Hibiscus sabdariffa

Hibiscus sabdariffa Traditional classification

Kingdom Plantae

Division Magnoliophyta

Class Magnoliopsida

Order Malvales

Family Malvaceae

Genus Hibiscus

Binomial name

Hibiscus sabdariffa

Phylogenetic classification

Order Malvales

Family Malvaceae

Sommaire 1 Hibiscus 2 Hibiscus sabdariffa 3 Traditional beverage 4 Infusion 5 Infusion d’Hibiscus 6 ® 7 Origin 8 Pour le plaisir de se faire du bien 9 Laissez-vous séduire 10 Culture 11 Communication SIAL 2012 12 Events 13 Distribution 14 Market 15 Investors 16 Contact 17 Links

Hibiscus

Hibiscus (Greek ἱβίσκος / hibískos, meaning marshmallow) is a kind of annual flowering plants or perennial that has more than 30,000 varieties. The hibiscus is part of the Malvaceae (Malvaceae) family. These are plants known since ancient times: they were cultivated in Egypt and southeast for Asia their ornamental character, but also for their edible fruits. Imported into Europe in the twelfth century by the Moors in Spain, some species were later introduced in American the Seventeenth century by slaves. South Korea and Malaysia have an hibiscus flower as national symbol respectively H.syriacus and H.

Rosa-sinensis.

Hibiscus sabdariffa

Hibiscus sabdariffa is a herbaceous plant of the Malvaceae family which grows in tropical particularly in West Africa (Senegal, Burkina Faso, southern Mali and northern Cote d'Ivoire). This plant is also known in Egypt (karkadé) and Mexico where it is called flor de Jamaica.

Traditional beverage

The Bissap or Karkadé is the beverage prepared

from the red flowers dried of that variety of

hibiscus. A red Juice is obtained from dried

flowers brought to a boil during 5 minutes (a

small handful of flowers with a little water and

sugar). This syrup flavors very cold water in

which it is poured.

It is the national drink of Senegal, Burkina Faso

and northern Benin, where the plant is grown at

the edge of the desert. You can also use flowers

as an infusion by simply putting some in very hot

water. You can also add mint leaves.

The other common names of hibiscus is:

Abyssinian pink tea, groseille pays (country currant)

in the French West Indies, Karkadé in Egypt,

Foléré in Cameroon. The Bissap name comes

from the Wolof language (Most spoken language

in Senegal).

Infusion

The infusion is a method of extracting the active ingredients and / or flavors of a plant by dissolving in an initial boiling liquid that is left to cool. The term infusion also means also the drinks prepared by this method, such as herbal teas or the tea. This operation is different than a decoction in which the liquid is kept boiling, and the maceration where the fluid is cold. The solvent is not necessarily water but can also be an oil or alcohol.

After extensive research on the infusion of hibiscus and many tests, a recipe was created and numerous samples were produced and tested. Philippe Cancel gave Pierre Jannot, engineer and director of Rouages corporation, its formula, its samples and specifications. This book set out the values of an infusion made with organic flowers of Africa . Pierre Jannot after four years of experimental research has developed a protocol allowing the extract of the natural essence of the plants by innovative technology. This unique technology has been awarded a National Food Innovation Prize in September 2007 (Agropole in France). After successful testing process has been validated to produce the concentrate used for ®

The name ® of has been affixed labels from the first sample and has become final trade mark.

Today ® is a registered trademark.

This choice was born on logo:

®

The idea of producing an infusion of Hibiscus comes from a childhood in Africa.

Origin

Hibiscus ® comes from Burkina Faso. Seedlings are after the grain harvest in July and August, flowering begins in September. From the end of October, the calyx begins to mature.

Producers are not all owners fields ranging from 1/4 to 4 hectares (they are certified from 1/4 ha). Production is assigned to 250 families. Production is 100t of fresh hibiscus flowers, spread over 200 hectares, which gives a yield of about 500 kg / ha. On drying, divide the amount of fees by 5 to 10. The work is family, there are often trade in services where there is need for more labor. The land is worked by animal traction (oxen, donkeys, camels), there is little tractors.

Drying between shade and sun for 2-3 days occurred

during harvest and after decapping and removing

petals, leaving only the calyx of the flower. The

decapping often occurs'' at home''.

First tri (dust / screening) is performed before delivery

to the partner who then performs a second tri,

surrounded by four team leaders. The flower is then

weighed and packed in bags of 20 or 25 kg.

Harvesting hibiscus falls along the crops, so women

are very involved in this sector also.

