DESIGN THINKING
In Business Analytics & Big Data
Umakant Jani Content And Slide Design
The Alchemy of
Business, Process & Technology Innovations
STRATEGY
OPERATIONS RESEARCH
DATA ENGINEERING
Design Thinking
Design thinking stands for design-specific cognitive activities that designers apply during the process of designing.
/dɪˈzʌɪn θɪŋkɪŋ/
Design Thinking approach creates unparalleled value by creating the Perfect Blend Of Cutting Edge Ideas, Design Sensibility, User Needs & Technological Feasibility.
Design Thinking Why?
Design Thinking is a systematic methodology for creative problem solving popularised by design firm IDEO and employed by Apple in the creation of products such as the Mouse ,iPod, iPhone, iPad and MacBooks.
Design Thinking Where did it come from?
Before applying Design Thinking to your business let’s find out what is your business needs and how to find it out with
application of design thinking methods.
STRATEGY(BUSINESS PRACTICALITY)
DATA ENGINEERING
(MATHEMATICAL OPTIMALITY)
OPERATIONS RESEARCH(TECHNOLOGICAL
FEASIBILITY)
BUSINESS INNOVATION
PROCESS INNOVATION
TECHNICAL INNOVATION
E Y
D
i
Design Thinking Solution Designing
iREPRESENTS SUB SET OF COMPLETE PRODUCT OR ENTIRE ORG INNOVATION.
Design Thinking Innovation Types
PROCESS INNOVATION
TECHNOLOGICAL INNOVATION
BUSINESS INNOVATION
STRATEGY(BUSINESS PRACTICALITY)
DATA ENGINEERING(MATHEMATICAL OPTIMALITY)
+OPERATIONS RESEARCH
(TECHNOLOGICAL FEASIBILITY)
DATA ENGINEERING(MATHEMATICAL OPTIMALITY)
+STRATEGY
(BUSINESS PRACTICALITY)
+(TECHNOLOGICAL FEASIBILITY)
OPERATIONS RESEARCH
Y D E
+ +i
WHEN YOU COMBINE DATA ENGINEERING, OPERATIONS RESEARCH AND STRATEGY FOR SINGLE INNOVATION THEN YOU ARE LOOKING AT ENTIRE PRODUCT OR ORGANISATION INNOVATION.
Strategy
Design Thinking Management Experts
Your Management experts should combine innovative strategies with
overall business integration and also should ensure that adoption and maximum values are achieved.
STRATEGY
Design Thinking Business experts
Your Business Experts should be at their core, with an acute ability for
Intensive Data Analysis.
STRATEGY
Design Thinking Strategy Consultants
Your Strategy Consultants should provide a vision of how analytics
can drive client value, with a focus on Customer-Facing Strategic Action.
STRATEGY
Data Engineering
Design Thinking Technical Consultants
Your skilled Technical Consultants who should facilitate rapid analysis
of “big data” and architect enterprise solutions.
DATA ENGINEERING
Design Thinking Data Engineers
Your Data Engineers should monetise big data. One piece at a time, transforming legacy systems,
unstructured and disparate data into powerful decision-support
capabilities.
DATA ENGINEERING
Operations Research
Design Thinking Thought Leaders
Thought-leaders who should solve complex
customer response and optimisation problems with
rigour and precision.
OPERATIONS RESEARCH
Design Thinking Operation Research Consultants
Your Operations Research Consultants should be process
modelling experts, blending scientific intellect with business
insights. Seasoned in mathematic theory, but concentrated on real
world feasibility.
OPERATIONS RESEARCH
Team PlayersCHOOSE YOUR
Design Thinking Ambidextrous Thinking
Your Team Members should Balance Design & Science. Apply sophisticated analytics to provide insights into customer behaviour. Turning these insights
into actionable strategies to gives your project a competitive advantage
Ambidextrous Thinkers
Thinking outside the box is great, but the real skill is to think inside the right boxes at the right time.“
Design Thinking Diverse Skill Set
Not all great minds think alike. Your team should consist of people from different cultures, educational backgrounds, and industries. Business
challenges do not match a case study. Your consultants should not fit into any kind of corporate hiring or business moulds.
Diversity
Having people with the same background, experience, and talent is a recipe for eventual failure.“
Design Thinking Team Work
Your team shouldn't push your ideas on clients. You should collaborate with them to adapt your ideas to fit their needs. Your team should read between the numbers and understand the balance of analytics and business. Your team
should have an unique collaborative approach, which will bring Vision To Reality, and Clients To Success
Team Work
If you want to go fast, go alone. But if you want to go far, go with your team.“
Design Thinking End-User Focus
Ease of use guarantees adoption and maximises value. Your teams delivery should go beyond business process integration. Your teams design analytics
capabilities should fit comfortably into users’ hands. Combining conceptual training with tactical users understanding methodologies and your team
should be interacting with recommendations, rather than reacting to recommendations.
