2o OTC & Cosmetics Conference, Κωνσταντίνος Ουζούνης

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your mobile pharma

Transcript of 2o OTC & Cosmetics Conference, Κωνσταντίνος Ουζούνης

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your mobile pharma

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the problem

The retail pharma industry in Greece has the following systemic issues that we want to address:

- OTC and para-pharma is more than 70% of the revenue

- fragmented network of retail stores

- no true merchandising opportunities at scale

- lack of direct channel to communicate with pharmacists

- few of education tools for pharmacists on new products

- no direct channel to consumer in order to communicate benefits and test samples

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a unique mobile pharma experience that involves all stakeholders of the

value chain, namely the pharmacist, the consumer and the OTC brand.

This way we build a two level CRM database where each OTC brand can

communicate with their affiliated pharma professional, run loyalty and

education programs, while they also communicate directly with the

consumers delivering value through content or mobile coupons that can

be redeemed instantly over the counter!

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CRM for patiences and pharma professionals

consumer

app > pharma

professional

app <

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> >

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calculator

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alerts and

calendar pregnancy

exams >

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interactivity

content

related to

pharmacology >

alerts for

prescriptions <

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Coupons

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Coupons

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acquisition potential

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Benefits for Companies

Connect with your network of Pharmacists

Inform your consumer audience about new products

Boost your sales with coupon campaigns

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Benefits for Pharmacists

Connect with your Suppliers and learn everything about their new products

Boost your sales by joining the couponing network

Attract new clients to your store

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Benefits for Consumers

Get informed about new products and point of sales

Receive special offers (coupons)

Keep your personal medical calendar in your pocket

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Our target network

5000 Pharmacies

85000 Consumers

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acquisition logistics

register: as low as 2.4€

*perform a transaction once every month

**perform a transaction once every week

active*: as low as 5€

engaged**: as low as 7€

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why warply

owns an operating base of pharmacies deployed

owns and operates the largest mobile ad network

owns and operates a certified platform on remittances and benefits

is the proven agile and fast exciting entity in Greece

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why Ethos

Owns the most important network of Media and Events

in the Health Industry

(Pharma & Health Business magazine, virus.com.gr portal,

Pharma & Health Conference, OTC & Cosmetics Conference,

aλive free press newspaper).

Is an innovative Media Company

which promotes entrepreneurial collaborations and initiatives

as Ηackathons,Innovation Forums

and cross border finance initiatives.

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packages category exclusive launching partners : 20k€

Annual campaigns included

Priority in Product Categories

50% Commission per coupon

10k in Campaigns and 10K in Coupons

100% Commission per coupon after package expires

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your mobile pharma