Understanding your customer's "Digital Self"

18

Transcript of Understanding your customer's "Digital Self"

Understanding your customer’s "Digital Self". Neil Morgan | Senior Director, Digital Marketing

2

3

DIGITAL MEDIA DIGITAL MARKETING

4

5

6

7

8

9

10

11

Data Content Optimisation

male

female

12-18

18-36

36-55

55+

<$12k

$12k-$25k

$25k-$50k

$50k-$100k

northeast

northwest

central

southwest

southeast

rural urban

suburban

manufacturing

financial services

automotive

banking

art+architecture

government education

#FFCC00

#f1f1f1

#eeccff

#2950392

#239857

#00e0c9

F = k ( q1 q2 / r2 )

( sin θ1 )/(sin θ2 ) = v1 /v2 = n2 /n1 = λ1 /λ2

Fb = Vρg = mg

v = λ f

V = V0(1 + βΔ T )

1/ Ceq = 1/ C1 + 1/ C2 + 1/ C3

01

02

03

04

05

08

09

10

001 002 003 004 005 006 007 008 009

male

female

12-18

18-36

36-55

55+

<$12k

$12k-$25k

$25k-$50k

$50k-$100k

northeast

northwest

central

southwest

southeast

rural urban

suburban

manufacturing

financial services

automotive

banking

art+architecture

government education

#FFCC00

#f1f1f1

#eeccff

#2950392

#239857

#00e0c9

F = k ( q1 q2 / r2 )

( sin θ1 )/(sin θ2 ) = v1 /v2 = n2 /n1 = λ1 /λ2

Fb = Vρg = mg

v = λ f

V = V0(1 + βΔ T )

1/ Ceq = 1/ C1 + 1/ C2 + 1/ C3

01

02

03

04

05

08

09

10

001 002 003 004 005 006 007 008 009

14

524,867 UNIQUE SITES 44.098% TABLET USERS

89.78% CLICKTHROUGH PRICE RANGE BASED ON PHONE DATA

RICH CONTENT AND EXPERIENCE 398% ROI

+798% READERSHIP

16

4% increase in sales. Increased conversions from new customer's by 29%

And overall revenue by 11%

59% increase in ISA application conversions

Adobe & RSA Group Adobe & Laithwaite’s Adobe & Barclays

17

Adobe® Digital Marketing Suite