PROMOTION OF LOCAL REPERTOIRES

THROUGH DIGITAL MEDIA

WOMEX 2012 - Presentation: Antonis Plessas

Saturday, October 20, 12

One thing remains consistent over the years and that is....

The genesis and power of creativity!

WOMEX 2012 - Presentation: Antonis Plessas

Saturday, October 20, 12

Music is the aural landscape of our lives.

Ιts power transcends national, religious, ideological, cultural or heritage boundaries and captivates the emotions of an universal audience.

WOMEX 2012 - Presentation: Antonis Plessas

Saturday, October 20, 12

Technology

Human Behavior

Culture

Business

Technology is constantly and

irreversibly affecting, formatting and changing our culture and habits.

The catalytic force of technological evolution.

WOMEX 2012 - Presentation: Antonis Plessas

Saturday, October 20, 12

Music is everywhere...

and in the Cloudin the form of applications

WOMEX 2012 - Presentation: Antonis Plessas

Saturday, October 20, 12

musical search

Today we are connecting fans and artists enabling a broad spectrum of tools and services

WOMEX 2012 - Presentation: Antonis Plessas

Saturday, October 20, 12

concert and ticketing innovations

WOMEX 2012 - Presentation: Antonis Plessas

Saturday, October 20, 12

direct to fan engagement

WOMEX 2012 - Presentation: Antonis Plessas

Saturday, October 20, 12

compose - produce - record

perform - promote - build an audience

explore new ways to monetize

Independent artists around the world have an unprecedented opportunity to...

WOMEX 2012 - Presentation: Antonis Plessas

Saturday, October 20, 12

Can you?

function as your own publisher, manager, booking agent, attorney, publicist, social marketing manager, technologist and still find the time and energy to create?

With every new opportunity new challenges present themselves

WOMEX 2012 - Presentation: Antonis Plessas

Saturday, October 20, 12

The idea of not licensing and being part of all sorts of collaborations with brands, telecoms, device makers and advertisers is one that we can't afford.

WOMEX 2012 - Presentation: Antonis Plessas

Saturday, October 20, 12

Attract interest

Sustain attention

Win trust

WOMEX 2012 - Presentation: Antonis Plessas

Saturday, October 20, 12

Attracting and sustaining public´s attention and winning its trust are prerequisites for reassuring a seat in the competition.

WOMEX 2012 - Presentation: Antonis Plessas

Saturday, October 20, 12

Songwriter and composer revenue

There’s an urgent need to expand existing compensation systems.

Performer & recording artist WOMEX 2012 - Presentation: Antonis Plessas

Saturday, October 20, 12

There’s an urgent need to expand existing compensation systems.

Teaching and producing

Session musician revenue

Brand related revenue

Fun, Corporate and Foundation Funding

WOMEX 2012 - Presentation: Antonis Plessas

Saturday, October 20, 12

When copies are free, you need to sell things which can not be copied." (Kevin Kelly)

immediacy

personalization

interpretation

authenticity

accessibility

embodiment

patronage

findability

WOMEX 2012 - Presentation: Antonis Plessas

Saturday, October 20, 12

People pay when the see real value, when the price is right and when the process is easy

Sell the

brand,

not (just)

the

music

Sell the

brand,

not (just)

the

music

WOMEX 2012 - Presentation: Antonis Plessas

Saturday, October 20, 12

More and more companies outside the orbit of the traditional music business have spearheaded successful initiatives in the music space.

WOMEX 2012 - Presentation: Antonis Plessas

Saturday, October 20, 12

Many more revenue streams and promotional avenues below the surface

App licensing

Online video monetization

karaoke, jukebox, lyric display, sheet music.

Background music services & appiums

Music videos, artist display likeness, fan clubs

Specialty playlist curating, and teaching (online or in person)

Patch/sample creation, workout mixes

Session work, arrangement and orchestration, instrumental recordings

Fan clubs, lottery tickets, artwork, sponsorships

WOMEX 2012 - Presentation: Antonis Plessas

Saturday, October 20, 12

“Too much information running through my brain; Too much information driving me insane.”

There’s an urgent need for “filters” and “editors” that will create order and give meaning to the chaos created by almost unlimited choice.

The Police, 1982.

WOMEX 2012 - Presentation: Antonis Plessas

Saturday, October 20, 12

Amanda Palmer’s impressive success proved what a force a devoted audience can be.

WOMEX 2012 - Presentation: Antonis Plessas

Saturday, October 20, 12

Fan funding:A handful of options to participate helping your favorite artist.

WOMEX 2012 - Presentation: Antonis Plessas

Saturday, October 20, 12

Give your audience the chance to co-create.

Radiohead offered to their fans songs from their album “In Rainbows” for remix.Their song "Nude" by itself, gathered in the band’s web page more than 2.239 remixes confirming beyond imagination the audience’s appetite to participate and co-create.

WOMEX 2012 - Presentation: Antonis Plessas

Saturday, October 20, 12

Distribution options (For FREE)

WOMEX 2012 - Presentation: Antonis Plessas

Saturday, October 20, 12

Distribution options (PAID)

WOMEX 2012 - Presentation: Antonis Plessas

Saturday, October 20, 12

Distribution options (PAID)

WOMEX 2012 - Presentation: Antonis Plessas

Saturday, October 20, 12

content management

solutions for rights holders

of all sizes across the world.

New tools provide...

resources and opportunities to

improve skills, build larger audiences and earn

more money.

WOMEX 2012 - Presentation: Antonis Plessas

Saturday, October 20, 12

Smartphones and mobile devices are extending media beyond instruments and moving into other interactive and non-interactive spaces.

WOMEX 2012 - Presentation: Antonis Plessas

Saturday, October 20, 12

Music creates an environment that enhances customer experience and sales.

Background music services provide the soundtrack to restaurants, shopping malls, or other retail outlets as customers shop and interact.

WOMEX 2012 - Presentation: Antonis Plessas

Saturday, October 20, 12

Responsibility for promoting local repertories

should be left in the hands of companies and individuals producing it?

should governments under certain conditions take initiatives to facilitate it as well?

WOMEX 2012 - Presentation: Antonis Plessas

Saturday, October 20, 12

Despite the hard bumps music and its business are more present, more ubiquitous, and more available than ever before.

“Tomorrow never knows” The Beatles

WOMEX 2012 - Presentation: Antonis Plessas

Saturday, October 20, 12

The good thing about radical change is that, during those times, the little person has a chance to make a big difference.

Epilogue

WOMEX 2012 - Presentation: Antonis Plessas

Saturday, October 20, 12

Thank you for your presence

References: books, articles and presentations by: Gerd Leonhard, Peter Spellman, Seth Godin, Mike King, Kevin Kelly, Klay Shirky

Online Publications: Billboard Magazine - Hyperbot - Digital Music News - Music Business Journal

Performing musicians photos by: Chris GoldNY

email: aplessas@otenet.grLinkdedin: Antonis Plessas Twitter : aplessas

PROMOTION OF LOCAL REPERTOIRES

THROUGH DIGITAL MEDIA

Presentation: Antonis Plessas

WOMEX 2012 - Presentation: Antonis Plessas

Saturday, October 20, 12