Βάσω ΚανιστράΔεκέμβριος 2013

Vasiliki Kanistra - YouTube Partner Communication Specialist

100 hours of video every minute

6 billion hours of video watched

every month

What is the Creator Playbook?(https://www.youtube.com/yt/playbook/)

Audience Development

Publishing

Google Confidential and Proprietary Google Confidential and Proprietary

Frequence?

Day?

Hour?

Communication?

Metadata

Google Confidential and Proprietary Google Confidential and Proprietary

Compelling?

Discovery?

Keywords?

Structure?

Branding?

Thumbnails

Google Confidential and Proprietary Google Confidential and Proprietary

Title Matching?

Storytelling?

Devices?

Annotations

Google Confidential and Proprietary Google Confidential and Proprietary

Activity?

Time?

Place?

Duration?

Playlists

Google Confidential and Proprietary Google Confidential and Proprietary

Theme?

Series?

Don’t forget…

1. Publishing

2. Metadata

3. Thumbnails

4. Annotations

5. Playlists

Thanks!