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2. 1. . 42. . 112.1. . 142.2. . 222.3. Image. 303. . 344. . 505. . 55. . 55. . 59. . 65. . 70. . 756. . 867. . 903 3. 1. . , . , ; , , , , . , ( ) . . . , , . , , . , . , . , , . , , . 400.000 omo erectus ( ), 130.000 35.000 . sapiens. . 4 4. , ( ) . , , . . 2-4 KHz, , omo Heidelbergensis, , Homo ( 500.000 ) , . (, 2005) , , 1960. . , . . , , , .(Pease, 2006) , . . - , . , , ( ).5 5. , . , , , . , , . . . : , . . . , . .. , ' , . , , . , ' '. , . . , (encoder) (feedback) , , . (-, 1997) 6 6. , . . , . ' , , , . - . , . . , . . - . . - . , , . . -. . , 14-16 7 7. . , 4-6 , . . ( ., 2008) , ; . , . . . , . , , . ; ; . , . , . . , , , 8 8. . . , , , . . , . . . , , , . , . , , . . . . . . ( ) , . (Ekman, 2004) 9 9. , , . , , , . . , , , ( 2.2 ) . , , , , , , .10 10. 2. . , , , . . . (2009) 55% , 38% 7% . . . . , . . . . (2009). . - . 11 11. , . , . ,,, . , . . . , . - . : , , . ( ) . , . , , . (Pease, 2006) . , . , . , , IMAGE. , , 12 12. , . , , . IMAGE . , . . , ( ), . , . . . , , . (.. ) . IMAGE , . .13 13. 2.1 , . . . , , . , . , , . . , , , . . , , , . / . , . , , , . , . , ( ). , , . 14 14. , . , . , . , , . (, 2010) . , , , . . , , , , , .(,), . , , . (Pease, 2006) , . . , . (Ekman, 2004) , , . , , 15 15. . , . , , , , . , , . , , . . . , . (Pease, 2006) 27 , 8 , . . , . , . , . ( ), . (Pease, 2006) , 16 16. , ., , . , . . . , Sadie lant, Motorola 2009, The effects of mobile telephones on social and individual life ( ). , : Speakeasy () Spacemaker ( ). . . , . . , , 17 17. . : . , , ,,,,, , . , . . , . . . . . . . , , , , ( ). Pease (2006) 18 18. , , , . , . : . ( ), , . , . , . , . , . , . . . , . ( ) ( ). . , ( ). (, 2010)19 19. , . ( ). , . . . (' ). , , . , . . , ( 1) 1 2 3 420 20. , ( 2) , ( 3) , . . , . 4 . , , , .21 21. 2.2 , . . . 114 , . - . , . . . . . , . , . , . , . (2008), , , . , , , , .. Laban Movement Analysis, Kestenberg Movement 22 22. Profile . , , . (, , , ..). . , . (, ), , (.. , , ). "" "" . . "OK" . , , . "" ' . . . : , , . , .... , , , 23 23. , . . , . , . . . ( ). . . . . , . , , . . . . . 24 24. , . . . Rudolph Laban 2 . , , . , ., , , , , (mirroring) ( . ). , . , . . . . , , ( ). 25 25. . , . , . , ( ) . . , . , . . 12 : , , . , ( 60). , 15-50 , . . - , ( ) ( ). 26 26. . . . , , . . , . , , ; . ( .) . . . - , , ,27 27. . . , . , , , , , . , , . -: ( ) folder , , . , , . , . , 28 28. . . . ; . , . . , , . (, 2010)29 29. 2.3. Image . . . . . , , , , .. . , , . , , status, . (Quilliam, 2004) , - . . ( ), , ( ), .. . . , , ... ( ), . . H , , . , , , . , 30 30. , . J. LACAN (1977). , , , . , , , , . 60 . . (, 2008) image makers. image makers . image makers . , , . , , . , , . image makers , . image 31 31. makers , , , , . , Christina Aguilera , . . Britney Spears , , video clip . image makers . . . , , . , , . , , , accessories , , , . . . 32 32. , . . , . , . , . , . 33 33. 3. . 40.000 , 4.000 . 