Case Study - Skroutz.gr shaking up the E-commerce business

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Shaking up the E-commerce Business The case of Γιώργος Δημητρίου Communications & Marketing Director @tsakali_gr / [email protected]

description

Skroutz.gr, the most popular price & product comparison engine in Greece, is a case study for the Greek E-commerce. In its 10 year course, the website has incorporated many innovations which have helped the website to become the leader in the E-commerce business and establish a strong user base. Powerful search engine, user centric (UX) philosophy, contextual design (responsive web design) and innovative mobile apps, are some of its competitive advantages. Let's take a quick tour through the challenges, the best practices and the company's achievements since its beginning.

Transcript of Case Study - Skroutz.gr shaking up the E-commerce business

Page 1: Case Study - Skroutz.gr shaking up the E-commerce business

Shaking up the E-commerce Business

The case of

Γιώργος ΔημητρίουCommunications & Marketing Director

@tsakali_gr / [email protected]

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www.skroutz.gr

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#Projects

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#Investment

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Lots of coffee cups

1 announcement @

insomnia.gr

12 merchants

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#Skroutz “Awesome Factory”

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#People

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beginning of Greek crisis

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#Merchants Growth

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#Webpage Traffic

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#The most popular website in Greece

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1.200+ merchants

6.2million products

95 mil.pageviews

340,000 searches/day

3.4 mil.unique

visitors

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#Greek E-commerce market

10Sources: E-commerce Europe / ELSTAT

61% growth

(vs 2012)

1.9 mil. Online buyers

€ 1,500 Average spend per e-Shopper

€2.5 billion E-commerce turnover (2013)

GR ranks #4 in Southern Europe

€2.5 mil. Skroutz Annual

turnover

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#Challenges

•Market immaturity

•Mistrust

•User loyalty

•Shipping & Payment

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#Company Achievements

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• Synonymous to E-commerce & online

shopping experience (top-of-mind)

• High ranking website

• Liquidity

• Strong relationships w/ stakeholders

BECOMING THE #1!

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#Users’ Benefits

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• Introduction to online purchases / E-commerce

• Powerful search & price comparison

• Advisor for online shoppingSAVING

MONEY!

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#Users’ Communication

• Organic search & word-of-

mouth

• Skroutz user features

• Social Media

• Blog

• Offline activities14

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EARNING MONEY!

#Merchants’ Benefits

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• Gateway to E-commerce

• High & effective visibility

• Trustworthy service

• Sales increase / Conversion

Rate

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#Merchants’ Communication

• Skroutz for Merchants

• CRM

• Workshops

• One-to-one or one-to-few meetings

• E-commerce Journal

• Newsletters

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#Competitive Advantages

• Long-term expertise (one site, one business model, 10 years)

• User centric philosophy

• Contextual design

• Strict participation policy & procedures

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#Contextual Design

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#Skroutz Mobile App

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350.000 downloads

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#One-click shopping (patented)

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#Innovative Advertising Model

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The road/secrets to success

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Sustainable business

model

Excellent working

environment

Passionate for

E-commerce

Happy creative people

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