapin Kulta : 5,2%: Ok Athens
Lapin Kulta. - , - -, , , . , - .
33%Vol - 2010
alco-test
88
99
1010Carling : : Molson Coors Brewing Company : 4,1%: Ok Athens
H Carling 1 lager . 1.5 . pints - 100% - ., : Carling cup , Glasgow Rangers Celtic FC, Carling . -
Stella Artois : -: : 5,2%
, - . , , 1366 (!), . , Stella Artois , - , .
Kronenburg 1664French... kiss : : Kronenburg : 5%:
premium . - , -, . Kronenbourg 1664 Kronenbourg - Jerome Hatt, Kronenbourg 1664 1952. , , , 70 .
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34 %Vol - 2010
.
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36 %Vol - 2010
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, - . , - , . : - , - , , - , , .
.
exhibitionists
-
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4 12-15
. %Vol.
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38 %Vol - 2010
T
2010
, , . - - , - . , -, , , , ,
, (). , - , Julia Harding MW, - Jancis Robinson MW, Tara Q. Thomas, Wine & Spirits, Laura Williamson MS, Master Sommelliers .
40 %Vol - 2010
stands ... , - , :
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41%Vol - 2010
-
, , - , : , , %Vol. o , & -. , , , -
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, %Vol., , - . , , 800% , .. 250%-300%, . . , -, , , - . , . .
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exhibitionists
42 %Vol - 2010
2010 . , - - (), (, , ) . - 80 , , - (.: 27320-53096, www.malvasiawines.gr)
.
-
. -
-
. - ( 100),
.
: Techni
Alipias Rose 2008, Idisma Drio Merlot
2008, Idisma Drios Assyrtiko 2009, Idisma Drios Chardonnay 2007
(25210 83626, 25210 83585
www.wineart.gr )
. , - : , , - . , - . , , ,
. 15% - , -. , , . , , , . - . , , , . .
- , : -. , , , : - , - .
43%Vol - 2010
exhibitionists
Zoloto Polubot premium vodka, Zoloto Polubot : 23 -! ... . , : Hyatt - premium Zoloto Polubot .
on Solo Vino ; , , ... . , , .
! -, , - .
Vinophone.com , i-Phone! Mobartia : Vinophone , Apple. : 300 . gadget . , !
.
44 %Vol - 2010
exhibitionists
,
2004 -, , -
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. , , , - - . - 2010 %Vol. - - ( - - ) . - , , . -
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46 %Vol - 2010
T
10-15 . , , , -, , ..
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( - , , 0,32%, , 50% )
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...., . 178, 172 35 , : 210 9718 420, Fax: 210 9713 998www.dionyssos-wine.gr e-mail: [email protected]
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, - (logotype) New Wines of Greece. - .
48 %Vol - 2010
management
. ,
: , , . , - .
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49
- . ( ), - .: , (, , ) . : -, , , , , -, , , , ..: . - .
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, . , , , .
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local spirits
Achaia Clauss, , , ,
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50 %Vol - 2010
), , .
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, , . - - , . - . - , ( ), , (500-1.050 ),
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- , , . - Bordeaux, - , , , , 1990, -- , . 550-800 - , . Cavino, 1958, ,
, . , - , , , , - Cabernet Sauvignon Merlot. Cavino 800 , Syrah .
, , , , , , 1974 80 . - , , , Cabernet Sauvignon, . , -
52 %Vol - 2010
ACHAIA CLAUSS
CAVINO
local spirits
(: , , ). . , . (110 .) Chardonnay, Cabernet Sauvignon Franc Merlot, - 750 , 200 , Sauvignon Blanc Riesling. - - , , , - , . , , ,
, . 450-1.000 . (, , Cabernet Sauvignon, Merlot Sauvignon Blanc). - -, .
-, , , , .
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-, , . - , , , , .
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53%Vol - 2010
local spirits
%Vol.
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54 %Vol - 2010
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55%Vol - 2010
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, . . , , . 70% , 20% 10% , , , - 60%. 20% 20% , .
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56 %Vol - 2010
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57%Vol - 2010
, .
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bio-culture
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58 %Vol - 2010
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.. 87, 194 00 , . 210 6642916, f. 210 6645015, [email protected]
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, . , . , . -: . , 1516, ', - (Reinheitsgebot), . , . , . - -, - , , . , ,
(..) -, . , .
.. , . , , - . 2009, , , 2010 - 50% - . - , -
, , . -, . , , -. , , Pils , , Ale - . , , - 10 Pils 7 Ale, , . . -, -- : , . - , , 400 .
: - .
, . , . %Vol. , , -, , . , . .
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60 %Vol - 2010
H
beer stories
25 46, , .. 186 48.: 210 4612294, e-mail: [email protected]
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%Vol - 2010
,
63
(-16,3%)
( 0,8%)
-
2009 (-17,10%).
