Creative Economy in Thessaloniki

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Transcript of Creative Economy in Thessaloniki

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    2013

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    Abstract

    In todays global debate on space management and design, the city emerges as a

    socioeconomic center of utmost significance, where increasingly larger percentages

    of the worlds population aggregate. The sharp transformations that cities undergo

    in the context of globalization include processes such as deindustrialization,

    restoration of degraded districts, the immigration to cities and the mobility among

    them in general. Furthermore, the emergence of symbolic economy and

    consumption influence the regulation on space management and planning.

    Consequently, in the context of a general trend of commercialization, cities

    express the necessity for new policies, which will aim at rendering them more

    attractive so as to put them on the map of global competition. One of the most

    significant tools of urban policy in this direction has been culture, and more

    specifically a more specialized management of events and experiences aiming at

    the cities cultural and touristic marketing. There are numerous examples of cities

    around the globe where culture and more specifically the cultural industry also

    referred as creative economy form the basis of urban redesign, regeneration,

    development and overall promotion of these cities, either within an organized

    strategic plan or through spontaneous transformations of the urban environment.

    The subject matter of this paper is to pinpoint, describe and analyze the

    transformations of space observed in selected urban areas of Thessaloniki, a greek

    medium-sized city, through the prism of creative economy. By investigating and

    interpreting the phenomenon, the thesis will attempt to pinpoint the causes and

    mechanisms of these transformations, so as to assess the perspective of

    development of these areas as well as the potential risks involved. A fundamental

    parameter in the argument that is proposed shall be the need for an integrated

    approach to these areas strategic planning, through the emergence of creative

    economy, which will serve to prevent their commercialization and consequently to

    guarantee their viable future development in the new global economic context that

    is currently being formed, namely one of fiscal austerity.

    Key Words: creative economy, symbolic capital, cities competiveness and

    attractiveness, place marketing and branding, creative city

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    4 (cultural clusters) 2ParkinsonM.,BianchiniF.,(1994),Culturalpolicyandurbanregeneration,Manchester,UniversityPress3Arvanitaki.(2007),Productivityofculture,ECCMSymposium,Athens,1820October20074.(2006),,,,.2650,.&..(2006),,:

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    5 (creative class)

    (place marketing) (city

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    Department of Culture, Media and Sport (DCMS)

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    6DCMS(DepartmentofCulture,MediaandSport),(2001),CreativeIndustriesMappingDocument,HMSO,London'Thoseindustrieswhichhavetheirorigininindividualcreativity,skillandtalentandwhichhaveapotentialforwealthandjobcreationthroughthegenerationandexploitationofintellectualproperty.'7industriesthatcombinethecreation,productionandcommercialisationofcontentswhichareintangibleandculturalinnature;thesecontentsaretypicallyprotectedbycopyrightandtheycantaketheformofagoodoraservice.http://www.unesco.org

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    8HesmondhalghD.(2002),TheCulturalIndustries,Lon