the university of the aegean school of management sciences ...
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THE UNIVERSITY OF THE AEGEAN
SCHOOL OF MANAGEMENT SCIENCES
DEPARTMENT OF BUSINESS ADMINISTRATION
COURSE OUTLINES
ΑCADEMIC YEAR
2015 - 2016
CORE COURSES
Module Title: Mathematics
Description:
In nowdays, the use of mathematics in order to understand a solve a problem,
seems to be necessary. This ia an introductory course to differential and
integral calculus . The aim of this course is to familiarize students with the
basic concepts of limits, continuity, differantiation and integration
The syllabus of the course is as follows:
1. Real numbers
2. Functions
3. Sequences
4. Limits and Continuity of Functions
5. Derivatives of Functions
6. Integration
7. Functions of several variables
Prerequisites:
Standard level of maths
Module Contents (Syllabus):
1. Real numbers
2. Functions
o Real functions
o Exponential Functions
o Logarithmic Function
o Inverse Functions
o Trigonometric Functions
o Increasing and Decreasing Functiosn
3. Sequences
o Sequences (arithmetic and geometric)
o Fractals
4. Limits and continuity
o Limits
o Continuous Functions
o Basic Theorems of Continuity
5. Derivatives
o Introduction to derivatives
o Rules of differentiation
o First and Second Derivative
o Rolle’s Theorem
o Theorem of De L’ Hospital)
6. Integration
o The definite and the indefinite integral
o Rules for finding integrals
7. Functions of two or more variables
o Functions of two or more variables
o Partial Derivatives
o Implicit functions
o Maximum and minimum points
Recommended Reading:
1) Principal Reference:
1) Mavri, Maria (2013). “Maths for economics and Business”, Propobos Editions
2) Thomas, Finney, Weir, Giodano 2012.Calculus University Editions of Crete
3) Additional References:
1. Spivak, M. (2005). «Calculus», University Editions of Crete
2. Stewart, J. (2002). Calculus. (Edition Brooks Cole)
3. Stewart, J. (2007). Single Variable Calculus: Early Transcendentals
(Edition Brooks Cole)
4. Marsden, J.E., Tromba, A.J., (2005). Calculus (University Editions of
Crete)
5. Strang, G. (2002). Algebra. (University Editions of Crete)
6. Fraleigh, J (2005). Introduction to Linear Algebra, (University Editions
of Crete)
Teaching Methods:
Tutorials
Digital platform
http://server.iris.aegean.gr/eclass/courses/DBA101
Assessment Methods:
1st Assessment Method final exam paper
2nd Assessment Method:
1st semi final exam paper weight 50%
2nd semi final exam paper weight 50%
Both semi-exams papers must be scored by grade 5 or more
Language of Instruction:
Greek
Module Objective (preferably expressed in terms of learning outcomes and
competences):
Determine the nature of a function (continuous, increasing,
decreasing, etc)
Calculate derivatives of one or more variables
Calculate definite or indefinite integrals
Use sequences
Module Title: Accounting I
Description:
Financial accounting examines the concepts and uses of accounting
information in a business environment and its role in the economic decision
making process through the preparation and analysis of commonly accepted
accounting principles and financial statements. In this course, we focus on
account categories use and content as well as basic analysis and equations to
generate the Balance Sheet and Income Statement (P&L) for the presentation of
assets, liabilities, equity, expenses and profits of the corporation.
Prerequisites: None
Module Contents (Syllabus):
Introduction to Financial Accounting – Accounting Principles
Balance Sheet - Conceptual Approach ( types, content, category,
assets/liabilities, categories, equation).
Accounts – Usage and content
Categories – Usage and content, Auditing, Profit and Loss
Accounting.
Accounting entries - Fundamental rules
Preparation of Balance Sheets.
Accounting events after the balance sheet date.
Income (P&L) Statement preparation and analysis
Recommended Reading:
Α) Principal Reference:
1) Meigs Walter B., Meigs Robert F, Accounting, Papazisi, 1990
2) Efthimoglou., Financial Accounting, Stamoulis, 2001
3) Naoum V., Introduction to Financial Accounting, Interbooks, 1994
Β) Additional References:
1) Alifantis G., Financial Accounting, Pamisos, 2007
2) Pappas A., Financial Accounting, Mpenou, 2006
Teaching Methods: Presentations, Homework
Assessment Methods: Written exam (100%)
Language of Instruction: Greek
Module Objective (preferably expressed in terms of learning outcomes and
competences):
Upon completion of the course, the student will have gained the working
knowledge in applying generally accepted accounting principles and methods.
They will be able to perform accounting equations, general bookkeeping and
be able to prepare Balance Sheets as well as Income Statements (P&L) that
represent a company’s financial position.
Module Title: Introduction to Informatics
Description:
The course aims to introduce and develop the critical thinking skills of the 1st
year students, necessary for decission making in the field of business
administration. Through understanding of the logica and organization of
information technology, students will be able to cope more effectively with
theoretical and practical management problems in all fields studied at the
Department of Business Administration.
Prerequisites:
No prerequisites. Introductory course aimed at 1st year students without
previous ICT knowledge.
Module Contents (Syllabus):
Introductory issues
Binary representation of data and bit calculations
Hardware and computer architecture
Computer software
Algorithms and data organization
Introduction to programming
Data bases
Recommended Reading:
Α) Principal Reference:
Εισαγωγή στην Επιστήμη των Υπολογιστών
Behrouz A. Forouzan, 2015
Εισαγωγή στην Πληροφορική
Evans Alan, Martin Kendall, Poatsy Mary Anne, 2014
Εισαγωγή στην Πληροφορική
Beekman Ben, Beekman George, 2015
Β) Additional References:
Articles, references and other material during lectures
Teaching Methods:
Lectures with case studies, technical presentations and problem solving
exercises
Assessment Methods:
Written examinations, 1 mid-semester for 40% of total score and 1 end-
semester for either 60% or 100% of total course score
Language of Instruction:
Greek
Module Objective (preferably expressed in terms of learning outcomes
and competences):
The course aims to introduce and develop the critical thinking skills of the 1st
year students, necessary for decission making in the field of business
administration. Through understanding of the logica and organization of
information technology, students will be able to cope more effectively with
theoretical and practical management problems in all fields studied at the
Department of Business Administration. Main goals include:
Understand the basic principles of computers
Understand the potential and limitations of computers
Practical use of ICT in the University campus
Introduction to structured data management and programming as
business tools
Module Title: Introduction to Marketing
Description:
The purpose of this module is to understand the importance of Marketing for
every business's competitiveness. More specifically, this module aims to
investigate the techniques and methods implemented in Marketing for
business problems analysis, as well as to determine the appropriate strategy,
concerning products or services offered, distribution channels, pricing and
promotion mix.
Prerequisites:
Introduction to business administration and management
Module Contents (Syllabus):
1. Economy, Society and Marketing
2. The Marketing Environment
3. Market Research
4. Consumer Behaviour I
5. Consumer Behaviour II
6. Market Segmentation
7. Industrial Market Segmentation
8. The Product Ι
9. The Product ΙΙ
10. The Distribution system Ι
11. The Distribution system ΙΙ
12. The Promotion and Communication Mix
13. The Price
Recommended Reading:
Α) Principal Reference:
Malliaris, P. (2001), Introduction to Marketing, 3rd ed., Peiraias: Stamoulis (in
Greek).
Tsaglaganos, A. (2000), Basic Principles of Marketing, v.1,2. Thessaloniki:
Kyriakidis Bros (in Greek).
Β) Additional References:
Kotler, P., Keller, K. L. (2006), Marketing management, 12th amer. ed., Athina
: Kleidarithmos (in Greek).
Kotler, P. (2005), Marketing Management, 2nd ed., Athens: Giourdas (in
Greek).
Kotler, Philip, Armstrong, Gary (2001), Principles of Marketing, 9th ed.,
Athens: Giourdas (in Greek).
Kotler, Philip, Sokodimos, Andreas (1997), Marketing management: analysis,
planning, implementation and control, 9th ed., Athens: Interbooks (in Greek).
Petrof, G, Tzortzakis, K. and Tzortzaki, A. (2002), Marketing Management:
the Greek case study, Athens: Rosili (in Greek).
Siomkos, G. (2002): Consumer Behavior and Marketing Strategy, 2nd ed.,
Athens: Stamoulis (in Greek).
Siomkos G. (2003), Introduction to Strategic Marketing, Athens: Stamoulis (in
Greek).
Blythe, Jim (2002), Introduction to Marketing, Athens: Kleidarithmos (in
Greek).
Boone, Louis E., Kurtz, David L. (2001), Contemporary marketing, 10th ed.,
Fort Worth: Harcourt College Publishers.
Dibb, Sally .. [et al.] (2001), Marketing: concepts and strategies, 4th European
ed., Boston: Houghton Mifflin.
Winner, Russel S. (2007), Marketing management, 3rd ed., Upper Saddle
River, N. J.: Pearson Prentice Hall.
Bovee, Courtland L., Houston, Michael J., Thill, John V. (1995), Marketing,
2nd ed., New York: McGraw-Hill.
Teaching Methods:
Lecture / presentations
Case studies
Team work using internet sources
Assessment Methods:
Final exams at the end of the semester
Language of Instruction:
Greek – English terminology included
Module Objective (preferably expressed in terms of learning outcomes
and competences):
After successfully attending the module, the student will be able to:
Understand the modern marketing concept.
Analyze the effect of internal and external factors in marketing
environment.
Understand the main methodologies of market research.
Describe the basic concepts of consumer behavior.
Describe the main marketing tools used for the analysis of business
problems.
Analyze the importance of marketing strategy in product, price,
promotion and physical distribution problems.
Use the appropriate marketing tools and methods in order to improve a
business’ competitiveness.
Module Title: operations Management
Description:
The course aims to analyse and present the major theoretical tools and
models for managing operations both in manufacturing and service firms.
The course starts by explaining the evolution of operations management and
the factors that influence the field, such as the technological and societal
changes. The course continues by analysing and explaining the different
types and characteristics of operations systems and processes. Finally, the
course analyses the various tools and theoretical models that managers
should use for addressing various managerial problems of operations
management such as selection of firm location, design of servicescape and
process layout, management of productivity/performance and quality,
developing new products and services.
Prerequisites:
none
Module Contents (Syllabus):
Operations management: definition and historical developments
Types and characteristics of service systems
Design and management of service processes
Selection of firm location
Design and management of production capacity
Design and improvement of production layout
New product / service development processes and management
Measurement and management of productivity and performance
Quality management
Recommended Reading:
Α) Principal Reference:
SLACK NIGEL, CHAMBERS STUART, JO. (2010). ΔΙΟΙΚΗΣΗ ΠΑΡΑΓΩΓΗΣ
ΠΡΟΙΟΝΤΩΝ & ΥΠΗΡΕΣΙΩΝ, Κλειδάριθμος
Ιωάννου, Γεώργιος (2005). Διοίκηση παραγωγής και υπηρεσιών. Εκδόσεις
Σταμούλη, Αθήνα, Ελλάδα
Β) Additional References:
Bitner, M. J. 1992. Servicescapes: The Impact of Physical Surroundings on Customers
and Employees. Journal of Marketing; Vol. 56, No. 2, pp. 57
Christou, E. & Sigala, M. 2002. Conceptualising the measurement of service quality
and TQM performance for hotels: the HOSTQUAL model. Acta Touristica, Vol. 14, No.
2, pp. 140 – 169.
Crosby. P.B. 1979. Quality is free. McGraw –Hill, New York
Deming 1982. Quality, Productivity and Competitive Position. Massachusetts Institute of
Technology, Center of Advanced Engineering study, Cambridge
Doeringer, P., Evans-Klock, C. and Terkla D. 2004. What attracts high performance
factories? Management culture and regional advantage. Regional Science and Urban
Economics, Vol. 34, pp. 591-618
Feigenbaum, A.V. 1991. Total Quality Control. 3rd ed.. McGraw –Hill, New York
Hayes, R., Pisano, G., Upton, D. and Wheelwright, S. 2005. Operations, Strategy and
Technology: pursuing the competitive edge, John Wiley, New York
Hochschild, A. 1983. The Managed Heart: Commercialization of Human Feeling. University
of California Press, Berkeley, CA.
Hoffman, D.K., Kelley, S., W., and Chung B.C., 2003, A CIT investigation of
servicescape failures and associated recovery strategies. Journal of Services Marketing,
Vol. 17, No. 4, pp. 322-340
Juran, J.M. 1988. Juran on planning for Quality. The Free Press
Juran, J.M. 1989. Juran on Leadership of Quality, The Free Press
Kaplan, R.S. and Norton, D.P. 1996. Using the Balanced Scorecard as a strategic
management system. Harvard Business Review, Vol. 77, January-February, pp. 77
MacCarthy, B.L. and Atthirawong, W. 2003. Factors affecting location decisions in
international operations – a Delphi study. International Journal of Operations and
Production Management, Vol. 23, No. 7, pp. 794-818
Milliman, R. 1982. Using Background Music to affect the Behavior of Supermarket
Shoppers. Journal of Marketing, 46 (Summer), pp. 86-91
Sigala, M. & Chalkiti, K. 2007. Improving performance through tacit knowledge
externalization and utilization: preliminary findings from Greek hotels. International
Journal of Productivity & Performance Management, Vol. 56, No 5-6, pp. 456 – 483
Sigala, M. & Sakellaridis, O. 2004. Web users’ cultural profiles and e-service quality:
internationalization implications for tourism websites. Information Technology and
Tourism, Vol. 7, No. 1, pp. 13 – 22
Sigala, M. 2003. The Information & Communication Technologies productivity impact
on the UK hotel sector. International Journal of Operations and Production Management,
Vol. 23, No. 10, pp. 1224 – 1245.
Sigala, M. 2006. Mass customisation implementation models and customer value in
mobile phones services: preliminary findings from Greece. Managing Service Quality,
Vol. 16, No. 4, pp. 395 – 420
Sigala, M. 2008a. A supply chain management approach for investigating the role of
tour operators on sustainable tourism: the case of TUI. Journal of Cleaner Production,
Vol. 16., No. 15, pp. 1589-1599
Sigala, M. 2008b. Web 2.0 tools empowering consumer participation in New Product
Development: findings and implications in the tourism industry. Annual International
International Council for Hotel, Restaurant and Institutional Education, (I-CHRIE)
Convention “Welcoming a new era to hospitality education”. Atlanta, Georgia, USA: 30
July – 2 August, 2008
Steenhuis, H.J. and De Bruijn. E. 2004. Assessing manufacturing location. Production
Planning and Control, Vol. 15, No. 8, pp. 786-795
Taguchi,G. and Yokoyama, Y. 1994. Taguchi Method: Design of Experiments. Tokyo,
Japan
Δερβιτσιώτης, Κ. 2006. Διοίκηση παραγωγής. Οικονομική Βιβλιοθήκη, Αθήνα
Δημητριάδης, Σ. και Μηχιώτης, Α. 2007. Διοίκηση Παραγωγής. Εκδόσεις Κριτική
Teaching Methods:
lectures
analysis and discussion of case studies
Assessment Methods:
100% exams
Language of Instruction:
-------Greek
Module Objective (preferably expressed in terms of learning outcomes
and competences):
After the successful completion of the course, the students should:
be able to explain and take effective decision in relation to the managerial
problems (tactical and strategic) related to operations management
be able to understand the different characteristics and management
approaches required for managing operations systems in the
manufacturing and service sectors
be able to identify and apply the appropriate theoretical tools and models
for understanding and solving operations management problems in the
real industry
Module Title: Accounting II
This course aims in developing a common accounting language between
domestic and international businesses as well as developing a measure for
the comparison of timely and accurate financial data of a company or a sector
over time. The course specifically examines the basic framework and
regulations of Greek General Accepted Accounting Principles (GGAAP)
adopted by the Greek State for companies in Greece and the Greek General
Chart of Accounts (EGLS-ΕΓΛΣ). Emphasis is placed in the areas of the
international standards and practices of reporting financial accounting
statements.
Prerequisites: Accounting I
Module Contents (Syllabus):
1) Uniform accounting principles, presentation and characteristics - Greek
General Chart of Accounts (EGLS-ΕΓΛΣ)
2) Accounts Plan of EGLS-ΕΓΛΣ – categorizing of mandatory and optional
accounts.
3) Tangible and Intangible Assets, long term assets: Group 1 EGLS –
international practices.
4) Inventories: Group 2 EGLS – international practices.
5) Short Term Receivables and Cash or Cash equivalents: Group 3 EGLS –
international practices.
6) Shareholders’ equity, provisions, long term liabilities: Group 4 EGLS –
international practices.
7) Current Liabilities: Group 5 EGLS – international practices.
8) Operating Expenses: Group 6 EGLS – international practice.
9) Operating Revenue: Group 7 EGLS – international practice.
10) P&L Accounts: Group 8 EGLS – international practices.
11) Calculation of the company’s profit or loss – executing and adjusting
accounting entries for the preparation of financial statements.
.
Recommended Reading:
Α) Principal Reference:
Alifantis G., Financial Accounting (Vol. Β'), Pamisos, 2007
Ballas Α., Hevas D., Financial Accounting, Mpenou, 2011
Β) Additional References:
Sakellis E., The Greek Ledger of Accounts (Vol. Α-C), Brikous Publishing
Teaching Methods: Lectures, Homework
Assessment Methods: Written exam (100%)
Language of Instruction: Greek
Module Objective (preferably expressed in terms of learning outcomes and
competences):
The Greek General Chart of Accounts/Greek Ledger of Accounts (EGLS-ΕΓΛΣ)
establishes uniform accounting and reporting principles for the preparation
and presentation of financial statements. The main objective of this course is to
familiarize students with the use of EGLS (accounting entries, preparation of
financial statements, and calculation of profit and loss) through exercises and
the case study analysis.
Module Title: Microeconomics B
Description:
Microeconomics II is a continuing course of Microeconomics I. In this module
we utilize the detailed mechanisms of Microeconomics I and II systematically
to examine the characteristics of the principal markets in which businesses
operate. By combining the study of market goods and factors of production,
we can examine the relevance of various market forms and their effects on
social welfare. The microeconomic analysis of markets in this module is
expanded to include the concepts of asymmetric information and game-
theoretic analysis of oligopolistic markets.
Prerequisites: The course is based on the theoretical platform of
Microeconomics I
Module Contents (Syllabus):
Perfect competition
Economics of welfare
Monopoly
Monopolistic competition
Oligopoly
Game theory
Asymmetric information
External Economies and public goods
Recommended Reading:
Α) Principal Reference:
Besanko, D. & Braeutigam, R.R. (2008), Microeconomics, 3rd Edition,
Wiley
Β) Additional References:
Varian, H. (2010), IntermediateMicroeconomics: A modern approach, 8th
Edition. Norton.
Morgan, W., Katz, R. & Rosen, H.S. (2009), Microeconomics, 2nd Edition.
McGraw Hill.
Gravelle, H. & Rees, R. (2004), Microeconomics, Prentice Hall, 3rd
Edition.
Teaching Methods: Lectures, E-class education platform
Assessment Methods: Written Exam
Language of Instruction: Greek - English
Module Objective (preferably expressed in terms of learning outcomes and
competences):
Upon completion of the course the student will be able to:
o Identify the characteristics and conditions under various market
structures exist (Perfect Competition, Imperfect Competition,
Monopoly, Monopolistic Competition and Oligopoly).
o Analyze the economic environment of various market structures and
their effect on social welfare.
o Apply game-theoretic analysis to fundamental economic problems
and market structures.
o Analyze the importance of information asymmetries in the various
markets for products and production factors.
o Identify public goods and the importance of externalities in welfare
analysis be able to assess the regulatory framework for managing
externalities.
Module Title: Financial Management
Description:
Financial Management examines the structure and operation of money
markets, capital markets and the financial operations of businesses. Within the
framework of the course, we assess issues such as; the time value of money, the
analysis of financial statements, the capital structure problem, dividend policy,
mergers and acquisitions, investment choices, investment funding and the
management of daily transactions.
Prerequisites: None
Module Contents (Syllabus):
1. Financial analysis - Introductory financial concepts
2. Time value of money and security valuation
3. Criteria for investment appraisal
4. Financial statement analysis
5. Classification and analysis of financial ratios
6. Financial planning and control
7. Long term financing
8. Fundamental principles (microstructure) of stock market
9. Bond issues and valuations
10. Cost of capital
11. Financial leverage and risk
12. Dividend policy
13. Mergers and acquisitions
Recommended Reading:
Α) Principal Reference:
Brealey, R.A., Myers, S.C., Allen, F. Principles of Corporate Finance, 9th
Edition, McGraw Hill
Β) Additional References:
Brigham, E.F. & Houston, J.F. (2012) Fundamentals of financial management,
12th Edition, South Western.
Ross, S., Westerfield, R. & Jordan, B. (2009) Fundamentals of corporate
finance, 9th Edition, McGraw Hill.
Teaching Methods: Lectures, E class education platform, Applications in MS
Excel.
Assessment Methods: Written Exam
Language of Instruction: Greek
Module Objective (preferably expressed in terms of learning outcomes
and competences):
Upon the completion of the course, the student will be able to;
o Study and analyze in depth the structures of money markets and capital
markets.
o Apply the relative methodology for gainful operations in the markets
respectively.
o Evaluate the efficiency of money markets and capital markets.
o Correlate between domestic and international money markets.
o Examine the costs and benefits arising from the globalization of money
markets and capital markets.
o Determine the way in which international financial markets are
interdependent.
Module Title: Civil Law
Description:
This module focuses on the segment of Civil Law that applies to contracts. The
course aims to familiarize students with the rights and obligations of parties
that are involved in the everyday practice of private market transactions. We
examine various contract forms and agreements as they relate to; acts of
performance, liabilities, general trading conditions, defective goods,
limitations, legal entities and representatives.
Prerequisites: Introduction to Law
Module Contents (Syllabus):
1. Torts
2. Responsibility for acts of employees (proxy or performance)
3. Partial fulfillment
4. Indefinite delivery
5. Place of performance/delivery - the risk of accidental destruction or
sale deterioration
6. Relationship of seller and buyer with the carrier
7. Standard form contracts (accession contracts and general trading
conditions)
8. Defective goods
9. Credit sales and security
10. Limitation of action
11. Abuse of rights
12. Legal Entities
13. Agency
Recommended Reading:
Α) Principal Reference:
Agalopoulou P., Basic concepts of civil law, Ant. N. Sakkoulas 2003.
Papasteriou D., Civil law (compendium), Sakkoulas Publications 2010.
Β) Additional References:
Astikos Kodikas Georgiades - Stathopoulos, t.3-5, Law & Economy –
P.N. Sakkoulas.
Kornilaki P., Special Contract Law I, Sakkoulas Publications 2002.
Spyridakis I., Civil Law Manual 2b, Ant. N. Sakkoulas 2004.
Teaching Methods: Lectures
Assessment Methods: Written Exams ( Oral exams for students with writing
disabilities)
Language of Instruction: Greek
Module Objective (preferably expressed in terms of learning outcomes and
competences):
At the end of the course the student should be familiar with basic tripartite
relations and contracts: a) contracting by proxy performance, b) the seller and
buyer with an independent carrier, c) contracting with a dealer or agent. The
student should also be able to apply the rules of buyer protection for product
or quality defects as well as have a general understanding of the rights and
obligations that practiced in common trading.
Module Title: Statistics I
Description:
Statistics is associated with the collection, processing, analysis and interpretation of
data derived from observations or measurements which refer to natural, economic or
social phenomena. In many natural, economic, social and business problems decisions
are taken under uncertainty. In these cases statistics is a valuable tool in supporting
decisions and actions and for this reason is used in many disciplines and practical
problems. This course covers the Descriptive Statistics, Elements of Probability Theory
and issues of Parametric Statistical Inference.
