1. Usability: Guerilla, Gorilla and beyond Bill Papantoniou, PhD 2. Web 1.0 Blinking Text Nielsen Guerilla Usability (5 users are enough) 3. Gorilla Usability , usability > user-experience 4. Web2.0 - blink tags ;) widgets ... ()? 5. Cargo Cults 1 US Army (/cargo) 6. Cargo Cults 1 US Army (/cargo) 7. Cargo Cults 1 US Army (/cargo) 8. Cargo Cults 1 US Army (/cargo) 9. Web2.0 web2.0, cargo (venture capital) shopping cart Amazon social component mud on the wall 10. > Alan Fletcher The Art of Looking Sideways 11. > Alan Fletcher The Art of Looking Sideways 12. > Alan Fletcher The Art of Looking Sideways 13. > Alan Fletcher The Art of Looking Sideways 14. (personas) , generic internet guy 20 > 15. (personas) , generic internet guy 20 > 16. Thinking aloud (3 super!) 17. Clicktale script Non-intrusive, ! user testing 18. Last but not least If it aint working now, it wont be xed by throwingusability patches on it