Twitter: Η δύναμη της επικοινωνίας μέσα από 140 χαρακτήρες -...

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  1. 1. @twitter 140 socialbiz 14/03/2015 @mariakatsme
  2. 2. Social Networking - Microblogging
  3. 3. Real Time
  4. 4. www.twitter.com twitterland Welcome to a whole new world enter at
  5. 5. 284 500 tweets
  6. 6. 410.000 source
  7. 7. Top Brands source
  8. 8. Top Brands Global source
  9. 9. twitter for business
  10. 10. @TwitterSmallBiz
  11. 11. 83% twitter SMBs
  12. 12. SMB Twitter WhitePaper 2014 85% followers 90% 76% tweet 9/10 / Twitter 2/3 retweet 40% 73% tweets
  13. 13. Social Media is More about Sociology and Psychology than it is about Technology-Anonymous Social Media is More about Sociology and Psychology than it is about Technology-Anonymous
  14. 14. Erik Qualman 'We don't have a choice on whether we do social media, the question is how well we do it? Erik Qualman 'We don't have a choice on whether we do social media, the question is how well we do it?
  15. 15. 1. & username @account * 2. Design/Branding - * 3. #myfirsttweet *
  16. 16. branding Corporate Strategy Communication guidelines
  17. 17. Public Relations Marketing Sales Web/Digital Corporate Communications Human Resources Advertising Finance Legal Trends employeesR&D CEO/CFOSpokesperson suppliers Clients influencers bloggers journalists Celebrities Government Points of Sale HQ product tweet
  18. 18. B ; ; ; tweets; twitter ; ;
  19. 19. name/username
  20. 20. / @BillGates, @BarackObama, @sakisrouvas, @richardbranson /brand @nike, @samsung, @starbucks project/campaign @votesat16, @womenscampaign Press Office @NatoPress, @MegaPressOffice, @HSBC_Press, call center @DeltaAssist, @TNTUKCare, @VodafoneUKHelp @ twitter account
  21. 21. twitter corporate account Corporate/Brand loyalty brand reputation image building People (engagement) (call center) feedback/ News MME Sales (promotion)
  22. 22. branding
  23. 23. tweeting
  24. 24. tweet ( , reply) retweet ( , , ) video (30sec) my first tweet
  25. 25. Public Relations Marketing Sales Web/Digital Corporate Communications Human Resources Advertising Finance Legal Trends employeesR&D CEO/CFOSpokesperson suppliers Clients influencers bloggers journalists Celebrities Government Points of Sale HQ product tweet
  26. 26. tweet = = = Think twice before tweeting delete tweet
  27. 27. the perfect tweet
  28. 28. 100 characters link 20 20 Retweet2-3 hashtags brand/campaign
  29. 29. 80 characters link 20 20 Retweet2-3 hashtags brand/campaign plus
  30. 30. #hashtag
  31. 31. o , tweets (buzz) / - #hashtag
  32. 32. #superbowl #justdoit #nomakeupselfie #changetheratio #thevoice #throwbackthursday #selfie #theoscars2014 #JeCharlieSuis #android #iphone6 #followback #breakingnews #FF #mtvhottest #getcovered #letsdolunch #tsunami #GlobalSelfie #TGIF #crashthesuperbowl #championsleague #DoritosMaximus #speakbeautiful #LikeAGirl #BringBackOurGirls #meetthefarmers #Varoufakis #aekoly #thevoicegr #vouli #fosStoTounel #eurosong2015 # #McDstories #WEF15 #oenorama15
  33. 33. hashtag =
  34. 34. fav retweet
  35. 35. , , - (positioning, ) followers / (cause) - (quote, , , ) why people Retweet To retweet tweet
  36. 36. photo retweets
  37. 37. samsung #theoscars2014 galaxy S5
  38. 38. most retweeted photo
  39. 39. corporate account who tweets?
  40. 40. Companies dont tweet, people tweet Companies dont tweet, people tweet
  41. 41. The goal of social media is to turn customers into a volunteer Marketing army - Jay Baer, Convince&Convert The goal of social media is to turn customers into a volunteer Marketing army - Jay Baer, Convince&Convert
  42. 42. analytics
  43. 43. https://analytics.twitter.com
  44. 44. @mariakatsme
  45. 45. Appendix