Prerequisites:
Adequate knowledge of Mathematics
Module Contents (Syllabus):
Introduction to Statistics
Data Collection
Data Summarization: Graphical and Mathematical Methods
Introduction to Probability Theory
Random Variables – Probability Distribution
Specific Probability Distributions (Discrete and Continuous)
Sampling Distributions
Point Estimation
Confidence Intervals
Hypothesis Testing
Recommended Reading:
Α) Principal Reference:
Angelis, V, Dimaki K., Statistics Part A’: Statistics, Probabilities, Statistical
Inference, Sofia Publ.,Thessaloniki, 2011 (in Greek).
Β) Additional References:
- Aczel, A. D. and Sounderpandian, J., Complete Business Statistics, McGraw – Hill
& Irwin, 2002
- Anderson, D.R., Sweeney, D.J. and Williams., T.A. Statistics for Business and
Economics, West Publishing Company, Minneapolis, 1993
- Berenson, M. L. and Levine, D. M. Basic Business Statistics, Prentice – Hall, Inc.
New Jersey, 1992.
- Berenson, M. L., Levine, D. M. and Krehbiel, D. C., Basic Business Statistics.
Concepts and Applications, Prentice – Hall Inc. New Jersey 2002
- Field, A., Discovering Statistics using SPSS, Sage Publications, 2009
- Kazmier, L.J. Business Statistics, Schaum’s Outlines. Mc Graw – Hill, New York,
1988
- Kazmier, L. J. and Pohl, N. F. Basic Statistics for Business and Economics, Mc Graw
– Hill International Editions, New York, 1987.
- Levine, D.M., Berenson, M. L. and Stephan, D. Statistics for Managers, Prentice-
Hall Inc. New Jersey, 1999.
- Mendenhall, W., Beaver, R.J. and Beaver, B.M. Introduction to Probability and
Statistics, Duxbury, Press, California, 1988
- Sincich, T. Business Statistics by Εxample, Maxwell MacMillan Co., Toronto,
1992.
Teaching Methods:
- Lectures
- Presentations in the eclass
- Notes
- Tutorials
Assessment Methods:
Students can choose one of the following 2 ways of assessment:
Final Exam (100%)
Language of Instruction: Greek
Module Objective (preferably expressed in terms of learning outcomes
and competences):
Upon completion of the learning process the student will be able
To organize and present a group of data by using the principles of graphical
methods
To use the values of statistical measures in order to summarize a set of data
To use the values of statistical measures in order to assess the parameters of
the population under study
Module Title: Statistics II
Description:
This course follows the course Statistics I. The interest here is shifting from studying
the behavior of a random variable, which has already been covered, to the study of
relationships between two or more quantifiable variables and the estimation of one of
them when the values of others are known. The techniques applied are Regression
Analysis (Simple and Multiple Regression). It also introduces the methodology of
ANOVA which is applied to compare the means of more than two populations.
Finally, Forecasting Methods and Indices are presented, which are of particular
interest for certain areas of Business Administration and their practical applications.
Prerequisites:
Adequate knowledge of Mathematics and Statistics I
Module Contents (Syllabus):
Introduction
Analysis of Variance
Simple Linear Regression and Correlation
Non Linear Models
Multiple Regression
Times Series Analysis and Forecasting
Index Numbers
Recommended Reading:
Α) Principal Reference:
Angelis V. A. Statistics B’, University Lectures Chios, 2010 (in Greek).
Β) Additional References:
- Anderson, D.R., Sweeney, D.J. and Williams., T.A. Statistics for Business and
Economics, West Publishing Company, Minneapolis, 1993.
- Berenson, M.L. and Levine, D.M. Basic Business Statistics, Prentice – Hall Inc.
New Jersey, 1992.
- Field, A., Discovering Statistics using SPSS, Sage Publications, 2009
- Jarret, J. Μέθοδοι Προβλέψεων για Οικονομικές-επιχειρηματικές Αποφάσεις,
Gutenberg, Αθήνα, 1993.
- Kazmier, L.J. Business Statistics, Schaum’s Outlines. Mc Graw – Hill Editions,
N.Y. 1988
- Kazmier, L. J. and Pohl, N.F. Basic Statistics for Business and Economics, Mc Graw
– Hill International Editions, New York, 1987.
- Levine, D.M., Berenson, M.L. and Stephan, D. Statistics for Managers, Prentice-
Hall Inc. New Jersey, 1999.
- Mendenhall, W., Beaver, R.J. and Beaver, B.M. Introduction to Probability and
Statistics, Duxbury, Press, California, 1988
- Sincich, T. Business Statistics by Εxample, Maxwell MacMillan Co., Toronto,
1992.
Teaching Methods:
- Lectures
- Presentations in the eclass
- Notes
- Tutorials
Assessment Methods:
Students can choose one of the following 2 ways of assessment:
Final Exam (100%)
Language of Instruction: Greek
Module Objective (preferably expressed in terms of learning outcomes
and competences):
Upon completion of the learning process the student will be able
To apply linear models in observational data
To check the suitability of the models,
To test the hypotheses of models
To develop statistical inference for model parameters
To make predictions by using the models
To apply various forms of non-linear models to data and to assess their
suitability
To apply the methodology of Analysis of Variance
Module Title: BUSINESS ADMINISTRATION-ORGANIZATION I
Description:
This module uses a comprehensive method to present and analyze the activities which
individuals undertake within the organizational and business framework. Thereafter,
it indicates how these actions are integrated and coordinated towards the achievement
of organizational, business and personal goals. In other words, this module explores
into the business literature in order to mine the most systematic recordings of
management methods. Through the critical presentation of these methods it aims to
prove their effectiveness in both theoretical and practical level.
Prerequisites: No specific prerequisites required
Module Contents (Syllabus):
The module consists of the following topics:
---- The fundamentals (core principals) of management. Management and the role of
managers.
---- The company and its internal and external environment
---- Management Science - The most critical approaches: Organization Theory,
Taylor, Fayol, Weber, Marx, The quantitative approach, The quantitative approach,
Systems Theory
---- The function of programming
---- The function of organizing
---- The function of leading
---- The function of controlling
---- The critical role of information in organizations. Its contribution to the Decision
Making process.
Contemporary issues interconnected with the Decision Making Process.
Recommended Reading:
Α) Principal Reference:
• Lectures’ Slides Available in the e-class
• Robbins, S.P., Decenzo, D.A. & Coulter, M. (2012) – Management: Principals
and Implementation. Critiki Publishing (Book in Greek)
• Petridou, Ε. (2011) – Management. Sofia Publishing (Book in Greek)
• Schermerhorn J. (2011) – Introduction to Management. Paschalidis Publishing
(Book in Greek).
• Κefis, Β.Ν. (2005) – Integrated Management. Basic Principles for
Contemporary Business Units. Athens. Critiki Publishing (Book in Greek)
• Bouradas, D. (2002) – Management. Theoretical Background, Contemporary
Practices. Athens, Benou Publishing.
Β) Additional References:
• Mantzaris, G. (2006) – Modern Management. Athens, Gkiourds V. Publishing
(Book in Greek)
• Williams, K. & Johnson, B. (2005) – Introduction to Management. A practical
Development Guide. Critiki Publishing (Book in Greek)
• Jones, G. (2001) – Organizational Theory, Text and Cases. 3rd Edition, Prentice
Hall.
• Porter, M.E. (1986) - Changing Patterns of International Competition.
California Management Review, 28 (2): 9–40
• Chow, K. & Healey, M. (2008) - Place attachment and place identity: First-year
undergraduates making the transition from home to university. Journal of
Environmental Psychology, 28:362–372.
• Kraus, K.L. & Coates, H. (2011) - Students’’ engagement in first‐year
University. Assessment & Evaluation in Higher Education, Vol. 33, No. 5, October
2008, 493–505.
• Wolniak, G.C. & Engberg, M.E. (2010) - Academic Achievement in the First
Year of College:
Evidence of the Pervasive Effects of the High School Context. Res High Educ,
51:451–467.
Teaching Methods:
Lectures – Theory and Case Studies Analysis
Task assignments
Use of the e-class platform for the distribution of educative material, contact,
support, leading of students. Also for the exchange of files.
Assessment Methods:
Task Assignments: 30-40% Final Exams: 60-70%
Language of Instruction: Greek
Module Title: BUSINESS ADMINISTRATION-ORGANIZATION II
Description:
The “Management II” module, aims to familiarize students with the most important
business tools, i.e. analyses, methodologies and processes of management. Following
the building of an integrated understanding of the content and goals of management
in the “Management I” module, in “Management II” we seek mainly to introduce our
students to the empirical dimension of management. This is pursued through the
development of weekly tasks from students divided in teams. Real data concerning
companies and their external and internal environment are mined for the every week’s
tool implementation.
Prerequisites: No formal prerequisites required
Module Contents (Syllabus):
The module consists of the following topics:
- The fundamentals of management – A connection to the “Management I”
module.
- Analysis of the General External Environment of the company using the tool
of PESTEL Analysis.
- Analysis of the Functional External Environment of the company
implementing a Structural Industry Analysis using the Porter’s 5 Dynamics
Model.
- Analysis of both the external and internal environment of the company
implementing the tool of S.W.O.T. Analysis.
- Business Process Reengineering – Implementation of the BPR methodology.
Implementation of the Benchmarking Methodology.
- Strategic Planning: Implementation of the Hoshin Kanri (Planning)
Methodology
- Strategic Targeting: Implementation of the Balanced Scorecard Tool
- A system of continuous improvement in quality, technology, processes,
company culture, productivity, safety and leadership. Implementation of the
Kaizen methodology.
- Development of an Integrated Business Plan – Company Background,
Products and Services, Industry, Competition and Market, Marketing Plan,
Operating Plan, Ownership, Management, Organization, Goals and Targets,
Financial Assumptions, Executive Summary.
Recommended Reading:
Α) Principal Reference:
• Lectures’ Slides Available in the e-class
Β) Additional References:
• Kefis V.Ν., Papazachariou P. (2009). The corpote vision in a Business Plan.
Critiki Publishing
• Bouradas, D. (2002) – Management. Theoretical Background, Contemporary
Practices. Athens, Benou Publishing.
• Muthu, S., Whitman, L. & Cheraghi, S.H. (1999) - Business Process
Reengineering: a Consolidated Methodology. Proceedings of the 4th Annual
International Conference on Industrial Engineering Theory, Applications and
Practice, November 17-20, 1999, San Antonio, Texas, USA
Teaching Methods:
Lectures – Theory and Case Studies Analysis
Task assignments at a weekly basis.
Use of the e-class platform for the distribution of educative material, contact,
support, leading of students. Also for the exchange of files.
Assessment Methods:
----- Task Assignments: 60%
--- Final Exams: 40%
Language of Instruction: Greek
Module Objective (preferably expressed in terms of learning outcomes and
competences):
This course aims to clarify the core concepts of management, through the mining
of real business data/ information for the empirical implementation of the most
recognized management tools. The tools of PESTEL Analysis and 5 dynamics of
Porter, target to make students understand the interdependence and the dynamic
interaction between the company and the dynamics of the external environment
of the firm. The integrated understanding and the in-depth investigation of the
structural elements of the external environment of the company increases the
probability of the emerging opportunities and threats in time recognition. S.W.O.T.
Analysis is used to recognize and record these Opportunities and Threats along
this the Strengths and Weaknesses detected in the internal environment of the firm.
The challenges of the contemporary world are calling for performance and
process optimization and cost reduction. Thus, the module seeks to familiarize
students with the above concepts through the implementation of the Business
Process Reengineering (BPR), Benchmarking and Kaizen methodologies.
The course also targets to shape the students understanding towards the
Management by Objectives (MBO) approach. Therefore, the strategic tools of
Balances Scorecard and Hoshin Planning are taught. The Hoshin Planning method
also highlights the key role of Human Resources for the company’s success.
Finally, the development of an integrated Business Plan, allows students realize
the fact that all management tools and theories are interconnected and cannot be
separated from one another.
Using this teaching methodology, i.e. development of weekly tasks by teams of
students, our students a) understand how management theory is transferred in
practice b) become familiar with the procedure of searching and mining
information to produce their work c) working in groups empower their co-
operative skills d) implementing the most important management tools
strengthens their portfolio of skills, abilities and knowledge for their future carrier
as managers, executives or entrepreneurs.
After the successful completion of the module, students will understand and will
have shape the ability to implement the below management tools:
- Pestel Analysis
- Structural Industry Analysis using the Porter’s 5 Dynamics Model
- S.W.O.T. Analysis
- Business Process Reengineering - BPR
- Benchmarking
- Hoshin Planning
- Balanced Scorecard
- Kaizen
- Business Plan – Company Background, Products and Services, Industry,
Competition and Market, Marketing Plan, Operating Plan, Ownership,
Management, Organization, Goals and Targets, Financial Assumptions,
Executive Summary.
Module Objective (preferably expressed in terms of learning outcomes and
competences):
This course guides students to develop a comprehensive understanding of the
conceptual and theoretical background of the Business Administration field. A main
goal of this module is to make students see how this integrated conception applies to
every management area. At the same time, it aims to enhance the understanding of the
way that this theoretical background is displayed, transported and applied to
operational and market reality.
In this sense, it aspires to assist students to grow and develop their managerial skills,
and to set the base for the development of essential management knowledge, expertise
and abilities. In this way, the students will start to build a portfolio of cognitive
characteristics which will guide them to the successful implementation of the business
administration principals in practice.
Also, an important objective of the course is to support and guide students towards
the successful transition from the secondary education’s environment to the higher
education environment. The module seeks to assist the students adapt to the new
conditions and requirements shaped by their attending a university program.
Upon the successful completion of this course, the student will be able to:
• Understand and define the nature of management.
• Understand the core principals of management
• Understand and describe the contemporary role of manager as decision maker,
planner, leader,
strategist and auditor
• Understand and describe the main dynamics belonging to the internal and external
environment of the company
• Track recent changes in management trends and the evolution of the theory of
management.
• Define and understand the content and the concept of the major business functions
[Programming, Organizing, Leading, Controlling]
• Understand the crucial role information plays in organizations and to the decision
making process
• Understand and define the process of decision making and its implications.
MMoodduullee TTiittllee:: IInnttrroodduuccttiioonn ttoo EEccoonnoommiiccss
Main Issues:
1. Basic Economic Concepts
2. Economics as a Social Science – Scientific Area and Methods
3. Economic Models.
4. Scarcity and Production Capacity
5. Statistical data, tables and graphs. The data of macroeconomics
6. The Market Mechanism
7. Economic Activity in the National Level
8. National Accounts and Principal Macroeconomic Problems
9. The Product’s Market – Equilibrium and Fluctuations
10. Money and the Bank System
Suggested Textbooks:
Arnold Roger A., Economics, Thomson, 2005Begg, D. Economics , McGraw-Hill
Book Company, 4th edition 1994.
Ferguson Ken, Essential Economics, a guide for business students, Palgrave
Macmillan, 2002
Mankiw N. Gregory, Principles of Economics,
Parkin Mich., M. Powell, K. Matthews, Essential Economics, Pearson education
ltd, 2012
Module Title: Macroeconomics
Main Issues:
1. Gross Domestic Product at current and constant prices. Potential GDP.
Unemployment
2. Inflation and price instability. Aggregate Demand and Aggregate Supply
3. The long term model of full employment; analysis of macroeconomic
interdependences on the basis of a simple “closed” economy: the labour, the
product and the capital markets’ equilibria.
4. The role of the public sector and the “openness” of the economy
5. Growth and productivity: basic notions
6. The money and the bank system. Money supply and money demand
7. The simple model of keynesian equilibrium in the market of goods and
services
8. Introduction to short –run economic fluctuations – the economic cycle. The
short-run trade-off between inflation and unemployment and the challenges
for economic policy.
9. Aggregate demand and aggregate supply. The Keynesian model of an open
economy. Effective demand, multipliers and budgetary policy
Suggested Textbooks:
Blanchard Olivier, Macroeconomics, 4th edition, Prentice Hall, 2003
DeLong J. Bradford, Macroeconomics, Burr Ridge McGraw-Hill, 2002
Krugman Paul, Robin Wells, Macroeconomics, Worth Publishers, 2009
Mankiw N. Gregory, Macroeconomic Theory, Worth Publishers, 7th edition.
Stiglitz E. Joseph, Carl E. Walsh, Principles of Macroeconomics, W.W. Norton &
Company, 2009
Module Title: Political economy
Main Issues:
1. The methodological problem of Political Economy: critique and history of
events, ideas and economic theories
2. The social character of production. Modes of production and socioeconomic
system
3. Theories of value and the commodities prices: Smith, Ricardo, Marx and the
critique of neoclassical theory of value-utility.
4. Theories of distribution of social production and revenue: Smith, Ricardo and
Marx. Wage labor, surplus value, rate of profit and exploitation. Critique of
neoclassical theory of revenue distribution
5. Theories of depression and economic crisis
Suggested Textbooks:
Rubin I. - I., A History of Economic Thought, Ink Links, London 1979, 440 pp
Screpanti, E – S. Zamagni (2005) The History of Economic Thought, OUP Oxford,
2005, 559 pp.
Complementary Referencies
Fine, B – L. Harris (1986), Rereading Capital, Macmillan, 1979, 184 pp.
Dobb Maurice, Theories of Value and Distribution since Adam Smith; Ideology and
Economic Theory. Cambridge University Press, 1973.
Schumpeter, J. A. (1994), History of Economic Analysis, Oxford – New York,
Routledge Ltd, 1997
Module Title: Introduction to Law
Description:
Introduction to Law, being the first of the series of law courses, has two
objectives: (a) to introduce the student to the discipline of law, its logic and
language; (b) To familiarize students with the basic concepts of private law and
obligations that arise from business transactions between private parties
(contract formation, the transaction itself, guilt and basic issues in its
development). The underlying objective of the course, however, is to embed
into students the sense of justice and discerning ability to become honest and
respectable businessmen.
Prerequisites: None
Module Contents (Syllabus):
Introduction of Law: The rules, branches, interpretation and sources
Physical person
Legal analysis of transactions – Distinction of obligations
Contracts formation
Declarations of violation - Defective declarations and contracts
Personal obligations – guilt and articles thereof
Good faith
Fault and responsibility
Refusal to perform (objection retention)
Impossibility to perform
Delay in performance
End of contractual obligations
Recommended Reading:
Α) Principal Reference:
Flambouras D., Introduction to Civil Law, Ant. N. Sakkoulas, 2009.
Varka–Adami A., Introduction to Civil Law, Law Library, 2009.
Β) Additional References:
Georgiades, Stathopoulos, Civil Code, t.1-2, Law & Economy – Ant. N.
Sakkoulas, 2009.
Doris F., Introduction to Civil Law, Ant. N. Sakkoulas 1991.
Georgiadis Ap., General principles of civil law, Ant. N. Sakkoulas 2002.
Papantoniou N., General principles Sakkoulas 1983.
Georgiadis Ap., Law of Obligations (general part) Sakkoulas 1998.
Spyridakis I., Manual of civil law t.1-2a, Ant. N. Sakkoulas 2004.
Stathopoulos M., General contract law, Sakkoulas SA 2004.
Teaching Methods: Lectures
Assessment Methods: Written exams (Oral testing for students with writing
disabilities)
Language of Instruction: Greek
Module Objective (preferably expressed in terms of learning outcomes and
competences):
The objective of the course is to introduce to students the discipline of the law,
its logic and the language as well as the basic concepts of contract obligation
and the main problems in the handling of a transaction. By the completion of
the course the student should be able to: understand the rights and obligations
of private law; legally analyze business transactions; recognize a contracts
existence from the start of negotiations and be able to correctly allocate the
general obligations between the parties - all within normal and abnormal
conditions of the transaction. The students will accordingly be expected to be
able to solve exercises of this sort.
Module Title: Cost Accounting I
Description:
Cost represents a company’s available purchasing power in the form of cash or
quasi-cash outflow for the acquisition of tangible and intangible goods and
services. Therefore, cost accounting plays a strategic role inextricably linked
to the sustainability of an economic unit and its application becomes a vital tool
to managers for planning, controlling, costing products, services and
customers. In this course we analyze the key concepts of cost accounting in
different types of businesses. Also presented in this course are the major cost
formulas, formation of the operating costs and the relevant business decisions,
according to each cost category. Emphasis is placed on case study
presentations and application of cost accounting theory for problem solving.
Prerequisites: Financial Accounting
Module Contents (Syllabus):
(1) Key concepts and function of “Cost – Output – Expenditures”.
(2) Classification criteria of cost categories.
(3) Methodology and Relevance of Cost forms and types (Integrated
presentation).
(4) Strategic Business Decisions
Recommended Reading:
Α) Principal Reference:
Varvakis K. Α , Costing and Cost Organization of a Company, Varvakis,
2003
Venieris G, Cohen S., Koletsi M., Cost Accounting, Pela Ioannidou
Publishing, 2005
Β) Additional References:
Pomonis N., Cost Accounting, Stamouli Publications, 2009
Paggios I., Cost Accounting Applications, Stamouli Publications, 2004
Teaching Methods: Lectures, Homework
Lectures are based on theoretical scenarios that incorporate practical applications and
exercises of real business decisions. Written responses to questions addressing similar
scenarios that involve problem-solving exercises will be included in the final exam.
Assessment Methods: Written Exam
Language of Instruction: Greek
Module Objective (preferably expressed in terms of learning outcomes and
competences):
The objective of this course is to familiarize students with the various types
and categories of costs (fixed, variable, semi-variable cost, direct, indirect costs,
raw material costs, etc., etc.,) to aid them in resolving costing exercises using
the basic distinctions of costs, the break-even point and the Leverage Ratio.
The overall objective is to provide students with the relative know-how to
make the appropriate business decisions according to each cost category.
Module Title: “Technology and Innovation Management I”
Description:
Starting up a new venture amid rapid, radical change is daunting—to build a
successful business today, you also must be equipped to turn disruptive
innovation into competitive advantage. Focusing on the challenges facing
entrepreneurs in small-to-midsize companies, this course helps you develop the
critical skills to identify new business opportunities and transform them into
profitable companies.
Prerequisites:
Completion of core modules relevant to business strategy.
Module Contents (Syllabus):
The course explores the entrepreneurial process and focuses on the following
topics:
Identifying and analyzing entrepreneurial opportunities
Turning a viable opportunity into a focused strategy and well-defined
business initiative
Developing an effective business plan
Creating "pitches" to sell the idea to investors, customers, partners,
and key employees
Attracting the top talent and vital resources required to turn a vision
into reality
Building the organization and capabilities needed to launch and
nurture early-stage ventures
Deciding whether to build capabilities in-house or obtain them
through partnerships, joint ventures, or potential acquisitions
Evolving the strategy, organization, and leadership model as the
business grows
Recognizing and managing risk, while creating and measuring value
Recommended Reading:
Α) Principal Reference:
“The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation
to Create Radically Successful Businesses”, by E. Ries
Β) Additional References:
Harvard Business School and Stanford Graduate School of Business case
studies
Teaching Methods: Class lectures, case studies
Assessment Methods: Grades are determined by class participation, assignments
and a final exam.
Language of Instruction: Greek
Module Objective (preferably expressed in terms of learning outcomes and
competences):
At the end of this course, students should be able to:
1. Assess the challenges and risks associated with launching a startup or
taking a small business to the next level
2. Analyze, prioritize, and determine the feasibility of new product and
business ideas
3. Make sound investment and resource allocation decisions
4. Identify and develop the talent needed to support an entrepreneurial
mind-set
5. Balance vision and pragmatism as you build and lead a successful
business.
Module Title: An introduction to tourism
Description:
This module aims to outline the main characteristics of the tourism phenomenon
worldwide, focusing on the major parameters that constitute the tourism market. It
provides a comprehensive and authoritative introduction to all facets of tourism
including: the history of tourism; factors influencing the tourism industry; tourism in
developing countries; sustainable tourism; forecasting future trends etc.
