““Web TV in Greece : Web TV in Greece : the most striking (typical) examples and the most striking (typical) examples and

their corresponding foreign models”.their corresponding foreign models”.

Ira NikoletopoulouIra NikoletopoulouQJNT3QJNT3

22/10/2013 Analytic Project

Int. Advisor: Anastasios Oikonomou

Ext. Advisor: Nikos Mihalitsis (Head of ertopen.com & Former Technical Director of ERT)

1

WEB TV :WEB TV :

ΤΤhe future of information he future of information and entertainment on the internet.and entertainment on the internet.

Most important:Most important: Νο Νο space and no time limits.space and no time limits.

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

2

““Internet is the communication medium of the present Internet is the communication medium of the present and future and this is why most international and future and this is why most international

companies are heavily investing in it”. companies are heavily investing in it”.

George LiosisGeorge LiosisTechnical Director of Focus Web TVTechnical Director of Focus Web TV

"Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

3

““Currently in Greece there are Currently in Greece there are 4.9 million internet connections”. 4.9 million internet connections”.

Nick Michalitsis Nick Michalitsis

Head of ertopen.com & Former Technical Director of ERT Head of ertopen.com & Former Technical Director of ERT

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

4

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

5

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

6

““The new generation has grown up with the internet, The new generation has grown up with the internet, spends more hours in front of a computer spends more hours in front of a computer

and as result it feels quite familiar and as result it feels quite familiar with the concept of Web TV”.with the concept of Web TV”.

George TsatsanyfosGeorge Tsatsanyfos

Technical director of woop.gr Technical director of woop.gr

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

7

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

8

““Web TV is the future of television. Web TV is the future of television. It is certain that in the future It is certain that in the future

it will sustain its growth by creating it will sustain its growth by creating and producing more original material, and producing more original material,

improve its quality and gain more independence”. improve its quality and gain more independence”.

Helen Kastrinaki, Journalist of entertv.grHelen Kastrinaki, Journalist of entertv.gr

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

9

"Web Television is original television content "Web Television is original television content produced for broadcast via the World Wide Web”.produced for broadcast via the World Wide Web”.

Definition of WikipediaDefinition of Wikipedia

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

10

““Internet televisionInternet television  (or online television) is the digital (or online television) is the digital distribution of television content via the internet”.distribution of television content via the internet”.

Definition of WikipediaDefinition of Wikipedia

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

11

““All audiovisual content distributed and viewed All audiovisual content distributed and viewed through web pages and applications, through web pages and applications, either by live streaming or available either by live streaming or available

on video on demand, regardless of how on video on demand, regardless of how it can be accessed - desktop, mobile, smart TV”.it can be accessed - desktop, mobile, smart TV”.

Alex Hobson, Internet & New Media Director of SKAI TVAlex Hobson, Internet & New Media Director of SKAI TV

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

12

Web TV viewersWeb TV viewers

03/2010 03/2011 06/2012 06/2013 03/2010 03/2011 06/2012 06/2013

The last 6 months The last 6 months 3,9% 4,4% 9,7% 14,9%3,9% 4,4% 9,7% 14,9%

Usually Usually 0,1% 1,1% 5,6% 9,9%0,1% 1,1% 5,6% 9,9%

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

13

MenMen WomenWomen

General Users General Users General Users General Users

The last 6 months The last 6 months 14,4% 47,7% 15,3% 52,3%14,4% 47,7% 15,3% 52,3%

Usually Usually 9,1% 45,1% 10,8% 54,9%9,1% 45,1% 10,8% 54,9%

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

14

““The interest is huge and growing both domestically The interest is huge and growing both domestically and internationally (meaning Greeks living abroad). and internationally (meaning Greeks living abroad). Especially in our country, during the last two years, Especially in our country, during the last two years,

the public's interest for Web TV is a first. This is the public's interest for Web TV is a first. This is certainly due to the need for richer content that is no certainly due to the need for richer content that is no

longer so rich in conventional television”. longer so rich in conventional television”.