,
-
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.
,
, -
20,6%
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2009
(-16,3%) ( 0,8%)
2009 (-17,10%)
(-16,2%). ,
(Absolut, Akvinta, Belvedere, Beluga, Finlandia, Gray Goose, Nemiroff/Lex, Roberto Cavalli,
Russian Standard, Russkaya, Smirnoff, Smirnoff Black, Smirnoff North, Stolichnaya, SKYY,
Ursus, Xellent Swiss, Zubrowka) 4,89 . 5,8 . 2008.
(Chivas, Classic Malts, Cutty Sark, Dewars, Dimple, Famous Grouse,
Glen Grant, Grants, Haig, Jack Daniels, Jameson, Johnnie Walker, Lagavulin, Laphroaig,
Old Pulteney, Talisker, The Macallan, The Glenrothes, Tullamorem Wild Turkey)
14,8 . 18,7 . (-20,6%)
(-67,9%) .
3,6 . 3,027 . 2008 ( 20,6%),
7,9 . 9,9 . (-19,7%) 1,112 .
800.105 ( +39,1%)
,
%Vol - 2010
market research
64
. - , , .
- , 366,7 . 2007, 1,7% 2006, (13,4%). 5,4% 2007 2006, ( 45,1%) . , - - 2009-2010, . , (, ) - , 2%, 4% (- malts premium ). ( 3%), (4% ). 2%-3% , ., 3%-4%. - , - .
%Vol - 2010
. 2008 2009
25.459.119,18 19.433.084,14 -23,7
1.391.023,51 1.663.987,21 19,6
28.553.695,31 24.970.743,63 -12,5
2.186.932,70 2.121.667,85 -3,0
57.590.770,70 48.189.482,83 -16,3
. 2008 2009
3.215.104,22 1.623.879,52 -49,5
61.122,60 44.452,80 -27,3
2.486.771,28 3.137.414,97 26,2
72.232,91 86.454,30 19,7
5.835.231,01 4.892.201,59 -16,2
. 2008 2009
8.005.100,26 7.084.877,92 -11,5
322.142,62 246.334,86 -23,5
9.728.948,88 7.329.977,30 -24,7
703.824,02 225.765,73 -67,9
18.760.015,78 14.886.955,81 -20,6
. 2008 2009
14.512,37 279.029,59 1.822,7
116.833,30 216.103,95 85,0
2.878.149,83 3.001.119,66 4,3
18.198,27 154.441,01 748,7
3.027.693,77 3.650.694,21 20,6
. 2008 2009
7.085.937,07 4.749.672,19 -33,0
319.929,83 494.802,71 54,7
2.056.205,08 1.873.183,15 -8,9
446.811,58 834.218,34 86,7
9.908.883,56 7.951.876,39 -19,8
. 2008 2009
484.264,42 766.072,34 58,2
1.415,04 -100,0
143.482,19 319.306,05 122,5
170.944,30 27.536,22 -83,9
800.105,95 1.112.914,61 39,1
65
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. . , . , . , - . (HLA) HLA . , , Bluetooth . , .
Ford
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on the road
66 %Vol - 2010
9 Sofitel Athens Airport
so bar so food
68 %Vol - 2010
info &
- :19:00 - 24:00
runch
& :11:00 - 16:00
, 45 , , , ,
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Weekend Brunch Buffet , - 11.00 16.00. .
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4361 Campari J_Alba 21x29,7.pdf 1 26/01/2010 12:25 ..
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- 400 . Whispers of Wine wine restaurant , funs , .
A Beautiful mind
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! -, , retro-elegant design. , , - . - . To Whispers of Wine , , .
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- , sui generis , , , value for money, -, -sommellier , chef - , - . - , , - wine list. restaurant , - . (
, concept
70 %Vol - 2010
so bar so food
,
sui generis
wine
restaurant
of WineWhispers
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!
) , Whispers of Wine, retro-ellegant design artistic - , - handmade - .
; ; !
- 400 , - . 40 , -. - , - . - , , , - - , - , , , , . chorijo, , balsamico -, Barbera d Asti, , Hermitage, Bernaise ! Whispers of Wine - - , .
Whispers of Wine 15 2007. , - , mail Whispers. o mail WEIN-GOURMET, . wine-bar restaurants. wine-restaurant - . est wine restaurant in Europe. ! , ! : , -, , interior design. , media . -: 40 , . (overbooking) 50-70 . , - , , : - . , , . value for money. , , service, , -. - .
Success story - Bologna, - . bistro . , enfant gt . - . . events , Paolo,
72 %Vol - 2010
so bar so food
15-16 chefs, DJs .. , premium Prada Lamborghini, - . glamour! . WoW . - .. , , . , .
, . . . - -, , -: . ! 6 . , , .. .
, : 11-29 17200 .