Customer Centricity
Now
The Holistic Approach to DESIGN THINKING
1. Discovery 2. Interpretation 3. Ideation 4. Experimentation 5. Evolution
1. Discovery Design Thinking Process
Key company gaps are identified and teams are allocated.
Discovery tasks.
Through observation, many thing can be learned, often people will say one thing, but when a keen observer looks, you will find that actually the behaviour is different.
Observe
Active listening and curiosity are practiced and enhanced as a critical skill of Design Thinking. Through direct lessons and practices, you will become proficient interviewer who will recognise the power of beginning the question with “why”.
Ask and Listen
Identifying experts, locating extreme users, and performing online
research are all key aspects of Design Thinking. You should use this
process to understand and learn information as well as answer questions or locate resources
throughout the process.
Research
After collecting information, you should strive to infer the underlying thoughts and feelings of a user, by immersing yourself with the experience of the user and “developing deep empathy”, you will be able to develop a deep understand that can lead to key insights.
Also Develop Empathy & “Look Beneath The Surface”
2. Interpretation Design Thinking Process
Collected informations are structured and aligned to the
project needs.
Any data which is recorded from the Discovery stage should be aligned as per the project requirements and as per their genre of views, responses, behaviours, and your personal notes.
Align
Many design challenges are complex and also multi-faced. Grappling with them can be daunting and cause some of your team member to give up on solving them. By focusing on a particular user types, and their needs, along with the insights gather during the “deep dive,” you should define an area that is larger enough to allow for innovation, yet bounded enough to allow for success.
Synthesise And Define
Solving even a small part of large issue is worthy of the effort. You
should foster an attitude of optimism in your team that is supported by tools of Design
Thinking.
Optimistic
3. Ideation Design Thinking Process
Brainstorming is the most important part of Design Thinking, use appropriate measures
for selective process of all your ideas.
Brainstorming is a set of skills also a mindset. By adhering to few brainstorming rules, teams, and individuals to learn “to turn off their judging brains” in order to increase the fluency of their ideas. You should team your team to use “sketch brainstorming” to allow them to rapidly capture their ideas.
Brainstorm
Your brainstorming session should be solely for capturing all the ideas your team is coming up with, do not discard any idea at the start of the session or without your team discussing its pros and cons. Also killing ideas of your team members at first decreases their participation in the brainstorming session.
Respect Every Idea of Your Team
Your team should learn from exposure to different methods of analysing and making decisions. Beginning with the simple pros and cons and later moving to
weighted ratings of various criteria, with help of this your team will build a repertoire of techniques to use in the future.
Analyse & Choose
4. Experimentation Design Thinking Process
Fail forward. Fail fast to succeed faster.
The Design Thinking process embodies a “bias towards action,” by making representation of ideas, problems can be identified, and resolved early in the design cycle. Tangible objects or simulated experiences will allow your team to obtain more informed feedback from users before committing to the time and resources to a final version.
Create Prototypes
Your team should evaluate all the feedback they have obtained about their prototypes. Combining this information with additional research and brainstorming, they decide how best to proceed. Should we change our prototype? Have we answered the key questions? Do we need more information? Do we need more ideas? Should be scrap this and start over?
Inappropriate Feedback
Soliciting feedbacks from user is a key aspect of Design Thinking process. There are many factors that go into a persons response to an item or an experience. Designers bring an open mind and a beginners mind set of “not
knowing” in order to both positive and negative feedbacks to improve their solutions. Experimentation and failure are valued for their information and because they contribute to the future success.
Seek Feedbacks
5. Evolution Design Thinking Process
Once you’ve released the solution in the market. Monitor, upgrade and ask your
customers how to make that revolution better.
I tried something new. How do I evolve it?
Truth to be told there are two kinds of software, one is bad software; two - the next release. Lean as much as you can from your customers complains and feedbacks. Their complains will make your product better.
Track Your Learnings
When people love your solution or product they will always come with feedbacks and solutions. Prioritise your list and release the features as soon as possible. No item in your list should be pending for a month. And reject an list item if it doesn't fit your product.
List Your Future Features
A good designed will put all hundred items in one sheet of
paper; but a best designer will tell you that half of them are crap. Always package your solution
with only necessary items.
Minimalistic Approach
Change Is The New Constant
No business solution or product stays forever. Trick is to know when to scrap. Its not that we should have new ideas, its about retiring old ideas.
Thank you
We don’t get paid for the hour.
We get paid for the value we bring to the hour.― Jim Rohn
about meI am Umakant Jani, a great fan of business
and its my religion. You can use following terms for me;
Workaholic, Coffee-Freak, Tech-Shavvy, Design Thinker, Aspiring Entrepreneur.
Find my other slides at
Believer and promoter of Design Thinking and Lean Startup.
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