Emerging EconomiesJump into the Cloud

OPPORTUNITIES & CHALLENGESFOR SERVICE PROVIDERS

Globally, 45% of computer usersare in the cloud.

OpportunityEMERGING ECONOMIESMATURE ECONOMIES

Likelihood of using any public cloud services...

...using cloud for personal purposes

...using cloud for business

...using fee-based cloud services for business

In emerging markets,the percentages are higher...

50%33%

50%

88%85%

34%28%

35%34%

Challenge

45%30%

Likelihood of sharing log-in credentialsfor paid services...

Source: Business Software Alliance and Ipsos Public AffairsDesign: Graphicacy Symbols: CC by 3.0, thenounproject.com collection

EMERGING ECONOMIESMATURE ECONOMIES