Traditional Hoq2
15
Title: QFD Banana Bread Legend Author: Florence Reid Θ Strong Relati Date: 2/24/2015 Ο Moderate Relat Notes: Gauging the customer's must haves for banana bread ▲ Weak Relatio ┼┼ Strong Positive C ┼ Positive Corre ▬ Negative Corre ▼ Strong Negative C ┼ ▼ Objective Is To ▬ ▲ Objective Is To ┼ x Objective Is To H ┼ ┼ ┼┼ ▬ ┼ ┼ Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 x x ▼ ▲ ▲ ▲ ▲ ▲ x Row # Max Relationship Value in Row Relative Weight Weight / Importance Dry Mix, low moisture, low aW Low preservative level Dried Banana figs, or raisins Package design. MAP, Nitrogen Flush Good quality ingredients Dry Blend Bulk Density Our Company Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 0 1 2 1 9 7.9 3.0 Tender banana bread Θ ▲ ▲ ▲ ▲ Ο Θ ▲ Ο 2 9 13.2 5.0 Must have real banana taste ▲ Θ Θ ▲ ▲ Ο Ο Ο ▲ 3 9 7.9 3.0 Can have raisins (banana bits or raisins) Ο Θ Θ ▲ ▲ Θ Θ Θ Ο 4 9 13.2 5.0 Must be attractively packaged. ▲ ▲ ▲ Θ ▲ ▲ ▲ ▲ ▲ 5 9 13.2 5.0 Must be shelf stable Θ Ο Θ ▲ Θ Θ Θ Θ Θ 6 9 13.2 5.0 Must be tasty end product Θ Θ Θ ▲ Θ Θ Θ Ο Θ 7 9 10.5 4.0 Must have a good, typical colour Θ Θ Ο ▲ Ο Θ Θ Θ Ο 8 9 7.9 3.0 Must be reasonably priced Ο Θ Θ Θ Θ Θ ▲ Θ Ο 9 9 13.2 5.0 Must be a ready made mix Θ Θ Θ ▲ Ο Θ Θ Θ Θ 10 Target or Limit Value 0.9 0.001 0.8 0 6 6 2 2 4 3 4 4 Max Relationship Value in Column 9 9 9 9 9 9 9 9 9 Weight / Importance 594.7 652.6 668.4 268.4 421.1 668.4 652.6 573.7 484.2 Relative Weight 11.9 13.1 13.4 5.4 8.4 13.4 13.1 11.5 9.7 Direction of Improvement: Minimize (▼), Maximize (▲), or Target (x) Competitive Analysis (0=Worst, 5=Best) Quality Characteristics (a.k.a. "Functional Requirements" or "Hows") Instructions for baking parameters precise Ingredient sourcing, packaging, flush or no flush package Demanded Quality (a.k.a. "Customer Requirements" or "Whats") Difficulty (0=Easy to Accomplish, 10=Extremely Difficult) Powered by QFD Online (http: Our Company Competitor 2 Competitor 4
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Transcript of Traditional Hoq2
Title: QFD Banana Bread Legend
Author: Florence Reid Θ Strong Relationship 9
Date: 2/24/2015 Ο Moderate Relationship 3
Notes: Gauging the customer's must haves for banana bread product ▲ Weak Relationship 1
┼┼ Strong Positive Correlation
┼ Positive Correlation
▬ Negative Correlation
▼ Strong Negative Correlation
┼ ▼ Objective Is To Minimize
▬ ▲ Objective Is To Maximize
┼ x Objective Is To Hit Target
┼┼ ┼┼
▬ ┼ ┼
Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
x x ▼ ▲ ▲ ▲ ▲ ▲ x
Ro
w #
Max
Rel
atio
nsh
ip V
alu
e in
Ro
w
Rel
ativ
e W
eig
ht
Wei
gh
t / I
mp
ort
ance
Dry
Mix
, low
moi
stur
e, lo
w a
W
Low
pre
serv
ativ
e le
vel
Drie
d B
anan
a fig
s, o
r ra
isin
s
Pac
kage
des
ign.
