1. 1. @twitter 140 socialbiz 14/03/2015 @mariakatsme
2. 2. Social Networking - Microblogging
3. 3. Real Time
4. 4. www.twitter.com twitterland Welcome to a whole new world enter at
5. 5. 284 500 tweets
6. 6. 410.000 source
7. 7. Top Brands source
8. 8. Top Brands Global source
9. 9. twitter for business
10. 10. @TwitterSmallBiz
11. 11. 83% twitter SMBs
12. 12. SMB Twitter WhitePaper 2014 85% followers 90% 76% tweet 9/10 / Twitter 2/3 retweet 40% 73% tweets
13. 13. Social Media is More about Sociology and Psychology than it is about Technology-Anonymous Social Media is More about Sociology and Psychology than it is about Technology-Anonymous
14. 14. Erik Qualman 'We don't have a choice on whether we do social media, the question is how well we do it? Erik Qualman 'We don't have a choice on whether we do social media, the question is how well we do it?
15. 15. 1. & username @account * 2. Design/Branding - * 3. #myfirsttweet *
16. 16. branding Corporate Strategy Communication guidelines
17. 17. Public Relations Marketing Sales Web/Digital Corporate Communications Human Resources Advertising Finance Legal Trends employeesR&D CEO/CFOSpokesperson suppliers Clients influencers bloggers journalists Celebrities Government Points of Sale HQ product tweet
18. 18. B ; ; ; tweets; twitter ; ;
19. 19. name/username
20. 20. / @BillGates, @BarackObama, @sakisrouvas, @richardbranson /brand @nike, @samsung, @starbucks project/campaign @votesat16, @womenscampaign Press Office @NatoPress, @MegaPressOffice, @HSBC_Press, call center @DeltaAssist, @TNTUKCare, @VodafoneUKHelp @ twitter account
21. 21. twitter corporate account Corporate/Brand loyalty brand reputation image building People (engagement) (call center) feedback/ News MME Sales (promotion)
22. 22. branding
23. 23. tweeting
24. 24. tweet ( , reply) retweet ( , , ) video (30sec) my first tweet
25. 25. Public Relations Marketing Sales Web/Digital Corporate Communications Human Resources Advertising Finance Legal Trends employeesR&D CEO/CFOSpokesperson suppliers Clients influencers bloggers journalists Celebrities Government Points of Sale HQ product tweet
26. 26. tweet = = = Think twice before tweeting delete tweet
27. 27. the perfect tweet
28. 28. 100 characters link 20 20 Retweet2-3 hashtags brand/campaign
29. 29. 80 characters link 20 20 Retweet2-3 hashtags brand/campaign plus
30. 30. #hashtag
31. 31. o , tweets (buzz) / - #hashtag
32. 32. #superbowl #justdoit #nomakeupselfie #changetheratio #thevoice #throwbackthursday #selfie #theoscars2014 #JeCharlieSuis #android #iphone6 #followback #breakingnews #FF #mtvhottest #getcovered #letsdolunch #tsunami #GlobalSelfie #TGIF #crashthesuperbowl #championsleague #DoritosMaximus #speakbeautiful #LikeAGirl #BringBackOurGirls #meetthefarmers #Varoufakis #aekoly #thevoicegr #vouli #fosStoTounel #eurosong2015 # #McDstories #WEF15 #oenorama15
33. 33. hashtag =
34. 34. fav retweet
35. 35. , , - (positioning, ) followers / (cause) - (quote, , , ) why people Retweet To retweet tweet
36. 36. photo retweets
37. 37. samsung #theoscars2014 galaxy S5
38. 38. most retweeted photo
39. 39. corporate account who tweets?
40. 40. Companies dont tweet, people tweet Companies dont tweet, people tweet
41. 41. The goal of social media is to turn customers into a volunteer Marketing army - Jay Baer, Convince&Convert The goal of social media is to turn customers into a volunteer Marketing army - Jay Baer, Convince&Convert
42. 42. analytics
43. 43. https://analytics.twitter.com
44. 44. @mariakatsme
45. 45. Appendix