the university of the aegean school of management sciences ...

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THE UNIVERSITY OF THE AEGEAN SCHOOL OF MANAGEMENT SCIENCES DEPARTMENT OF BUSINESS ADMINISTRATION COURSE OUTLINES ΑCADEMIC YEAR 2015 - 2016

Transcript of the university of the aegean school of management sciences ...

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THE UNIVERSITY OF THE AEGEAN

SCHOOL OF MANAGEMENT SCIENCES

DEPARTMENT OF BUSINESS ADMINISTRATION

COURSE OUTLINES

ΑCADEMIC YEAR

2015 - 2016

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CORE COURSES

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Module Title: Mathematics

Description:

In nowdays, the use of mathematics in order to understand a solve a problem,

seems to be necessary. This ia an introductory course to differential and

integral calculus . The aim of this course is to familiarize students with the

basic concepts of limits, continuity, differantiation and integration

The syllabus of the course is as follows:

1. Real numbers

2. Functions

3. Sequences

4. Limits and Continuity of Functions

5. Derivatives of Functions

6. Integration

7. Functions of several variables

Prerequisites:

Standard level of maths

Module Contents (Syllabus):

1. Real numbers

2. Functions

o Real functions

o Exponential Functions

o Logarithmic Function

o Inverse Functions

o Trigonometric Functions

o Increasing and Decreasing Functiosn

3. Sequences

o Sequences (arithmetic and geometric)

o Fractals

4. Limits and continuity

o Limits

o Continuous Functions

o Basic Theorems of Continuity

5. Derivatives

o Introduction to derivatives

o Rules of differentiation

o First and Second Derivative

o Rolle’s Theorem

o Theorem of De L’ Hospital)

6. Integration

o The definite and the indefinite integral

o Rules for finding integrals

7. Functions of two or more variables

o Functions of two or more variables

o Partial Derivatives

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o Implicit functions

o Maximum and minimum points

Recommended Reading:

1) Principal Reference:

1) Mavri, Maria (2013). “Maths for economics and Business”, Propobos Editions

2) Thomas, Finney, Weir, Giodano 2012.Calculus University Editions of Crete

3) Additional References:

1. Spivak, M. (2005). «Calculus», University Editions of Crete

2. Stewart, J. (2002). Calculus. (Edition Brooks Cole)

3. Stewart, J. (2007). Single Variable Calculus: Early Transcendentals

(Edition Brooks Cole)

4. Marsden, J.E., Tromba, A.J., (2005). Calculus (University Editions of

Crete)

5. Strang, G. (2002). Algebra. (University Editions of Crete)

6. Fraleigh, J (2005). Introduction to Linear Algebra, (University Editions

of Crete)

Teaching Methods:

Tutorials

Digital platform

http://server.iris.aegean.gr/eclass/courses/DBA101

Assessment Methods:

1st Assessment Method final exam paper

2nd Assessment Method:

1st semi final exam paper weight 50%

2nd semi final exam paper weight 50%

Both semi-exams papers must be scored by grade 5 or more

Language of Instruction:

Greek

Module Objective (preferably expressed in terms of learning outcomes and

competences):

Determine the nature of a function (continuous, increasing,

decreasing, etc)

Calculate derivatives of one or more variables

Calculate definite or indefinite integrals

Use sequences

Module Title: Accounting I

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Description:

Financial accounting examines the concepts and uses of accounting

information in a business environment and its role in the economic decision

making process through the preparation and analysis of commonly accepted

accounting principles and financial statements. In this course, we focus on

account categories use and content as well as basic analysis and equations to

generate the Balance Sheet and Income Statement (P&L) for the presentation of

assets, liabilities, equity, expenses and profits of the corporation.

Prerequisites: None

Module Contents (Syllabus):

Introduction to Financial Accounting – Accounting Principles

Balance Sheet - Conceptual Approach ( types, content, category,

assets/liabilities, categories, equation).

Accounts – Usage and content

Categories – Usage and content, Auditing, Profit and Loss

Accounting.

