Twitter: Η δύναμη της...
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08-Aug-2015Category
Social Media
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- 1. @twitter 140 socialbiz 14/03/2015 @mariakatsme
- 2. Social Networking - Microblogging
- 3. Real Time
- 4. www.twitter.com twitterland Welcome to a whole new world enter at
- 5. 284 500 tweets
- 6. 410.000 source
- 7. Top Brands source
- 8. Top Brands Global source
- 9. twitter for business
- 10. @TwitterSmallBiz
- 11. 83% twitter SMBs
- 12. SMB Twitter WhitePaper 2014 85% followers 90% 76% tweet 9/10 / Twitter 2/3 retweet 40% 73% tweets
- 13. Social Media is More about Sociology and Psychology than it is about Technology-Anonymous Social Media is More about Sociology and Psychology than it is about Technology-Anonymous
- 14. Erik Qualman 'We don't have a choice on whether we do social media, the question is how well we do it? Erik Qualman 'We don't have a choice on whether we do social media, the question is how well we do it?
- 15. 1. & username @account * 2. Design/Branding - * 3. #myfirsttweet *
- 16. branding Corporate Strategy Communication guidelines
- 17. Public Relations Marketing Sales Web/Digital Corporate Communications Human Resources Advertising Finance Legal Trends employeesR&D CEO/CFOSpokesperson suppliers Clients influencers bloggers journalists Celebrities Government Points of Sale HQ product tweet
- 18. B ; ; ; tweets; twitter ; ;
- 19. name/username
- 20. / @BillGates, @BarackObama, @sakisrouvas, @richardbranson /brand @nike, @samsung, @starbucks project/campaign @votesat16, @womenscampaign Press Office @NatoPress, @MegaPressOffice, @HSBC_Press, call center @DeltaAssist, @TNTUKCare, @VodafoneUKHelp @ twitter account
- 21. twitter corporate account Corporate/Brand loyalty brand reputation image building People (engagement) (call center) feedback/ News MME Sales (promotion)
- 22. branding
- 23. tweeting
- 24. tweet ( , reply) retweet ( , , ) video (30sec) my first tweet
- 25. Public Relations Marketing Sales Web/Digital Corporate Communications Human Resources Advertising Finance Legal Trends employeesR&D CEO/CFOSpokesperson suppliers Clients influencers bloggers journalists Celebrities Government Points of Sale HQ product tweet
- 26. tweet = = = Think twice before tweeting delete tweet
- 27. the perfect tweet
- 28. 100 characters link 20 20 Retweet2-3 hashtags brand/campaign
- 29. 80 characters link 20 20 Retweet2-3 hashtags brand/campaign plus
- 30. #hashtag
- 31. o , tweets (buzz) / - #hashtag
- 32. #superbowl #justdoit #nomakeupselfie #changetheratio #thevoice #throwbackthursday #selfie #theoscars2014 #JeCharlieSuis #android #iphone6 #followback #breakingnews #FF #mtvhottest #getcovered #letsdolunch #tsunami #GlobalSelfie #TGIF #crashthesuperbowl #championsleague #DoritosMaximus #speakbeautiful #LikeAGirl #BringBackOurGirls #meetthefarmers #Varoufakis #aekoly #thevoicegr #vouli #fosStoTounel #eurosong2015 # #McDstories #WEF15 #oenorama15
- 33. hashtag =
- 34. fav retweet
- 35. , , - (positioning, ) followers / (cause) - (quote, , , ) why people Retweet To retweet tweet
- 36. photo retweets
- 37. samsung #theoscars2014 galaxy S5
- 38. most retweeted photo
- 39. corporate account who tweets?
- 40. Companies dont tweet, people tweet Companies dont tweet, people tweet
- 41. The goal of social media is to turn customers into a volunteer Marketing army - Jay Baer, Convince&Convert The goal of social media is to turn customers into a volunteer Marketing army - Jay Baer, Convince&Convert
- 42. analytics
- 43. https://analytics.twitter.com
- 44. @mariakatsme
- 45. Appendix