Online Communities, Online Marketplaces! . , & marketing, TO ATOMO

ytriantafyllou@toatomo.info. , , FRESSET

evangelos.angelopoulos@gmail.com

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! 1994 , , 2000 digital marketing online communities, 2006 social media, blogging community management, .

! 2008 (www.toatomo.info) we do marketing, we build communities

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Community Manager Marketing Manager.

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35%10% 40%

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round the world,

across all industries

www.grahamdbrown.com

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on!

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Online :

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MyCat.gr a case study

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MyCat.gr

! MyCat 2006. ! , .! 83.200 2.800.000 !To 2014 230.000 5 . !45 % 55% .! .! 20.000 video! 60 , 100 90 , . ! 2000 , 2500 , 9.500 .

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MyCat.gr

! MyCat forum, facebook, 2015. ! 4100 likes facebook page

! !Forum 47.00% /64.32% !Facebook 13% / 87%

! - Forum! 25-34 (40%)! 35-44 (20.6%)! - Facebook! 35-44 (22%) ! 44-54 (23%)

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MyCat.gr

! ! online offline! /, ! !Private brand / community! Special pricing / Special terms! ( )!Lobbying ! event!