Prerequisites: None
Module Contents (Syllabus):
Nature and characteristics of the tourism industry
The history of tourism
The measurement of tourism
Factors influencing tourism demand
The economic impact of tourism
Social aspects of tourism
Tourism and the environment
Major tourism trends
Marketing tourism
Tourism development
Tourism policy and planning – the role of government
Tourism in developing countries
Future trends in international tourism.
Recommended Reading:
Α) Principal Reference:
Lickorish, L. and Jenkins, C. Introduction to Tourism
Page, S. Tourism Management: An Introduction.
Β) Additional References:
Teaching Methods: Lectures, Case studies presentations.
Assessment Methods: Final exams, Assignments.
Language of Instruction: Greek
Module Objective (preferably expressed in terms of learning outcomes and
competences):
Define, understand, and explore a variety of tourism terminology and concepts
Identify evolving issues and trends in the tourism industry
Assess the impact of tourism as a worldwide economic, environmental, cultural,
political and social factor
Describe how tourism functions at the local, national and international level
Identify travel motivators and tourism generators.
Module Title: English Language Foundation Lab
Description: The module is intended to provide students with wide exposure
to elementary and intermediate English language structures in adapted and
authentic business context. Emphasis is given to the development of receptive
skills in reading and listening while basic business vocabulary and
terminology as well as grammatical and syntactical structures are widely
practiced.
Prerequisites: Students are required to take a placement test and those
scoring below standard are placed in this module. Upon its successful
completion, students are allowed to register for Business English I and
Business English II.
Module Contents (Syllabus):
Introductions and Greetings - Future Trends
Occupations - Enjoying a Business Trip
Companies - Revision and Consolidation
The Place of Work
Revision and Consolidation
Day-to-Day Work
The Working Environment
Plans
Visits and Travel
Revision and Consolidation
Work History
Fairs and Sales
Product Description
Entertaining
Revision and Consolidation
Firms and Factories
Problems, Problems
Recommended Reading:
Α) Principal Reference:
Getting Ahead Learner’s Book – Home Study Book
Sarah Jones-Macziola and Greg White
Cambridge University Press
Β) Additional References:
Self Study Pack (Reading Texts – Vocabulary – Exercises)
Teaching Methods:
Reading
Listening
Discussion
Grammar Exercises
Vocabulary Exercises
Assessment Methods:
Two Interim in Class Examination or One Final Examination
Language of Instruction: English
Module Title: Business English I
Description:
Business English I is the first of two courses intended to give students a solid
foundation and a working knowledge of business terminology. The class is
taught at an intermediate level and emphasis is given to the development of
receptive skills in reading and listening. Advanced grammatical and
syntactic structures are widely practiced throughout the module.
Prerequisites: Placement Test
Module Contents (Syllabus):
- Company Structure
- Recruitment
- Retailing
- Franchising
- International Business Styles
- Banking
- Business and the Environment
- The stock market
- Import/Export
- Company Performance
- Setting up a Business
- Corporate Alliances and Acquisitions
- Marketing
- Product and Corporate Advertising
- The business Media
Recommended Reading:
Α) Principal Reference:
New Insights into Business, Student’s Book-Workbook, Graham
Tullis, Tonya Trappe Longman
Β) Additional References:
Self Study Pack (Reading Texts –Vocabulary-Exercises)
Teaching Methods: Reading, Listening, Discussion and Presentation
Assessment Methods: Two Interim in class Examinations – Or One Final
Exam
Language of Instruction: English
Module Objective (preferably expressed in terms of learning outcomes
and competences):
This course aims at providing students with the necessary skills that will
enable them to effectively use business literature and attend seminars or
conferences conducted in English. The student will have also acquired the
specialized knowledge of applying business communication techniques and
terminology in a professional work environment.
Module Title: Business English II
Description:
The module is intended to provide students with a wide exposure to
advanced syntactical and grammatical Business English Language Structures.
Emphasis is given to the development of receptive reading and listening
skills. Business terminology is widely practiced throughout the module.
Prerequisites: Placement Test, Business English I
Module Contents (Syllabus):
MANAGEMENT
- Management
- Work and Motivation
- Company Structure
- Managing Across Cultures
- Recruitment
- Women in Business
PRODUCTION
- The Different Sectors of The Economy
- Production
- Logistics
- Quality
MARKETING
- Products
- Marketing
- Advertising
FINANCE
- Banking
- Venture Capital
- Bonds
- Stocks and Shares
- Derivatives
- Accounting and Financial Statements
- Market Structure and Competition
- Takeovers
ECONOMICS
- Government and Taxation
- The Business Cycle
- Corporate Social Responsibility
- Efficiency and Employment
- Exchange Rates
- International Trade
- Economics and Ecology
Recommended Reading:
Α) Principal Reference:
English for Business Studies, A Course for Business Studies and
Economics Students – Student’s Book, Ian MacKenzie, Cambridge
University Press
Β) Additional References:
Self Study Pack ( Reading Texts –Vocabulary – Exercises)
Teaching Methods: Reading, Listening, Discussion and Presentation
Assessment Methods: Two Interim in Class Examinations or One Final
Examination.
Language of Instruction: English
Module Objective (preferably expressed in terms of learning outcomes
and competences):
This module aims at developing a student’s fluency, accuracy and
communication skills in English within a business context. The student will
be able to use business literature, attend lectures and seminars in English and
discuss business issues in their workplace.
Module Objective (preferably expressed in terms of learning outcomes
and competences):
The module aims at providing students whose command of English is
insufficient with wide exposure to basic English language structures so that
they will be able to attend English Business I and II. Vocabulary, Grammar,
Reading and Listening are intensely practiced and students are advised to
attend regularly and do home assignments.
Module Title: MANAGEMENT INFORMATION SYSTEMS
Description:
The course aims to develop the analytic and structured thinking skills of the
students, necessary for decission making in the field of business
administration. Expanding previous knowledge from introductory ICT
courses, students will be able to handle more complex and demanding
theoretical and practical problems in the field of management.
Prerequisites:
No strict prerequisites. However, as this is not an introductory course, basic
knowledge of ICT and management is desired for the understanding of the
course.
Module Contents (Syllabus):
Ι. Modern business and MIS
1. Introduction to MIS
2. e-business and ICT
3. Strategic advantage through MIS
ΙΙ. ICT infrastructure for MIS
4. Informatics: hardware and software
5. Information and data management
6. Communications: networks and internet
7. Data integrity and security
III. MIS and real world cases
8. Achieving results and satisfying customers
9. e-commerce
10. Decission support and knowledge management
Recommended Reading:
Α) Principal References:
ΠΛΗΡΟΦΟΡΙΑΚΑ ΣΥΣΤΗΜΑΤΑ ΔΙΟΙΚΗΣΗΣ (MIS)
Έκδοση: 11η Αμερικανική/2014
Συγγραφείς: KENNETH C. LAUDON, JANE P. LAUDON
ISBN: 978-960-461-623-7
Τύπος: Σύγγραμμα
Διαθέτης (Εκδότης): ΕΚΔΟΣΕΙΣ ΚΛΕΙΔΑΡΙΘΜΟΣ ΕΠΕ
Πληροφοριακά συστήματα διοίκησης (MIS)
Έκδοση: 1η έκδ./2014
Συγγραφείς: Wallace Patricia
ISBN: 978-960-218-886-6
Τύπος: Σύγγραμμα
Διαθέτης (Εκδότης): ΕΚΔΟΣΕΙΣ ΚΡΙΤΙΚΗ ΑΕ
Β) Additional References:
Articles, references and other material during lectures
Teaching Methods:
Lectures with case studies, technical presentations and problem solving
exercises
Assessment Methods:
Written examinations and/or preparation of essays including presentation,
mid-semester for up to 40% of total score and end-semester for either 60% or
100% of total course score.
Language of Instruction:
Greek
Module Objective (preferably expressed in terms of learning outcomes
and competences):
The course aims to enhance the structured and analytic thinking of the
students, necessary for decision making in the field of business
administration. Building on previous knowledge from introductory ICT
courses, students will be able to handle more complex and demanding
theoretical and practical problems in the field of management.
Further goals include:
Understanding of MIS and their potential to support competitiveness
Critical review of aspects related to the nature of MIS
Buildup of knowledge related to business problem solving with the help
of ICT
Module title: Financial Statement Analysis
Description:
The aim of this course is to introduce students to the basic concepts of auditing
and their application in the functional areas of an organization. This includes
auditing in basic computerized accounting environments. Auditing is a related
but separate discipline, with two sub-disciplines: internal auditing and
external auditing. External auditing is the process whereby an independent
auditor examines an organisation's financial statements and accounting
records in order to express an opinion as to the truth and fairness of the
statements and the accountant's adherence to Generally Accepted Accounting
Principles (GAAP), or International Financial Reporting Standards (IFRS), in
all material respects. Internal auditing aims at providing information for
management usage, and is typically carried out by auditors employed by the
company, and sometimes by external service providers.
Prerequisites:
Standard level of financial accounting principles & intermediate accounting
Module Contents (Syllabus):
1. The Audit Function: Reasons for auditing
2. The Auditing profession
3. Ethics; Independence
4. Audit expectation gap
5. The Environment of Auditing: Types of audit; Audit liability
6. Overview of Auditing: Audit process
7. 4 Risk: Planning, risk analysis, audit strategy and materiality
8. Internal Control: An auditor’s view
9. Substantive testing: Audit procedures in more detail
10. Audit Sampling Week
11. Audit Completion
12. Audit Reporting
13. Current Issues
Recommended Reading:
1) Principal Reference:
3) Negkakis, Ch., Taxinakis, 2014, Auditing & Internal Audit, Diplografia.
4) Meigs & Meigs, 1994, Auditing, Papazisis.
3) Additional References:
1. Messier, W.F., Auditing – a systematic approach, McGraw-Hill, 1997
2. Pany, K. – O.R. Whittington, Auditing, Irwin, 1997
3. Arens – Leobbecke, Auditing – an integrated approach, Phipe –PH, 2000
4. Cosserat, G. Modern Auditing, John Wiley, 2004
Teaching Methods:
Lectures
Case Study Analysis
Assessment Methods:
Final exam. It will consist of questions asking you to analyze the financial
statement information and the valuation of a company, which closely
reflect the content of the course.
Language of Instruction:
Greek
Module Objective (preferably expressed in terms of learning outcomes and
competences):
By the end of this course it is expected that the student will be able to:
a. Demonstrate an understanding of the environment and context of
auditing, including theory, current issues and other factors that
influence auditing; and
b. Demonstrate expertise in planning and carrying out audit
procedures in accordance with auditing standards.
Module Title: Financial Statement Analysis
Description:
The aim of this course is to introduce students to the basic concepts of auditing
and their application in the functional areas of an organization. This includes
auditing in basic computerized accounting environments. Auditing is a related
but separate discipline, with two sub-disciplines: internal auditing and
external auditing. External auditing is the process whereby an independent
auditor examines an organisation's financial statements and accounting
records in order to express an opinion as to the truth and fairness of the
statements and the accountant's adherence to Generally Accepted Accounting
Principles (GAAP), or International Financial Reporting Standards (IFRS), in
all material respects. Internal auditing aims at providing information for
management usage, and is typically carried out by auditors employed by the
company, and sometimes by external service providers.
Prerequisites:
Standard level of financial accounting principles & intermediate accounting
Module Contents (Syllabus):
14. The Audit Function: Reasons for auditing
15. The Auditing profession
16. Ethics; Independence
17. Audit expectation gap
18. The Environment of Auditing: Types of audit; Audit liability
19. Overview of Auditing: Audit process
20. 4 Risk: Planning, risk analysis, audit strategy and materiality
21. Internal Control: An auditor’s view
22. Substantive testing: Audit procedures in more detail
23. Audit Sampling Week
24. Audit Completion
25. Audit Reporting
26. Current Issues
Recommended Reading:
1) Principal Reference:
1. Negkakis, Ch., Taxinakis, 2014, Auditing & Internal Audit, Diplografia.
2. Meigs & Meigs, 1994, Auditing, Papazisis.
3) Additional References:
1. Messier, W.F., Auditing – a systematic approach, McGraw-Hill, 1997
2. Pany, K. – O.R. Whittington, Auditing, Irwin, 1997
3. Arens – Leobbecke, Auditing – an integrated approach, Phipe –PH, 2000
4. Cosserat, G. Modern Auditing, John Wiley, 2004
Teaching Methods:
Lectures
Case Study Analysis
Assessment Methods:
Final exam. It will consist of questions asking you to analyze the financial
statement information and the valuation of a company, which closely
reflect the content of the course.
Language of Instruction:
Greek
Module Objective (preferably expressed in terms of learning outcomes and
competences):
By the end of this course it is expected that the student will be able to:
c. Demonstrate an understanding of the environment and context of
auditing, including theory, current issues and other factors that
influence auditing; and
d. Demonstrate expertise in planning and carrying out audit
procedures in accordance with auditing standards.
Module Title: operations Management I
Description:
The course aims to analyse and present the major theoretical tools and models
for managing operations both in manufacturing and service firms. The course
starts by explaining the evolution of operations management and the factors
that influence the field, such as the technological and societal changes. The
course continues by analysing and explaining the different types and
characteristics of operations systems and processes. Finally, the course
analyses the various tools and theoretical models that managers should use for
addressing various managerial problems of operations management such as
selection of firm location, design of servicescape and process layout,
management of productivity/performance and quality, developing new
products and services.
Prerequisites: none
Module Contents (Syllabus):
Operations management: definition and historical developments
Types and characteristics of service systems
Design and management of service processes
Selection of firm location
Design and management of production capacity
Design and improvement of production layout
New product / service development processes and management
Measurement and management of productivity and performance
Quality management
Recommended Reading:
Α) Principal Reference:
SLACK NIGEL, CHAMBERS STUART, JO. (2010). ΔΙΟΙΚΗΣΗ ΠΑΡΑΓΩΓΗΣ
ΠΡΟΙΟΝΤΩΝ & ΥΠΗΡΕΣΙΩΝ, Κλειδάριθμος
Ιωάννου, Γεώργιος (2005). Διοίκηση παραγωγής και υπηρεσιών. Εκδόσεις
Σταμούλη, Αθήνα, Ελλάδα
Β) Additional References:
Bitner, M. J. 1992. Servicescapes: The Impact of Physical Surroundings on
Customers and Employees. Journal of Marketing; Vol. 56, No. 2, pp. 57
Christou, E. & Sigala, M. 2002. Conceptualising the measurement of service
quality and TQM performance for hotels: the HOSTQUAL model. Acta
Touristica, Vol. 14, No. 2, pp. 140 – 169.
Crosby. P.B. 1979. Quality is free. McGraw –Hill, New York
Deming 1982. Quality, Productivity and Competitive Position. Massachusetts
Institute of Technology, Center of Advanced Engineering study, Cambridge
Doeringer, P., Evans-Klock, C. and Terkla D. 2004. What attracts high
performance factories? Management culture and regional advantage. Regional
Science and Urban Economics, Vol. 34, pp. 591-618
Feigenbaum, A.V. 1991. Total Quality Control. 3rd ed.. McGraw –Hill, New York
Hayes, R., Pisano, G., Upton, D. and Wheelwright, S. 2005. Operations, Strategy
and Technology: pursuing the competitive edge, John Wiley, New York
Hochschild, A. 1983. The Managed Heart: Commercialization of Human Feeling.
University of California Press, Berkeley, CA.
Hoffman, D.K., Kelley, S., W., and Chung B.C., 2003, A CIT investigation of
servicescape failures and associated recovery strategies. Journal of Services
Marketing, Vol. 17, No. 4, pp. 322-340
Juran, J.M. 1988. Juran on planning for Quality. The Free Press
Juran, J.M. 1989. Juran on Leadership of Quality, The Free Press
Kaplan, R.S. and Norton, D.P. 1996. Using the Balanced Scorecard as a strategic
management system. Harvard Business Review, Vol. 77, January-February, pp. 77
MacCarthy, B.L. and Atthirawong, W. 2003. Factors affecting location decisions
in international operations – a Delphi study. International Journal of Operations
and Production Management, Vol. 23, No. 7, pp. 794-818
Milliman, R. 1982. Using Background Music to affect the Behavior of
Supermarket Shoppers. Journal of Marketing, 46 (Summer), pp. 86-91
Sigala, M. & Chalkiti, K. 2007. Improving performance through tacit knowledge
externalization and utilization: preliminary findings from Greek hotels.
International Journal of Productivity & Performance Management, Vol. 56, No 5-6,
pp. 456 – 483
Sigala, M. & Sakellaridis, O. 2004. Web users’ cultural profiles and e-service
quality: internationalization implications for tourism websites. Information
Technology and Tourism, Vol. 7, No. 1, pp. 13 – 22
Sigala, M. 2003. The Information & Communication Technologies productivity
impact on the UK hotel sector. International Journal of Operations and Production
Management, Vol. 23, No. 10, pp. 1224 – 1245.
Sigala, M. 2006. Mass customisation implementation models and customer value
in mobile phones services: preliminary findings from Greece. Managing Service
Quality, Vol. 16, No. 4, pp. 395 – 420
Sigala, M. 2008a. A supply chain management approach for investigating the
role of tour operators on sustainable tourism: the case of TUI. Journal of Cleaner
Production, Vol. 16., No. 15, pp. 1589-1599
Sigala, M. 2008b. Web 2.0 tools empowering consumer participation in New
Product Development: findings and implications in the tourism industry.
Annual International International Council for Hotel, Restaurant and
Institutional Education, (I-CHRIE) Convention “Welcoming a new era to hospitality
education”. Atlanta, Georgia, USA: 30 July – 2 August, 2008
Steenhuis, H.J. and De Bruijn. E. 2004. Assessing manufacturing location.
Production Planning and Control, Vol. 15, No. 8, pp. 786-795
Taguchi,G. and Yokoyama, Y. 1994. Taguchi Method: Design of Experiments.
Tokyo, Japan
Δερβιτσιώτης, Κ. 2006. Διοίκηση παραγωγής. Οικονομική Βιβλιοθήκη,
Αθήνα
Δημητριάδης, Σ. και Μηχιώτης, Α. 2007. Διοίκηση Παραγωγής. Εκδόσεις
Κριτική
Teaching Methods: lectures, analysis and discussion of case studies
Assessment Methods: 100% exams
Language of Instruction: Greek
Module Objective (preferably expressed in terms of learning outcomes and
competences):
After the successful completion of the course, the students should:
be able to explain and take effective decision in relation to the managerial
problems (tactical and strategic) related to operations management
be able to understand the different characteristics and management
approaches required for managing operations systems in the
manufacturing and service sectors
be able to identify and apply the appropriate theoretical tools and models
for understanding and solving operations management problems in the
real industry
Learning objectives:
The aim of this course is to teach students how to study and analyze financial
statements as well as to be able to distinguish the future potentials of business units.
Module Title: Commercial Law
Description:
This module covers two separate branches of law; Corporate Law and
Negotiable Instruments Law. In the corporate law segment, we focus on the
fact that all business relationships are based upon contracts or agreements.
Here we explore the role of the law on businesses and their obligations as
applied to; partnerships, the limited liability company and the corporation.
In negotiable instruments law we study contracts for payment, namely bills
of exchange, checks and promissory notes.
Prerequisites: Introduction to Law, Civil Law
Module Contents (Syllabus):
A. COMPANIES
The Partnership Agreement
General and Limited Partnerships
The Corporation
The Limited Liability Company
B. NEGOTIABLE INSTRUMENTS
General Rules
The Bill of Exchange
The Promissory Note
The Check
Recommended Reading
Α) Principal Reference:
Papayannis J., Law of Commercial Companies, Sakkoulas 2011.
Rokas N., Commercial Services, Law Library, 2012.
Rokas N., Securities, Legal Library 2012.
Triantafyllakis G, Introduction to Securities law, Law Library, 2008.
Β) Additional References:
Alexandridou E., Commercial Companies Law, Law & Economy 2007.
Antonopoulos B., Partnership Law, Sakkoulas 2007.
Antonopoulos B., SA and Limited Law, Sakkoulas 2009.
Sinanioti A., Commercial Law vol.2, Ant. N. Sakkoulas 2004.
Various Collections, The Law of Limited Liability Company (Legal
Library 1994)
Mouzoulas S., Board of Société Anonyme-Jurisprudence 1920-1991 (Legal
Library 1995)
Kiantou-Pampoukis A., Securities Law, Sakkoulas 1997.
Teaching Methods: Lectures
Assessment Methods: Written Exam (Oral exams for students with
disabilities).
Language of Instruction: Greek
Module Objective (preferably expressed in terms of learning outcomes and
competences):
Upon completion of the course, students should be familiar with companies
and negotiable instruments. They will also be able to understand their rights
and obligations in a partnership, a limited liability company and as
shareholders or board members. They should be able to draft and use bills of
exchange, promissory notes and checks while having adequate knowledge of
their function.
Module Title: Portfolio Management
Description:
Financial mechanism’s role is savings’ reallocation to more suitable investments which
increase the economy’s produced product and covers consuming needs. As economic
units we consider the: households, enterprises and state. In this course we will analyze
the nature of pecuniary resources’ flow in the economy, the financial organizations
and markets’ forms, these sectors’ development, as well as the international tendencies
that are recorded in the money and capital markets.
Prerequisites:
The accomplishment of the course’s learning objectives is based on the
comprehension of the fundamentals of financial management.
Module Contents (Syllabus):
The role of financial institutions
Securities valuation
The relationship between risk and competency (Capital Asset Price Model and
Portfolio Theory)
Empirical tests on Capital Asset Price Model
The Efficient Market Hypothesis
Recommended Reading:
Α) Principal Reference:
1. Brigham - Ehrhardt (2005) Financial Management: Theory and Practice. 11th
Edition.
Eκδοσεις Thomson
Β) Additional References:
1. D. Vasileiou and N. Eriotis 2008, Financial Management: Theory and Practice.
Rosili Edition.
2. P.Petrakis and A.Samitas 2010, Banking and 2008 financial crisis. QUASTOR Edts,
Athens.
3. Hull J.C. 2011. Options, futures and other derivatives. Prentice Hall. 8th Edition.
4. Bodie, Z., Kane, A. & Marcus, A. (2009) Investments. 8th Edition. Εκδόσεις McGraw
Hill.
5. Ross, S., Westerfield, R. & Jordan, B. (2009) Fundamentals of corporate finance. 9th
Edition. McGraw Hill.
Teaching Methods: Lectures with the use of audiovisual equipment. E class
education platform. Ms Excel, EViews and Matlab applications.
Assessment Methods: The final exam determines 100% of the grade.
Language of Instruction: Greek - English
Module Objective (preferably expressed in terms of learning outcomes and
competences):
At the completion of the course, the student will be able to:
Identify the role of financial institutions and the direct and indirect financing
Evaluate securities (Bonds etc)
Identify the relation between risk and competency
Analyze empirical tests on Capital Asset Price Model
Analyze the Efficient Market Hypothesis
Module Title: International Economics
Description:
The course International Economics offers primarily theoretical and
secondarily practical knowledge, in support to students’ understanding on
presented concepts. The course examines the external sector of an economy
from an international macroeconomic perspective. It emphasizes on the
determination of the exchange rates and their relation to product and money
markets. The course analyses alternative models of short and long-run
macroeconomic equilibrium and discusses extensively the advantages and
disadvantages of each approach.
Prerequisites: No prerequisite courses are necessary.
Module Contents (Syllabus):
The course content is divided into the following six main units:
o National Accounts and Balance of Payments in an Open Economy
o Exchange Rates, Foreign Exchange Market and Balance
o Money, Interest Rates and Exchange Rates
o Prices and Exchange Rates in the Long-term Period - Monetary
Approach
o Product and Currency Exchange Rates in the Short-term Period -
Keynesian Approach
o Fixed Exchange Rates and Foreign Exchange Market Intervention -
The Role of the Central Bank
The theoretical approach on the above themes is further complemented by
the analysis of real case studies and the study of alternative hypothetical
economic conditions and regimes.