Nick Pitsiladis, Head of Digital Media of Alpha TVNick Pitsiladis, Head of Digital Media of Alpha TV

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

15

In Greece, three types of Web TV :In Greece, three types of Web TV :

1) Exclusive Web TV Channels 1) Exclusive Web TV Channels

2) Web TV Channels of TV Stations2) Web TV Channels of TV Stations

3) Web TV Channels of News Sites 3) Web TV Channels of News Sites

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

16

Questionnaire to 30 Media Professionals Questionnaire to 30 Media Professionals (13 Web TV Channels) :(13 Web TV Channels) :

1) Managers1) Managers

2) Technical Directors2) Technical Directors

3) Journalists3) Journalists

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

17

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

Exclusive Exclusive

Web TV ChannelsWeb TV Channels

18

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

Focus Web TV Focus Web TV

(October 2012)(October 2012)

19

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

Omnia TV Omnia TV

(September 2011) (September 2011)

20

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

Cityzen TV Cityzen TV

(January 2012)(January 2012)

21

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

Web TV Channels Web TV Channels

of TV Stationsof TV Stations

22

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

ALPHA TV ALPHA TV

23

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

NOVA NOVA

24

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

SKAI TV SKAI TV

25

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

STARSTAR

Central GreeceCentral Greece

26

Reach of major Greek sites with video contentReach of major Greek sites with video content

You Tube 3.800.000 You Tube 3.800.000 Facebook 3.700.000 Facebook 3.700.000

Mega 760.000 Mega 760.000 Ant1 520.000 Ant1 520.000

Alpha 470.000 Star 320.000 Alpha 470.000 Star 320.000

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

27

Web TV Channels Web TV Channels

of News Sitesof News Sites

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

28

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

www.entertv.grwww.entertv.gr

29

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

www.woop.grwww.woop.gr

30

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

www.sport-fm.grwww.sport-fm.gr

31

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

www.zougla.grwww.zougla.gr

32

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

www.contra.grwww.contra.gr

www.sport24.grwww.sport24.gr

33

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

www.protothema.grwww.protothema.gr

34

Most interesting “meeting” pointsMost interesting “meeting” points

Technical infrastructure on the webTechnical infrastructure on the web

Job openings Job openings

Interactivity & targeted contentInteractivity & targeted content

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

35

Several different types Several different types

of Web TV channels abroadof Web TV channels abroad

Our examples…Our examples…

"Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

36

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

YouTube YouTube

37

YouTube… some numbers YouTube… some numbers

4 billion video views per day4 billion video views per day

90 hours of video uploaded every minute 90 hours of video uploaded every minute

70% of visitors come from outside the US 70% of visitors come from outside the US

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

38

YouTube… in GreeceYouTube… in Greece

No 1 video site in 2012 No 1 video site in 2012

3,8 million visitors per month3,8 million visitors per month

1 billion 300 million video views per month1 billion 300 million video views per month

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

39

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

BLIP BLIP

40

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

HULU HULU

41

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

BBC iPlayerBBC iPlayer

42

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

OWN TV OWN TV

43

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

NY TimesNY Times

44

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

RAI EDURAI EDU

45

Advertising RevenuesAdvertising Revenues

TV (2013) : TV (2013) : 66,35 million dollars 66,35 million dollars (+2,8% USA 2012)(+2,8% USA 2012)

Web TV (2013) : Web TV (2013) : 4,14 million dollars 4,14 million dollars (+41,4% USA 2012)(+41,4% USA 2012)

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

46

+ 33% + 33% video ads on internet globally in 2012 video ads on internet globally in 2012

Web TV usage : Web TV usage :

USA, United Kingdom, Germany, France, CanadaUSA, United Kingdom, Germany, France, Canada

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

47

Prediction for double-digit growth rate Prediction for double-digit growth rate for 2013-2017 for 2013-2017

in advertising revenue over Web TVin advertising revenue over Web TV

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

48

The situation in Greece…The situation in Greece…

Combination of low prices Combination of low prices

& reduced budgets& reduced budgets

- Free access -- Free access -

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

49

Conclusively,Conclusively,

Web TV in Greece has great potential Web TV in Greece has great potential

to develop into a very powerful medium to develop into a very powerful medium

of entertainment and information for the public.of entertainment and information for the public.

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

50

““We want to go forward with a communication mediumWe want to go forward with a communication mediumthat seems to be the communication medium that seems to be the communication medium

of the future”of the future”

Makis TriantafillopoulosMakis TriantafillopoulosOwner of zougla.grOwner of zougla.gr

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

51

But in the end, But in the end,

We are all judged by the result! We are all judged by the result!

“Web TV in Greece : the most striking (typical) examples and

their corresponding foreign models.”

Ira NikoletopoulouQJNT3

52