700.000 , 15.000 . . . , , , . (Denny, 2003) . . - . . , . , . , , . ( ., 2009) , , . , , . (.. ). . . 34 34. , . . ( ) . , . , , . . (, 2009) , . , . . , . , , . (, 1998) , . . , , , . , 35 35. . . , , . , , . . . , . . , . . . 1896 The Expression of Emotions in Animals and Man . . , 47 . 36 36. . , 20 26. (, 2010) , , . . . Paul Ekman (2001) 7 . , , , , , . . . . (Hess E., 1975) . , , . , . , . . .37 37. , , . , . . , , , , . (, 2009) , . . , . . . . . 38 38. , . . . Jason Osipa, Stop Staring: Facial Modeling and Animation Done Right animation " animation, ." FACIAL ACTION CODING SYSTEM INSPIRED TUTORIAL KHAPPUCINO David Capino, 2009 (http://www.khappucino.com/2009/08/khappucinosfacial-expression-tutorial.html) FOX LIE TO ME.O : . ( ) , , . , . , . 39 39. , - .. , , . , , , . . , - . , . . , . . , , , , . , , , .) . , . . . 40 40. . . ( , .) ,., . ' , , , .. . . , , . . , . , . , , , . , . . , , . 41 41. . O . , ( ). . . , , . , , . . . , . . , . . . .(http://www.indiabix.com/body-language/hand-to-face-gestures/) , . , , .42 42. , , , , . (Corfu Psychology, 2010) , , . . , ( ). . . . ( ) . . . , Dan Hill (2003) 1/5 . , , Sensory Logic, Facial Coding 1200 . Facial Coding , 43 43. , , , , 1/30 . Sensory Logic . Facial Action Coding System FACS . 1960, Paul Ekman (UniversityofCalifornia, San Francisco) Wallace V. Friesen . . FACS , (FBI and CIA), computer animators Pixar DreamWorks. action unit (AU) , , . 43 AUs : 1) , 2) , , 3) , , , . . FACS :,,,,, . 44 44. . (Dan Hill, 2003) 2 Russell . AUs FACS 2 . 27 43 AUs . , AU5 0.0 0.4 . . . . . , . , . . 80% , 60% . , ' . "Silent Talker", , ' , Zuhair Bandar, "Silent Talker", . (Rothwell et all, 2006)45 45. . , kang xiang, . (Dee, 2003) . , , , , . . , , . , . "" . ( ) . . . . . . , (Seymour & Sozou, 2009) . . . 46 46. , . . James Burke, ' ' , , . . . ' ' ' . , . James Burke : , , . ' ;. . James Burke , ' , . . , . . . , . - , , . ; . . . . 47 47. . . . . , , . . . . . Ekman , , , , . To . " " (, 2002) , Ekman 6, 12D 25C . , . "" , 48 48. . "smile leniency effect". (Mc Neil, 1998) David Cohen , . (Cohen ,1996) , . , . , . . , . , . . (Cohen, 1996) , , , . . . , , . , . , .49 49. 4. 114 , , . 1971 Mehrabian , 55% 38% (Pease, 2006). - . ( ) . , . . , (kinesics), 10-11 2,5 , . (, 2008) . . (Pease, 2006) 35% . , , , , . 50 50. . (Mediterranean Management Centre, : Learning Solution for Business Excellence, 2006) . , . , , , . , (.. ) (, ). , . . " " . ,,,, . , . "" . " ", Ekman (2001). , . , , . , .51 51. . , . 150 . (, 2002) . . , . , . ( ) , . : , . O , . . . . . . "", "" " , " " ". ( ) . . , . 52 52. . , "" "" . " " . " " . ( ) (, , ' ). , . , . , , ( ). . (, 2010) . O ' . ( , , ..) ( ). , (.. ). , . 53 53. , . (, 2004) . , , , . (Mediterranean Management Centre, : Learning Solution for Business Excellence, 2006) , . , . . (, 2000) . , ,,managers,,, ,,,,,. , . .54 54. 5. . , , . , . , business . , , . 90% , , . , . , , . , . (Ribbens & Thompson, 2001) . , , , . , , , , , , , 55 55. . . . , , . . . . . . , , . . , . (, 2004) . . 