Recommended Reading:
Α) Principal Reference:
• Krugman P.and Obstfeld M. (2011) International Economics: Theory
and Policy, Athens: Kritiki (in greek).
OR alternatively
• Ayiomyryanakis G., Vlassis, M. And Thompson, H. (2006)
International Economic Relations, Athens: Rosili (in greek).
Β) Additional References:
• Dornbusch, R. (1976) Expectations and Exchange Rate Dynamics.
Journal of Political Economy 84: 1161-1176.
Dornbusch, R. (1976) Exchange Rate Expectations and Monetary Policy.
Journal of International Economics, 6: 231-244.
Gowland, D. (2005) International Economics. Thessaloniki: Epikenro (in
greek)
• Krugman P. & Obstfeld M. (2003) International Economics. Athens:
Kritiki (in greek).
• Levish, R. M. (1998) International Financial Markets: Prices and Policies.
Boston: Irwin McGraw-Hill.
• Maldonado, R. M. (1979) Recording and Classifying Transactions in the
Balance of Payments. International Journal of Accounting, 15
(Autumn): 105-133.
• Mishkin, F. S. (1998) The Economics of Money, Banking and Financial
Markets (5th edition). New York: Harper Collins Publishers.
• Obstfeld, M. (1996) Models of Currency Crises with Self-Fulfilling
Features. European Economic Review, 40: 1037-1048.
• Salvatore, D. (2004) International Economics (8th edition). New York:
John Wiley & Sons.
• Schwartz, A. J. (1987) Money in Historical Perspective Chicago:
University of Chicago Press.
Teaching Methods:
On-site University lectures compose the teaching and learning methods of the
course.
Assessment Methods:
Each student may select a preferred assessment method between progressive
or final examination. More specifically, progressive evaluation includes an
interim written examination of 40% weighting factor on the final grade, along
with a final examination of 60% weighting factor on the final grade
respectively. In the case of sole final examination assessment, the final grade is
based completely (100%) on the final written exam. Students are further given
the opportunity to develop optionally, a written assignment which may add
up to 1.5 points in their final grade.
Language of Instruction: Greek
Module Objective (preferably expressed in terms of learning outcomes
and competences):
Upon successful completion of the course, students should have acquired both
theoretical and applied knowledge in relation to international economics, and
its potential importance for policymaking in the field of macroeconomic policy.
The course encourages the development of critical, synthetic and creative
rationale in the scientific field of international economics. In terms of acquired
competences students, in the framework of lecture discussion, develop
autonomous thinking and the ability to apply theoretical concepts of
international economics in practice. In this way, and in a pragmatic economic
environment, students may increase their accountability and potential for
professional or personal development.
Module Title: Operations Research
Description:
Operations research (O.R.) is the discipline of applying advanced analytical
methods to help make better decisions.
By using techniques such as mathematical modeling to analyze complex
situations, operations research gives executives the power to make more effective
decisions and build more productive systems based on:
More complete data
Consideration of all available options
Careful predictions of outcomes and estimates of risk
The latest decision tools and techniques
http://www.scienceofbetter.org
Prerequisites:
Adequate knowledge of Mathematics
Module Contents (Syllabus):
Introduction to Operations Research
Mathematical Formulation
o Elements & Properties of an LP model
o Mathematical Formulation of a Linear Programming (LP) Problem
Solving Linear Programming problems with Graphical Method
o Graphical Solution
o Special Cases in Graphical Solution
o Sensitivity Analysis in Graphical Solution
Solving Linear Programming problems with Simplex Method
o Types of a Linear Programming Model
Normal & Typical Type
o The Simplex Method
o Sensitivity Analysis with Simplex Method
Sensitivity Analysis to Right Hand Side Constraints
Sensitivity Analysis to Objective Coefficients
Dual Problem
o Definition of Dual Problem
o Relationship among Primal and Dual Problem
Recommended Reading:
1. Angelis, Β., 2008. «Operations Research», HOU Editions.
2. Anderson D.R., D.J. Sweeny and T.A. Williams, An Introduction to
Management Science: Quantitative Approaches to Decision Making, 7th
edition, West Publishing Company, Minneapolis 1994.
3. Anderson D.R., D.J. Sweeny and T.A. Williams, Linear Programming for
Decision Making, St. Paul, Minn., West 1974.
4. Anderson D.R., D.J. Sweeny and T.A. Williams, Quantitative Methods for
Business, 6th edition, West Publishing Company, 1995.
5. Chvatal V., Linear Programming, W.H. Freeman, New York 1957.
6. Dantzig G.B. and M. Thapa, Linear Programming 1, Introduction, Spinger –
Verlag, New York, 1997.
7. Dantzig G.B. and M. Thapa, Linear Programming 2, Theory and
Implementation, Spinger – Verlag, New York, 1997.
8. Dantzig G.B., Linear Programming and Extensions, Princeton, New Jersey,
Princeton University Press, 1963.
9. Eppen G.D. Gould F.J. Schmidt C.P., Moore J.H. Weatherford L.R.,
Introductory Management Science: Decision Modeling with Spreadsheets,
5th edition, Prenciton Hall International, 1998.
10. Gordon G.R., I Pressman and S. Cohn, Quantitative Decision Making for
Business, 3rd edition, Prentice-Hall Inter., 1990.
11. Hadley G., Linear Programming, Addison-Wesley Publishing Company,
Reading, Massachusetts 1972.
12. Hillier F.S. and G.J Lieberman, Introduction to Mathematical Programming,
2nd edition, McGraw-Hill, 1995.
13. Hillier F.S. and G.J. Lieberman, Introduction to Operations Research, 6th
edition, International Editions, McGraw-Hill, 1995.
14. Lapin L., Quantitative Methods for Business Decisions and Cases, Harcourt
Brace and Company, 1994.
15. Winston L.W. Operations Research, Applications and Algorithms, 3rd ed.,
Duxbury Press, 1994.
Teaching Methods:
- Lectures
- Presentations in the eclass
- Notes
- Tutorials
- Digital platform
http://server.iris.aegean.gr/eclass/courses/DBA104
Assessment Methods:
1st Assessment Method final exams paper
2nd Assessment Method:
1 semi-final exam paper weight 30%
final exam paper weight 70%
Language of Instruction:
Greek
Module Objective (preferably expressed in terms of learning outcomes
and competences):
Understand the background of Operations Research and its role in your
business
Understand the link between resources and requirements
Receive further insight into operational process and using optimization
techniques
Calculate alternative solutions by changing inputs
Link the results of an optimal solution to business benefit
Learn to use OR software (Solver application)
Module Title: Business Strategy and Policy
Description:
his module uses a comprehensive method to present and analyze the strategies and
policies developed and adopted by enterprises/ organizations. At the same time, the
course presents the dominant elements that either facilitate or prevent the
development of successful business strategies. In other words, this module explores
into the business strategy literature in order to mine the most systematic recordings of
strategic management methods. Through the critical presentation of these methods it
aims to prove their effectiveness or ineffectiveness in both theoretical and practical
level.
Prerequisites:
No specific prerequisites required
Module Contents (Syllabus):
The module consists of the following topics:
The theoretical framework of Strategic Management/ Business Strategy. The
key theories and Definitions. Introduction: What is strategy, what is not
strategy.
The dimensions of rationality and bounded rationality in Strategic
Management.
The firm: A structural component of the market environment. Corporate
Mission – Vision. The functions of Programming, Organizing, Leading,
Controlling, and Re-Planning.
Programmed vs Emerging Strategy
Strategic Analysis of the External- Internal Environment of the Company
[Resource Based View, Threshold Competences, Core Competences]
PESTEL Analysis, The 5 Dynamics of Porter Analysis, SWOT Analysis
Benchmarking
Corporate Development Business Strategy
Corporate Rescue (Turnaround) Business Strategy
Business Strategy in Times of Recession
Introduction to Strategic HRM: HR Needs Meeting Strategies, Attracting,
Recruiting, Embodying, Motivating, Evaluating, Educating- Developing-
Empowering Strategies. Coaching, Mentoring.
Introduction to the necessity of Strategic Tools/ Methods implementation.
Organizing, Managemen, Strategic Tools. Positive and negative dimension of
the tools implementation.
Business Plan: Necessity and role. Data Mining, BP Development Techniques.
Development of an Integrated Business Plan – Company Background,
Products and Services, Industry, Competition and Market, Marketing Plan,
Operating Plan, Ownership, Management, Organization, Goals and Targets,
Financial Assumptions, Executive Summary.
Strategic Plan
The operating tool of Economies of Scale
The operating tool of horizontal and vertical integration
The operating tools of Downsizing & Outsourcing
Scenario Planning
Competitive Advantage Obtainment Strategies
The operating tool of Knowledge Management
The structural, strategic tool of Total Quality Management
The Kaizen technique
The Portfolio Management tool
Hoshin Planning, Six Sigma
Franchising: Theory and Implecations
Strategic Change Management
Performance Management
Business Process Reengineering- BPR
Time Management, Just in Time
Corporate Social Responsibility, Corporate Governance
Internationalization Strategy: Internationalization Models. A new dynamic
model of internationalization. The multiple internationalization processes and
their significance.
The Mergers & Acquisitions Development Strategies
Strategic Clustering
Strategic Planning: Balanced Scorecard
Crises Management: internal and external crises and the troubleshooting
process. How to predict, plan and be prepared for the crisis. Communication
in times of crisis.
Recommended Reading:
Α) Principal Reference:
• Lectures’ Slides Available in the e-class
• Papadakis, V. (2012). Business Strategy. 6th Edition. Benou Publishing. (Book
in Greek)
• Johnson, G., Gcholes, K. & Whittington, R. (2011). Basic Concepts of Business
Strategy. Critiki Publishing (Book in Greek)
• Theriou, Ν.G. (2005). Strategic Management, 2nd Edition, Critiki Publishing
(Book in Greek).
Β) Additional References:
• Kefis V.Ν., Papazachariou P. (2009). The corporate vision in the Business
Plan. Critiki Publishing (Book in Greek)
• Bouradas, D. (2002) – Management. Theoretical Background, Contemporary
Practices. Athens, Benou Publishing.
• Kefis, V.Ν. (2005) – Integrated Management. Core Concepts for
Contemporary Economic Units. Athens, Critiki Publishing (Book in Greek)
• Williams, K. & Johnson, B. (2005) – Introduction to Management. A practical
development Guide. Critiki Publishing.
• Jones, G. (2001) – Organizational Theory, Text and Cases. 3rd Edition, Prentice
Hall.
• Porter, M.E. (1986) - Changing Patterns of International Competition.
California Management Review, 28 (2): 9–40.
Teaching Methods:
Lectures – Theory and Case Studies Analysis
Task assignments
Company visits for data mining for the HRM tools implementation tasks
Use of the e-class platform for the distribution of educative material, contact,
support, leading of students. Also for the exchange of files.
Assessment Methods:
----- Task Assignments
--- Final Exams
Language of Instruction: Greek
Module Title: Data Analysis
Description:
The main purpose of this course is to present techniques of collecting and analyzing
data. Quality and representativeness of data is a prerequisite for the success of a
research. In this context, the design of a sample and the various sampling techniques,
such as random, stratified, cluster and systematic, are presented. The collection of data
is followed by the exploration of correlations, independency tests, investigation of the
linearity of their relationship, etc. The techniques used for this purpose are presented
and applied using the statistical package SPSS and Minitab. Finally, as part of the
course case studies are presented, which include the design of the sample to the
requirements of each study, the processing of data and finally the presentation of the
results.
Prerequisites:
Adequate knowledge of basic statistics (statistics a and b)
Module Contents (Syllabus):
Judgmental sampling
Simple Random Sampling
Stratified Sampling
Systetimatic Sampling
Cluster Sampling
Introduction to SPSS
Descriptive Statistics and Graphs
Hypothesis Testing
Analysis of Variance
Simple Linear Regression and Correlation
Multiple Regression
Recommended Reading:
Α) Principal Reference:
Angelis, V, Notes in Sampling Techiniques, University Notes, Chios, 2009 (in
Greek).
Gnardelis, X., Data Analysis using PASW Statistics 17.0, Papazisi Publ., Athens,
2009, (in Greek)
Dimitriadis, E. Applying statistics using SPSS 17.0 και LISREL 8.7, Kritiki Publ,
Athens 2010, (in Greek)
Β) Additional References:
Α΄ Ελληνική
Anderson, D.R., Sweeney, D.J. and Williams, T.A. Statistics for Business and
Economics, West Publishing Company, Minneapolis, 1993
Chatterjee S., Handcock M.S. and Simonoff J.S., “A Casebook for a First Cause in
Statistics and Data Analysis”, John Wiley and Sons, 1995
Field, A., Discovering Statistics using SPSS, Sage Publications, 2009
Gonick, L. and Smith, W., The Cartoon Guide to Statistcs, 1994.
Hansen, M.H., Hurwitz, W.N. and Madow, W.G. Sample Surrey Methods and
Theory, Volumes I and II, John Wiley and Sons, New York, 1993.
Kish, L. Survey Sampling, John Wiley and Sons, New York, 1965
Lowry, R. Concepts and Applications of Inferential Statistics, (on line book)
Lowry, R. VassarStats, (on line statistical software)
Norusis, M.J., SPSS 8.0 Guide to Data Analysis,, 1998.
Sincich, T. Business Statistics by Example, Maxwell MacMillan Co., Toronto,
1992.
Smith, J.Q. Decision Analysis. A Bayesian Approach, Chapman and Hall, London,
1992.
Stockburge, D.W., Introductory Statistics: Concepts, Models and Applications, (on
line book), 1998
Teaching Methods:
- Lectures
- Presentations in the eclass
- Notes
- Case Studies
Assessment Methods:
Students can choose one of the following 2 ways of assessment:
Final Exam (100%)
Interim Exam (40%), weekly exercises (10%), Final Exam (50%).
Language of Instruction:
Greek
Module Objective (preferably expressed in terms of learning outcomes
and competences):
Upon completion of the learning process the student will be able
To know how to plan a survey
To identify and choose the sampling techniques
To identify data analysis techniques
To process data by using modern statistical software
To present the results of data analysis and
To interpret the results of data analysis.
STREAM COURSES
Module Title: Risk Management
Description:
The course analyzes special topics in risk management such as the macroeconomic
analysis of the business environment, stock valuation models, financial derivatives
and international financial management.
Prerequisites:
The accomplishment of the course’s learning objectives is based on the
comprehension of the fundamental principles of portfolio management.
Module Contents (Syllabus):
Money markets - Capital markets
Stock valuation models
Risk management: macroeconomic
Risk management: industry analysis
International financial management
Risk and return: portfolio management and mutual funds
Derivatives markets
Futures and forward contracts
Options
Credit risk
Recommended Reading:
Α) Principal References:
Bodie, Kane & Markus. 2013. Investments. McGraw Hill 10th Edition.
Β) Additional References:
Elton, E.J., Gruber, M.J. Brown, S.J., Gowtzmann W.N. (2014) Modern portfolio theor
Baz, J., & Chacko, G. 2005. Financial derivatives: Pricing, applications and
mathematics. Cambridge University Press.
Hull J.C. 2014. Options, futures and other derivatives. Prentice Hall. 9th Edition.
Teaching Methods:
Lectures with the use of audiovisual equipment. E class education platform. Ms
Excel and Matlab applications.
Assessment Methods:
The final exam determines 100% of the grade. The students can also undertake a
research project. The performance of the students will be graded and it will add up
to 2 points (out of ten) to the grade of the written exam.
Language of Instruction: English. The course is available for incoming Erasmus
students.
Module Objective (preferably expressed in terms of learning outcomes
and competences):
At the completion of the course, the student will be able to:
Identify the regulatory framework and the economic structure of major money
markets and capital markets.
Apply portfolio selection techniques in risk management problems.
Evaluate the performance of mutual funds.
Identify the economic structure of the markets for derivatives markets.
Employ financial derivatives in risk management.
Assess the macroeconomic environment of risk management.
Assess risk management on the industry level.
Employ the financial functions in MS Excel in order to solve risk management
problems.
Module Title: Financial Derivatives
Description:
The course analyzes the operation and the products of derivatives markets. The
analysis of derivatives markets is performed in the context of valuation techniques of
financial engineering.
Prerequisites:
The achievement of the course’s educational objectives relies on the sound
knowledge of the fundamental postulates of financial economics and especially
arbitrage and risk management strategies.
Module Contents (Syllabus):
1 Derivatives markets
2 Futures and forward contracts: Introduction
3 Futures and forward contracts: Valuation
4 Option contracts
5 Option strategies
6 Real options
7 Interest rate options
8 Currency derivatives
9 Credit derivatives
10 Shipping derivatives
11 Exotic derivatives
12 Swaps
13 Derivatives: Markets, knowledge, society
Recommended Reading:
Α) Principal Reference:
Hull J.C. (2015) Options, futures and other derivatives. Prentice Hall. 9th Edition.
Β) Additional References:
Bodie, Z., Kane, A., Marcus, A. (2013) Investments. McGraw Hill. 10th Edition.
Kosowksi, R., Neftci, S. (2014) Principles of financial engineering. Academic Press.
Chance, D., Brooks, R. (2014) Introduction to derivatives and risk management.
South Western College Publications. 10th Edition.
Teaching Methods:
Lectures, using audiovisual equipment. E class educational platform.
Applications in MS Excel.
Assessment Methods:
The written exam at the end of the semester determines 100% of the grade. The
students have the option to undertake a research project which can add up to 2
points (out of ten) to the final grade.
Language of Instruction:
Greeek English
Module Objective (preferably expressed in terms of learning outcomes
and competences):
When the course is completed, the student is expected to be able to:
1 Analyze the operation of derivatives markets
2 Price futures contracts
3 Use financial derivatives in order to hedge financial risk
4 Perceive real investment opportunities in terms of option contracts, with special
emphasis on operational flexibility and investment timing
5 Understand the interaction between science, society and derivatives markets.
Module Title: International Finance
Description:
The approach which is implemented in this module’s originates in the foreign
exchange market: foreign-exchange market efficiency, equilibrium conditions and
currency crises are explored in the context of the international monetary system. In
this context, we discuss fiscal policy and monetary policy in an open economy. We
explore the impact of macroeconomic policy on the balance of payments and the
foreign-exchange market, as well as equilibrium dynamics in product and labor
markets in open economies.
Prerequisites:
The achievement of this module’s academic objectives is based on the understanding
of the fundamental postulates of financial economics and macroeconomics
Module Contents (Syllabus):
Foreign exchange market: International monetary system
Foreign exchange market: Efficiency, equilibrium, currency crises
Balance of payments: Changes in income
Balance of payments: The effect of macroeconomic policy
Macroeconomic policy: Equilibrium in labor and product markets, in the context of
open economies
Macroeconomic policy: International interdependence and policy coordination
The dynamics of business cycles and economic crises in the international economy
Recommended Reading:
Α) Principal Reference:
Pilbeam K. (2013) International finance. 4th Edition. Palgrave Macmillan.
Β) Additional References:
De Grauwe, P. (2009) Economics of monetary union. 8th Edition. Oxford University
Press.
Gandolfo G. (2002) International finance and open-economy macroeconomics.
Springer-Verlag.
Teaching Methods: Lectures, using audiovisual equipment. E class learning
platform
Assessment Methods: The grade is 100% based on the final exam. However, the
students can undertake an optional research project which, depending on the
assessment, may add a maximum of 2 points (out of 10) in the final grade
Language of Instruction: Greek
Module Objective (preferably expressed in terms of learning outcomes and
competences):
When the module’s educational process is completed, the student will be able to:
Identify the structure of the international monetary system
Analyze efficiency and equilibrium dynamics in currency markets
Analyze changes in the balance of payments
Analyze the effects of open-economy macroeconomic in labor and product markets
Analyze the web of international macroeconomic policy interdependence
Module Title: TOURISM ECONOMY
Description:
The object of Tourism Economy is the macroeconomic and micro-economic
aspects of this phenomenon, giving particular accent in the analysis of case of
Greece.
Prerequisites:
Understanding of the following courses: Economic Theory' (Introduction to
Finance, Micro-economics International Finance'.
Module Contents (Syllabus):
The conceptual content and the characteristics of tourism and tourists.
The constitutive elements and the historical development of tourist
travel.
The Economic science of tourist demand.
The Micro-economic and macroeconomic aspects of tourist demand.
The sector-based operation of tourism in the frame of national
economy.
Forms of enterprising activity in the tourism.
Economic analysis (employment, income, indicators of efficiency,
contribution in the national
accounts).
Recommended Reading:
Α) Principal Reference:
Varvaresos, Steljos "Tourism Economy". Publications Propompos, Athens
2008 (in Greek).
Zaharatos, G. "Tourist Consumption", KEPE, Athens 1985 (in Greek).
Zaharatos, G. "Package Tour Production and disposal of tourist travel".
Publications Propompos, Athens 2000 (in Greek).
Igoumenakis, Nikos. "Tourism Economy", Volume B, Publications
Interbooks, Athens, 1997 (in Greek).
Kalfiotis, St. "Tourimt Economy". Publications Interbooks, Athens 1976 (in
Greek).
Lagos D. (2005), "Τourism Economics)". Publications Kritiki (in Greek).
Logothetis M. "Defining factors of tourist offer and demand". Athens 1971 (in
Greek).
Gray, H.P., (1983). "The Contribution of Economics to Tourism", Annals of
Tourism Research, Vol. 10, No. 1, ss. 9-33.
Β) Additional References:
Gee C, I. Makens, D. Choy (Edittor C. Maurodontis). "Tourist and
Travelling Industry". publications ELLIN, Athens 2001(in Greek)0000.
Lundberg D., M. Krishnamoorthy, M. Stavenga. "Tourism Economics ", John
Wiley and Sons, Inc. USA, 1995.
Stabler M, A. Papatheodorou, M. Thea Sinclair (2010), «The Economics of
Tourism », Second Edition. Routlege, New York.
Teaching Methods:
Assessment Methods:
Written examinations
Language of Instruction:
Greek Language
Module Objective (preferably expressed in terms of learning outcomes
and competences):
Objective of course is it describes and it analyzes the constitutive elements, the
production and distribution of tourist travels, as well as the micro-economic
and macroeconomic aspects of tourist phenomenon. The international tourism
activates a complex mesh of economic-social activities so much in the country
of origin what in the country of reception of traveller.
Module Title: REGIONAL DEVELOPMENT
Description:
The object of “Regional Development” is to analyse the regional phenomenon
from theoretical and practical aspect, giving an interpretation of intraregional
and interregional disparities. Moreover they are used many case studies from
european and greek reality.
Prerequisites:
-
Module Contents (Syllabus):
Spatial disparities of economic activities
Basic meanings of spatial analysis
Theoretical aspects of regional problem
Theories of regional development
Objectives of regional economic policy
Strategy and measures of regional policy
The Greek regional policy
European regional and spatial policy
Methods of regional analysis
Selected Case Studies of Regional Policy in Developed and
Developing Countries
Recommended Reading:
Α) Principal Reference:
Λαγός Δ. θεωρίες Περιφερειακής Οικονομικής Ανάπτυξης, Εκδόσεις
Κριτική. Αθήνα, 2007.
Παπαδασκαλόπουλος Α., Μέθοδοι Περιφερειακής Ανάλυσης, Εκδόσεις
Παπαζήση, 1995
Β) Additional References:
Πετράκος Γ. – Ψυχάρης Ι., Περιφερειακή ανάπτυξη στην Ελλάδα,
Εκδόσεις Κριτική, Αθήνα 2004.
Κόνσολας Ν., Σύγχρονη Περιφερειακή Οικονομική Πολιτική, Εκδόσεις
Παπαζήση, 1997.
Παπαδασκαλόπουλος Α., Μέθοδοι Περιφερειακής Ανάλυσης, Εκδόσεις
Παπαζήση, 1995.
