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Page 1: Online Marketing & Communication Options

Innovation & Strategy C-level Professional Business Strategy Mentor

facebook.com/TolisAivalis

linkedin.com/in/Aivalis

twitter.com/Aivalis

about.me/Αivalis

APOSTOLIS AIVALIS

Page 2: Online Marketing & Communication Options

Online Marketing & Communication

OPTIONS AVAILABLE, COST, BEST PRACTICES

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SOCIAL MEDIA

Sites allowing users upload content

YouTube, Flickr, SlidesharePinterest, LastFM, BlogpostWikipedia and more.

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SOCIAL NETWORKS

Sites allowing users connecting with others + post content

Twitter, Facebook, Google+Linkedin, MySpace, Foursquare and more.

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SOCIAL MEDIA MARKETING

Marketing & Communication activities on social media & networks

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ONLINE & INTERACTIVE MARKETING

Marketing & Communication activities on the internet

Web site, advertisingEmails, ecommerce and more

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ONLINE MARKETING

Too many social media/networks

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ONLINE MARKETING

Too many marketing goals

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BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public Relations& Media Relations

ONLINE MARKETING

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ONLINE MARKETING

So what can I do and where?

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ONLINE MARKETING

Who does what, how much?

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ONLINE MARKETING

Best value for money?

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ONLINE MARKETING

Snapshot of all available options + best practices

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COMMUNITY BUILDINGSocial Media

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COMMUNITY BUILDING

Long term actionBased on content usageBuild communities & relationships

Social Media

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COMMUNITY BUILDING

type: servicewho: digital or ad agencyoffer: cost/month & cost/projectcost: 500$ - 20.000$

Social Media

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COMMUNITY BUILDING

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X X X X X X X

Social Media

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APPLICATIONS/ GAMES

Social Media

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APPLICATIONS/ GAMES

Ad hoc or long term actionBuilding your brand valuesSupporting your target audience

Social Media

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APPLICATIONS/ GAMES

type: developmentwho: digital agency or freelanceroffer: cost/projectcost: 2.000$ - 50.000$

Social Media

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APPLICATIONS/ GAMES

Social Media

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X X X

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ADVERTISINGSocial Media

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ADVERTISING

Short term actionSocial attributes Demographic + lifestyle targeting

Social Media

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ADVERTISING

type: media buying servicewho: media shop or YOUoffer: cost/view (cpm) & cost/click (cpc)cpm: 1,5$ - 10$cpc: 0,05$ - 2,5$

Social Media

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ADVERTISINGSocial Media

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X X X X

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ADVERTISINGSites & Portals

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ADVERTISING

Short term actionContent + users targetingVisuals endorse creativity

Sites & Portals

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ADVERTISING

type: media buying servicewho: media shopoffer: cost/view (cpm) & cost/click (cpc)cpm: 1,5$ - 10$cpc: 0,05$ - 2,5$

Sites & Portals

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ADVERTISINGSites & Portals

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X X X

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ADVERTISINGGoogle SEM

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ADVERTISING

Short term actionSearch keywords targeting

Google SEM

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ADVERTISING

type: media buying servicewho: SEM agency or freelancer or YOU offer: per click (cpc), bidding cpc: 0,05$ - 5$

Google SEM

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ADVERTISINGGoogle SEM

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X X X X

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ADVERTISINGMobile

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ADVERTISING

Short term actionContent + users targetingVisuals endorse creativity

Mobile

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ADVERTISING

type: media buying servicewho: media shopoffer: cost/view (cpm) & cost/click (cpc)cpm: 1,5$ - 10$cpc: 0,05$ - 2,5$

Mobile

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ADVERTISINGMobile

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X X

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WEB SITECreate & Update

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WEB SITE

Long term actionSupports brand values, activitiesAllows products/services offeringCustomization

Create & Update

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WEB SITE

type: development servicewho: internet agency or freelanceroffer: cost/projectcost: 2.000$ - 1.000.000$

Create & Update

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WEB SITECreate & Update

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X X X X X

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MICRO SITECreate & Update

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MICRO SITE

Short term actionSupports brand values, activitiesAllows products/services offeringCustomization