Accounting entries - Fundamental rules

Preparation of Balance Sheets.

Accounting events after the balance sheet date.

Income (P&L) Statement preparation and analysis

Recommended Reading:

Α) Principal Reference:

1) Meigs Walter B., Meigs Robert F, Accounting, Papazisi, 1990

2) Efthimoglou., Financial Accounting, Stamoulis, 2001

3) Naoum V., Introduction to Financial Accounting, Interbooks, 1994

Β) Additional References:

1) Alifantis G., Financial Accounting, Pamisos, 2007

2) Pappas A., Financial Accounting, Mpenou, 2006

Teaching Methods: Presentations, Homework

Assessment Methods: Written exam (100%)

Language of Instruction: Greek

Module Objective (preferably expressed in terms of learning outcomes and

competences):

Upon completion of the course, the student will have gained the working

knowledge in applying generally accepted accounting principles and methods.

They will be able to perform accounting equations, general bookkeeping and

be able to prepare Balance Sheets as well as Income Statements (P&L) that

represent a company’s financial position.

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Module Title: Introduction to Informatics

Description:

The course aims to introduce and develop the critical thinking skills of the 1st

year students, necessary for decission making in the field of business

administration. Through understanding of the logica and organization of

information technology, students will be able to cope more effectively with

theoretical and practical management problems in all fields studied at the

Department of Business Administration.

Prerequisites:

No prerequisites. Introductory course aimed at 1st year students without

previous ICT knowledge.

Module Contents (Syllabus):

Introductory issues

Binary representation of data and bit calculations

Hardware and computer architecture

Computer software

Algorithms and data organization

Introduction to programming

Data bases

Recommended Reading:

Α) Principal Reference:

Εισαγωγή στην Επιστήμη των Υπολογιστών

Behrouz A. Forouzan, 2015

Εισαγωγή στην Πληροφορική

Evans Alan, Martin Kendall, Poatsy Mary Anne, 2014

Εισαγωγή στην Πληροφορική

Beekman Ben, Beekman George, 2015

Β) Additional References:

Articles, references and other material during lectures

Teaching Methods:

Lectures with case studies, technical presentations and problem solving

exercises

Assessment Methods:

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Written examinations, 1 mid-semester for 40% of total score and 1 end-

semester for either 60% or 100% of total course score

Language of Instruction:

Greek

Module Objective (preferably expressed in terms of learning outcomes

and competences):

The course aims to introduce and develop the critical thinking skills of the 1st

year students, necessary for decission making in the field of business

administration. Through understanding of the logica and organization of

information technology, students will be able to cope more effectively with

theoretical and practical management problems in all fields studied at the

Department of Business Administration. Main goals include:

Understand the basic principles of computers

Understand the potential and limitations of computers

Practical use of ICT in the University campus

Introduction to structured data management and programming as

business tools

Module Title: Introduction to Marketing

Description:

The purpose of this module is to understand the importance of Marketing for

every business's competitiveness. More specifically, this module aims to

investigate the techniques and methods implemented in Marketing for

business problems analysis, as well as to determine the appropriate strategy,

concerning products or services offered, distribution channels, pricing and

promotion mix.

Prerequisites:

Introduction to business administration and management

Module Contents (Syllabus):

1. Economy, Society and Marketing

2. The Marketing Environment

3. Market Research

4. Consumer Behaviour I

5. Consumer Behaviour II

6. Market Segmentation

7. Industrial Market Segmentation

8. The Product Ι

9. The Product ΙΙ

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10. The Distribution system Ι

11. The Distribution system ΙΙ

12. The Promotion and Communication Mix

13. The Price

Recommended Reading:

Α) Principal Reference:

Malliaris, P. (2001), Introduction to Marketing, 3rd ed., Peiraias: Stamoulis (in

Greek).

Tsaglaganos, A. (2000), Basic Principles of Marketing, v.1,2. Thessaloniki:

Kyriakidis Bros (in Greek).

Β) Additional References:

Kotler, P., Keller, K. L. (2006), Marketing management, 12th amer. ed., Athina

: Kleidarithmos (in Greek).

