Online Communities, Online Marketplaces!
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Online Communities, Online Marketplaces! . , & marketing, TO ATOMO
[email protected] , , FRESSET
2 ...
! , 20+ .
! 1994 , , 2000 digital marketing online communities, 2006 social media, blogging community management, .
! 2008 (www.toatomo.info) we do marketing, we build communities
marketing.
! . . / .
! Fresset , 3 online (e-steki.gr, iSchool.gr MyCat.gr).
! , internet online .
! .
3 marketing...
4 marketing ... J
5 marketing ...... .
digital DNA , ,
.Social, Local, Mobile marketing!
Community Manager Marketing Manager.
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Social Media
marketing.
Online Community
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9We do marketing = We build communities!
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Communities: marketing !
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social,
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1. 90 2. (community team)3. 4.
1. (, , )2. () 3. community.
5. 6. 7. 8. . !9. !10. !
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community!
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1. "" "2. , .3. .4. /, ,
.5. ,
.6. , .7. offline .
, .8. offline.9. influencers. ,
...10. .
.
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community!
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Metric #1 : ; ; ; ; ;
Metric #2 : ; forum/ ; ; ;
Metric #3 : ; ; , ; ;
Metric #4 : ; ; , ; ;
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!
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community manager 4
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35%10% 40%
15%
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round the world,
across all industries
www.grahamdbrown.com
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on!
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, ... , , " " " , ...
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Online :
Online community
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MyCat.gr a case study
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MyCat.gr
! MyCat 2006. ! , .! 83.200 2.800.000 !To 2014 230.000 5 . !45 % 55% .! .! 20.000 video! 60 , 100 90 , . ! 2000 , 2500 , 9.500 .
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MyCat.gr
! MyCat forum, facebook, 2015. ! 4100 likes facebook page
! !Forum 47.00% /64.32% !Facebook 13% / 87%
! - Forum! 25-34 (40%)! 35-44 (20.6%)! - Facebook! 35-44 (22%) ! 44-54 (23%)
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MyCat.gr
! ! online offline! /, ! !Private brand / community! Special pricing / Special terms! ( )!Lobbying ! event!
