Online ¹½Œ„·„µ‚, Online ‘³­‚!

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Transcript of Online ¹½Œ„·„µ‚, Online ‘³­‚!

  • Online Communities, Online Marketplaces!Online Communities, Online Marketplaces!, p . , & marketing, TO ATOMO

    ytriantafyllou@toatomo.info

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    , . 1994 , , 2000 digital marketing online communities, 2006 social media, blogging community management,

    2009 . 2008 To. : we do marketing, we build communities.

    & online, .

  • 3We do marketing, we build communities!

    33

    & Business Communities (online & offline communities, marketing organization, business networking, public speaking, lobbying)

    Digital Marketing (strategic marketing planning, P&L and recruitment, project development and management, reporting)

    Marketing (Digital & NonDigital - Blogging, Creative Copywriting, Copy Editing, Ghost Writing, Social Media)

    Local & International Business (Interim management / Project management, Lead generation, sales training, crisis management)

  • 4 ..

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  • 7 ... |

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    ( marketing 2015 and beyond)

  • 8Did you knowthat 90% of European marketers say

    their organisations will need to undergo dramatic changes in the next 3-5 years in order to keep up with increased

    technical and consumer demands?.. (The Economist, May 2015)

  • 9 marketing ... marketing, digital DNA.

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    marketing, Social, Local, Mobile! Marketing Manager Community Manager

  • 10

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    & Marketing marketeer

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  • 19

    & Marketing

    19

    owned earned media , digital marketing. . , , apps, games, events . brand

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  • 21

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    We do marketing = We build communities!

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    community;

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    online

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    social media ...

    35

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  • 39

    Community Manager!

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  • 40

    Community Management &

    40

  • 4141

    Digital Marketing Trifecta [earned, owned & paid media]

  • 42

    4 !

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  • food for thoughtfood for thought