BLOGS + SOCIAL MEDIA MARKETING =
Tasos Veliadis - socialab - Ψηφιακές Γειτονιές
TASOS VELIADISPARTNER – BU DIRECTOR SOCIALAB
SO YOU HAVE A BLOG!
YOUPI!!MY MOM HAS
A BLOG!!
BUT THERE ARE TWO PROBLEMS!
WE WANT NEW READERS IN OUR BLOG!
WE DON’T KNOW HOW TO ATTRACT THEM
SO IT’S TIME TO USE SOCIAL MEDIA!
YOUTUBE
BLOGSINSTAGRAM
LET’S START FROM THE BEGINNING
FACEBOOK STATS
Bigger Social
Network in Greece
4.400.000 Users
2.000.000 Women
Average User: 130
friends
FACEBOOK FEATURES
FacebookPages
Facebook Activations
Facebook Ads
FACEBOOK PAGES
FACEBOOK PAGESHOW TO CREATE A PAGE
FACEBOOK PAGESHOW TO CREATE A PAGE
FACEBOOK PAGESHOW TO CREATE A PAGE
FACEBOOK PAGESHOW TO CREATE A PAGE
FACEBOOK PAGESADMIN PANEL
FACEBOOK PAGES
Facebook.com/psifiakesgeitonies
FACEBOOK PAGES
Facebook.com/lifemade.gr
FACEBOOK PAGESCONTENT STRATEGY
MAGNETIC CONTENT
USEFUL CONTENT
LINKS
SOCIAL CONTENT
FACEBOOK PAGESCONTENT STRATEGY EXAMPLES
LINKS
FACEBOOK PAGESCONTENT STRATEGY EXAMPLES
MAGNETIC CONTENT
FACEBOOK PAGESCONTENT STRATEGY EXAMPLES
USEFUL CONTENT
FACEBOOK PAGESCONTENT STRATEGY EXAMPLES
SOCIALCONTENT
FACEBOOK PAGESCONTENT STRATEGY TIPS
Brevity (up to 250 characters)FrequencyPosting timePosts with videos and photos Fun tone, creative, with characterRelevance content
FACEBOOK PAGESCONTENT STRATEGY TIPS
Brevity (up to 250 characters)FrequencyPosting timePosts with videos and photos Fun tone, creative, with characterRelevance content
FACEBOOK PAGESCONTENT STRATEGY TIPS
Seasonal contentPrizesAsk for interactionInclude Call To Action
FACEBOOK ACTIVATIONS
PROMOS
CONTESTS
PRIZES
FACEBOOK ACTIVATIONS
Fans often like to enter promotionsMust be used with page applicationsMust be used with canvas applications features
FACEBOOK ACTIVATIONS
Facebook Activation Example
FACEBOOK ADS
FACEBOOK ADS
FACEBOOK ADSTYPES
FACEBOOK ADSTYPES
FACEBOOK ADSCREATE ADS ON FACEBOOK
FACEBOOK ADSCHOOSE A TYPE
FACEBOOK ADSPAGE LIKE ADS
FACEBOOK ADSADS CHARACTERISTICS
FACEBOOK ADSADS CHARACTERISTICS
FACEBOOK ADSADS BUDGET
TWITTER STATS
100 Million Daily active
users
500 million Tweets per
Day
1 Billion accounts (Globally
TWITTERSIGN UP
TWITTERBASIC INFOS
TWITTERBASIC INFOS
Use Twitter to attract InfluencersParticipate to conversations with other usersCreate posts for Twitter and don’t repost from Facebook.
YOUTUBE
YOUTUBE STATS
100 Hours of Video every
minute
800million users per
month
Biggest video
platform in the world
YOUTUBE
Create videos for your blog to attract new readers. Unique videos are the best way to attract new visitors from Youtube.
YOUTUBEHOW TO CREATE A CHANNEL
YOUTUBEHOW TO CREATE A CHANNEL
YOUTUBEHOW TO CREATE A CHANNEL
YOUTUBEHOW TO CREATE A CHANNEL
YOUTUBEHOW TO CREATE A CHANNEL
YOUTUBEHOW TO CREATE A CHANNEL
Title
Description
TagsLanes, Facebook campmaign,
case study video
YOUTUBEEXAMPLES
YOUTUBETIPS AND TRICKS
Create a video with good content. Funny videos or videos with attitude are more likely to gain more views, because users will share them to other social networks. Before you submit it, ask yourself: is this something I would share? If the answer is yes, go ahead and upload it!video, share it with friends and ask them to do the same.
YOUTUBETIPS AND TRICKS
The video should be short, 1-2 minutes max. Internet users will not usually waste 10 minutes to watch a video. Also, make sure you grab their attention from the first 10-20 seconds.
Ok, the video is online! Time for the viral tasks. As I always like to say, every viral campaign begins from the maker. If you are proud of your
YOUTUBETIPS AND TRICKS
Make your video autoplay. Do not expect users to press “play” when they land to your channel.Change the thumbnail which is automatically set from Youtube with a more attractive image from your video.
YOUTUBETIPS AND TRICKS
Select carefully the tags under your video. Do not use generic words, such as funny, flashmob, viral, because you don’t stand a chance ;) Try more specific tags, relevant to your content.
Youtube allows you to video-respond to other videos. Look for videos with similar content and a significant number of views, and video-respond to them.
YOUTUBETIPS AND TRICKS
Start a conversation in the comments section. Users that will respond to it, will often come back to the video to see what others have responded to their comments.
YOUTUBETIPS AND TRICKS
More websites = more views. Start the link-building. Having uploaded a video does not necessarily mean that you will become famous. Look for websites that can publish your video and send it to them.
YOUTUBETIPS AND TRICKS
Try cooperating with other bloggers. Send your video to blogs with similar content, along with a nice story, and ask them to publish it.
GOOGLE+
GOOGLE+ STATS
300 million monthly
active users
28% of millennials use Google+
Google+ button is
used 5 million times
per day
OTHER BLOGS
OTHER BLOGS
Create content for other blogs.
PHOTO SOURCES
http://epilepsyu.com/
http://www.thebabyplanners.co.uk/
http://imagesci.com/
http://blindgossip.com/
http://shutterstock.com/
THANK YOU!!@tasosveliadis
Facebook.com/tasosvel
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