5th GGD, Fujitsu Siemens, Christina Karavata

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Christina Karavata's presentation, Marketing Manager of Fujitsu Siemens, at 5th Girl Geek Dinner.

Transcript of 5th GGD, Fujitsu Siemens, Christina Karavata

με τη Fujitsu Siemens

Computers@

2© Fujitsu Siemens Computers 2008 All rights reserved

About the leading European IT Infrastructure Provider

1999 Fujitsu Siemens Computers was founded

2006 Integration of Infrastructure Services unit

2009 Fujitsu to Acquire Siemens’s Stake in Fujitsu Siemens Computers

“Fully integrating Fujitsu Siemens Computers into

the Fujitsu Group fits perfectly into our global growth strategy.”

Kuniaki Nozoe, President of Fujitsu

© Fujitsu Siemens Computers 2008 All rights reserved

The power behind:Fujitsu at a Glance

Note: Fujitsu Group consolidated figures for fiscal year ended March 31, 2008. US$1 = ¥100.

Principal Business Areas:

Technology Solutions: System Products, Network Products, Services

Ubiquitous Product Solutions: PCs, Hard Disk Drives, Mobile Phones

Device Solutions: LSI Devices, Electronic Components

Headquarters: Tokyo, Japan

President: Kuniaki Nozoe

Established: June 1935

Net Sales: US$ 53.3 billion

Net Income: US$ 481 million

R&D Spending: US$ 2.5 billion

Employees: 167,000 worldwide

Fujitsu’s global growth strategy focuses on:

Field Innovation: Improve the customer’s business, not just the IT business

Global Expansion: Shift the focus from Japan to global business

Environmental Contributions: Preserve the environment for future generations.

4© Fujitsu Siemens Computers 2008 All rights reserved

We deliver on our vision

“Understanding you better – Serving you best”

Industry-leading products and services across your entire infrastructure:

from your mobile front-end to your back-end storage

Business value and process efficiencies

Agility to adapt quickly to changing business dynamics

IT with a sense of responsibility

We make sure!

5© Fujitsu Siemens Computers 2008 All rights reserved

What we offer the customer:Our underlying strengths

Design / Ease of useAgility

Infrastructure with innovative technologies

Customer Intimacy

6© Fujitsu Siemens Computers 2008 All rights reserved

What we offer the customer:Our underlying strengths

Design / Ease of useAgility

Infrastructure with innovative technologies

Customer Intimacy

© Fujitsu Siemens Computers 2008 All rights reserved

Καλά μέχρι εδώ ....

Innovative Technologies .... με άλλα λόγια που θα

πάει η αγορά ...

© Fujitsu Siemens Computers 2008 All rights reserved

... στο Green IT

© Fujitsu Siemens Computers 2008 All rights reserved

If DNA had a color, ours would be green …

Fujitsu Siemens Computers will be the first IT-vendor

with a complete range of environmentally sound products

for the datacenter, in the office, on the move and at home

© Fujitsu Siemens Computers 2008 All rights reserved

We have a long “Green” history

2005 2006 2007 Oct 20071993

“Green” Desktops

2002

Today

“Green” Mainboards

IFA

“Green Servers/ Data Center

“Green“ Storage

“Green Workstations“

“Green“ Con-sumer PC

“Green“ Notebooks

© Fujitsu Siemens Computers 2008 All rights reserved

For a better business. For a better planet.

Our approach: We offer products, solutions and services with the right balance between business benefits and environmental benefits. ecology and economy can go hand in hand: for a better business. For a better planet.

Taking care for the environment is about all kinds of solutions, services or improved processes that reduce their environmental impact, need less resources and reduce costs: Dynamic Data Center solutions and holistic concepts

for “green infrastructures” to save energy, cooling, space and resources

Mobile solutions reduce power consumption and increase your freedom to choose where you work -therefore reducing unnecessary traveling

Services that enable green IT by reducing complexity and improving processes

© Fujitsu Siemens Computers 2008 All rights reserved

13© Fujitsu Siemens Computers 2008 All rights reserved

What we offer the customer:Our underlying strengths

Design / Ease of useAgility

Infrastructure with innovative technologies

Customer Intimacy

© Fujitsu Siemens Computers 2008 All rights reserved

Καλά μέχρι εδώ ....

Agility = ευελιξία , προσαρμοστικότητα ..

© Fujitsu Siemens Computers 2008 All rights reserved

...δηλαδή .. για παράδειγμα το Utility Based Computing

© Fujitsu Siemens Computers 2008 All rights reserved

Καλά μέχρι εδώ ....

.... τώρα μάλιστα....

