Appliance enamels · furniture enamels and lacquers · house paints · trim paints · interior flats

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and enamels

πΠΠίο)ίήΊΠΠίίΰΠΓ ULmu\MJluJl9uL RCI CREATIVE CHEMISTRY

automotive finishes • industrial finishes • farm implement enamels • government specification finishes

I n D e t r o i t , i n t h e y e a r 1 9 2 7 , Reichhold Chemicals, Inc., a new company, introduced a unique synthetic resin which produced quick-drying automotive finishes. Ever since that year RCI has continually been a leader in providing important new developments and technical assistance to the paint industry.

Today, Reichhold makes hundreds of resins for surface coatings. Among the newest are RCI Isophthalic Acid Alkyds, Melamine-Formaldehyde Resins, Epoxies, and PVAc and Alkyd Emulsions.

If you have a problem involving surface coating resins, write RCI for help in solving it. If you would like full information on the new RCI Isophthalic Acid Alkyds, write for SUPER-BECKOSOL Booklet.

Creative Chemistry . . .

Your Partner

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REICHHOLD CHEMICALS, INC. . RCI BUILDING. WHITE PLAINS. N. Y.

Synthetic Resins • Chemical Colors • Industrial Adhesives • Phenol • Formaldehyde • Glycerine • Phthalic Anhydride

Maleic Anhydride •Sebacic Acid • Sodium Sulfite • Pentaerythritol • Pentachlorophenol • Sulfuric Acid

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