Kotler, P. (2005), Marketing Management, 2nd ed., Athens: Giourdas (in

Greek).

Kotler, Philip, Armstrong, Gary (2001), Principles of Marketing, 9th ed.,

Athens: Giourdas (in Greek).

Kotler, Philip, Sokodimos, Andreas (1997), Marketing management: analysis,

planning, implementation and control, 9th ed., Athens: Interbooks (in Greek).

Petrof, G, Tzortzakis, K. and Tzortzaki, A. (2002), Marketing Management:

the Greek case study, Athens: Rosili (in Greek).

Siomkos, G. (2002): Consumer Behavior and Marketing Strategy, 2nd ed.,

Athens: Stamoulis (in Greek).

Siomkos G. (2003), Introduction to Strategic Marketing, Athens: Stamoulis (in

Greek).

Blythe, Jim (2002), Introduction to Marketing, Athens: Kleidarithmos (in

Greek).

Boone, Louis E., Kurtz, David L. (2001), Contemporary marketing, 10th ed.,

Fort Worth: Harcourt College Publishers.

Dibb, Sally .. [et al.] (2001), Marketing: concepts and strategies, 4th European

ed., Boston: Houghton Mifflin.

Winner, Russel S. (2007), Marketing management, 3rd ed., Upper Saddle

River, N. J.: Pearson Prentice Hall.

Bovee, Courtland L., Houston, Michael J., Thill, John V. (1995), Marketing,

2nd ed., New York: McGraw-Hill.

Teaching Methods:

Lecture / presentations

Case studies

Team work using internet sources

Assessment Methods:

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Final exams at the end of the semester

Language of Instruction:

Greek – English terminology included

Module Objective (preferably expressed in terms of learning outcomes

and competences):

After successfully attending the module, the student will be able to:

Understand the modern marketing concept.

Analyze the effect of internal and external factors in marketing

environment.

Understand the main methodologies of market research.

Describe the basic concepts of consumer behavior.

Describe the main marketing tools used for the analysis of business

problems.

Analyze the importance of marketing strategy in product, price,

promotion and physical distribution problems.

Use the appropriate marketing tools and methods in order to improve a

business’ competitiveness.

Module Title: operations Management

Description:

The course aims to analyse and present the major theoretical tools and

models for managing operations both in manufacturing and service firms.

The course starts by explaining the evolution of operations management and

the factors that influence the field, such as the technological and societal

changes. The course continues by analysing and explaining the different

types and characteristics of operations systems and processes. Finally, the

course analyses the various tools and theoretical models that managers

should use for addressing various managerial problems of operations

management such as selection of firm location, design of servicescape and

process layout, management of productivity/performance and quality,

developing new products and services.

Prerequisites:

none

Module Contents (Syllabus):

Operations management: definition and historical developments

Types and characteristics of service systems

Design and management of service processes

Selection of firm location

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Design and management of production capacity

Design and improvement of production layout

New product / service development processes and management

Measurement and management of productivity and performance

Quality management

Recommended Reading:

Α) Principal Reference:

SLACK NIGEL, CHAMBERS STUART, JO. (2010). ΔΙΟΙΚΗΣΗ ΠΑΡΑΓΩΓΗΣ

ΠΡΟΙΟΝΤΩΝ & ΥΠΗΡΕΣΙΩΝ, Κλειδάριθμος

Ιωάννου, Γεώργιος (2005). Διοίκηση παραγωγής και υπηρεσιών. Εκδόσεις

Σταμούλη, Αθήνα, Ελλάδα

Β) Additional References:

Bitner, M. J. 1992. Servicescapes: The Impact of Physical Surroundings on Customers

and Employees. Journal of Marketing; Vol. 56, No. 2, pp. 57

Christou, E. & Sigala, M. 2002. Conceptualising the measurement of service quality

and TQM performance for hotels: the HOSTQUAL model. Acta Touristica, Vol. 14, No.

2, pp. 140 – 169.

