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IWTO Congress, Sydney, 6th April 2016

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1920s – THE BEST FIBRES

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1930s – THE BEST FIBRES

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1950s – THE BEST FIBRES

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EXCELLENCE

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EXCELLENCE

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EXCELLENCE

Mr L. W. Crawford and wife, winners of the 1964 edition

ERMENEGILDO ZEGNA PERPETUAL TROPHY For the Best Fleece < 17.5μ

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EXCELLENCE

The Ermenegildo Zegna Vellus Aureum Trophy, designed by the Swiss artist Not Vital

ERMENEGILDO ZEGNA VELLUS AUREUM TROPHY For the Best Fleece < 13.9μ

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Aldo Zegna signs with I.W.S. the first Woolmark license in the World

1964 – SUPPORTING WOOL

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SUPPORTING WOOL

1969

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1985 – HIGH PERFORMANCE

Innovation

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INNOVATION

2002

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Elements: superfine Merino wool + micro-fibers = water resistance

INNOVATION

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Giovanni Soldini’s Maserati Transpac crew in Z Zegna Techmerino

2013 – WOOL IN MOVEMENT

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Z Zegna Techmerino in the Woolmark campaign with Del Piero

2014 – SUPPORTING WOOL

TECHMERINO

Z ZEGNA

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CONCLUSIONS

CAMPAIGN FOR WOOL

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CONCLUSIONS

WOOL IS NOT TREATED AS A COMMODITY…

IS TREATED AS A PRECIOUS FIBRE

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CONCLUSIONS

WOOL HAS OF COURSE SOME UNIQUE QUALITIES (“WARM IN WINTER, COOL IN SUMMER…”), BUT IS ALSO

SEXY…

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CONCLUSIONS

YOUNG…

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CONCLUSIONS

WOOL HAS TO CONTINUE SPEAKING TO CUSTOMERS

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CONCLUSIONS

TO SPEAK TO AND THROUGH THE NEW GENARATIONS

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CONCLUSIONS

> Absolute interdependence between wool growers and animals > Good animal husbandry practices have constantly improved > IWTO is the right stage to clearly and loudly say the above to the entire value chain

WOOL SHOULD BE PROMOTED, NOT DEMONISED

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CONCLUSIONS

4) National Wool Declaration

“NWD does not cut freedom, pushes for the maximum transparency”

NATIONAL WOOL DECLARATION

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IWTO Congress, Sydney, 6th April 2016