Social Media World 2013 - Σωτηροπούλου Νίκη: Digital Storytelling
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Digital Storytelling Narrative in Social Media
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Η παρουσίαση αυτή έγινε στα πλαίσια του Συνεδρίου Social Media World 2013, το οποίο πραγματοποιήθηκε στις 19 Ιουνίου, στο Divani Caravel στην Αθήνα.
Transcript of Social Media World 2013 - Σωτηροπούλου Νίκη: Digital Storytelling
Digital StorytellingNarrative in Social Media
Storytelling as a marketing tool
Storyteling for brands?
VS.
Then
Nowνιάου
1st element of storytelling:
The Message
•Vision
•Mission
•Values
2nd element of storytelling:
Conflict
”Telling stories is the only way we can create meaning in our lives and make sense of the world”Paul Auster
3rd element of storytelling:
Characters
3rd element of storytelling:
CharactersWhat kind of hero Am I?
4rth element of storytelling:
Plot
beginning
middle
end
Exposition
Rising action
Climax
Falling action
Resolution
Great Example!Red Bull Stratos Felix Baumgartner
Message:Red Bull’s adventure value : Gives you wings
Conflict:Will he be able to do it?
Character: Our hero, Felix
Plot: Be the first human to break the sound barrier outside of a vehicle.
Some final tips: •Keep it simple•Use the right tools to tell your story. (eg Photography, Audio, Video, Text and Interactive Multimedia)•Engage your audience•Choose the right protagonist•Be Authentic
Niki Sotiropoulouo-ya.grnikisot.com@nikisot
Thank you!