Teaching Methods:
Lectures
Assessment Methods:
Written examinations
Language of Instruction:
Greek Language
Module Objective (preferably expressed in terms of learning outcomes
and competences):
Objective of course is it describes and it analyzes the regional problem, as
well as the micro-economic and macroeconomic aspects of spatial
phenomenon. Students are expected to critically analyse planning and
policymaking outcomes in different situations. Case studies from various
Greek regions enable students to fruitfully apply the theoretical concepts in
real world situations, to synthesise the derived conclusions from a managerial
perspective and to propose a number of meaningful initiatives in regional
development and policymaking.
Module Title: Banking Law
Description:
This class aims to familiarize the students who have elected the stream on
accounting, with the legal aspect of the organization and functioning of banks and
credit institutions. In this course we mostly study customer relations with banks,
arising from deposits, loans and credit cards.
Prerequisites:
Familiarity with the content of “Introduction to Law”, “Civil Law” and “Commercial
Law”.
Module Contents (Syllabus):
Recommended Reading:
Α) Principal Reference:
Ψυχομάνης Σ., Εγχειρίδιο Τραπεζικού Δικαίου, Εκδόσεις Σάκκουλα 2009
Γεωργακόπουλος Λ., Χρηματιστηριακό και Τραπεζικό Δίκαιο, Δίκαιο & Οικονομία
Π. Σάκκουλας 1999.
Β) Additional References:
Teaching Methods:
Lectures and demonstrations.
Assessment Methods:
Multiple choice and/or other tests, with legal statutes open. Oral questioning for
dyslectics or students otherwise disabled as to writing.
Language of Instruction:
Greek.
Module Objective (preferably expressed in terms of learning outcomes and
competences):
By the end of the course the students should be aware of their rights and obligations
towards the banks, which they are expected to work with in the future as
businessmen or simple customers, having accounts, credit cards or having taken
loans. They will be accordingly expected to be able to solve elementary exercises of
this sort.
Module Title: Corporate Social Responsibility
Description:
Corporate social responsibility is a dynamic subject of great significance in business
practice today. Furthermore, it is a subject of business administration as a discipline
in itself, rather than a part of some other science introduced according to the needs of
instruction of the future business manager.
In this class we study the problems of morality that result from the activity of
business organizations, especially big for profit corporations, as well as the ethical
issues that often emerge in the workplace.
Prerequisites:
Module Contents (Syllabus):
General concepts and distinctions. Business ethics, corporate social responsibility,
professional ethics, corporate governance.
Negative externalities of business activities in the social environment. Natural
environment, poverty, corruption of government. Consequences for business itself.
History of the subject.
The problem of the business entity, the legal person, as a moral subject.
Morality as an instrument or as a valued good in itself.
Business responsibilities. Profit-making responsibilities, legal responsibilities, moral
responsibilities.
Decisions of moral import, within the business environment. Business culture and
the human relations within the firm.
Codes of ethics.
Recommended Reading:
Α) Principal Reference:
Γ. Θανόπουλος, Επιχειρηματική Ηθική και Δεοντολογία, Interbooks 2003.
Ηθική των Επιχειρήσεων, Κέρκυρα 2005.
Βελέντζας Γ., Μπρώνη Γ., Επιχειρηματική ηθική, εταιρ. διακυβέρνηση, εταιρική
κοινωνική ευθύνη, 2010
Ghillyer N., Business ethics now, McGraw-Hill 2012.
Β) Additional References:
Πλάτωνος, Γοργίας.
Αριστοτέλους, Ηθικά Νικομάχεια.
Mark Achbar, Jennifer Abbott, The Corporation (movie).
Joel Bakan, The Corporation: The Pathological Pursuit of Profit and Power, Constable
& Robinson 2004, 2005.
Treviño, Nelson, Managing Business Ethics John Wiley, 1999.
Ferrell, Fraedrich, Ferrell, Business Ethics Houghton Mifflin, 2002, 2005.
Harvard Business Review on Corporate Responsibility, 2003.
Harvard Business Review on Business Ethics, 2003.
William H. Shaw, Business Ethics, Thomson, Wadsworth 2005.
Doug Lennick, Fred Kiel, Moral Intelligence, Wharton 2005.
Ρόμπερτ Τζάκαλ, Ηθικοί Λαβύρινθοι, Καστανιώτης 2005.
Teaching Methods:
Lectures, case studies, movies.
Assessment Methods:
Written examination on case studies. Essays. Oral questioning for dyslectics or
students otherwise disabled as to writing.
Language of Instruction:
Greek.
Module Objective (preferably expressed in terms of learning outcomes and
competences):
By the end of the course the students should be familiar with the moral issues of
business activity, and with the subject of business ethics as having historically arisen
with the growth of big corporations. They should be able to discern and appreciate
the parameters of moral issues that are related to business decisions or emerge in the
workplace, and to respond to them consciously and sensibly.
Module Title: Management of tourism enterprises
Description:
The course aims to enhance students’ knowledge and understanding of the
concepts and principles of service operations management with a specific focus
on their application in the tourism industry. Particular emphasis will be given
on the understanding of the practical implications of service operations
management concepts and their applicability in the day to day business life of
tourism enterprises. To achieve that, the discussion and analysis of case studies
and examples of tourism and hospitality operators are incorporated in the
instruction of the module.
Prerequisites:
Operations Management
Module Contents (Syllabus):
Introduction to tourism products and services: concepts and characteristics
developing and management operations - production systems in tourism
understanding tourism demand
development and design of tourism product / services
Management of tourism demand
Managing capacity in tourism
Revenue Management in tourism
Service quality and satisfaction management in tourism
performance and productivity management in tourism
Human resource management in tourism
new technologies and tourism management
sustainability and tourism management
Recommended Reading:
Α) Principal Reference:
R. Doswell (2002). Τουρισμός -Ο ρόλος του αποτελεσματικού Μάνατζμεντ.
Κριτική
Λαλούμης Δ. (2002). Διοίκηση Ξενοδοχείων – Management. Σταμούλης
Γαλαίος, Αθήνα
Β) Additional References:
Καραχοντζίτης Δ. - Κ. Σαρλής, «Διοίκηση Τουριστικών Επιχειρήσεων». Αθήνα,
1994.
Χυτήρης Λ. «Τουριστικά Γραφεία». Αθήνα, 1995.
Λαλούμης Δ. «Διοίκηση Ξενοδοχείων - Management». Εκδόσεις Σταμούλης
Γαλαίος, Αθήνα,2002.
Kandampully, J., Mok, C., Sparks, B. (2001) Service Quality Management in Hospitality,
Tourism and Leisure, Binghamton, NY: The Haworth Hospitality Press
Ingold, A., McMahon, U. and Yeoman, I. (2000). Yield Management: strategies for the
service sector. Continuum: NY
Teaching Methods:
The lectures of the course present and analyse the theoretical models and
underpinnings of the related fields. however, the lectures are enriched with the
discussion and analyses of related case studies in order to demonstrate the
applicability and practical implications of the theories - models
Assessment Methods:
exams 100%
or
individual project 100%
Language of Instruction:
Greek
Module Objective (preferably expressed in terms of learning outcomes
and competences):
With the successful completion of the course, students will be able to:
Understand the characteristics of services and manage their
implications in tourism service sector
Appreciate the importance of experiences in the tourism sector and be
able to design and implement experiences at the micro and macro
tourism level
Develop the skills for designing effective service systems and
processes
Comprehend the role and impact of customers on service firms and
develop successful strategies for managing the positive and negative
impacts of customers' behaviour in services
Recognize the role of human resources on the performance of tourism
service and develop the skills for effectively managing the former
Understand the following concepts and develop successful strategies
for managing them: quality, productivity, yield management and
service satisfaction
Module Title: Cost Accounting Β’
Description:
The course provides an in depth analysis of the concepts of cost, cost
organization, accounting systems and costing methods in a contemporary
business unit. It also determines the scope of cost accounting and cost
organization that represent the foundation for every economic unit. The key
sections of the course entail: a) The cost structure of a business unit and the
process of identifying cost by its type as well as its allocation and adjustment
on a monthly basis, b) the methodology applied in the allocation of costs to the
respective cost centers and the formation of operating costs, c) the costing of
manufactured products and services, and d) the cost accounting systems and
costing methodologies. Lectures are based on the theoretical development of
the various cost concepts, accompanied with extensive practical applications.
Exams consist mainly on practical issues (exercises).
Prerequisites:
Students must have a very good knowledge of Financial Accounting and Cost
Accounting A.
Module Contents (Syllabus):
Introduction to Cost Accounting and Cost Organization of a company.
Definitions and content of cost and costing
Cost Analysis and Cost Structure of business units- cost centers, revenue
centers, profit centers, investment centers
Formation of operational cost
Product (manufacturing) Costs (raw materials, inventory valuation methods,
direct labor, indirect costs)
Costing for the Service Industry
Costing Systems (job order costing system, full absorption costing, marginal
costing, Standard Costing, special issues in costing, etc)
Lectures are based on a theoretical development of various modules that
incorporate practical applications and exercises relating to issues of real
business decisions. The final examination of the course includes written exams
on theoretical and practical problems that are designed to address real business
scenarios linked with everyday cost accounting issues.
Recommended Reading:
Α) Principal Reference:
1), Kazatzis H., Sorros Ι., Costing Principles ΙΙ, εκδόσεις Business Plus, 2009 (in
greek)
2) Pagios I. Κ, Cost Theory, Τόμος ΙΙ, εκδόσεις Σταμούλη, 1993 (in greek)
Β) Additional References:
1) Varkakis K., Costing and Cost Organization of a company, εκδόσεις του
ιδίου, 2003 (in Greek)
2) Varvakis K., The organization and planning of business units’ activities,
εκδόσεις του ιδίου, 2003 (in Greek)
Teaching Methods:
The course is conducted by power point presentations, by case studies’
presentation and by problem solving either in the classroom or as homework.
Assessment Methods:
Students are evaluated by a final written exam (100% of the final grade).
Language of Instruction:
Greek
Module Objective (preferably expressed in terms of learning outcomes
and competences):
After the successful completion of this course, students will be able to use
fundamental (theoretical and practical) knowledge in dealing with a
company’s cost accounting issues. The main objective of this course is to
familiarize students with a variety of costing systems and methods, to provide
them with the necessary background in applying various methods for
inventory valuation, to allow them to be able to solve problems that deal with
a company’s everyday operations and finally to facilitate students in linking
cost with the various business decisions that a company must take on a daily
basis.
Module Title: Financial Services Marketing
Description:
The financial services sector has recently undergone changes unprecedented
in its history.
These changes have had an impact on both the structure of the industry and
the nature of
competition. The entry of more “customer focused” organizations to the
competitive arena serves to reinforce the importance of adopting a customer –
centered philosophy.
Prerequisites:
Introduction to Marketing
Module Contents (Syllabus):
The financial services environment
The financial services consumer
Identifying and targeting financial prospects
Development of financial products
Traditional- and technology-driven channels of distribution
Pricing for financial services
Communication and promotion of financial services
Customer retention and loyalty
Marketing strategies in financial services
Recommended Reading:
Α) Principal Reference:
Lymperopoulos, C. (2006): “Marketing of Financial Services”, Interbooks
Publications,
Athens, Greece (in Greek).
Β) Additional References:
Farguhar, J., Meidan, A. (2010): “Marketing Financial Services”,
Palgrave Macmilan.
Harisson, T. (2000): “Financial Services Marketing”, Prentice Hall.
Teaching Methods:
Lectures
Case Studies
Exercises
Assessment Methods:
Assignments
Final exams
Language of Instruction:
Greek
Module Objective (preferably expressed in terms of learning outcomes and
competences):
By the end of the course students will be able to:
Appreciate the importance of environmental scanning in the
marketing of financial services
Understand the importance of integration of consumer behavior into
marketing strategies
Develop rationales for outline segmentation strategies and
subsequent targeting
Describe the processes in customer relationship management
Contribute to developing branding strategies in financial services
Propose strategies for managing multiple channels in financial
services distribution
Evaluate pricing strategies in financial services
Provide an overview of communication strategies in the marketing of
financial services
Outline key aspects of financial services marketing strategy and
planning.
Module Title: International Accounting Standards
Description:
International Accounting Standards are a set of international accounting and reporting
standards that will help to harmonize company financial information, improve the
transparency of accounting, and ensure that investors receive more accurate and
consistent reports. Statements of International Accounting Standards issued by the
Board of the international accounting standards committee (iasc) between 1973 and
2001 are designated International Accounting Standards. IASB announced in April
2001 that its accounting standards would be designated international financial
reporting standards (ifrs). Also in April 2001, the IASB announced that it would adopt
all of the International Accounting Standards issued by the IASC. IAS have two main
objectives: to provide shareholders worldwide with timely and accurate accounting
information, based on common rules and methods for valuation, calculation and
presentation of Assets, Liabilities, Profit and Loss Accounts.
Prerequisites:
Financial Accounting A’ and B’, Cost Accounting
Module Contents (Syllabus):
Analysis and Interpretation of various International Accounting Standards as
well as their interpretations. Comparison and differentiations with Greek
Generally Accepted Accounting Principles
Recommended Reading:
Α) Principal Reference:
1) Tzanatos D., IAS and their differentiations with GGAAP, εκδ. Καστανιώτη,
2008 (in Greek)
2) Γεωργίου Άθως , International Accounting Standards , εκδ. Σακουλα, 2003
(in Greek)
Β) Additional References:
1) Sakellis M, International Accounting Standards εκδόσεις του ιδίου, 2002 (in
Greek)
2) Protopsaltis, Vroustouris, International Accounting Standards and
Interpretations, Σώμα Ορκωτών Λογιστών, 2002 (in Greek)
Teaching Methods:
The course is conducted by power point presentations, by case studies’
presentation and by problem solving either in the classroom or as homework.
Assessment Methods:
Students are evaluated by a final written exam (100% of the final grade).
Language of Instruction:
Greek
Module Objective (preferably expressed in terms of learning outcomes and
competences):
The main objective of the course International Accounting Standards is to
introduce students to the basic principles and definitions of IAS. This
procedure is mainly based on an emphasis placed in the feasibility, the
principle and the use of IAS and not on their comparison with Greek Generally
Accepted Accounting Principles.
Module Title: Industrial Economics
Description:
The discipline of Economics emphasizes on the importance of competition
towards the improvement of the productive, distributive and dynamic
efficiency, as well as on the general amelioration of socio-economic prosperity.
In this context, Industrial Economics composes a core sector of modern
microeconomics. In contrast to classical economic theories which are usually
based on the assumption of full and perfect competition and efficient markets,
Industrial Economics attempts a more pragmatic approach on contemporary
economic problems, recognizing and studying the existing distortions and
imperfections of market’s functioning. More specifically, the course focuses on
the emergence of oligopolistic or oligopsonistic power of certain market
participants, as well as those problems arising from the possible abuse of their
dominant position. Market participants’ information issues along with the
effects of product differentiation and merging are scrutinized. The course
further builds on examples and case studies of specifically related economic
sectors.
Prerequisites:
No prerequisite courses are necessary.
Module Contents (Syllabus):
Industrial Economics applies the theory of industrial organisation in the
context of secondary and tertiary economic sectors. First, a comprehensive
toolkit necessary for the understanding of corporate practices and the
performance of competition analysis in the marketplace is provided.
Subsequently, a number of competition issues are examined. The required
policy measures for the alleviation of the emerging problems are explicitly
discussed. Key points are as follows:
o Definition of Industrial Economics
o Profit Maximization - Economies of Scale and Scope
o Monopoly and Regulation
o Perfect and Monopolistic Competition
o Oligopoly, Game Theory and Strategy
o Horizontal and Vertical Product Differentiation
o Barriers to entry and exit
o Dominant Position and its abuse - Horizontal Integration
o Vertical Relations and Vertical Integration
o Industrial Economics, Research and Development
o Policy issues and Effective Competition Policy Making
The theoretical approach on above themes is further complemented by the
analysis of real case studies and the study of alternative hypothetical
economic conditions and regimes.
Recommended Reading:
Α) Principal Reference:
• Cabral, L. (2003) Industrial Organization, Athens: Kritiki (in Greek).
• Waldman, D. E. and Jensen, E. J. (2006) Industrial Organization: Theory
and Practice (two volumes), Athens: Hellin (in Greek).
Β) Additional References:
• Papatheodorou, A. (2006) Corporate Rivalry and Market Power:
Competition Issues in the Tourism Industry. London: IB Tauris.
• Scherer F M and Ross D (1990) Industrial Market Structure and Economic
Performance, Boston: Houghton Mifflin Company.
• Tirole, J. (1988) The Theory of Industrial Organization. Cambridge,
Mass.: MIT Press.
Teaching Methods:
On-site University lectures compose the teaching and learning methods of the
course.
Assessment Methods:
Each student may select a preferred assessment method between progressive
or final examination. More specifically, progressive evaluation includes an
interim written examination of 40% weighting factor on the final grade, along
with a final examination of 60% weighting factor on the final grade
respectively. In the case of sole final examination assessment, the final grade
is based exclusively (100%) on the final written exam. Students are further
given the opportunity to develop optionally, a written assignment which may
add up to 1.5 points in their final grade.
Language of Instruction:
Greek
Module Objective (preferably expressed in terms of learning outcomes
and competences):
Upon successful completion of the course, students should have acquired
both theoretical and applied knowledge in relation to industrial economics,
and its potential importance for policymaking. The course encourages the
development of critical, synthetic and creative rationale in the scientific fields
of industrial economics. In terms of acquired competences students, in the
framework of lecture discussion, develop autonomous thinking and the
ability to apply theoretical concepts of industrial economics in practice. In this
way, and in a pragmatic economic environment, students may increase their
accountability and potential for professional or personal development.
Module Title: Industrial Property
Description:
In industrial property law we study the exclusive rights a business firm may have to
intangible assets, such as its name, or a trademark that identifies its products and is
used in advertisement. For example, the CocaCola Co. has certain exclusive rights to
the term “Coca Cola”, the style of the bottle etc. We also study the law of competition
among business. Competition law deals with the marketing practices that intend to
drive competitors out of the market and with concerted business practices aimed at
market manipulation. This is a dynamic branch of law, of major significance for
today’s markets.
Prerequisites:
Familiarization with the content of “Introduction to Law” and “Civil Law”.
Module Contents (Syllabus):
General rules. Industrial and intellectual property.
Patents.
Utility models and industrial designs.
Trade secrets.
Registered and unregistered trademarks.
Name and trade name.
Fair and unfair competition.
Anti-trust law.
Recommended Reading:
Α) Principal Reference:
Ρόκας Ν., Βιομηχανική ιδιοκτησία, Νομ. Βιβλιοθήκη 2011.
Αντωνόπουλος Β., Βιομηχανική ιδιοκτησία, Εκδόσεις Σάκκουλα 2005.
Β) Additional References:
Λιακόπουλος Θ., Βιομηχανική Ιδιοκτησία, Σάκκουλας 2001.
Κοτσίρης Λ., Δίκαιο ανταγωνισμού, Εκδόσεις Σάκκουλα 2001.
Διαφόρων, Δίκαιο Σημάτων, Νομική Βιβλιοθήκη 1996.
Διαφόρων, Αθέμιτος Ανταγωνισμός, Νομική Βιβλιοθήκη 1996.
Teaching Methods:
Lectures and demonstrations.
Assessment Methods:
Multiple choice and/or other tests, with legal statutes open. Oral questioning for
dyslectics or students otherwise disabled as to writing.
Language of Instruction:
Greek.
Module Objective (preferably expressed in terms of learning outcomes and
competences):
By the end of the course, the students should be familiar with the logic of intellectual
property and of the rules of competition. They should be able to perceive the
conditions on which a business entity carries exclusive rights on intangible assets, in
such a way as to exclude its competitors from the use of such assets. They should
also be able to distinguish the methods and practices of competition that are
acceptable, from the ones that attract legal sanctions. They will be accordingly
expected to be able to solve elementary exercises of this sort.
Module Title: International Marketing
Description:
Globalization is the growing interdependence of national economies involving
customers, producers, suppliers and governments in different markets. Global
marketing reflects the trend of firms selling and distributing products and services
in many countries around the world.
Prerequisites:
Introduction to Marketing
Module Contents (Syllabus):
The decision whether to internationalize
Development of the firm’s international competitiveness
Deciding which markets to enter
The international Marketing information system
The steps in a political risk analysis procedure
Market entry strategies
Designing the global marketing plan
Implementing and coordinating the global marketing program
Recommended Reading:
Α) Principal Reference:
Avlonitis, G., Lymperopoulos, C., Janavaras, B. (2010): “Marketing Strategies
for International
Markets”, Rosili Publications, Athens, Greece (in Greek).
Β) Additional References:
Hollensen, S. (2007): “Global Marketing – A Decision–oriented
Approach”, Prentice Hall,
London – New York.
Cateora, P., Graham, J. (2005): “International Marketing”, 12th Edition,
McGraw Hill – Irwin, Boston.
Johanson, J. (1998): “Global Marketing, Foreign Entry, Local Marketing
and Global Management”, Irwin.
Teaching Methods:
Lectures
Case Studies
Exercises
Assessment Methods:
Assignments
Final Exams
Language of Instruction:
Greek
Module Objective (preferably expressed in terms of learning outcomes and
competences):
After following the course, students should be able to:
Explain the role of global marketing in the firm from a holistic
perspective
Discuss the reason – motives why firms go international
Define the concept “international competitiveness” in a broader
perspective from a macro- to micro-level
Choose among alternative market expansion strategies
Discuss the challenge of developing new products for foreign markets
Discuss the strategic options in determining the price level for a new
product
Explore the determinants of channel decisions
Define and classify the different types of communication tools
Understand the steps in developing the global marketing plan
Module Title: Management Accounting
Description:
The course of Management Accounting deals with the identification, the
measurement, the collection, the analysis, the interpretation as well as the
promotion of financial information used by managers for planning, evaluating
and controlling the company’s resources and financial instruments. In other
words, Management Accounting incorporates methods and procedures for the
selection and evaluation of accounting information for business decision
making, planning, budgeting, monitoring and controlling the company’s
operations.
Prerequisites:
Students must have a very good knowledge of Financial and Cost Accounting
principles.
Module Contents (Syllabus):
1) Management Accounting as an information system for decision making
2) Cost- Volume Profit Analysis, Ratios’ Analysis
3) Budgeting and budgetary control. Items budgets, Static and Flexible Budgets,
Sales Budgets, Production Budgets, Research and Development Budgets,
Cash Budgets, Capital Budget. Conflicts, advantages and disadvantages.
4) Segment Reporting, decentralization and Responsibility Accounting.
5) Decisions making based on differential and associated costs. Quantitative
Methods in decision making.
6) Credit Policy, Pricing, Transfer Pricing
7) Activity Based Costing
Recommended Reading:
Α) Principal Reference:
Garrison – Noreen, Management Accounting, εκδ. Κλειδάριθμος, 2006. (in
greek)
Filios V., Management Accounting, O.P.A publications, 2012
Β) Additional References:
Varvakis K., Management Accounting, έκδ. του ιδίου, 2006. (in greek)
Hilton R.W, Managerial Accounting, McGraw-Hill, 1997.
Sarsentis., Λογισμός επιχειρηματικής δράσεως – Διοικητική Λογιστική, εκδ.
Αθ. Σταμούλης 1993. (in greek)
Teaching Methods:
The course is conducted by power point presentations, by case studies’
presentation and by problem solving either in the classroom or as homework.
Assessment Methods:
Students are evaluated by a final written exam (100% of the final grade).
Language of Instruction:
Greek
Module Objective (preferably expressed in terms of learning outcomes
and competences):
In this course, graduate students obtain comprehensive knowledge about the subject
area of the course and are able to apply them in practice. The objective of this course
is to familiarize students with management accounting as a tool for making business
decisions (short and long term), to be able to solve a series of exercises and practical
applications related to budgeting, budgetary control, costing and decisions related to
the company’s financial operations. Moreover, management accounting introduces
the notion of segment reporting and its importance in the departments and personnel’s
performance. In other words, this course emphasizes on the importance of
Management Accounting as a tool for planning, monitoring and controlling of the
whole business unit, as well as its respective departments and employees.
