Antara Products a division of

General Aniline & Film Corp. itottaraHxtra

An Antara Products Publication

Detergents Emulsifiers

Wetting Agents Dispersants

Carbonyl Iron Powder

444 MADISON AVENUE NEW YORK, 22, Ν. Υ. J A N U A R Y , 1949.

ANTAROX A 200 PROVED ECONOMICAL, EFFECTIVE INSECTICIDE EMULSIFIER

The Story of ANTARA PRODUCTS Antara Products, a division of

General Aniline & Film Corp., has an interesting history. You asked for the details. Here they are:

In '41, a Special Products Sales Department was set up by General Aniline & Eilm Corporation to handle sales of Carbonyl Iron Pow­der, an electro-magnetic powder used mainly in cores in high fre­quency magnetic fields. This prod­uct, made only by General Aniline & Film Corporation in the U. S., is used, for instance, in most of the television and radio receiving sets manufactured here.

In 1946, the new Special Products Sales Department was given a product, with great possibilities, to promote in the consumer field. The product, sold under the trademark GLIM, a liquid-dishwashing deter­gent, was sold recently to Β. Τ. Babbitt, Inc., after its market poten­tial had been demonstrated. Other products were developed with the idea of promoting them consumer-

wise, the automatic dishwasher de­tergent sold under the trademark CHAT, as well as other yet un­named clothes wash, car wash and similar detergents.

The phenomenal growth of the GLIM product, and other Antara detergents and emulsifiers made it necessary to change the structure of the Special Products Department to a name division. The result was Antara Products.

With the sale of the GLIM prod­uct, the new division changed its selling policy and is now concentrat­ing on the sale of Carbonyl Iron Powder, surface active agents and

.chemicals for the industrial field. I t s knowledge in the field of surface active agents dates back many years. Antara Products markets many types of detergents, and through the know-how and patent folio of the General Aniline & Film Corporation is able to manufacture many other different types of deter­gents.

Insecticide emulsions prepared with Antarox A-200 are more stable ar.d more economical than those made with most other emulsifiers. Hardness o i water is no drawback with Antarox A-200 , a non-ionic emulsifier.

Marked economy with increased efficiency in ernulsifying insecticide and herbicide concentrates is now available to packagers of insecticides and weed killers. Name of the new emulsifier which offers reduction in costs is Antarox A-200.

A result of incisive research by Antara Products, a division of Gen­eral Aniline & Film Corporation, Antarox A-200 is a liquid, non-ionic emulsifier of the aromatic polyglycol ether family. Versatile Antarox A-200 makes stable, easily-com­pounded emulsions with Chlordane, Toxaphene, DDT and 2,4-D.

Antarox A-200, the company says, will emulsify more Chlordane than other leading emulsifiers and is therefore cheaper to use.

Experts report that Antarox A-200 offers many other advantages to the compounder of herbicides and in­secticides, such as stability and wettability.

A booklet describing these and other interesting aspects of Antarox A-200 is available on request to Antara Products, Dept. 22.

Antara Products A DIVIS ION OF

GENERAL ANILINE & FILM CORPORATION 444 Madison Ave .

New York 22 , N .Y .

V O L U M E 2 7, N O . 5 J A N U A R Y 3 1, 1 9 4 9 283