Harvested from late October through December.

Pour le plaisir de se faire du bien.*

The packaging chosen for the launching of ® in its premium version is a metal bottle with a 170ml aluminum screw

on cap produced by Daiwa in Japan and distributed by ArdaghGroup in Europe.

In 2010 the first output was 2 000 units

In 2011 80 000 units were produced

This first experience helped us to secure the supply chain, manufacturing, logistics and distribution of ® . This initial production has convinced industrial bottlers to condition the

Shipping from ’’ Rio Duro’’ on May 19, 2011 in Liege, Belgium.

*Official slogan Production 2010/2011

The Rouages bottling phase. on 13 December 2010 in Agen

Laissez-vous séduire.*

*Official slogan Production 2012/2013

Gesture Health

Pleasantly cool, invigorating and refreshing

® has no cons-indication.

It can be drunk without restriction.

Health benefits can be drunk daily, cold

invigorating and refreshing qualities, for its warm

and soothing digestive qualities.

Your philosophy

Why ® ? To reconcile food consumption, health and environmental

protection while influencing a more ethical and economic system overall for

intergenerational equity. We strive to meet the sustainable

practices of production to recycling.

Culture

® project is to develop a Bio Equitable industry as a producer and producer group for local manufacturing and importing the original purchaser for export.

The soil survey to map the soils, research on varieties of seed to plant and plant to plant programs which are

® provided to work. Protocols pickings are also matters of experimental research.

Beekeeping is part of this chain Bio Equitable Development and

valuation of land and culture in which ® has become involved.

plantation.

Six years experimental culture of Hibiscus sabdariffa in the Camargue.

South France.

The intrinsic quality of ® in terms of health, (the consumer but also the producer of which is not in contact with the chemicals for herbicides), respect for the environment, sustainable development and ethics, that the tops of the agriculture, food, culture and present partners in Africa for over 20 years in the Bio Equitable are attached to this project led by

®

Communication

The approach of ® is to enjoy all the benefits of hibiscus.

With its ® technology besides drink brand offers manufacturers of beverage concentrate to provide an infusion of hibiscus to realize their own drink hibiscus whether MDD (brand distributor) or brands that complement end or as an ingredient in beverages (such as liquor and beer). Excluding drinks applications are numerous and varied in the sector of food: candy, ice cream, sorbet, granita etc. but also food coloring. Finally the area of cosmetology, pharmacy and drugstore are in the prospective expansion of the use of hibiscus.

Events

Distribution

Representatives of ® in Switzerland ( .ch ) Belgium (just started) and

France (being established) met at SIAL PARIS 2012 on the occasion of the official launch of ® BIO.

European development: why?

Our goal is to develop the brand and the product based on consumer habits in each country. Who better than a country director, living in the country and knowing the habits can meet these requirements? We want this process to be - in every country - closer to our consumers. Thus, each company will develop its own distribution network in different modes of consumption: distribution in places specific and targeted sales and distribution on the Internet as well, as the opening of a sales site in each country allow a better nearby, faster delivery and better carbon footprint! The website www.eau-rouge.info establishing order and to contact us, pending the arrival and establishment of various structures.

Market

® infusion of hibiscus BIO.

® is a beverage obtained by infusion of hibiscus sabdariffa, it is part of the BRSA. The BRSA: This beverage category includes: Fruit drinks, flavored drinks based on mineral water or spring water, energy drinks, flavored soft drinks, tea drinks, sport drinks, colas, lemonades and tonics. Excluded are water and fruit juices, which are separate categories.

Consumption of BRSA is the equivalent of a can (33cl): • Every 4 days for children; • Every 2 days for adolescents; • Every 5 days for adults. Source : CREDOC - Enquête CCAF, 2007.

Distribution of consumption of beverages by age group

Investors

® Laissez-vous séduire.

Investing in ® plus a substantial profit, you get the satisfaction of promoting an ethical company.

Link

PDF version of this document is available on the website: http://www.infusion-hibiscus.us

La version PDF de ce document est disponible sur le site : http://www.infusion-hibiscus.com

Contact

Philippe Cancel. creator of ®.

Phone : +33 658 991 380

Fax : +33 4 13 33 78 37

E-mail : philippe.cancel@eau-rouge.us

Website ®

Page Facebook

Revenue sharing based Hibiscus.

The chain ® YouTube

http://www.eau-rouge.info

http://www.facebook.com/Hibiscus.

mon.Amour

http://www.youtube.com/user/eauro

ugehibiscus