γλώσσες
Σελίδες
Νομικός
A Mobile Shopping Assistant to Support Product Domesticity in
Consumer Decisions
18th Panhellenic Conference on Informatics
Stamopoulos Sotirios- FoivosAndreas KomninosIoannis Garofalakis
Introduction
Product Choice
Decision Factors Price Quantity Brand Domesticity
Ethical Consumer
18th Panhellenic Conference on Informatics
2
Introduction
True domestic value difficult to ascertain
Unclear labeling strategy
Product company owned by another foreign or multinational
Not prominently displayed in the package
Hardly legible or difficult to find
18th Panhellenic Conference on Informatics
3
Persuasive Technology
Class of systems whose target is to change human’s attitudes and behaviors
Fogg’s eight step process
Principal factors Motivation Ability Triggers
4
18th Panhellenic Conference on Informatics
Product Recommendation System
Consists of:
Mobile Application
Product Database Management System
18th Panhellenic Conference on Informatics
5
Product Recommendation System
18th Panhellenic Conference on Informatics
6
Product Scanning Process
7
18th Panhellenic Conference on Informatics
Product Database Management System
18th Panhellenic Conference on Informatics
8
Experiment Set-Up
2 Phases:
Shopping without Application
Application Assisted Shopping
18th Panhellenic Conference on Informatics
9
Experiment Set-Up
18th Panhellenic Conference on Informatics
10
Experiment Parameters
Phase 1 Criteria: Price Product quality (packaging) Product & Company name
Phase 2 Criteria: Price Product quality (packaging) Product & Company name Production country Company’s origin
18th Panhellenic Conference on Informatics
11
Experiment Parameters
Company Naming Greek Ambiguous Foreign
Product Pricing Greek price > Foreign price Greek price = Foreign price Greek price < Foreign price
12
18th Panhellenic Conference on Informatics
Experiment Parameters
In each phase:
18 products 3 product categories 3 product subcategories 2 products per subcategory Shopping list with 9 products
13
18th Panhellenic Conference on Informatics
Experimental Results
18th Panhellenic Conference on Informatics
14
Experimental Results
18th Panhellenic Conference on Informatics
15
Conclusions
Users needed 3 times more time with the assistance of the application
Product origin most frequent criterion
Significant affection of user’s decision making process
18th Panhellenic Conference on Informatics
16
Top Related