Module Title: Non Parametric Statistics
Description:
The statistical hypotheses tests presented in the courses Statistics I and
Statistics II concern population parameters and assume that the samples used
were selected from a population which is normally distributed, or if not, that
the samples are sufficiently large. In many practical problems, however, the
normality assumption is not valid and the selection of large samples is not
feasible. In such cases non-parametric hypotheses tests are conducted that can
be applied regardless of the data distribution and the sample size. These are
called Non-parametric tests. They can be used in cases where the data is
qualitative or ordered as well as in cases where the object of the audit is not
the population parameters but varied characteristics such as randomness,
independence and good fit to some distribution.
Prerequisites:
Adequate knowledge of the material in the course Mathematics and Statistics
(basic level).
Module Contents (Syllabus):
Introduction
The case of a sample
The case of two independent samples
The case of two independent samples
The case k dependent samples
The case k independent samples
Correlation Measures of two variables and tests for their significants
Recommended Reading:
Α) Principal Reference:
Angelis V., 2009, Non Parametric Statistics, University Lectures, Chios
Β) Additional References:
Anderson, D.R., Sweeney, D.J. and Williams, T.A. Statistics for Business and
Economics, West Publishing Company, Minneapolis, 1993.
Dervitsiotis, N., Quality Control and Productivity, Volume I, Ed. Aivazi
Zoumpouli, Thessaloniki, 1985. (in greek)
Montgomery, D.C. Introduction to Statistical Quality Control, John Wiley
and Sons, New York, 1997.
Panaretos, I. and Xekalaki, E., Introduction to Statistical Thinking
(Supplement) Especially Issues, Athens 1994. (in greek)
Sincich, T. Business Statistics by Example, Maxwell MacMillan Co., Toronto,
1992.
Siegel, S. and Castellan, N.J. Non-parametric Statistics for the Behavioral
Sciences, McGraw- Hill International Editions, New York, 1988.
Tzortzopoulos, P., Statistical Quality Control, Athens, 1985. (in greek)
Tsiotras D., Quality Improvement, ed E. Ben, Athens, 1995. (in greek)
Xekalaki, E. Nonparametric Statistics, Athens 2002. (in greek)
Zacharopoulos, X., Statistics: Methods - Applications, Thessaloniki, 1993. (in
greek)
Teaching Methods:
Lectures
Notes on e class
Case Studies
Tutorials
Assessment Methods:
Students can choose one of the following 2 ways of assessment:
Final Test (100%)
Interim Test (40%), Final Test (60%)
Language of Instruction:
Greek Language
Module Objective (preferably expressed in terms of learning outcomes
and competences):
Upon completion of the learning process the student will be able:
to know the usefulness of nonparametric tests
to know the conditions of application and characteristics of each
control
to select the most appropriate control in each case study
Module Title: Econometrics
Description:
The module examines the basic principles of econometric analysis. The module’s
approach is based on the analysis of the linear model, in the setting of simple and
multiple regression. The analysis extends to the discussion of important econometric
phenomena of the linear model (multicollinearity, heteroskedasticity, autocorrelation
etc). We also examine (G)ARCH models and special topics in time series analysis.
Prerequisites:
The accomplishment of the module’s learning objectives is based on the
understanding of fundamental results of statistical analysis, mathematics and
economics.
Module Contents (Syllabus):
Estimation and inference in the linear model: Simple and multiple regression
Dummy variables
Structural stability tests
Problems in the estimation of the linear model
ARCH – GARCH
Time series analysis
Recommended Reading:
Α) Principal Reference:
Wooldridge, J.M. (2008) Introductory econometrics: A modern approach. 4th
edition. South Western.
Β) Additional References:
Gujarati, D. (2008) Basic econometrics. 5th edition. McGraw – Hill.
Teaching Methods:
Lectures, with the use of audiovisual equipment. E-class education platform.
Applications in MS Excel and Eviews.
Assessment Methods:
The final exam determines 100% of the grade. The students can undertake an
optional project (essay) which is graded and can add up to 2 points (out of ten) to the
final grade
Language of Instruction:
Greek - English
Module Objective (preferably expressed in terms of learning outcomes
and competences):
At the completion of the module’s education process, the student will be able to:
Run simple and multiple linear regressions
Apply dummy variable techniques in regression analysis
Identify and manage problems of heteroskedasticity
Identify and manage problems of multicollinearity
Conduct time series analysis
Identify and manage problems of autocorrelation
Run ARCH and GARCH models
Perform econometric analysis using software such as MS Excel and Eviews.
Module Title: Project Management
Description:
The purpose of this subject is to introduce students in the project management, i.e. the
basic principles and techniques of management of the work to develop and implement
an innovation or change in an existing operation. It encompasses planning the project
and controlling the project activities, subject to resource and budget constraints, to
keep the project on schedule.
Prerequisites: None
Module Contents (Syllabus):
Project Management (PM) and the elements of PM
Project Life Cycle
Human resources in PM
Planning
Time planning (GANTT, CPM, PERT)
Organizations considerations in PM
Quality in PM
Feasibility studies, Budgeting, cost-time-resources trade-off
Case Studies and various small projects
Recommended Reading:
Α) Principal Reference:
Maylor, H. (2003) Διαχείριση έργων, Εκδόσεις Κλειδάριθμος
Β) Additional References:
1. Burke, R. (2002) Διαχείριση έργου, Εκδόσεις Κριτική
2. Buttrick, R. (2000) The Project Workout, Financial Times/Prentice Hall
3. Chatfield, C. S. and T. D. Johnson (2000) Microsoft Project 2000: Βήμα-Βήμα,
εκδόσεις Κλειδάριθμος
4. Kerzner H., (1998). Project Management: A Systems Approach to Planning, Scheduling,
and Controlling, John Wiley & Sons, Sixth edition, New York
5. Lientz, B. P. and K. P. Rea (1998) Project Management for the 21st Century, Academic
Press, Second edition, San Diego
6. Meredith J.R. and S. J. Mantel (2003). Project Management: A Managerial Approach.
John Wiley & Sons, Fourth edition, New York
7. Δημητριάδης, Α. (2004) Διοίκηση - Διαχείριση Έργου - Project Management,
εκδόσεις Νέων Τεχνολογιών, Αθήνα.
8. Εμίρης, Δ. Μ. (2006) “Οδηγός Βασικών Γνώσεων στη Διοίκηση έργων
[PMBOK]”, Παπασωτηρίου
9. Πολύζος, Σ. (2004) Διοίκηση και Διαχείριση των Έργων – Μέθοδοι και Τεχνικές,
εκδόσεις Κριτική.
Teaching Methods:
Teaching, Case studies, Students’ participation, excercises, assignments and
presenations
Assessment Methods:
I.1.1.1.1.1 Description %
Assignment & Presentation 50
Exams 50
I.1.1.1.1.2 Total 100
Language of Instruction:
Greek
Module Objective (preferably expressed in terms of learning outcomes
and competences):
On successful completion of the module, the student should be able to:
Apply PM methods to create a project plan
Analyze and critique problems associated with PM
Understand how to build and maintain an effective PM team
Develop and apply win-win PM negotiation techniques
Analyze and critically evaluate types of project organizations
Understand the importance and role of PM in organizations
Module Title: Strategic Marketing Management
Description:
The themes of planning, implementing and controlling marketing activities
are reflected in the answers to the questions: “Where are we now?”, “Where
do we want to be?”, “How might we get there?”, “Which is the best way?”,
“How can we ensure arrival?”.
A company sets marketing objectives, taking into consideration four strategic
elements: products, price, distribution and promotion – with which it can
build a marketing plan that will reach its markets and achieve its objectives.
Prerequisites:
Introduction to marketing
Module Contents (Syllabus):
The Management Process in Marketing
The Marketing Macro- and Micro-environment
Marketing Information Systems and Marketing Research
Market Segmentation, Targeting and Positioning
Consumer Buying Behavior
Product Planning and Development
Pricing Strategies
Managing Channels of Distribution
The Promotional Program
Marketing Forecasting and Planning
Analyzing the product portfolio – Models of portfolio analysis
Strategies for leaders, follower, challengers and nichers
Strategic Evaluation
Strategic implementation and control
Recommended Reading:
Α) Principal Reference:
Avlonitis, G., Papastathopoulou, P. (2010): “Marketing Plan: How to Create
Effective Marketing Plans”, Stamoulis Publications, Athens (in Greek).
Β) Additional References:
Wilson, R., Gilligan, C. (1999): “ Strategic Marketing Management”,
Butterworth –
Heinemann, Oxford.
Kotler, Ph. (2000): “Marketing Management, Analysis, Planning,
Implementation
And Control”, Prentice Hall, London.
Teaching Methods:
Lectures
Exercises
Case Studies
Assessment Methods:
Assignments
Final Exam
Language of Instruction:
Greek
Module Objective (preferably expressed in terms of learning outcomes and
competences):
After following the course, students should be able to explain and specify:
The characteristics of strategy and strategic decisions (strategic
analysis, strategic choice and strategic implementation)
The steps in the product – development process
The major pricing goals and strategies
The contribution that distribution makes to overall marketing strategy
Factors that shape a company’s promotional mix and the promotional
planning process
How portfolio analysis can be used in the development of marketing
strategy
Alternative strategies by which a company can achieve its
organizational mission and objectives
Strategies for leaders, followers, challenges and nichers
The steps involved in strategic marketing planning
Recognize the problems that need to be addressed in implementing
marketing plans and controlling marketing activities.
Module Title: Tourism Law
Description:
This class is intended to complement a series of courses related to the business of
tourism, and intended for those students who elect to follow the stream of tourism.
In this class they will get to study the legal aspect of tourism.
Prerequisites:
Familiarity with the content of “Introduction to Law” and “Civil Law”.
Module Contents (Syllabus):
Recommended Reading:
Α) Principal Reference:
Ευθυμιάτου-Πουλάκου Αν., Τουριστικό δίκαιο, Αν. Σάκκουλας 2009.
Ψυχομάνης Σ., Τουριστικό δίκαιο, Εκδόσεις Σάκκουλα 2003.
Β) Additional References:
Teaching Methods:
Lectures and demonstrations.
Assessment Methods:
Multiple choice and/or other tests, with legal statutes open. Oral questioning for
dyslectics or students otherwise disabled as to writing.
Language of Instruction:
Greek.
Module Objective (preferably expressed in terms of learning outcomes and
competences):
By the end of the course the students should be familiar with the rights and
obligations in the relations among hotel managers, customers, tour operators and
carriers. They will be accordingly expected to be able to solve exercises of this sort.
Module Title: Tourism Marketing
Description:
This module aims to outline the main characteristics of tourism marketing either on a
business level or a destination level. It provides a comprehensive and authoritative
introduction to all aspects of tourism marketing helping the students to understand
the importance of marketing research and the role and functions of marketing in the
tourism industry.
Prerequisites:
An introduction to tourism module
Module Contents (Syllabus):
Marketing definition
Marketing tourism, hospitality and travel services
Customer behaviour
Marketing research
Marketing strategy: market segmentation and trends
Marketing strategy: atrategies, positioning, and marketing objectives
The marketing plan and the 8 Ps
People: services and service quality
The distribution mix and the travel trade
Promotional mix and advertising
Sales promotion, personal selling and sales management
Public relations and publicity.
Recommended Reading:
Α) Principal Reference:
Morrison, A. Hospitality and travel marketing
Middleton, V. Marketing in Travel and Tourism
Β) Additional References:
Teaching Methods:
Lectures
Case studies presentations.
Assessment Methods:
Final exams
Assignments.
Language of Instruction:
Greek
Module Objective (preferably expressed in terms of learning outcomes
and competences):
Define and use the main marketing terms
Describe the importance and the role of marketing in the tourism industry
Understand consumer behaviour
Discuss the importance of sales in tourism marketing
Understand the importance and use of public relations
Define competition analysis and positioning strategies
Describe the main characteristics of a marketing plan
Describe the steps in developing marketing strategies.
Module Title: Total Quality Management
Description:
A vital activity in today’s business environment is to manage, control and improve
quality. Simply because quality is an increasingly important element connected to
customer satisfaction and abolition of all non added value activities in any
organisation; while, on the other hand, it increases productivity, it earns customers’
loyalty and in general it can contribute to improve profitability of the business.
The programme presents a comprehensive approach to quality thinking and combines
management principles, quality concepts and philosophies as well as statistical tools,
and modern quality tools applied in the global environment.
Prerequisites: None
Module Contents (Syllabus):
Topic Area to be covered including reading
INTRODUCTION
&
UNDERSTANDING
QUALITY
CONCEPTS
Quality, Quality Planning
Basic Concepts and Principles of TQM
Barriers to TQM Implementation
QUALITY COSTS
Prevention Costs
Failure Costs [Internal & External]
Appraisal Costs
QUALITY GURUS
Deming
Juran
Crosby
QUALITY TOOLS &
STATISTICAL
PROCESS
CONTROL (SPC)
Flow Charts, Histograms, Pareto Charts, Cause and Effect
Diagrams
Poka Yoke, Quality Circles,
Process Capability
Control Charts [x-chart & R-chart]
QUALITY
MANAGEMENT
SYSTEM
Introduction & Benefits
ISO 9000: 2000 – Requirements
Recommended Reading:
Α) Principal Reference:
Ζαβλανός, Μ. (2010) Η Ποιότητα στις Παρεχόμενες Υπηρεσίες και τα Προϊόντα”,
Εκδόσεις Σταμούλης
Β) Additional References:
1. Bank, J. (2000), The essence of TQM, 5th ed., Prentice Hall
2. Besterfield, D.H. (2008), Quality Control, 8th ed., New Jersey: Prentice Hall.
3. Besterfiled, D.H., Besterfiled-Michna, C.B., Besterfiled, G.H. and Besterfiled-
Sacre, M. (2003), Total Quality Management, 3rd ed., Prentice Hall
4. Deming, W. E. (1986), Out of the Crisis, MIT Press
5. Evans, J.R. and Lindsay, W.M. (2010), Managing for Quality and Performance
Excellence 8th ed., South-Western Cengage Learning
6. Feigenbaum, A.V. (2012), Total Quality control, 4th ed., McGraw-Hill
7. Foster, T. (2009), Managing Quality, 4th ed., New York: Prentice Hall.
8. Goetsch, D. L. and Davis, S. B. (2009), Quality Management for Organizational
Excellence: Introduction to Total Quality, 6th ed., Prentice Hall, Upper Saddle
River, New Jersey
9. James, P. (1996), Total Quality Management: An Introductory Text Book, Prentice
Hall
10. Juran, J.M., and Godfrey, A.B. (1999), Juran’s Quality Handbook, 5th ed., New York:
McGraw-Hill.
Teaching Methods:
Teaching, Case studies, Students’ participation, excercises, assignments and
presenations
Assessment Methods:
I.1.1.1.1.3 Description %
Assignment & Presentation 50
Exams 50
I.1.1.1.1.4 Total 100
Language of Instruction:
Greek
Module Objective (preferably expressed in terms of learning outcomes
and competences):
On successful completion of the module, the student should be able to:
understand the basic quality concepts
be aware of the TQM principles and strategies
have a good understanding of the various tools, techniques and statistical means
existing to accomplish TQM
have an appreciation of the application of quality management principles in the
development of organisations
create alertness about the quality management system, ISO, and its need for an
organisation.
Module Title: Greek Tourism Development
Description:
The basic subject of this module is the interdisciplinary analysis of the
characteristics of Greek Tourism Development from the period of 1950 to
date. Firstly, the module analyzes through a historical overview, the elements
of the trips which have been made in Greece from antiquity until nowadays.
In continue, it analyzes the basic elements of supply (infrastructure,
entrepreneurship, etc.) and demand (types, characteristics, incentives of
tourists, etc.) of the Greek Tourism. Furthermore, module examines the
tourism development patterns and tourism policy adopted both in
development and advertisement issues. The competitiveness of Greek
tourism and the important effects of tourism are examined in two
dimensions: on the national, local economy and employment but also on the
social, cultural and natural environment. Finally, some crucial issues and
prospects of the modern Greek tourism are discussed.
Prerequisites:
No prerequisite courses demanded.
Module Contents (Syllabus):
Historical Overview of Tourism in Greece
The characteristics and the gradually form of tourist development
patterns
Massive Tourism and Special and Alternative Forms of Tourism in
Greece
Basic Elements of tourism demand (characteristics and motivations of
tourists)
Basic Elements of tourism supply
The problems, the discontinuities and the main implication fields of
tourism policy
Advertisement of Greek Tourist Product
The issues of competitiveness of Greek Tourism
The importance of tourism to the economy and employment in Greece
The social transition and cultural impacts in the tourism destinations
The environmental impacts of tourism development
The crucial issues of Greek tourism in the 21st century
Recommended Reading:
Α) Principal Reference:
Tsartas, P., (2010) Greek Tourism Development. Kritiki, Athens.
Coccosis, H. & Tsartas, P., (2001) Sustainable Tourism Development and
Environment. Kritiki, Athens.
Β) Additional References:
Andriotis, K., (2005) Tourism Development and Tourism Planning,
Stamoulis, Athens.
Augerinou- Kolonia, S., et al (2000) Tourism Development. Multi- Science
Approaches. Exandas, Athens.
Varvaressos, S. (1997) Tourism: Economic Approaches. Propobos, Athens.
Varvaressos, S. (1998) Tourism: Concepts, figures, structures. Propobos,
Athens.
Venetsanopoulou, G., M., (2006) The state contribution to Tourism.
Alternatives Forms of Tourism. Interbooks, Athens.
Gianopoulos, K., Diakomichalis, M., (2012) Tourism Satellite Account.
Papazisi, Athens.
Zacharatos, G., (2000) Package Tour. Propobos, Athens.
Zacharatos, G., (1985) Tourism Consuption, KEPE, Athens.
ΙΟΒΕ (2013) Employment in the Tourism Sector, ΙΟΒΕ, Athens.
Coccosis, H., Tsartas, P., Grimpa, E., (2011) Special and Alternatives Forms
of Tourism. Kritiki, Athens.
Lagos, D., (2005) Economy of Tourism, Kritiki, Athens.
Soteriades, M., Farsari, I., (2009) Alternatives and Special Forms of
Tourism: planning, management, marketing. Interbooks, Athens.
SETE (2010) The significance of tourism in Greek Economy, University of
the Aegean, (ΕΤΕΜ), SETE, Athens.
SETE (2012) Greek Tourism, Facts and Figures, Edition 2012, www.sete.gr
Tsartas, P., (1989) Social and Economic Impact of Tourism Development in
the Prefecture of Cyclades and especially on the islands Ios and Serifos
during the period 1950 - 1980. EKKE, Athens.
Tsartas, P. (1991) Research on Social Characteristics of Employment. Study
III. Tourism and Rural Polydrastiriotita, EKKE, Athens.
Hatzidakis, A., (2011) Analysis of the Tourism development in Greece
2001- 2010, GNTO, Athens
Gee C., Makens J., Choy D. (2001) Tourism and Travel Industry. 3rd
edition. (Ed. Maurodontis, Th.) Ellin, Athens.
WWF Hellas (2010) WWF Hellas (2010) Guide to the Environment,
Tourism and Environment, WWF-Hellas, Athens.
Blanke & Chiesa (2011), The Travel and Tourism Competitiveness Report
2011, WEF Switzerland
Lundberg D., M. Krishnamoorthy, M. Stavenga (1995) Tourism Economics.
John Wiley & Sons, Inc. USA
Teaching Methods:
Course of lectures
Course notes/eclass
Case studies (analysis and discussion)
Projects (presentation and discussion)
Assessment Methods:
Witten exams (100%) or
Projects (50% of the total mark) and Written exams (50% of the total
mark)
Language of Instruction:
Greek language
Module Objective (preferably expressed in terms of learning outcomes and
competences):
After the completeness of the learning process, the under-graduate student will be
able to:
be aware of the characteristics of the tourism development in Greece
identify the basic characteristics of demand and supply of the Greek
tourism product
know the implied tourism policies and development patterns of the
Greek tourism
understand the crucial issues of competitiveness of Greek tourism
analyze the linkages among tourism and artificial as also natural
environment
be aware of the important effects of tourism to economic, social and
cultural environment
understand economic, spatial and developmental dimension of Greek
Tourism, and finally
be familiar with scientific source of information about tourism
development issues
The understanding of the above issues, can help the under - graduate
student to acquire the ability in order to identify and assess the essential
parameters of the tourism industry which consist one of the most crucial
industries of the country.
Module Title: Sociology of Tourism
Description:
The basic subject of this module is the sociological analysis of the tourism
phenomenon. The analysis based on the one hand on the study of social
factors and the conditions that influence the development of tourism in the
places of origin of tourists, and on the other on the social impacts of tourism
in the host communities. Undoubtedly, tourism consists a complicated
phenomenon in which takes part the tourists, the enterprises, the
environment (natural, social, cultural, economic) and the origin and host
tourism communities. Because of the multi-dimension nature of tourism
phenomenon, its study constitutes a field of analysis of many disciplines,
such as: the sociology, the economic, the psychology, the geography, the
politics, the environmental sciences, etc. The analysis and the understanding
of the diverse issues relating to the sociology of tourism can lead both to an
efficient planning of tourism development and a definition of acceptable
limits of development, helping to achieve a sustainable tourism.
Prerequisites:
For the better understanding of the course it would be beneficial for the students to
have sufficient knowledge of the modules: Sociology, Tourism Economy and
Marketing.
Module Contents (Syllabus):
Historical overview of the emergence of the tourism phenomenon
Conceptual framework of the modern tourism
The tourism as a research’s field of the social sciences
Sociological approaches to tourism (characteristics, concerns and
fields of analysis)
Typologies and influence factors of Tourism Development
Features, Typologies and Motivations of tourists
Sociological and Psychosocial approaches to context “Hosts and
Guests”
Social (social and professional mobility) and cultural effects and
changes in the tourism destinations
Interrelations between Tourism, Development and Environment.
Special and Alternative Forms of Tourism
Sustainable Development
Ethical Dilemmas in tourism
Recommended Reading:
Α) Principal Reference:
Tsartas, P., (1996) Tourists, Travels, Places: Sociological Approaches in
Tourism. Exandas, Athens.
Holden, A., (2008) Tourism Studies and the Social Sciences, Papazisi,
Athens.
Β) Additional References:
Augerinou- Kolonia, S., et al (2000) Tourism Development. Multi- Science
Approaches. Exandas, Athens.
Coccosis, H., et al (2011) Special and Alternatives Forms of Tourism,
Kritiki, Athens.
Coccosis, H. & Tsartas, P., (2001) Sustainable Tourism Development and
Environment. Kritiki, Athens.
Galani-Moutafi, V., (2002) Tourism Surveys in Greece and Cyprus: an
anthropological approach, Propobos, Athens.
Lytras, P., (1998) Sociology of Tourism, Second Edition, Interbooks, Athens
Manologlou, E., et al (1998) Tourism as a Factor of Social Change. EKKE,
Athens.
Skanavi, K. (2004) Environment and Society: A relationship in incessant
evolution. Kaleidoskopio, Athens.
Tsartas, P., (1989) Social and Economic Impact of Tourism Development in
the Prefecture of Cyclades and especially on the islands Ios and Serifos
during the period 1950 - 1980. EKKE, Athens.
Tsartas, P. (1991) Research on Social Characteristics of Employment. Study
III. Tourism and Rural Polydrastiriotita, EKKE, Athens.
Tsartas, P., et al (1995) The Social Impacts of Tourism οn the Corfu island
and the Lassithi, Athens, EKKE
Vansehoven, K., et al (1995) Sustainable Development. Theoretical
Approaches in a crucial concept, Papasotiriou, Athens.