MA
P, N
itrog
en F
lush
Goo
d qu
ality
ingr
edie
nts
Inst
ruct
ions
for
baki
ng p
aram
eter
s pr
ecis
e
Dry
Ble
nd B
ulk
Den
sity
Our
Com
pany
Com
petit
or 1
Com
petit
or 2
Com
petit
or 3
Com
petit
or 4
Com
petit
or 5
0 1 2 3 4 5
1 9 7.9 3.0 Tender banana bread Θ ▲ ▲ ▲ ▲ Ο Θ ▲ Ο
2 9 13.2 5.0 Must have real banana taste ▲ Θ Θ ▲ ▲ Ο Ο Ο ▲
3 9 7.9 3.0 Can have raisins (banana bits or raisins) Ο Θ Θ ▲ ▲ Θ Θ Θ Ο
4 9 13.2 5.0 Must be attractively packaged. ▲ ▲ ▲ Θ ▲ ▲ ▲ ▲ ▲
5 9 13.2 5.0 Must be shelf stable Θ Ο Θ ▲ Θ Θ Θ Θ Θ
6 9 13.2 5.0 Must be tasty end product Θ Θ Θ ▲ Θ Θ Θ Ο Θ
7 9 10.5 4.0 Must have a good, typical colour Θ Θ Ο ▲ Ο Θ Θ Θ Ο
8 9 7.9 3.0 Must be reasonably priced Ο Θ Θ Θ Θ Θ ▲ Θ Ο
9 9 13.2 5.0 Must be a ready made mix Θ Θ Θ ▲ Ο Θ Θ Θ Θ
10
Target or Limit Value 0.9
0.00
1
0.8
0 6 6 2 2 4 3 4 4
Max Relationship Value in Column 9 9 9 9 9 9 9 9 9
Weight / Importance 594.7 652.6 668.4 268.4 421.1 668.4 652.6 573.7 484.2
Relative Weight 11.9 13.1 13.4 5.4 8.4 13.4 13.1 11.5 9.7
Direction of Improvement:Minimize (▼), Maximize (▲), or Target (x)
Competitive Analysis(0=Worst, 5=Best)
Quality Characteristics(a.k.a. "Functional
Requirements" or "Hows")
Ingr
edie
nt s
ourc
ing,
pac
kagi
ng, f
lush
or
no
flush
pac
kage
Demanded Quality (a.k.a. "Customer Requirements" or
"Whats")
Difficulty(0=Easy to Accomplish, 10=Extremely Difficult)
Powered by QFD Online (http://www.QFDOnline.com)
Our Company Competitor 1
Competitor 2 Competitor 3
Competitor 4 Competitor 5
Title: Legend
Author: Θ Strong Relationship 9
Date: Ο Moderate Relationship 3
Notes: ▲ Weak Relationship 1
┼┼ Strong Positive Correlation
┼ Positive Correlation
▬ Negative Correlation
▼ Strong Negative Correlation
▼ Objective Is To Minimize
▲ Objective Is To Maximize
x Objective Is To Hit Target
Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Ro
w #
Max
Rel
atio
nsh
ip V
alu
e in
Ro
w
Rel
ativ
e W
eig
ht
Wei
gh
t / I
mp
ort
ance
1 11.9 594.7 Dry Mix, low moisture, low aW
2 13.1 652.6 Low preservative level
3 13.4 668.4 Dried Banana figs, or raisins
4 5.4 268.4 Package design.
5 8.4 421.1 MAP, Nitrogen Flush
6 13.4 668.4 Good quality ingredients
7 13.1 652.6 Instructions for baking parameters precise
8 11.5 573.7 Ingredient sourcing, packaging, flush or no flush package
9 9.7 484.2 Dry Blend Bulk Density
10
11
12
13
14
15
Target or Limit Value
Max Relationship Value in Column
Direction of Improvement:Minimize (▼), Maximize (▲), or Target (x)
Quality Characteristics (a.k.a. "Hows")
Demanded Quality (a.k.a. "Whats")
Difficulty(0=Easy to Accomplish, 10=Extremely Difficult)
Weight / Importance
Relative Weight Powered by QFD Online (http://www.QFDOnline.com)
Title: Legend
Author: Θ Strong Relationship 9
Date: Ο Moderate Relationship 3
Notes: ▲ Weak Relationship 1
┼┼ Strong Positive Correlation
┼ Positive Correlation
▬ Negative Correlation
▼ Strong Negative Correlation
▼ Objective Is To Minimize
▲ Objective Is To Maximize
x Objective Is To Hit Target
Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Ro
w #
Max
Rel
atio
nsh
ip V
alu
e in
Ro
w
Rel
ativ
e W
eig
ht
Wei
gh
t / I
mp
ort
ance
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Target or Limit Value
Max Relationship Value in Column
Direction of Improvement:Minimize (▼), Maximize (▲), or Target (x)
Quality Characteristics (a.k.a. "Hows")
Demanded Quality (a.k.a. "Whats")
Difficulty(0=Easy to Accomplish, 10=Extremely Difficult)
Weight / Importance
Relative Weight Powered by QFD Online (http://www.QFDOnline.com)
Title: Legend
Author: Θ Strong Relationship 9
Date: Ο Moderate Relationship 3
Notes: ▲ Weak Relationship 1
┼┼ Strong Positive Correlation
┼ Positive Correlation
▬ Negative Correlation
▼ Strong Negative Correlation
▼ Objective Is To Minimize
▲ Objective Is To Maximize
x Objective Is To Hit Target
Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Ro
w #
Max
Rel
atio
nsh
ip V
alu
e in
Ro
w
Rel
ativ
e W
eig
ht
Wei
gh
t / I
mp
ort
ance
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Target or Limit Value
Max Relationship Value in Column
Direction of Improvement:Minimize (▼), Maximize (▲), or Target (x)
Quality Characteristics (a.k.a. "Hows")
Demanded Quality (a.k.a. "Whats")
Difficulty(0=Easy to Accomplish, 10=Extremely Difficult)
Weight / Importance
Relative Weight Powered by QFD Online (http://www.QFDOnline.com)
Template Name: Traditional House of QualityVersion: 2.0.346.0Release Date: December 11, 2007
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