Create & Update

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MICRO SITE

type: development servicewho: internet agency or freelanceroffer: cost/projectcost: 2.000$ - 1.000.000$

Create & Update

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MICRO SITECreate & Update

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X X X X X X

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OPTIMIZATIONSearch Engine (google)

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OPTIMIZATION

Ad hoc or long term actionOptimizes content, code, structureImproves Google visibility

Search Engine (google)

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OPTIMIZATION

type: servicewho: SEO agency or freelanceroffer: cost/project or cost/monthcost: 500$ - 30.000$

Search Engine (google)

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OPTIMIZATIONSearch Engine (google)

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X X X

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BLOGCreate & Update

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BLOG

Long term actionArticles, indirect communication, building values, supportive content Anonymity Customization

Create & Update

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BLOG

type: servicewho: internet agency or freelanceroffer: cost/project & cost/monthcost: 1.000$ - 50.000$

Create & Update

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BLOGCreate & Update

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X X X X

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APPLICATIONSMobile

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APPLICATIONS

Ad hoc or long term actionSupports your operationsBuilding brand values

Mobile

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APPLICATIONS

type: development service who: mobile agency or freelanceroffer: cost/projectcost: 2.000$ - 100.000$

Mobile

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APPLICATIONSMobile

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X X X

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GAMESMobile

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GAMES

Ad hoc or long term actionBuilding brand valuesEngagement through entertainment

Mobile

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GAMES

type: development servicewho: mobile agency or freelanceroffer: cost/projectcost: 2.000$ - 100.000$

Mobile

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GAMESMobile

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X X

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SMSMobile

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SMS

Ad hoc or long term actionPushImmediate direct information

Mobile

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SMS

type: servicewho: mobile agencyoffer: cost/project & cost/smssetup cost: 500$+sms cost: 0,001+

Mobile

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SMSMobile

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X X X

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NEWSLETTERSEmail

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NEWSLETTERS

Long term actionRecurring NewsSupporting relationships

Email

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NEWSLETTERS

type: servicewho: digital agency or YOU offer: cost/monthcost: 10$ - 500$

Email

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NEWSLETTERSEmail

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X X X X

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VIRAL/CHAINEmail

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VIRAL/CHAIN

Ad hoc actionManipulationCrowd spreading the word

Email

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VIRAL/CHAIN

type: servicewho: digital agencyoffer: cost/projectcost: 300$+

Email

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VIRAL/CHAINEmail

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X X X X

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BULK/MASSEmail

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BULK/MASS

Ad hoc actionDirect promotionDatabaseFast results

Email

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BULK/MASS

type: servicewho: digital agencyoffer: cost/month cost: 10$ - 500$

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BULK/MASSEmail

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

Χ Χ X

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SPONSORSHIPS Web

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SPONSORSHIPS

Short term actionExploitation of a site/sectionEngaging content with brand values

Web

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SPONSORSHIPS

type: media buyingwho: digital agencyoffer: cost/monthcost: 3.000$+

Web

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SPONSORSHIPS Web

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X X X

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CONTENTBranded

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CONTENT

Short or long term actionPublishing genuine content & entertainment

Branded

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CONTENT

type: development & productionwho: digital agency & productionoffer: cost/projectcost: 10.000$+

Branded

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CONTENTBranded

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X X X X

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CONTENTSeeding

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CONTENT

Long term action“Moderation” of reputationBlogs, forums, marketplaces

Seeding

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CONTENT

type: servicewho: digital agencyoffer: cost/monthcost: 1.000$ - 50.000$

Seeding

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CONTENTSeed

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X X X X

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MARKETINGAffiliate

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MARKETING

Short term actionContent targetingPaid on results (action or acquisition)

Affiliate

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MARKETING

type: media buyingwho: affiliate agencyoffer: cost/action(cpa)cost: 5$+

Affiliate

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MARKETINGAffiliate

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X

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Innovation & Strategy C-level Professional Business Strategy Mentor

facebook.com/TolisAivalis

linkedin.com/in/Aivalis

twitter.com/Aivalis

about.me/Αivalis

ΑΠΟΣΤΟΛΗΣ ΑΪΒΑΛΗΣ