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2013

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Abstract

In todays global debate on space management and design, the city emerges as a

socioeconomic center of utmost significance, where increasingly larger percentages

of the worlds population aggregate. The sharp transformations that cities undergo

in the context of globalization include processes such as deindustrialization,

restoration of degraded districts, the immigration to cities and the mobility among

them in general. Furthermore, the emergence of symbolic economy and

consumption influence the regulation on space management and planning.

Consequently, in the context of a general trend of commercialization, cities

express the necessity for new policies, which will aim at rendering them more

attractive so as to put them on the map of global competition. One of the most

significant tools of urban policy in this direction has been culture, and more

specifically a more specialized management of events and experiences aiming at

the cities cultural and touristic marketing. There are numerous examples of cities

around the globe where culture and more specifically the cultural industry also

referred as creative economy form the basis of urban redesign, regeneration,

development and overall promotion of these cities, either within an organized

strategic plan or through spontaneous transformations of the urban environment.

The subject matter of this paper is to pinpoint, describe and analyze the

transformations of space observed in selected urban areas of Thessaloniki, a greek

medium-sized city, through the prism of creative economy. By investigating and

interpreting the phenomenon, the thesis will attempt to pinpoint the causes and

mechanisms of these transformations, so as to assess the perspective of

development of these areas as well as the potential risks involved. A fundamental

parameter in the argument that is proposed shall be the need for an integrated

approach to these areas strategic planning, through the emergence of creative

economy, which will serve to prevent their commercialization and consequently to

guarantee their viable future development in the new global economic context that

is currently being formed, namely one of fiscal austerity.

Key Words: creative economy, symbolic capital, cities competiveness and

attractiveness, place marketing and branding, creative city

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6DCMS(DepartmentofCulture,MediaandSport),(2001),CreativeIndustriesMappingDocument,HMSO,London'Thoseindustrieswhichhavetheirorigininindividualcreativity,skillandtalentandwhichhaveapotentialforwealthandjobcreationthroughthegenerationandexploitationofintellectualproperty.'7industriesthatcombinethecreation,productionandcommercialisationofcontentswhichareintangibleandculturalinnature;thesecontentsaretypicallyprotectedbycopyrightandtheycantaketheformofagoodoraservice.http://www.unesco.org

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