© Fujitsu Siemens Computers 2008 All rights reserved

© Fujitsu Siemens Computers 2008 All rights reserved

A turbulent business needs Dynamic Infrastructures

© Fujitsu Siemens Computers 2008 All rights reserved

Our approach: Dynamic Data Centre

Classic Virtualised Dynamic

Standard Servers

PartitioningHypervisors

FlexFrame

FlexFrameInfrastructureIT

as a

Utility

Flexibility

Storage / CentricStor

Infrastructure / Professional Services

Source: Gartner

© Fujitsu Siemens Computers 2008 All rights reserved

Products for Dynamic Infrastructures

A complete arrayof servers, mainframes, storage and infrastructure solutions

A complete range of business clients

© Fujitsu Siemens Computers 2008 All rights reserved

Καλά μέχρι εδώ ....

... θυμίζω μιλάμε ακόμη για Agility = ευελιξία , προσαρμοστιότητα ...

© Fujitsu Siemens Computers 2008 All rights reserved

... και προφανώς εκτός από HW και για “Smart ” Services

© Fujitsu Siemens Computers 2008 All rights reserved

What are your needs ?

Πελάτης

Πώς αυξάνω τη διαθεσιμότητα και ασφάλεια του IT?

Πώς βελτιώνω την απόδοση του IT?

Πώς επιτυγχάνω να μεταβώ στη νέα γενιά server?

Πώς το ΙΤ συνεισφέρει στην επιχειρηματική ανάπτυξη?

Πώς αυξάνω την αποδοτικότητα των διαδικασιών του ΙΤ?

Πώς διαχειρίζομαι τους πόρους που διαθέτω?

Πώς επιτυγχάνω να έχω τις τελευταίες τεχνολογίες?

Πώς υλοποιώ ένα παγκόσμιο δίκτυο υπηρεσιών?

Πώς το ΙΤ είναι συνυφασμένο με τις απαιτήσεις μου?

© Fujitsu Siemens Computers 2008 All rights reserved

Managed Services can support

Contract for operating the infrastructure

Transfer service responsibility

Retain control of technology

Transfer assets and personnel

IT Infrastructure

Hosting and Outsourcing are known models, Fujitsu Siemens Computers introduces and recommends Managed Services as an alternative to classic Outsourcing. Managed Services offer the possibility to keep control without daily hassle exercising economies of scale.

Own operations

Individual

Contract per service

Managed Services

Hosting Outsourcing

Belongs to customer

Belongs to the service provider

Managed by the customer

Managed by the service provider

25© Fujitsu Siemens Computers 2008 All rights reserved

What we offer the customer:Our underlying strengths

Design / Ease of useAgility

Infrastructure with innovative technologies

Customer Intimacy

© Fujitsu Siemens Computers 2008 All rights reserved

Καλά μέχρι εδώ ....

... Customer intimacy = ???

© Fujitsu Siemens Computers 2008 All rights reserved

© Fujitsu Siemens Computers 2008 All rights reserved

© Fujitsu Siemens Computers 2008 All rights reserved

Καλά μέχρι εδώ ....

... όχι, μιλάμε για εφαρμογή του γιαπωνέζικου

συστήματος ....

30ps_primergy-sales080603std.ppt 03.06.2008 © Fujitsu Siemens Computers 2008 All rights reserved

Expel Any Doubts – Fujitsu style

If we don’t take care of the customer someone else will !

Repeat failure incidents: 4+ Representatives visit the Customer

Down time > 3 hours: 3 Representatives visit the Customer

Japan rules:

If the customer isn’t 100% satisfied …

Sales Manager

SystemEngineer

DesignEngr

CustomerEngineer

QualityMngr

31© Fujitsu Siemens Computers 2008 All rights reserved

What we offer the customer:Our underlying strengths

Design / Ease of useAgility

Infrastructure with innovative technologies

Customer Intimacy

© Fujitsu Siemens Computers 2008 All rights reserved

Καλά μέχρι εδώ ....

Επιτέλους !

Νομίζω μπαίνουμε σε πιο

γυναικεία θέματα ...

© Fujitsu Siemens Computers 2008 All rights reserved

Ας σκεφτούμε με βάση τον εαυτό μας .....

Deadlines

Νέες τεχνολογίες

Ορολογίες...SOI = @&?!.&^) Θεία?,

Πεθερά ?... ...μάλλον όχι

SOA, Managed Services

Στόχοι & budget Ανταγωνισμός

Παιδιά

Σύζυγος Τι θα κάνουμε το Σάββατο ?Meetings,

Meeting Minutes

© Fujitsu Siemens Computers 2008 All rights reserved

Λύση

© Fujitsu Siemens Computers 2008 All rights reserved

© Fujitsu Siemens Computers 2008 All rights reserved

Καλά μέχρι εδώ ....

Καλά θα ήταν !

Κάτι σε πιο ρεαλιστικά πλαίσια??? ...

© Fujitsu Siemens Computers 2008 All rights reserved

Ένα designάτο εργαλείο δουλειάς ..

© Fujitsu Siemens Computers 2008 All rights reserved

© Fujitsu Siemens Computers 2008 All rights reserved

© Fujitsu Siemens Computers 2008 All rights reserved

© Fujitsu Siemens Computers 2008 All rights reserved

What is coming?