Zavalloni, M. & Louis-Guerin, C. (1996) Social identity and consciousness.
Introduction to Self-ecology, Ellinika Grammata, Athens.
Ap, J. (1990) Residents’ Perceptions Research on the Social Impacts of
Tourism, Annals of Tourism Research, Vol. 17, pp.610-616.
Bryant, R. and Wilson, G. (1998) Rethinking Environmental Management,
Progress in Human Geography, Vol.22, pp.321-343.
Butler, R.W. (1980). The Concept of a Tourist Area Cycle of Evolution:
Implications for Management of Resources, Canadian Geographer. Vol. 24,
No 1, pp. 5-12.
Butler, R.W. (2006) The Tourism Area Life Cycle, Vol.1, Vol.2, Applications
and Modifications. Channel View Publications, England.
Coccosis, H. and Nijkamp, P. (eds.), (1995), Sustainable Tourism
Development. Avebury: Aldershot
De Albuquerque, K. and McElroy, J. (1995) “Alternative Tourism and
Sustainability”. In Conlin, M. and Baum, T. (eds.), Island Tourism:
Management Principles and Practice. Chichester: Wiley, pp. 23-33.
Hall, M. (1994) Tourism and Politics: Policy, Power and Place. Chichester:
John Wiley.
Haralambopoulos, N. and Pizam, A. (1996) Perceived Impacts of Tourism.
The Case of Samos, Annals of Tourism Research, Vol.23, No.3, pp.503-526.
Hunter, C. (1997) Sustainable Tourism as a Adaptive Paradigm, Annals of
Tourism Research, Vol.24, No.4, pp.850-867.
Lanfant, M.F, Allcock, J.B & Ε. Bruner (επιμ.), (1995), International
Tourism: Identity and change, London: Sage.
Mathieson, A. and Wall, G. (1982) Tourism: Economic, Physical and Social
Impacts. New York: Longman.
Noronha, R. (1975) Review of the Sociological Literature on Tourism.
Washington, D.C: The World Bank.
Pearce, P.L., Moscardo, G. and Ross, G.F. (1996) Tourism Community
Relationships. Oxford: Pergamon Press.
Smith, V. and Eadington, W. (1992) Tourism Alternatives. Potentials and
Problems in the Development of Tourism. University of Pennsylvania
Press: Philadelphia.
Smith, V. (1978) Hosts and Guests. The Anthropology of Tourism, Second
Edition, University of Pennsylvania Press, Philadelphia.
Tsartas, P., Zagkotsi, S., Kontis, A.P. and Kyriakaki, A. (2004) Social and
professional mobility in touristic areas of Greece: a critical appraisal of
research findings (1972-2004), presented in The 2004 Conference Borderless
Frontiers: the Implications for Tourism in the New & Enlarged European
Union», Nicosia, Cyprus, 10-11 December, 2004.
Urry, J. (1990) The Tourist Gaze: Leisure and Travel in Contemporary
Societies. Sage Publications, London.
Teaching Methods:
Course of lectures
Course notes/eclass
Case studies (analysis and discussion)
Projects (presentation and discussion)
Assessment Methods:
Witten exams (100%) or
Projects (40% of the total mark) and Written exams (60% of the total
mark)
Language of Instruction:
Greek language
Module Objective (preferably expressed in terms of learning outcomes and
competences):
After the completeness of the learning process, the under-graduate student will be
able to:
analyze the social and economic factors that influence the development of
modern tourism
identify the factors that form the characteristics of typologies of modern
tourists
be aware of the basic elements of the incentives that lead to the modern trips
understand the communication framework between tourists and hosts
identify and recognize the characteristics of the stages of tourism
development
recognize the changes which are caused by tourism in the social, cultural,
economic, professional and productive structure of tourist destinations
be aware of the ethical issues in tourism development, and finally
determine the characteristics of alternative forms of tourism and how these
can be linked to the achievement of sustainable development
The understanding and interpretation of the above issues through the
sociological analysis can help the undergraduate student to acquire the ability to
identify the essential factors for an effective tourism planning (in micro or macro
level).
Module Title: Quantitative Methods in Spatial Analysis
Description:
Spatial analysis aims to study the structure of the physical, social and economic
dimensions of space. It is a tool that identifies the problems of the study area and
their causes. Furthermore, for a better analysis, it classifies the in each dimension and
identifies the linkages between the problems in and out of each study area. Finally, it
assesses the significance of problems, depending on their causes and effects, as their
classification is essential for the rational solution through a system of choices and
priorities. The main purpose of this course is to present the basic tools of quantitative
spatial analysis and their use to study phenomena related to urban and regional
space.
Prerequisites:
Adequate knowledge of basic statistics (statistics a and b)
Module Contents (Syllabus):
Introduction
The concept of Spatial Analysis
Statistical Data
Regional Inequalities
Regional Specialization
Relations between regional data / characteristics
Description and Definition of Economic Regions
Structural Regional Analysis
Analysis of Strengths, Weaknesses, Opportunities and Threats
Recommended Reading:
Α) Principal Reference:
Papadaskalopoulos Α., 2000, Methods of Regional Analyisis, Papazisis Publ.,
Athens (in Greek).
Petrakos, G., Psycharis, I., Regional Analysis in Greece, Kritiki Publ., Athens (in
Greek).
Β) Additional References:
Iosifidis,Th.. (2003) Analysis of quantitative data in social sciences, Kritiki Publ.,
Athens (in Greek).
Lazos, G. (1998) The problem of qualitative research in social sciences Papazisis
Publ., Athens (in Greek).
Skountzos, Th.., 2005, Regional Econonomic Analysis and Politics, Part A and B,
(4th edition), Stamoulis Publ, Athens (in Greek).
Filias, B., (ed) (1998) Introduction to the Methodology and the Techniques in Social
Sciences ών, Gutenberg Publ, Athens (in Greek)
Robinson, G.M. (1998) Methods & Techniques in Human Geography Chichester:
Wiley.
Teaching Methods:
- Lectures
- Presentations in the eclass
- Notes
- Case Studies
Assessment Methods:
Writing and presentation of an essay.
Language of Instruction:
English
Module Objective (preferably expressed in terms of learning outcomes
and competences):
Upon completion of the learning process the student will be able
to be familiar with the concept of space
to recognize regional disparities
to use statistics and analysis in order to classify the regions and to determine
the degree of regional disparities
Module Title: Consumer Behavior
Description:
The purpose of this module is the understanding of consumer behavior as a
dynamic and fast changing marketing area. More specifically, this module
aims to investigate the relationship between consumer behavior and modern
marketing concept, and subsequently to analyze the advantages for both the
consumer and the marketing manager.
Prerequisites:
Introduction to marketing
Module Contents (Syllabus):
1. Introduction to consumer behaviour
2. The customer decision making process
3. Customer involvement and loyalty
4. Demographics
5. Psychographics
6. Market segmentation and positioning
7. Market research
8. Culture and social class
9. Reference groups
10. Family and households
11. Opinion leaders and new product development
12. Store image and atmosphere
13. Marketing communication and advertising
Recommended Reading:
Α) Principal Reference:
Siomkos, G. (2002), “Consumer behavior and marketing strategy”, 2nd ed.,
Athens: Stamoulis (in Greek).
Baltas, G., Papastathopoulou, P. (2003), “Consumer Behavior: principles,
strategies, cases”, Athens: Rossili (in Greek).
Β) Additional References:
Schiffman, Leon G., Kanuk, Leslie Lazar (2007), Consumer Behavior, 9th ed.,
Upper Saddle River, N.J.: Pearson Prentice Hall
Solomon, Michael R. (2007), Consumer behavior: buying, having and being, 7th
ed., Upper Saddle River, N.J.: Pearson/Prentice Hall
Hawkins, D.I., Mothersbaugh, D.L. & Best, R.J. (2006), Consumer Behavior:
Building Marketing Strategy, New York, NY: McGraw-Hill
Peter, J. Paul, Olson, Jerry C. (2005), Consumer behavior and marketing
strategy, 7th ed., Boston: McGraw-Hill
Blackwell, Roger D., Miniard, Paul W., Engel, James F (2001), Consumer
behavior, 9th ed., Philadelphia: Harcourt College Publishers
Sheth, Jagdish N., Mittal, Banwari, Newman, Bruce I. (1999), Customer
behavior: consumer bahavior and beyond, Fort Worth, Philadelphia: Dryden
Press.
Magnisalis, K. (1997), Consumer Behavior. Athens: Interbooks (in Greek).
Evans, Martin, Moutinho, Luiz, Raaij, W. Fred van (1996), Applied consumer
behaviour, Harlow: Addison-Wesley
Peter, J. Paul, Olson, Jerry C. (1994), Understanding consumer behavior,
Illinois: Irwin
Wilkie, W. (1994) Consumer Behavior. New York :John Wiley & Sons
Teaching Methods:
Lecture / presentations
Case studies
Team work using internet sources
Assessment Methods:
Final exams at the end of the semester, or
Mid-term Assignment and final exams at the end of the semester.
Language of Instruction:
Greek – English terminology included
Module Objective (preferably expressed in terms of learning outcomes
and competences):
After successfully attending the module, the student will be able to:
Understand the main principles of consumer behavior.
Understand the customer decision making process.
Explain the concept of customer involvement and loyalty.
Analyze demographics and psychographics.
Understand the use of segmentation and positioning as strategic
marketing tools.
Analyze the importance of market research in consumer behavior.
Understand the role of culture, social class, family and reference groups in
the decision making process.
Use the appropriate consumer behavior tools to improve a business’
competitiveness.
Module Title: Market Research
Description:
The purpose of this module is to understand the concept of market research
and its association with marketing management. More specifically, this
module aims to analyze the relationship between decision making and the
appropriate market research techniques used. Finally the distinctive role of
market research is being investigated as well as the qualitative and quantitative
market research.
Prerequisites:
Introduction to marketing
Module Contents (Syllabus):
14. Introduction to market research
15. Market research methodology
16. Qualitative market research: focus groups
17. Qualitative market research: in-depth interviews
18. Projective techniques
19. Observation techniques
20. Questionnaire design
21. Sampling
22. Statistical analysis methods in market research
23. Market research reports.
Recommended Reading:
Α) Principal Reference:
Siomkos G., Mavros, D. (2008), Market Research, Athens: Stamoulis (in
Greek).
Stathakopoulos, Vlasis (2005), Market Research, Athens: Stamoulis (in
Greek).
Β) Additional References:
Siomkos, G. & Vasilikopoulou, A. (2005), Implementation of Data analysis
in Market Research. Athens: Stamoulis (in Greek).
Christou, E. (2003), Market Research: lecture notes. University of the Aegean
(in Greek).
Kyriazopoulos, P.G. & Kioulafas, K.K. (1994), Market Research. Athens:
Sygxroni Ekdotiki (in Greek).
Christou, E. (1999), Market Research in Tourism, Athens: Interbooks (in
Greek).
Malliaris, P. (2001), Introduction to Marketing, 3rd ed., Peiraias: Stamoulis
(in Greek).
Aaker, D., Kumar, V. & Day, G.S. (1998) Marketing Research. New York :
John Wiley & Sons
Andreasen, A.R. (2002), Marketing Research: A Practical Guide. San
Francisco, CA: Jossey-Bass
Brace, I (2004) Questionnaire Design. London: Kogan Page
Churchill, G. (1999), Marketing Research: Methodological Foundations.
Philadelphia: The Dryden Press
Hague, P. (1995), Interviewing. London: Kogan Page
McDaniel, C. & Gates, R. (1999), Contemporary Marketing Research.
Cincinnati: South-Western College Publishing
Zikmund, W. (1999), Essentials of Marketing Research. Fort Worth:
Dryden
Teaching Methods:
Lecture / presentations
Case studies
Team work using internet sources
Assessment Methods:
Final exams at the end of the semester, or
Mid-term Assignment and final exams at the end of the semester.
Language of Instruction:
Greek – English terminology included
Module Objective (preferably expressed in terms of learning outcomes
and competences):
After successfully attending the module, the student will be able to:
Understand the basic methods of market research.
Analyze the concept of Marketing Information System.
Use the main qualitative techniques of market research.
Explain the use of in-depth interviews and focus groups.
Analyze the basic sampling techniques used in market research.
Design questionnaires and use a variety of question types.
Explain the main statistical analysis methods and market research reports.
Module Title: Organizational Behaviour
Description:
The module of Organizational Behavior explores the impact of individuals,
groups/teams, and structures on the performance of enterprises/organizations. The
understanding of the determinants that govern human behavior, the forecasting of the
individuals’ behavior, and the determination of its direction, lead to the optimization
of business operation and to the maximization of business performance.
Prerequisites:
No specific prerequisites required
--
Module Contents (Syllabus):
The module consists of the following topics:
- The individual in the organization
Attitudes and job satisfaction
Emotion and Disposition
Personality and Values
Perception and individual decision making
The Concept of Motivation: Theory and practice
- Groups in the organization:
The bases of group behavior
Understanding co-operative teams
Communication
Leadership
Power and Politics in Organizations
Conflicts and Negotiation
- The organizational system
Core concepts of the organizational structure
Organizational culture
Organizational change
Recommended Reading:
Α) Principal Reference:
• Lectures’ Slides Available in the e-class
• Robbins, S.P. & Timothy, A.J. (2011). Organizational Behavior – Core
Concepts and Contemporary Practices. Critiki Publishing (Book in Greek)
Β) Additional References:
• Bouradas D. (2002) Management. Benou Publishing (Book in Greek)
• Chitiris L.S. (2001) Organizational Behavior. Nikitopoulos Publishing. (Book
in Greek)
• Greenberg J., Baron R.A., Antoniou Α.S. (2010). Organizational Psychology
and Behavior. «Dardanos» Publishing (Book in Greek)
• Vakola Μ. & Nikolaou Ι. (2011). Organizational Psychology and Behavior.
Tzortzaki Publishing (Book in Greek)
Teaching Methods:
Lectures – Theory and Case Studies Analysis
Optional Task assignment
Use of the e-class platform for the distribution of educative material, contact,
support, leading of students. Also for the exchange of files.
Assessment Methods:
----- Task Assignment: 40%
--- Final Exams: 60%
Language of Instruction:
Greek
Module Objective (preferably expressed in terms of learning outcomes and
competences):
This module aims to clarify the main concepts related to people’s behavior in
organizations, in the individual level, and in the group/ team level. Also, it seeks
to assist students develop an integrated understanding of the framework
consisting of processes, structures, and people. This framework depicts the
organization as an integrated system.
Upon the successful completion of this course, the students will:
• Have broaden their knowledge on the way that human behavior in organizations is
produced, expressed and can be regulated.
• Have realized the fact that the regulation of people’s behavior can lead to augmented
business performance.
• Have empowered their skills on the way better management results can be achieved.
• Be able to understand the behavior of their colleagues, chiefs and subordinates in
work areas.
• Be able to use management techniques in order to implement the key notions of
organizational behavior in the individual, group and business level.
Specifically, students will be able to:
Recognize the contemporary challenges posed by the dynamically evolving
environment of the company. To realize how these changes are redefining both the
needs and behavior of individuals. To identify the fact that individuals can be an
important part of the company’s competitive advantage, an advantage that may assist
the firm to respond effectively to the new-formed circumstances.
Understand the interconnection between a) the building of social relationships in the
workplace and b) job satisfaction. Also, the positive relationship between i) job
satisfaction and ii) employee’s performance and organizational commitment.
Understand the significance of the concepts: “emotional labor”, “emotional
intelligence”, “personality”, “values” and “aberration”.
Recognize the factors involved in the field of international human resources
management, a fact that will enhance their ability to work effectively in international
working environments.
Conceptualize the interconnection between a) the individual and its perceptions and
b) the process of individual decision making. In this area, to recognize the crucial role
of the variables of mental capability, anchoring bias, knowledge, availability and
limited rationality in decision making.
Understand the operation of the motivation systems and the main factors affecting
them.
Understand the operation of co-operative groups and the main factor affecting the
co-operative outcome.
Understand the significance and the role of communication between people and
between companies, as well as the interconnection between communication and
information management.
Recognize the current trends on leadership, and the main leadership models
contribution to the organizational behavior’s field. To understand how leadership and
power can be effectively implemented in organizations.
Understand the significance of and to be able to manage inter-organizational
conflicts.
Recognize the factors leading to a successful negotiation.
Understand the core concepts related to the organizational structure, organizational
change and organizational culture development.
Not Module Title: “Greek as a Foreign Language (level I – Beginners)"
Description:
The course is directed towards students who come with nonexistent or
minimal exposure to the Greek language (Erasmus students) and aims at
teaching basic language skills.
Prerequisites:
None
Module Contents (Syllabus):
Basic Teaching Units:
o I ask someone’s name
o I articulate what I am doing now
o I introduce myself
o I describe objects
o I ask for something
o I place objects in space
o I describe people and things
o I express emotions
o I order, express preference
Recommended Reading
Α) Principal Reference:
Abati, A., Galazoula, M., Magana, A., Michalakopoulou, P. et al (2004).
Ελληνικά με την παρέα μου 1/2. Αθήνα: Οργανισμός Εκδόσεως
Διδακτικών Βιβλίων.
Abati, A., Galazoula, M., Magana, A., Michalakopoulou, P. et al (2004).
Ελληνικά με την παρέα μου 1. Teacher manual. Αθήνα:
Οργανισμός Εκδόσεως Διδακτικών Βιβλίων.
Β) Additional References:
Arvanitakis, K. & Arvanitaki, F. (2007). Επικοινωνήστε ελληνικά
1/2/3. Αθήνα: Δέλτος.
Teaching Methods:
Communicative approach
Assessment Methods:
Oral and written final examinations
Language of Instruction : Greek
Module Objective (preferably expressed in terms of learning outcomes
and competences):
The student must master basic communicative skills, meaning he/she will be
able to use the Greek language both in oral and written form, formal or
informal, in order to address daily needs and respond appropriately in social
communication situations
Not Module Title: “Greek as a Foreign Language (level III – Advanced)"
Description:
The course is directed towards foreign students of the School of Business
Administration aiming at sufficient use of the Greek language in order to be able
to respond linguistically to the most challenging and demanding situations
(attending conferences, undergoing examinations, writing scientific essays,
business and social contact).
Prerequisites:
Level of Greek language mastery at the B1 level.
Module Contents (Syllabus):
o Business Administration Vocabulary
o Abbreviations
o Curriculum Vitae
o Job Acquisition
o Informative Text
o Electronic Mail
o Note taking
o Paragraph Computation: text markers
Recommended Reading
Α) Principal Reference:
Michalakopoulou, P., Ελληνικά: Από το κείμενο στη Λέξη (επίπεδο V),
Ε.ΔΙΑ.M.ΜΕ. (συγγραφική συμμετοχή σε διδακτικό υλικό για τη
διδασκαλία της Ελληνικής ως Ξένης Γλώσσας), Ε.ΔΙΑ.Μ.ΜΕ., University of
Crete.
Β) Additional References:
Panagopoulou, E., & Hatzipanagiotidi, A., (1995). Ελληνικά για
Προχωρημένους (ομογενείς και αλλογενείς), γ΄κύκλος. Θεσσαλονίκη:
Αριστοτέλειο Πανεπιστήμιο Θεσσαλονίκης, Ινστιτούτο Νεοελληνικών
Σπουδών, Ίδρυμα Μανόλη Τριανταφυλλίδη.
Teaching Methods:
Communicative approach
Assessment Methods:
Oral and written final examinations
Language of Instruction : Greek
Module Objective (preferably expressed in terms of learning outcomes
and competences):
Flexible and effective use of the Greek language for social, academic and
professional purposes
Module Title: “Writing a scientific essay-methodology, organization, linguistic
editing"
Description:
The objective of the module titled “Writing a scientific essay – methodology,
organization, linguistic editing” is student familiarity with the concept of
designing and managing/evaluating scientific work, whether it pertains to
essays or research. At this level in their education, it is important that the
students understand the necessity for methodological, hierarchical, conscious
acquisition and interpretation of new knowledge. At the same time, in parallel,
they must be capable of producing scientific essays (of any kind) and,
obviously, be in a position to complete their thesis. At this juncture, prior to
deciding on the topic that they will handle, it will be very useful for them to
comprehend what it means to write a scientific essay, understand the process
that must be followed, and be able to solve several issues surrounding the
handling and completion of a scientific work.
Prerequisites:
None
Module Contents (Syllabus):
o The characteristics of a scientific essay
o Classification of research (according to its subject matter, intent,
approach and nature)
o Choosing a topic
o Methods of documentation according to topic (research methodology)
o Literature search. Library. Gathering and classifying primary and
secondary (literary) material. Source critique.
o Comparative literature reading. Use of ancillary materials:
dictionaries, encyclopaedias, monographs, articles, Internet sources
o Structure of a scientific essay and send it to you
o Morphologic and technical characteristics: numbering modules,
margins, spaces, chapters and entities, paragraphs, abbreviations,
quotations, citation
o Rules that govern bibliographical citations (internal, external)
o Editing
Recommended Reading
Α) Principal Reference:
Howard, K. & Sharp, J., Scientific Study – A Guide for Designing and
Handling University Scientific Essays, Gutenberg, Athens, 2001
Β) Additional References:
Michalakopoulou, P., Writing a Scientific Essay – Methodology,
Organization, Editing (notes), Chios, 2012
Teaching Methods:
Lectures, exercises, interim testing modules, discussions on work
assignments
Assessment Methods:
Interim and final work assignments
Language of Instruction: Greek
Module Objective (preferably expressed in terms of learning outcomes
and competences):
Upon completion of the module, the student:
o must become familiar with the concept of designing and
handling scientific work/essays
o will be able to complete a scientific work (of any kind:
research/essay) pertaining to his/her studies, and be able to
complete his/her thesis.
Module Title: Information and Communication Technology Evolution
Description:
The course aims to enhance the structured and analytic thinking of the
students, necessary for decission making in the field of business
administration. Building on previous knowledge from introductory ICT
courses, students will be able to handle more complex and demanding
theoretical and practical problems in the field of management.
Prerequisites:
No strict prerequisites. However the course is not introductory and therefore
basic knowledge of ICT is desired.
Module Contents (Syllabus):
Two parallel approaches:
1. Historical timeline
Presentation of technologies (past, present, future)
2. Thematic - functional
Connection of innovations with their era, causes and needs
Description and explanation of selected high impact technologies
Hardware
Software
Operating systems
Networks and communication
Human computer interaction
Present and future utilization of ICT in all levels: business, work,
leisure
Recommended Reading:
Α) Principal References:
Μηχανές της λογικής
Η συνεισφορά των μαθηματικών στην ανάπτυξη των
υπολογιστών: Ο δρόμος από τον Leibniz ως τον Turing
Εκδόσεις: Εκκρεμές (2007)
Συγγραφέας: Martin Davis
Ιστορία της υπολογιστικής τεχνολογίας
Από τον ENIAC έως το Διαδίκτυο
Εκδόσεις: Κάτοπτρο (2006)
Συγγραφέας: Paul E. Ceruzzi
Από τον άβακα στον προσωπικό υπολογιστή
Μια διαδρομή 5000 χρόνων των υπολογιστών μηχανών από την
αρχαιότητα μέχρι σήμερα
Εκδόσεις: University Studio Press (2014)
Β) Additional References:
Articles, references and other material during lectures
Teaching Methods:
Lectures with case studies, technical presentations and problem solving
exercises
Assessment Methods:
Written examinations and/or preparation of essays including presentation,
mid-semester 0-7 essays for up to 70% of total score (10-15% each, including
presentation) and end-semester for remaining percentage (up to 100%) of
total course score. Written examinations are not offered each year.
Language of Instruction:
Greek
Module Objective (preferably expressed in terms of learning outcomes
and competences):
The course aims to enhance the structured and analytic thinking of the
students, necessary for decission making in the field of business
administration. Building on previous knowledge from introductory ICT
courses, students will be able to handle more complex and demanding
theoretical and practical problems in the field of management.
