Kyriakos Pierrakakis

Population: 10,787,690 (2011 census*) GDP: $310.365 bn (2011 estimate) GDP per Capita: $27,716 GDP Growth Rate: -5.5% GDP Public Debt: $469.8 bn / 142.8% GDP

(201o) Budget Deficit: 10.5% GDP (2010) CA Deficit: 10.5% GDP Unemployment: 16.6% (May 2011) Inflation: 1.7% Competitiveness Rank (EU): 26/27 Ease of Doing Business Rank: 109th Demographics: 1.3 children / family

Unemployment % Youth

Unemployment % total

Greece 36% 15.9%

Italy 28.6% 8.3%

Spain 44.3% 20.7%

Portugal 27.8% 12.6%

France 20.6% 9.5%

Ireland 28.6% 8.3%

Belgium 21.1% 7.7%

Germany 8.1% 6.2%

Austria 9.6% 4.4%

Great Britain 20% 7.7%

USA 18.4% (27% minorities) 9.1%

Sweden 24% 7.7%

Only 19 states out of 50 in play! Elections decided in: Nevada,

Montana, New Mexico, Colorado, North Dakota, South Dakota, Iowa, Missouri, Indiana, Florida, Georgia, North Carolina, South Carolina, Virginia, New Hampshire, Pennsylvania, Michigan, Ohio, Wisconsin.

Traditional Considerations: Central Message Policies over issues “Least Common Denominator” Policies

Please, don’t forget about: The Candidate The Party The Money The Strategy on the Ground

Don’t use polls to tell you what but how.

Master the art of timing. Strong & wrong vs. weak

& right. People don’t want a

president who is much like them.

Be ruthless without being personal.

Control of public image wins elections.

Don’t worry about what you can’t control

Be first in adopting new technology & place it at the center of your strategy”

Speed, speed, speed. Use surrogates that drive

the enemy insane. Make your base supporters

invested in your success. Know all the facts – about

your candidate and your enemy.

Defend against all charges and discredit attackers.

Know history.

The most precious resource in a campaign is time.

The candidate needs to be the candidate. Not the campaign manager, scheduler or driver.

Every major presidential candidate in recent memory had been doing rigorous planning and laying groundwork for years before jumping in.

Build a website, heavy on video and tools for your supporters to organize, raise money, have discussions & find each other –absorb the interest and propel a campaign.

Have a tight circle involved in key decisions– while following the Bush rule that the inner circle should never expand: if you want to add someone new, someone else is out.

Staff positions with not merely the best talent available – but also with people who work well in teams and understand that this is about something bigger than themselves (“no asshole rule”).

Know more about your candidate than your opponents and the media do.

Have a very clear chain of command.

Think strategically when strategy is required, tactically when tactics are needed. Not the other way round!

The candidate should not idealize him/herself while the campaign senior staff should not idealize the candidate. Be self-aware.

Radio and FDRT.V. and Kennedy/ReaganToday:

Talk Radio and the Republican Party New Media and the Democratic Party▪ Dean/Trippi▪ Obama/Plouffe

No culture of private funding.Limited culture of volunteering.New media content, but no new

media strategy.Lack of organized grassroots

movement.Election is won on a national level,

on the basis of national “trends”.More chaos, less order.

How will politicians campaign in a climate of violence and depression? More use of new and traditional media

Less Speeches. More dinners/meeting in controlled

environments.

Direct mail / brochures - are they that necessary?

Existing law incapacitates traditional media. Organization on the ground *much* needed.

More the case in the ’80s than today Word of Mouth Marketing Online (Organize

Evangelists). “It’s not the voting that’s democracy. It’s the

Counting” Stoppard Special Interest Groups – Least Common

Denominators.