73%Vol - 2010
infoWHISPERS OF WINE. / 48, .: 210 6179051e-mail: [email protected]
.: 17:30 - 12:30: 22:30 - 24:30:
: 30-40
2010
-.
- . 23 IFDTEX 2010 Metropolitan Expo - 5-8 2010, . , , , crash test ( ) . , (30.480 , --, , ) . , , - . - , - - . -,
: stand Fix, , FIX , Craft, - stand . , , 23 FDTEX : 444-
, - - : , , - . , 320 (- ) 124 , - - .
, : F&B managers, General managers, hotel managers, buyers supervisors, expansions managers, executive chefs, Market managers, R&D managers, Purchasing managers, Area Managers, Director of food managers, category managers,
private & own label managers, junior category managers, . .
- : , , , , , , , , , , , , , , , .
,- - - .
- - , 12% .
- . - & . , Next Media, , . , .
IFDTEX
exhibitionists
: 23 --
IFDTEX 2010 crash test ,
. %Vol.
74 %Vol - 2010
... - :
- - . ... : - ... (, , , , ) - - hot dog. -
. : Prime Serum, - - . Prime Serum , . KGB, , . Prime Serum - . , -
PrimeSerum...
hangover
innovations
-
KGB
,
...
hangover
76 %Vol - 2010
: Prime Serum , , , , , , . , , . Prime Serum - , - , , . Prime Serum , . , : Prime Serum - . , Prime Serum -: , -, , : , - , , Prime Serum, . , . , - Venus Drinks, - Prime Serum. - - ( 2 2,3 1,5 ), Venus Drinks - Prime Serum .
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78 %Vol - 2010
T
; ,
, . , . , , Plzensky Prazdroj 1842 Pilsner, Pilsener Pils. , , , , Pilsner . , ... Pils : , Pilsner Urquell, Pilsner . Becks, Budweiser, Miller Lite, Heineken, , - Pilsner Urquell. 90 Pilsner Urquell . , - . Pilsner Urquell, ! . , Pilsner Urquell . , ...
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Pilsner Urquell.
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drinks
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80 %Vol - 2010
free time
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: 19
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35 + .35
1978-2008, - 1978. , , .
, , . - . , , , , , . , , .
14-04-2010 09-05-2010
MICHEL LEGRAND TRIO
, Michel Legrand, . - (3 Oscar 5 Grammy) 200 , , . (-, ) - : , , , The mindmills of your mind .. Rni Vignolo (-) Andr Ceccarelli ().
6-5-2010
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VOLUME OF SPIRITS ,
101
210-9658758 e-mail [email protected]. ,
T %Vol . e-mail: [email protected] fax: 211 600 3180
: 3,50 /
: ............................................................................................................
: ......................................................................................................
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: ...................................................................... ..: ..............................
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6
I NY ...
Sexy drinks ...
...
: , -
London Wine Fair 2010
, . , %Vol.
Crash Test - To top 5 %Vol.
Logistics - on time
.
, , ,
2010
next please
82 %Vol - 2010
6, .. 164 52.: 210 9692260e-mail: [email protected]
..... 178, .. 172 35.: 210 9718420e-mail: [email protected]
87, .. 194 00210 [email protected]
. . -
5 . -, .. 401 00.: 24920 25250e-mail: [email protected]
.. 171, .. 190 04.: 210 6675200e-mail: [email protected]
25 46, .. 186 48.: 210 4612294e-mail: [email protected]
8 . - , .: 26910 97500e-mail: [email protected]
, .. 630 80 .: 23990 76100 31 . - , ..
145 10 .: 22950 22941 www.tsantalis.gr
31, .. 115 24.: 210 6981005www.sdb-hellas.com
CAVINO AE , .. 251 00 .: 26910 71555 55 , .. 104 35 .: 210 3478602 e-mail: [email protected]
CRAFT microbrewery
44, .. 190 02.: 210 6640143e-mail: [email protected]
FORD MOTOR HELLAS 4 & , .. 121 33.: 801 11 700 600www.ford.gr
O.K. ATHENS . 41., . 17561.: 210 9883361e-mail: [email protected]
SARMED A.E. (logistics)25o . ... -, , .. 196 00.: 211 6003000e-mail: [email protected]
SiEBEN Innovative Solutions 3, .. 153 44.: 2130 179000e-mail: [email protected]
VENUS DRINKS
5, , .. 561 21.: 2310 542508e-mail: [email protected] : 210 9592004
6 %Vol. (, ) e-mail : %VOL. [email protected] .
:. 4 2 (,
4 ). 3 2 (
4 ). . . WHISKY 5 2011 website %Vol. www.voldrinks.gr - 5 2011 80 . ' , %Vol. * e-mail [email protected] 210-9658758.
index
83%Vol - 2010
%Vol Green...
AFTER PARTY LIQUID
new
venus drinks [email protected] 2310 577260, 2310 542508
.
...
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