Specific goals:
Understand the reasons for technology creation
Understand the evolvement of technologies in parallel with
civilization advances
Understand the basic characteristics of technologies and innovations,
their potential, and their future
Module Title: Information Management
Description:
The course aims to enhance the structured and analytic thinking of the
students, necessary for decission making in the field of business
administration. Building on previous knowledge from introductory ICT
courses, students will be able to handle more complex and demanding
theoretical and practical problems in the field of management.
Prerequisites:
No strict prerequisites. However the course is not introductory and therefore
basic knowledge of ICT is desired.
Module Contents (Syllabus):
Section 1
Organizing Information
Chapter 1
The importance of information for modern enterprises
(Introduction, information society, decision making)
Chapter 2
Data and information
(Definitions, categories, multimedia and hypermedia, meta-data)
Chapter 3
Information management strategies and policies
(Historical evolution, DP, MIS, SIS, policies and priorities)
Section 2
Moving and storing information
Chapter 4
Computer networks
(Wired and wireless, hardware and software)
Chapter 5
Transferring Data
(Technologies, networks and packets, P2P)
Chapter 6
Storing Data
(Databases and storage means, hardware and technology)
Section 3
Utilizing Information
Chapter 7
Collecting, retrieving and mining
(data entry technologies, hardware and software, access)
Chapter 8
Standardization, exchange and interconnection
(international standards, data formalization, EDI)
Chapter 9
Processing
(computing power, statistical analysis and other methods)
Chapter 10
Modern approaches
(Business Intelligence, integrated systems, grid και cloud computing,
agent systems)
Section 4
Data management techniques
Chapter 11
Data integrity
(Transmission and storage integrity, specialized hardware and
software)
Chapter 12
Data optimization
(Compression and faster transmission, specialized hardware and
software)
Chapter 13
Security
(Encryption and protection, specialized hardware and software,
dealing with malicious software and attacks)
Recommended Reading:
Α) Principal References:
1. Reference 1:
Δημητριάδης Α., Κοίλιας Χ., Κώστας Α.
Οι τεχνολογίες πληροφορίας και επικοινωνίας
στη σύγχρονη επιχείρηση (2nd edition)
Εκδόσεις νέων τεχνολογιών, 2006
2. Reference 2:
Παπαθανασίου, Ε.
Πληροφοριακά συστήματα: Θεωρία και εφαρμογές
Γκιούρδας, 2008
Β) Additional References:
Articles, references and other material during lectures
Teaching Methods:
Lectures with case studies, technical presentations and problem solving
exercises
Assessment Methods:
Written examinations and/or preparation of essays including presentation,
mid-semester 0-7 essays for up to 70% of total score (10-15% each, including
presentation) and end-semester for remaining percentage (up to 100%) of
total course score. Written examinations are not offered each year.
Language of Instruction:
Greek
Module Objective (preferably expressed in terms of learning outcomes
and competences):
The course aims to enhance the structured and analytic thinking of the
students, necessary for decission making in the field of business
administration. Building on previous knowledge from introductory ICT
courses, students will be able to handle more complex and demanding
theoretical and practical problems in the field of management.
Specific goals:
- Understand the meaning of information
- Understand the importance of information for modern businesses
- Understand the potential and limitations of ICT in information
management
- Introduce students into structured data and information management as
an essential business administration tool
Module Title: “Managing eService Operations”
Description:
This course investigates how firms can achieve sustainable service excellence,
especially in the light of the increasing number of eServices that organizations offer
to their customers or combine with existing products and services in order to
differentiate and innovate. It systematically explores how managers can influence
customers, employees, and service designs to create and capture new forms of
value, pertinent to online operations. Through exposure to a wide range of
industries (e.g., financial services, government, health care, hospitality, and retail)
students will gain tangible lessons from each class that they can use in a broader
context.
Prerequisites:
Completion of core modules relevant to business strategy and service
management.
Module Contents (Syllabus):
The course explores the following thematic areas:
Designing Service Models. This module addresses the challenge of
designing sustainable eService models: digital services that
simultaneously produce value for customers, employees, and
investors. Principles of effective service design will be developed
through a series of successful and unsuccessful case examples.
Managing Customers. In many service models - particularly those
oriented around customer "self-service" - customers have an operating
role. That is, customers perform tasks that traditionally were performed
by employees. This module explores this aspect of services and the
attendant challenges it imposes on service operations. Hence,
understanding and learning how to influence customer operating
behavior is essential to service operations and a central theme in this
module.
Managing Service Transformation. Many organizations which have not
traditionally competed on service are facing increasing pressure to do
so as service competitors enter their industries and markets. This
module focuses on the integration and application of the lessons from
the course to the problem of transforming such organizations to
compete effectively through eServices.
Recommended Reading:
Α) Principal Reference:
“Handbook of Service Science (Service Science: Research and Innovations in
the Service Economy)”, by P. Maglio, C. Kieliszewski, J. Spohrer
Β) Additional References:
“Cases on Managing E-Services”, by A. Scupola
Harvard Business School and Stanford Graduate School of Business case
studies
Teaching Methods:
Class lectures, case studies
Assessment Methods:
Grades are determined by class participation, assignments and a final exam.
Language of Instruction:
Greek
Module Objective (preferably expressed in terms of learning outcomes
and competences):
This course will help students learn:
6. How to apply an integrated framework for analyzing and improving
existing services, assessing whether new eServices "fit" with existing
services, and designing new eServices.
Module Title: “Technology and Innovation Management II: Digital Innovation
and Business Transformation”
Description:
Today firms are establishing market leadership by mastering digital innovation.
Amazon is as much a retailer and supply chain powerhouse as it is a digital
innovator. Similarly, the Netflix business model is heavily reliant on continuously
building and enhancing digital products and services to compete against
incumbents in the entertainment industry. Ford is realizing that its future
competitors are likely to be Facebook and Google and not BMW and Toyota.
Meanwhile, Local Motors is using crowdsourcing, digital fabrication and 3D
printing to disrupt the automotive industry.
The course introduces you to the critical elements of designing and developing
digital products and services, how these can be configured and lead, and how the
results are managed. These elements include economic and technological
principles underlying digital transformation, identifying and integrating diverse
user needs, organizing and leading product and service innovation initiatives,
harnessing crowdsourcing and distributed innovation networks.
Prerequisites:
Completion of core modules relevant to business strategy.
Module Contents (Syllabus):
The course materials intentionally cuts across functional boundaries, for the focus
is squarely on the managerial skills and capabilities needed for effective practice.
So, while many situations you encounter emphasize the role of (new) technology,
you will approach these as a manager, not as a technologist. If you happen to be a
technologist, however, the managerial perspective will be enriching. In addition,
it is important to note that this managerial perspective is not undifferentiated.
Depending on the situation, you will be assuming the role of team manager, project
manager, functional manager, general manager, or CEO. This array of roles
suggests how fundamental digital innovation is to firms at every level, and how
excellence in its management is critical to competitiveness.
The course explores four major areas of digital disruption and business
transformation:
What is digital disruption and why it is important for organizations
How to adopt the digital disruptor’s mindset
How to make an organization behave like a digital disruptor
What are the implications, risks and benefits of such a transformation.
Specifically the course will help you learn:
The economic and technological factors that are at the heart of the
digital revolution taking place in the economy;
The clash between existing business models and new digitally
enhanced and led business models emphasizing platforms and
ecosystems;
How customer and user needs are identified for digital innovation
initiatives and how digital tools are used to identify customer needs in
traditional settings;
How to best organize and lead product and service innovation
initiatives in the digital space;
The principles and practices of leveraging crowds for innovation and
how various crowdsourcing business models are executed by
incumbent and startups.
Recommended Reading:
Α) Principal Reference:
“Digital Disruption: Unleashing the Next Wave of Innovation”, by J.
McQuivey
Β) Additional References:
Harvard Business School and Stanford Graduate School of Business case
studies
Teaching Methods:
Class lectures, case studies
Assessment Methods:
Grades are determined by class participation, assignments and a final exam.
Language of Instruction:
Greek
Module Objective (preferably expressed in terms of learning outcomes
and competences):
This course will help students learn:
7. The economic and technological factors that are at the heart of the digital
revolution taking place in the economy
8. The clash between existing business models and new digitally enhanced
and led business models emphasizing platforms and ecosystems
9. How customer and user needs are identified for digital innovation
initiatives and how digital tools are used to identify customer needs in
traditional settings
10. How to best organize and lead product and service innovation initiatives
in the digital space
11. The principles and practices of leveraging crowds for innovation and how
various crowdsourcing business models are executed by incumbent and
startups.
Module Title: SPECIAL ISSUES in MIS
Description:
The course aims to familiarize students with a specific category of information
systems of modern Digital Firm. The term Digital Firm is a general term for
companies which have developed core business relations with employees,
customers, suppliers and other external partners through digital networks. Via
the synergy of digital networks and information systems, the digital firm is
able to operate core business services and functions continuously and more
efficiently. This digital enablement of business processes creates highly
dynamic information systems allowing for more efficient and productive
management of an organization.
This specific category of information systems operate in the areas of Customer
Relationship Management, Supply Chain Management, Enterprise Resource
Planning, Knowledge Management, Enterprise Content Management,
Warehouse Management, etc.
This course will make extensive use of various types of information systems
(CRM, SCM, ERP, KM, ECM, WMS).
Prerequisites:
Sufficient knowledge of Management Information Systems (Introduction),
Elementary Computing, Accounting, cost accounting, functional areas
(Marketing, Production/Operations Management, Human Resource
Management)
Module Contents (Syllabus):
1. Introduction to Digital Firm. 2. Digital Networks 3. Corporate Information
Systems. 4. Customer Relationship Management Systems 5. Supply Chain
Management Systems 6. Enterprise Resource Planning Systems 7. Knowledge
Management Systems 8. Enterprise Content Management Systems 9.
Warehouse Management Systems
Recommended Reading:
Α) Principal Reference:
Instructor’s Notes
Β) Additional References:
Laudon K. & Laudon J., Essentials of Management Information Systems, 11th
Edition, Pearson Education Inc. Prentice Hall.
To students will be distributed useful articles
Important note: The systematic monitoring of the lesson and active participation
in the educational process is the best method for understanding the development
and uptake of the subject.
Teaching Methods:
lectures
-----------------------------------------------------------------------------------------------------------------
Assessment Methods:
------ Final exams
Language of Instruction:
Greek
Module Objective (preferably expressed in terms of learning outcomes
and competences):
At the end of the semester students should be able to distinguish, define, perceive
and understand :
-1. the specific characteristics of Digital Firm
2. The various types of enterprise information systems
3. The specific characteristics each of them
4. the various business needs supported by them
5. a familiarization with these systems through trial operation Demos
Module Title: Decision Theory and Games
Description:
Intoduction to Decision theory
Introduction to Game theory
Prerequisites:
Probability Theory
Module Contents (Syllabus):
Decision Theory
1. Intorduction to Decision Theory
2. Decision making under uncertainty
3. Decision under risk
4. Decision under Bayes Theorem
5. Utility theory
Game Theory
1. Introduction to Game Theory
2. Zero-Sum Games (2 persons)
3. Non Zero Sum Games (2 persons) non comperative
4. Games of Moxed Strategy
5. Nash Equiliblium
Recommended Reading:
1) Principal Reference:
1. Angelis, V., Β., 2005. Decision Theory, University Edition
2. Mageirou, Ε., 2009. “ Decision Theory and Games ”, Kritiki Editions
2) Additional References:
1. Anderson, D.R., Sweeney, D.J. and Williams, T.A. “Statistics for Business
and Economics”, West Publishing Company, Minneapolis, 1993
2. Ducan, L.,R., Raiffa, H., “Games and Decisions”, Dover Publications, 2003
3. Fudenburg,D., Tirole, J., “Game Theory”, The MIT Press, Massachusetts
Institute of Technology, 2007
4. Smith, J.Q. “Decision Analysis. A Bayesian Approach”, Chapman and Hall,
London, 1992.
Teaching Methods:
1. Tutorials
2. Digital platform
http://server.iris.aegean.gr/eclass/courses/DBA184
Assessment Methods:
1st Assessment Method final exams paper
2nd Assessment Method:
4 home exercises weight 30%
final exam paper weight 70%
Language of Instruction:
Greek
Module Objective (preferably expressed in terms of learning outcomes
and competences):
Decision making under uncertainty
The rules of game theory
Module Title: Special Quantitative Methods
Description:
Intoduction to Transportation Problem, Network Models and Queuing theory.
Formulation, solution, finding basic feasible solutions
Prerequisites:
Operations Research
Module Contents (Syllabus):
1) Transportation Problem
Vogel Method
Northwest Corner Method
MODI Method
2) Assignment Problem
Huggarian Method
3) Network Models
Shortest Route Problem
Minimal Spanning Tree
Maximal Flow Model
4) Queing Method
Elements of Queing System
Poisson Queing System Μ/Μ/1
Poisson Queing System Μ/Μ/s
Recommended Reading:
1) Principal Reference:
1. Oikonomou, G., Georgiou, Α, (2000). “Quantitative Methods in Decicon
Analysis”, Benos Edition.
2. Ipsilandis, P., 2002. «Operations Research » Propobos Edition.
2) Additional References:
16. Anderson D.R., D.J. Sweeny and T.A. Williams, An Introduction to
Management Science: Quantitative Approaches to Decision Making, 7th
edition, West Publishing Company, Minneapolis 1994.
17. Dantzig G.B. and M. Thapa, Linear Programming 1, Introduction, Spinger –
Verlag, New York, 1997.
18. Dantzig G.B. and M. Thapa, Linear Programming 2, Theory and
Implementation, Spinger – Verlag, New York, 1997.
19. Hadley G., Linear Programming, Addison-Wesley Publishing Company,
Reading, Massachusetts 1972.
Teaching Methods:
Tutorials
Digital platform
http://server.iris.aegean.gr/eclass/courses/DBA190
Assessment Methods:
1st Assessment Method final exams paper
2nd Assessment Method:
4 home exercises weight 30%
final exam paper weight 70%
Language of Instruction:
Greek
Module Objective (preferably expressed in terms of learning outcomes
and competences):
Understand the link between resources and requirements
Receive further insight into operational process and using optimization
techniques
Learn famous algorithms of operations research
Module Title: Money Credit and Banking
Description:
The role of the financial mechanism in an economy is to redistribute savings surplus
units to the most appropriate investment or consumption purposes, increasing the
product of the economy and the satisfaction of consumer desires. Entities are:
households, businesses and the public sector. This course will analyze the nature of
the flow of funds into the economy, the types of financial institutions and markets,
developments in these areas, as well as international trends recorded in the money
and capital markets. Also analyzed the practical applications of investment analysis
and portfolio management.
Prerequisites:
The accomplishment of the course’s learning objectives is requires the
comprehension of the fundamental principles of economics, mathematics and
statistics.
Module Contents (Syllabus):
The financial system
The Banking system
Introduction to Asset Pricing
Portfolio theory
Stock Valuation
Efficient markets
Question of investors’ rational behavior
Legal Markets’ Framework
Mutual fund
Introduction to Derivative products
Arbitragers and speculators
Financial crisis
Recommended Reading:
Α) Principal Reference:
P.Petrakis and A.Samitas 2010, Banking and 2008 financial crisis. QUASTOR
Edts, Athens
Β) Additional references:
D. Vasileiou and N. Eriotis 2008, Financial Management: Theory and
Practice. Rosili Edition.
S.S. MacDonald and T.W. Koch, 2006, Management of Banking. Thomson
Edition
Teaching Methods:
Lectures, with the use of audiovisual equipment. E class education platform.
Applications in MS Excel. Invited lectures from researchers and corporate executives
on special issues of financial management.
Assessment Methods:
The written exam determines 100% of the final grade.
Language of Instruction:
Greek English
Module Objective (preferably expressed in terms of learning outcomes and
competences):
At the completion of the course’s education process, the student will be able to:
Identify the institutional framework of principal money markets and capital markets.
Analyze the economic structure of the principal money markets and capital markets.
Evaluate investment opportunities.
Evaluate bonds.
Evaluate stocks.
Construct portfolios of securities, based on risk and expected return.
Evaluate portfolio performance.
Analyze the structure and operation of financial derivatives.
Analyze market efficiency.
Understand the financial crisis
Module Title: Promotion and Advertising Strategies
Description:
The purpose of this module is to understand promotion and advertising
strategies. More specifically, this module aims to investigate the promotion
mix techniques and methods used to analyze business problems. Finally, the
implementation of an integrated marketing communication in products and
services offered and the main decisions concerning the promotion mix are
being investigated.
Prerequisites:
Introduction to marketing
Module Contents (Syllabus):
24. Introduction to advertising
25. Integrated marketing communications
26. Advertising and the model of communication
27. The economic aspect of advertising in Greece
28. Advertising plan
29. Advertising goals
30. Hierarchy models of communication effect
31. Creative advertising design
32. Execution of creative advertising
Recommended Reading:
Α) Principal Reference:
Zotos, Y. (2008): Advertising: Planning, Development, Effectiveness, 5th ed.,
Thessaloniki: University Studio Press (in Greek).
Leis, W., et al. (2008): Social Communication in Advertising, Athens:
Kastaniotis (in Greek).
Β) Additional References:
Lane, W. Ronald, King, Karen Whitehill, Russell, Thomas, (2008),
Kleppner's advertising procedure, 17th ed., Upper Saddle River, N.J.:
Pearson/Prentice Hall
Clow, Kenneth E., Baack, Donald (2007), Integrated advertising, promotion,
and marketing, 3rd ed., Upper Saddle River, New Jersey: Pearson Prentice
Hall
Samson, Harland E., Price, William T. (2005), Advertising: Planning and
Techniques, 3rd ed., Athens: Ion (in Greek).
Belch, Michael A., Belch, George E.(2004), Advertising and promotion: an
integrated marketing communications perspective, 6th ed., Boston: McGraw
Hill: Irwin
Wells, William, Burnett, John, Moriarty, Sandra E. (2003), Advertising:
principles and practice, 6th ed., Upper Saddle River, NJ : Prentice Hall
Magnisalis, K. (2002), Public Relations: theory and techniques, 10th ed.,
Athens: Interbooks (in Greek).
Daymon, Christine, Holloway, Immy (2002), Qualitative research methods
in public relations and marketing communications, London: Routledge
Arens, William F. (2002), Contemporary advertising, 8th ed., Boston:
McGraw-Hill Irwin
Lane, W. Ronald, Russell, Thomas (2001), Advertising : a framework, Upper
Saddle River, N.J.: Prentice Hall
O'Guinn, Thomas C., Allen, Chris T., Semenik, Richard J. (2000),
Advertising, 2nd ed., Cincinnati: South-Western College Publishing
Butterfield, Leslie (1999), Excellence in advertising: the IPA guide to best, 2nd
ed., Amsterdam: Elsevier Butterworth-Heinemann
Wilmshurst, John, Mackay, Adrian (1999), The fundamentals of advertising,
2nd ed., Oxford: Butterworth-Heinemann
Teaching Methods:
Lecture / presentations
Case studies
Team work using internet sources
Assessment Methods:
Final exams at the end of the semester.
Language of Instruction:
Greek – English terminology included
Module Objective (preferably expressed in terms of learning outcomes
and competences):
After successfully attending the module, the student will be able to:
Understand advertising as a main element of promotion mix.
Understand the concept of integrated communication strategy.
Explain the importance of advertising plan, as part of a business’
marketing plan.
Understand the importance of creative design in advertising
development.
Understand the implementation of a creative idea.
Use the appropriate advertising and promotion tools to improve a
business’ effectiveness.
Module Title: Theoretical Approaches and Policies in Tourism
Description:
The subject area of the course "Theoretical Approaches and Policies in
Tourism" is to analyze the theoretical approaches of social sciences that
interpret, from economic, developmental, psychological, sociological and
environmental terms, tourism and set the framework of tourism policy.
In particular, the subject content of the course aims to communicate to students
a series of theoretical and practical knowledge that will help them understand
the theoretical content of tourism and its related implications on many areas of
the socio-economic reality.
Prerequisites:
Basic knowledge of Economics.
Module Contents (Syllabus):
Historical Geography of the Tourism Phenomenon.
Economic Theories and Tourism.
Development Theories and Tourism Standards.
Psychological Theories and Tourism.
Theories of Sociology and Tourism.
Environmental Theories and Tourism.
Recommended Reading:
Α) Principal Reference:
Lagos, D. (2016), “Theoretical Approaches in Tourism”. Kritiki Publication,
Athens (in Greek), (under publication).
Holden, A. (2008), “Sociological Approaches in Tourism” (Editing,
Translation: Th. Mavrodontis). Papazisi Publication, Athens (in Greek).
Β) Additional References:
Zacharatos, G., Tsartas P. (1999), “Politics and Sociology of Tourism
Development”. Hellenic Open University, Volume C, Patras (in Greek).
Dionisopoulou, P. (2012), “European Tourism Policy”. Papazisi
Publication, Athens (in Greek).
Koltsidopoulos, G. (2000), “Tourism: Theoretical Approach”. Ellin
Publication, Athens (in Greek).
Lagos, D. (2005), “Tourism Economics”. Kritiki Publications, Athens (in
Greek).
Lagos, D. (2007), “Regional Economic Development Theories”. Kritiki
Publications, Athens (in Greek).
Litras, P. (1988), Tourism Psychology”. Interbooks Publications, Athens
(in Greek).
Milonopoulos, D., Mira, P. (2011), “European Union and
Tourism”.Anikti Vivliothiki Publications, Athens (in Greek).
Tsartas P. (1996), “Tourists, Travel, Places: Sociological Approaches in
Tourism”. Eksantas Publications, Athens (in Greek).
Dann, G. (1981), "Tourism motivation: an appraisal", Annals of Tourism
Research, vol. 8(2), pp. 187-219.
Dann, Graham M.S. (1977), "Anomie, ego-enhancement and tourism",
Annals of Tourism Research, 4(4): 184-194.
Dickinson, J., Lumsdon, L. and Robbins, D. (2010), "Slow travel: Issues
for tourism and climate change". Journal of Sustainable Tourism 19(3),
281-300.
Fullagar, S., K. Markwell, E. Wilson, (Eds) (2012), "Slow Tourism:
Experiences and Mobilities", U.K.: Channel View Publications, pp. 99-
112.
Lagos, D., P. Courtis, (2008), "Clusters and competitiveness in the Greek
tourism sector", European Research Studies, Vol. XI, issue (1-2).
Mannell R.C., Iso-Ahola S.E. (1987), “Psychological nature of leisure and
tourism experience”, Annals of Tourism Research, Vol.14, σ. 323.
Nash, D. (1989), "Tourism as a Form of Imperialism", in Smith, V. (ed.),
Guests and Hosts: "The Anthropology of Tourism" (2nd ed.).
Philadelphia: University of Pennsylvania Press, pp. 37-52.
Papatheodorou, A. (2003), "Modelling tourism development-a synthetic
approach", Tourism Economics, 9: 407-430.
McIntosh, W.R. and Goeldner, C. R. (1986), "Tourism: principles,
practices, philosophies", John Wiley & Sons Inc. New York.
Scheyvens, R. (2002) "Tourism for Development: Empowering
Communities". Pearson Education, Harlow.
Sharpley, R. (1999), "Tourism, Tourists and Society", 2ed edn, Elm
Publications, Huntingdon.
Teaching Methods:
The academic traditions constitute the teaching and learning process of
the course.
Assessment Methods:
Written examinations.
Language of Instruction:
Greek Language.
Module Objective (preferably expressed in terms of learning outcomes
and competences):
The cognitive content of the course aims to impart to the students a series of
theoretical approaches that interprets tourism, in order to assist them in
understanding the theoretical content of the tourism phenomenon and the
determination of tourism policies.