Creative Economy in Thessaloniki
date post
30-Mar-2016Category
Documents
view
223download
5
Embed Size (px)
description
Transcript of Creative Economy in Thessaloniki
... :
.
.
:
2013
2
3
1.
1.1 7
1.2 9
1.3 14
2.
2.1 17
2.2 20
2.3 24
2.4 29
2.5 37
2.6 43
2.7 (UNESCO UNCTAD) 53
2.8 61
3.
3.1 . 61
3.2 70
3.3 79
4.
4.1 87
4.2 89
4.3 93
4.4 96
4.5 101
5. 107
6. 111
7. 117
4
5
-
. ,
,
, ,
.
. ,
.
.
,
-
, ,
.
, .
.
,
,
,
, .
6
: , ,
, marketing branding ,
Abstract
In todays global debate on space management and design, the city emerges as a
socioeconomic center of utmost significance, where increasingly larger percentages
of the worlds population aggregate. The sharp transformations that cities undergo
in the context of globalization include processes such as deindustrialization,
restoration of degraded districts, the immigration to cities and the mobility among
them in general. Furthermore, the emergence of symbolic economy and
consumption influence the regulation on space management and planning.
Consequently, in the context of a general trend of commercialization, cities
express the necessity for new policies, which will aim at rendering them more
attractive so as to put them on the map of global competition. One of the most
significant tools of urban policy in this direction has been culture, and more
specifically a more specialized management of events and experiences aiming at
the cities cultural and touristic marketing. There are numerous examples of cities
around the globe where culture and more specifically the cultural industry also
referred as creative economy form the basis of urban redesign, regeneration,
development and overall promotion of these cities, either within an organized
strategic plan or through spontaneous transformations of the urban environment.
The subject matter of this paper is to pinpoint, describe and analyze the
transformations of space observed in selected urban areas of Thessaloniki, a greek
medium-sized city, through the prism of creative economy. By investigating and
interpreting the phenomenon, the thesis will attempt to pinpoint the causes and
mechanisms of these transformations, so as to assess the perspective of
development of these areas as well as the potential risks involved. A fundamental
parameter in the argument that is proposed shall be the need for an integrated
approach to these areas strategic planning, through the emergence of creative
economy, which will serve to prevent their commercialization and consequently to
guarantee their viable future development in the new global economic context that
is currently being formed, namely one of fiscal austerity.
Key Words: creative economy, symbolic capital, cities competiveness and
attractiveness, place marketing and branding, creative city
7
1.
1.1
-
.
, , ,
,
,
.
,
1990,
, 1,
.
,
, ,
,
.
.
,
.
.
,
- 1,`,,1990
8
, ,
.
.
,
.
.
,
. ,
,
,
.
-
-
, .
:
.
.
9
.
,
,
,
.
1.2
, ,
.
,
,
. ,
,
. ,
, , , , ,
, , , , , ,
, ..
,
,
.
,
,
, , ,
, . ,
,
.
10
, ,
.
,
,
.
.
,
.
.
,
.
,
,
.
,
. ,
,
.
,
.
:
, .
.
11
,
: ,
,
.
,
, ,
. ,
.
,
.
,
: ,
.
,
.
,
.
.
,
,
.
, ,
.
.
,
12
, .
. ,
,
.
, ,
.
.
,
,
.
,
.
.
, .
.
,
,
, ,
..
13
1: , :
()
()
-
14
1.3
. ,
.
.
.
,
, . .
.
,
.
:
.
.
, ,
,
,
15
, ,
.
,
, ,
.
.
,
.
.
.
,
.
.
.
.
,
.
-
.
-
.
-
.
16
2: , :
-
.
,
,
,
.
-
.
-
.
17
2.
2.1
.
80
, ,
,
.
1985.
,
,
. 1994 Parkinson
Bianchini2
.
, ,
(. , ..)
. (destination marketing).
90
, .3
,
.
2006 , ESPON
,
,
,
4 (cultural clusters) 2ParkinsonM.,BianchiniF.,(1994),Culturalpolicyandurbanregeneration,Manchester,UniversityPress3Arvanitaki.(2007),Productivityofculture,ECCMSymposium,Athens,1820October20074.(2006),,,,.2650,.&..(2006),,:
18
.
,
.
5 (creative class)
(place marketing) (city
branding),
. o
Richard Florida ,
, ,
,
.
,
. ,
.
,
20 . , ,
, ,
, , design,
, . ,
21 ,
,
.
. 5FloridaR.(2005),Citiesandthecreativeclass,Routledge
19
Department of Culture, Media and Sport (DCMS)
1998
,
6.
(, , , , , ,
), ,
, , ..,
, , , , ,
.
,
, UNESCO
,
,
7.
,
.
.
,
.
,
2006.
6DCMS(DepartmentofCulture,MediaandSport),(2001),CreativeIndustriesMappingDocument,HMSO,London'Thoseindustrieswhichhavetheirorigininindividualcreativity,skillandtalentandwhichhaveapotentialforwealthandjobcreationthroughthegenerationandexploitationofintellectualproperty.'7industriesthatcombinethecreation,productionandcommercialisationofcontentswhichareintangibleandculturalinnature;thesecontentsaretypicallyprotectedbycopyrightandtheycantaketheformofagoodoraservice.http://www.unesco.org
20
Hesmondhalgh8
, , ,
, ,
, , ,
.
, , ,
.
2.2
.
(cultural clusters)
.
,
.
. ,
Pierre Bourdieu9,
: ,
.
, .
( ,
, .),
.
.
8HesmondhalghD.(2002),TheCulturalIndustries,Lon