56 56. , . , , . , , , , . (-, 2003) , , , , 12 , . , . . ; ;. . , . , . . , . , , , , 57 57. . , , '. . , . . , , . , . 6 . , . . (, 2004) - , , . . , . . . , .58 58. . , , . , , . : . , , . marketing - . . , , . (Ribbens & Thompson, 2001) - . (eye contact) . . , . , , , . . ( ., 2001) 59 59. , , , . , , . . , ' , . . , , . : , , , , , , . . ' , , . , . , . ' . , , . , , . ' ' , . , , . . . . ' , . 30 , ( 60 60. ) ' . , . . , . . . . , 3 .. . . , . , , . ( ., 2001) ' ' . , . ' . , . 61 61. . , . , . , , . , . , ' . , . . . . . , . , . , , . . . ' . ' . , , . , , ' . ' . . . . 62 62. ' . , , , , . . (Denny, 2003) . , . , , , . . . . , . , , , , . , . , , . Richard Denny . , , . 63 63. , . ' , ' . , . ' . . , . , . , . , . . http://www.indiabix.com/body-language/hand-to-face-gestures/64 64. . , . , ,: ) , , , , ) , ) (image) , ) , ) , ) . (, 2000) , , , , (brand loyalty). (, 2006) , , . - . , / (.. : , , ) : 1) 2) , (Leiss et al. 1990) 3) ( lifestyle) 4) 5) , . (Leiss et al. 1990) 6) , , 65 65. . (Galbraith, 1977) , : 1) ( ) 2) (economies of scale) 3) 4) , . (, 2006) AIDA Attention (), Interest (), Desire (), Action (). , . , , /, . (. . , 2003) , marketing ., marketing . , 100 , 60 , ( ) 70 60 . (Berger, 1991) , ... 60% 25% 66 66. (Schudson,1984). (View, 2002) : ;:/ (6,3%) (6,5%) - (20,6%) (20,9%) (42,7%) (3%). , - . Schudson, , , . - . : , , , . (, 2003) , . (signs) , , . (, 2006) , ,. , McLuhan (1964), 20 . Williams (1980) . , . 67 67. (.. ) , . (, 2006) , ( .. 10 ) . , , dolce vita, media. . . , . Internet, , . . . . . , , . (, 2003) , . . . , , -. , ( , ) 68 68. , . , , , . , . ( ) , . , , . , , . 69 69. . . , . , , . , . , , , . . , . , , . , . , , , . debate . (, 2008) . , , . , 70 70. . , , , . , , , . , "" .., . . () , , . : , , . , , , . , , , 71 71. , ( . ), , , , , . , , , . , "" . . , , . : , , ( , ) , . , . , 72 72. , , . , , , . , , , , . , , , , . . . . . , . . , , . . . , . .73 73. George Bush Junior, . . George Bush, , . , . , , . , , . , , .74 74. . . - , . , , ( ). . , . . , . , ( ), - . , , , , , , . ( , , ), , . , . . . , . , .75 75. . . . , , ( ). . Place (1971) , , . : : : 400 300 200 150 50 100 , , . , . . (-, 1997) . , : 1. (15-50cm): . 2. (50cm-1,5m): .76 76. 3. (1,5-3,5m): , ' . 4. ( 3,5m): . (, 2001) . , , , ., . , , , . (, 2001) ; , , , . , . 5% . , , . : = , = , - = . , . Pease (2006) 77 77. , . / (.. , , , , ). (Corfu Psychology, 2010) , . , , , ( , , ). ( ), ( ). , . , , . (5) . . - pain-in-the-neck , . (http://www.indiabix.com/body-language/hand-to-face-gestures/, )78 78. , , , , , , (.. ). , . , , . , . , , . , , . (, 2008) , , . , , , , . , . . , . . . , , - . . 79 79. . (Cohen, 1996) : ( ). , . ( ). . ( ). (, , ) . . . ( ). , : ( ) . . , . , . , . , , . . . , . 80 80. . ( ., 2009) . , , . , , , , . , . , . . . . . , , . , , , / / , . , , ; , , . , . . , . 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