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A presentation given at the 1st SkillSharingWorkshop of the Museum People Network, Benaki Museum, Athens, 30.11.11

Transcript of ¹ƒƒ„·¼± Vs ƒƒ„·¼±....

  • 1. Vs. 1 30 2011 18.00

2. case study: 3. THE NATIONAL GALLERY

  • The National Gallery, London, houses one of the greatest collections of Western European painting in the world, from the 13 thto the 20 thcentury.

4. THENATIONALGALLERYEXPERIENCE BELIEFHONOURFAITHREASONHISTORYDESIREPAINGENIUSRELIGION TRUTHTORMENTLOVE DESTRUCTIONABSOLUTIONHEAVENHELL DREAMSLUSTSORROW JOYWARECSTASY FURY EVIL INNOCENCEMADNESSDESPAIRDEVOTION TRUST PURITY CRUELTY PRIDE DESPAIR BLOODFAMILYPOWERVANITYSPIRITHEARTFLESHGLORYBENEDICTION VISION NATURE SEX BETRAYAL VALEDICTIONSOULETERNITYDAMNATIONREDEMPTIONLIFEDEATHPASSIONBEAUTY = , 5. 4Tonal Values ELEGANTEMINENTINSPIRINGINCLUSIVE 6. 7. DESIGN AND COMMUNCATIOS FOR EXAMPLE: Design, advertising and promotions Gallery services Publishing Merchandise 8. 9. 10.

  • 13 + Antenna Audio
  • 2 + 1
  • 3
  • 11
  • 4.5
  • 2

11. 12. 13.

  • 11
  • >>
  • 2 , 1
  • 4
  • > >>

14.

  • +
  • Creative treatment+ production schedule
  • Curator > > curator
  • --
  • mp3 players+user testing
  • : podcast,,website

15.

  • ( curator/director)
  • Soundbite (- )
  • Soundbite (-)
  • Soundtrack( , )
  • ( - smarthistory.org)
  • Soundscape, stand-alone or integrated ( -, )
  • Vox pops(- )
  • ,
  • ,

16.

  • business plan
  • , ,
  • &

17. ..

  • vs
  • byod ( BringYourOwnDevice)
  • = ?
  • randomisation+togetherness vs guide+alone
  • crowd management=herding?

18. Podcast May 2005 Marymount Manhattan College The platform is already out there, in our bags, our coat pockets, on our belts we have a seamless system for delivering any sort of homemade audio content we want. In a sentence, we aredemocratizingthe experience of touring an art museum (Gilbert, 2005) 19. Internets pirate radio? 20. iPod + broadcasting=podcasting 21. Creators website Subscribers mobile device 22. 2006 153 23. iTunes 24. 25. enhanced audio podcast= & slide-show 26. Considerations Format, tone, feel, audience Voice, sonic signature, ident, brand, metadata Marketing, distribution Content planning process, sign off process Photography, copyright, shelf life Hosting, production sharing 27. After listening to it, how likely or unlikely they are to visit the gallery: 28. :

  • ,
  • &
  • ==
  • broadcaster

29. I've enjoyed my visits using the podcasts. Thank you for that.I wish you could issue your podcast in Portuguese so my family and friends that do not understand English could also enjoy it. I live abroad and always listen as I am so far away from my favourite gallery and feel in touch through this podcast It's a well structured podcast which I find interesting . BLUETOOTH You should make these available in the gallery by bluetooth even better if each picture had an audio guide available by bluetooth AT/IN FRONT of the picture - anyone with a mobile phone could get it. YES I know this would cost BUT you don't have to do it for every picture - the highlights say .It is good to see the NG keeping up with information technology by using podcasts. They are thoroughly lovely in every way! The National Gallery Podcast really is an excellent service and has become a highlight of each new month. Whilst being in Australia obviously limits the frequency with which I can travel to the Gallery; the podcast allows me a thoroughly enjoyable and educational visit. Its great and informative 30. 2007 31. 32. CLICK TO ADD TITLE podcast- 33. 34. Be Inspired and Grand Tour podcasts and the monthly Podcast - podcasts 35. ...

  • ,
  • --
  • , ,
  • ,
  • &

36. LOVE ART app for iPhone and iTouch-Pentimento ... Love Art app for iPhones-2009 37. 38. Insert image caption here Zoom feature Galleries= images brandelements Transcriptions project Artstartinteractive kiosks New 5% the grandtour be inspired audio tour App content 39. &

  • Playfulness -
  • Exploration -
  • Creativity -
  • Tactile -
  • oom feature -
  • Voice that speaks the brand -
  • Not a rigidly didactic experience - ,
  • Authoritative voices v authoritarian - ,
  • Gallery of the mind -

40. 400,000+ - 1 = 41. . & . ? ? 42. 1 ... 43. 2

  • projects
  • &
  • ,

44. ?

  • script writing & editing
  • creative briefs vs creative treatments ,
  • be a user , ,
  • -training-
  • -
  • training & media

45. Vs. 1 30 2011 18.00