© Fujitsu Siemens Computers 2008 All rights reserved

© Fujitsu Siemens Computers 2008 All rights reserved

© Fujitsu Siemens Computers 2008 All rights reserved

© Fujitsu Siemens Computers 2008 All rights reserved

© Fujitsu Siemens Computers 2008 All rights reserved

© Fujitsu Siemens Computers 2008 All rights reserved

What is coming?

© Fujitsu Siemens Computers 2008 All rights reserved

© Fujitsu Siemens Computers 2008 All rights reserved

© Fujitsu Siemens Computers 2008 All rights reserved

© Fujitsu Siemens Computers 2008 All rights reserved

© Fujitsu Siemens Computers 2008 All rights reserved

© Fujitsu Siemens Computers 2008 All rights reserved

© Fujitsu Siemens Computers 2008 All rights reserved

© Fujitsu Siemens Computers 2008 All rights reserved

56new_bc_design.ppt 28.08.2008 15:40:24 FSC IP BC PMKT © Fujitsu Siemens Computers 2008 All rights reserved

Highlights New Business Clients

© Fujitsu Siemens Computers 2008 All rights reserved

© Fujitsu Siemens Computers 2008 All rights reserved

Fujitsu Siemens Computers is Europe’s first computer manufacturer to define a consistent design language for all its product lines.

Common design language for all consumer and business products in a two year interdisciplinary project. Two international design agencies, IDEO and LUNAR, supported the internal design team as external partners.

Since last spring the new “core & shell” design concept has been launched. All interfaces are located at the black core of the product – be it in servers, PCs or notebooks as well as in a mouse or an USB stick. Ports or card readers are located at the front of a PC or notebook. The black core is enclosed by a cover that contrasts with the core in either color or material.

The investment has been well accepted and successful as already Fujitsu Siemens Computers won the 2009 iF product design award for the ESPRIMO Mobile series professional notebooks as well as for the ESPRIMO MA, a tablet PC design specifically for the health care sector. All winners can be found from January 2009 in the iF online exhibition at www.ifdesign.de

Όπου design σημαίνει ...

© Fujitsu Siemens Computers 2008 All rights reserved

Starting point: design language

© Fujitsu Siemens Computers 2008 All rights reserved

Starting point: design language

© Fujitsu Siemens Computers 2008 All rights reserved

Our family

© Fujitsu Siemens Computers 2008 All rights reserved

.... προσωπικά το αγαπημένο μου ...AMILO Mini

© Fujitsu Siemens Computers 2008 All rights reserved

Mini ???

© Fujitsu Siemens Computers 2008 All rights reserved

Mini ???

© Fujitsu Siemens Computers 2008 All rights reserved

© Fujitsu Siemens Computers 2008 All rights reserved

© Fujitsu Siemens Computers 2008 All rights reserved

© Fujitsu Siemens Computers 2008 All rights reserved

Ή Mini ???

© Fujitsu Siemens Computers 2008 All rights reserved

Εκτός και λέμε για το αυθεντικό Mini ....

© Fujitsu Siemens Computers 2008 All rights reserved

Mini ???

© Fujitsu Siemens Computers 2008 All rights reserved

AMILO Mini

© Fujitsu Siemens Computers 2008 All rights reserved

AMILO Mini

Web 2.0 on the go

Social networking

VoIP telephony

Content creation on-the-go e.g. blogging

Browsing the web for information

Entertainment and fun

Stream videos form your home server to

your AMILO Mini

Play 2D games

Listen to music or Internet radio

Basic XP work and education

Mobile office: create ppts, word docs or xls

sheets

Affordable learning tool for your kids

First contact with Windows® XP for kids

© Fujitsu Siemens Computers 2008 All rights reserved

BenefitsFeature

AMILO Mini

Clip-on covers in different colors Clip-on the color fits to your clothYou don’t have to decide the color if buying a Netbook. Change it later on thanks to the clip on covers

© Fujitsu Siemens Computers 2008 All rights reserved

AMILO Mini

+ =

+ =

© Fujitsu Siemens Computers 2008 All rights reserved

AMILO Mini

+ =

+ =

© Fujitsu Siemens Computers 2008 All rights reserved

Καλά μέχρι εδώ ....

Και το καλύτερο??

Τα AMILO Mini netbooks βγαίνουν σε

τιμή κινητού!! ...

© Fujitsu Siemens Computers 2008 All rights reserved

Αλλά το ακόμη καλύτερο ??Κληρώνουμε ένα σήμερα για εσάς !!

ΔΩΡΟ !!!

© Fujitsu Siemens Computers 2008 All rights reserved

ΧΡΩΜΑΤΙΣΤΕ ΤΗ

ΖΩΗ ΣΑΣ !!!

© Fujitsu Siemens Computers 2008 All rights reserved

Σας ευχαριστώ πολύ για την προσοχή σας !