Download - Blogs + Social Media Marketing = LOVE

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Page 1: Blogs + Social Media Marketing = LOVE

BLOGS + SOCIAL MEDIA MARKETING =

Tasos Veliadis - socialab - Ψηφιακές Γειτονιές

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TASOS VELIADISPARTNER – BU DIRECTOR SOCIALAB

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SO YOU HAVE A BLOG!

YOUPI!!MY MOM HAS

A BLOG!!

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BUT THERE ARE TWO PROBLEMS!

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WE WANT NEW READERS IN OUR BLOG!

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WE DON’T KNOW HOW TO ATTRACT THEM

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SO IT’S TIME TO USE SOCIAL MEDIA!

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FACEBOOK

TWITTER

YOUTUBE

BLOGSINSTAGRAM

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LET’S START FROM THE BEGINNING

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FACEBOOK

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FACEBOOK STATS

Bigger Social

Network in Greece

4.400.000 Users

2.000.000 Women

Average User: 130

friends

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FACEBOOK FEATURES

FacebookPages

Facebook Activations

Facebook Ads

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FACEBOOK PAGES

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FACEBOOK PAGESHOW TO CREATE A PAGE

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FACEBOOK PAGESHOW TO CREATE A PAGE

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FACEBOOK PAGESHOW TO CREATE A PAGE

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FACEBOOK PAGESHOW TO CREATE A PAGE

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FACEBOOK PAGESADMIN PANEL

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FACEBOOK PAGES

Facebook.com/psifiakesgeitonies

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FACEBOOK PAGES

Facebook.com/lifemade.gr

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FACEBOOK PAGESCONTENT STRATEGY

MAGNETIC CONTENT

USEFUL CONTENT

LINKS

SOCIAL CONTENT

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FACEBOOK PAGESCONTENT STRATEGY EXAMPLES

LINKS

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FACEBOOK PAGESCONTENT STRATEGY EXAMPLES

MAGNETIC CONTENT

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FACEBOOK PAGESCONTENT STRATEGY EXAMPLES

USEFUL CONTENT

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FACEBOOK PAGESCONTENT STRATEGY EXAMPLES

SOCIALCONTENT

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FACEBOOK PAGESCONTENT STRATEGY TIPS

Brevity (up to 250 characters)FrequencyPosting timePosts with videos and photos Fun tone, creative, with characterRelevance content

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FACEBOOK PAGESCONTENT STRATEGY TIPS

Brevity (up to 250 characters)FrequencyPosting timePosts with videos and photos Fun tone, creative, with characterRelevance content

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FACEBOOK PAGESCONTENT STRATEGY TIPS

Seasonal contentPrizesAsk for interactionInclude Call To Action

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FACEBOOK ACTIVATIONS

PROMOS

CONTESTS

PRIZES

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FACEBOOK ACTIVATIONS

Fans often like to enter promotionsMust be used with page applicationsMust be used with canvas applications features

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FACEBOOK ACTIVATIONS

Facebook Activation Example

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FACEBOOK ADS

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FACEBOOK ADS

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FACEBOOK ADSTYPES

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FACEBOOK ADSTYPES

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FACEBOOK ADSCREATE ADS ON FACEBOOK

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FACEBOOK ADSCHOOSE A TYPE

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FACEBOOK ADSPAGE LIKE ADS

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FACEBOOK ADSADS CHARACTERISTICS

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FACEBOOK ADSADS CHARACTERISTICS

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FACEBOOK ADSADS BUDGET

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TWITTER

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TWITTER STATS

100 Million Daily active

users

500 million Tweets per

Day

1 Billion accounts (Globally

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TWITTERSIGN UP

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TWITTERBASIC INFOS

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TWITTERBASIC INFOS

Use Twitter to attract InfluencersParticipate to conversations with other usersCreate posts for Twitter and don’t repost from Facebook.

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YOUTUBE

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YOUTUBE STATS

100 Hours of Video every

minute

800million users per

month

Biggest video

platform in the world

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YOUTUBE

Create videos for your blog to attract new readers. Unique videos are the best way to attract new visitors from Youtube.

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YOUTUBEHOW TO CREATE A CHANNEL

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YOUTUBEHOW TO CREATE A CHANNEL

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YOUTUBEHOW TO CREATE A CHANNEL

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YOUTUBEHOW TO CREATE A CHANNEL

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YOUTUBEHOW TO CREATE A CHANNEL

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YOUTUBEHOW TO CREATE A CHANNEL

Title

Description

TagsLanes, Facebook campmaign,

case study video

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YOUTUBEEXAMPLES

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YOUTUBETIPS AND TRICKS

Create a video with good content. Funny videos or videos with attitude are more likely to gain more views, because users will share them to other social networks. Before you submit it, ask yourself: is this something I would share? If the answer is yes, go ahead and upload it!video, share it with friends and ask them to do the same.

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YOUTUBETIPS AND TRICKS

The video should be short, 1-2 minutes max. Internet users will not usually waste 10 minutes to watch a video. Also, make sure you grab their attention from the first 10-20 seconds.

Ok, the video is online! Time for the viral tasks. As I always like to say, every viral campaign begins from the maker. If you are proud of your

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YOUTUBETIPS AND TRICKS

Make your video autoplay. Do not expect users to press “play” when they land to your channel.Change the thumbnail which is automatically set from Youtube with a more attractive image from your video.

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YOUTUBETIPS AND TRICKS

Select carefully the tags under your video. Do not use generic words, such as funny, flashmob, viral, because you don’t stand a chance ;) Try more specific tags, relevant to your content.

Youtube allows you to video-respond to other videos. Look for videos with similar content and a significant number of views, and video-respond to them.

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YOUTUBETIPS AND TRICKS

Start a conversation in the comments section. Users that will respond to it, will often come back to the video to see what others have responded to their comments.

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YOUTUBETIPS AND TRICKS

More websites = more views. Start the link-building. Having uploaded a video does not necessarily mean that you will become famous. Look for websites that can publish your video and send it to them.

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YOUTUBETIPS AND TRICKS

Try cooperating with other bloggers. Send your video to blogs with similar content, along with a nice story, and ask them to publish it.

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INSTAGRAM

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INSTAGRAM

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GOOGLE+

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GOOGLE+ STATS

300 million monthly

active users

28% of millennials use Google+

Google+ button is

used 5 million times

per day

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PINTEREST

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OTHER BLOGS

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OTHER BLOGS

Create content for other blogs.

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PHOTO SOURCES

http://epilepsyu.com/

http://www.thebabyplanners.co.uk/

http://imagesci.com/

http://blindgossip.com/

http://shutterstock.com/

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THANK YOU!!@tasosveliadis

Facebook.com/tasosvel