CBBC Sector Initiatives & Highlights
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Retail
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CBBC Retail, as a vibrant and active industry sector, is launching various
key initiatives
Flagship Events
CBBC Great British
Brands Festival (GBBF)
Extensive Network
British Fashion Council
British Footwear
Association
UK Fashion & Textile
Association (UKFT)
Royal Warrant Holders
Association
Walpole
Flagship Missions
Buyers Missions
Luxury Inward Mission
CBBC Reports
China's Middle Income
Consumers
E-Commerce in China
China's Silver Consumers
Targeting Chinese
Consumers
In the Retail sector, CBBC launched a series of key initiatives, including organising flagship
events and missions, publishing reports and offering extensive partners and member
companies network
In the Retail sector, CBBC advisers and delivery team helped more than 60 member companies,
especially through Business Support Services (BSS)
Note: for more information - http://www.cbbc.org/sectors/retail/
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CBBC Great British Brands Festival (GBBF) showcasing the best British
products to Chinese consumers
China
GBBF helps British retailers establish a strong base in fast-emerging Chinese consumer markets. We
organise high-profile UK-themed sales exhibitions and establish partnerships with UK Trade & Investment,
Chinese government bodies and trusted business partners in eight cities in China (2016)
Fuzhou
Quanzhou
Guangzhou
Xiamen
Shenzhen
Taiyuan
Changsha
Nanjing
Sep
May
Nov
Oct
Nov
Aug
Note: for more information - http://www.cbbc.org/whatson/great-british-brands-festival/
Sep
Sep
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CBBC has produced a number of reports, providing knowledge of the
rapidly changing Retail sector in China
Targeting Chinese
Consumers
China's Middle Income
Consumers
China's Silver Consumers:
Growing Opportunities for UK
Companies
E-Commerce in
China
Follow us on social media for our latest work in 2017
CBBC has published a series of reports on China’s Retail sector
Note: for more information - http://www.cbbc.org/services/resources/china-reports/
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Flagship missions & extensive Network, providing UK companies
routes to Chinese market
Luxury China Inward Mission took a host of business leaders
from Chinese luxury retail to key sites and events in
Edinburgh and London, offer UK companies a route to
business in China by interactions with key decision makers
The delegation also participated in the Royal Warrant
Exhibition. Her Majesty the Queen and HRH Prince of Wales
attended and Chinese delegates were able to see the Queen
and members of Royal family in exhibition
Note: for more information - http://www.cbbc.org/cbbc/media/cbbc_media/CaseStudies/Documents/CBBC-UKTI-Case-Study-Luxury-Inward-Mission.pdf
Flagship Missions
“What a great way to show off Britain to the
Chinese industry, reassuring them Britain is
serious to do business to only the highest of
standards.”
CBBC also partners with a number of Retail
sector related trade associations, helping UK
member companies access more
opportunities in China
Extensive Network
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CBBC serves a wide range of member companies within the Retail sector
CBBC is a membership organisation that has helped thousands of companies succeed
in the China market. Within the Retail sector, some of our members include:
Note: for more information - https://portal.cbbc.org/member-directory
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Case Study - CBBC helped UK Retail companies access the full potential
of the fastest growing market in the world (1/2)
Steri Bottle - Distribution Partnerships (BSS)
“The qualified introduction and
recommendation by CBBC, with initial meetings
set up at an appropriate management level,
was extremely helpful to us and I would like to
offer our thanks to the whole CBBC team for
the excellent assistance they provided us…”
Jolyon Money,
Asia-Pacific Managing Director
Spencer & Fleetwood - Find Import & Distribution Partners
Background: a leading UK brand
in infant feeding market, seeking to
expand business through exports
to emerging markets
Results: commissioned a Business Support Services
(BSS) project with CBBC to research national market
representative candidates
o Research into leading players, enable innovative cross
category market entry strategy to sector trade parties
o Selection and appointment of exclusive representative
in China - Asian ‘power house’ Li & Fung
Background:
o Spencer & Fleetwood, a UK confectionery
and gift producer, has over 25 years’
experience exporting throughout the world
o Spencer & Fleetwood sought to find
distribution partners in China
Results: commissioned CBBC to identify, and arrange
targeted meetings with suitable distributors in Shanghai
o CBBC organised a comprehensive meeting schedule
for Spencer & Fleetwood’s staff in Shanghai
o CBBC provided guidance about market entry strategy,
inc. demand for different products, packaging options
and pricing
o Following the trip to China, Spencer & Fleetwood was
delighted to receive a high value order from one of the
distributors it had met through CBBC
Note: for more information - http://www.cbbc.org/case-studies/
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Case Study - CBBC helped UK Retail companies access the full potential
of the fastest growing market in the world (2/2)
Queen Anne Tableware - Showcase Events
Dartington Crystal - Find Retail Channels (BSS)
Note: for more information - http://www.cbbc.org/case-studies/
Background: Queen Anne Tableware,
a British silver plated tableware
producer, wanted to showcase its new
product line with government backing
“I now have increased confidence of promoting
Queen Anne Tableware in China and look forward to
more cooperation in the future…”
Henry Li, Queen Anne’s representative in China
“We got some great advice on how to approach
customers and do business in China. This has
proved successful and we now have new export
clients for all three of our brands with very
significant orders which should lead to long-term
growth…”
Neil Hughes, Managing Director
Background: a niche luxury
consumer brand in the UK that was
looking to find new export
opportunities in emerging markets
Results: commissioned a Business Support Services (BSS)
project with CBBC to research market landscape and
potential partners
o CBBC supported initial discussions with retailers and
delivered staff training for the launch of product range
o As a result, Dartington signed exclusive agent and
purchase contracts, substantially increased export orders
Results: enlisted the help of CBBC with a reception at the
British Ambassador’s residence to launch a new product
collection and develop relationships with Chinese customers
o CBBC used government connections to arrange
attendance of UK Trade & Investment Deputy Director of
Trade, who gave a speech on the day
o Following the event, Queen Anne witnessed a marked
improvement. Queen Anne emerged as one of its top
three selling brands among all arts and craft products
Click here to join CBBC membership
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Sector Advisers - A dedicated team of over 130 staff in 11 offices in UK
and 15 strategic locations around China
Demi Ping
Region: China (Beijing-based)
Industry: Retail and E-commerce
Email: [email protected]
Tel: 86-10-85251111 Ext. 305
CBBC Retail Sector Adviser
Note: for more information - http://www.cbbc.org/contact-us/find-an-advisor/
Jack Porteous
Region: UK (London-based)
Industry: Retail
Email: [email protected]
Tel: +44 (0) 207 802 2008
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