Crosby. P.B. 1979. Quality is free. McGraw –Hill, New York

Deming 1982. Quality, Productivity and Competitive Position. Massachusetts Institute of

Technology, Center of Advanced Engineering study, Cambridge

Doeringer, P., Evans-Klock, C. and Terkla D. 2004. What attracts high performance

factories? Management culture and regional advantage. Regional Science and Urban

Economics, Vol. 34, pp. 591-618

Feigenbaum, A.V. 1991. Total Quality Control. 3rd ed.. McGraw –Hill, New York

Hayes, R., Pisano, G., Upton, D. and Wheelwright, S. 2005. Operations, Strategy and

Technology: pursuing the competitive edge, John Wiley, New York

Hochschild, A. 1983. The Managed Heart: Commercialization of Human Feeling. University

of California Press, Berkeley, CA.

Hoffman, D.K., Kelley, S., W., and Chung B.C., 2003, A CIT investigation of

servicescape failures and associated recovery strategies. Journal of Services Marketing,

Vol. 17, No. 4, pp. 322-340

Juran, J.M. 1988. Juran on planning for Quality. The Free Press

Juran, J.M. 1989. Juran on Leadership of Quality, The Free Press

Kaplan, R.S. and Norton, D.P. 1996. Using the Balanced Scorecard as a strategic

management system. Harvard Business Review, Vol. 77, January-February, pp. 77

MacCarthy, B.L. and Atthirawong, W. 2003. Factors affecting location decisions in

international operations – a Delphi study. International Journal of Operations and

Production Management, Vol. 23, No. 7, pp. 794-818

Milliman, R. 1982. Using Background Music to affect the Behavior of Supermarket

Shoppers. Journal of Marketing, 46 (Summer), pp. 86-91

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Sigala, M. & Chalkiti, K. 2007. Improving performance through tacit knowledge

externalization and utilization: preliminary findings from Greek hotels. International

Journal of Productivity & Performance Management, Vol. 56, No 5-6, pp. 456 – 483

Sigala, M. & Sakellaridis, O. 2004. Web users’ cultural profiles and e-service quality:

internationalization implications for tourism websites. Information Technology and

Tourism, Vol. 7, No. 1, pp. 13 – 22

Sigala, M. 2003. The Information & Communication Technologies productivity impact

on the UK hotel sector. International Journal of Operations and Production Management,

Vol. 23, No. 10, pp. 1224 – 1245.

Sigala, M. 2006. Mass customisation implementation models and customer value in

mobile phones services: preliminary findings from Greece. Managing Service Quality,

Vol. 16, No. 4, pp. 395 – 420

Sigala, M. 2008a. A supply chain management approach for investigating the role of

tour operators on sustainable tourism: the case of TUI. Journal of Cleaner Production,

Vol. 16., No. 15, pp. 1589-1599

Sigala, M. 2008b. Web 2.0 tools empowering consumer participation in New Product

Development: findings and implications in the tourism industry. Annual International

International Council for Hotel, Restaurant and Institutional Education, (I-CHRIE)

Convention “Welcoming a new era to hospitality education”. Atlanta, Georgia, USA: 30

July – 2 August, 2008

Steenhuis, H.J. and De Bruijn. E. 2004. Assessing manufacturing location. Production

Planning and Control, Vol. 15, No. 8, pp. 786-795

Taguchi,G. and Yokoyama, Y. 1994. Taguchi Method: Design of Experiments. Tokyo,

Japan

Δερβιτσιώτης, Κ. 2006. Διοίκηση παραγωγής. Οικονομική Βιβλιοθήκη, Αθήνα

Δημητριάδης, Σ. και Μηχιώτης, Α. 2007. Διοίκηση Παραγωγής. Εκδόσεις Κριτική

Teaching Methods:

lectures

analysis and discussion of case studies

Assessment Methods:

100% exams

Language of Instruction:

-------Greek

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Module Objective (preferably expressed in terms of learning outcomes

and competences):

After the successful completion of the course, the students should:

be able to explain and take effective decision in relation to the managerial

problems (tactical and strategic) related to operations management

be able to understand the different characteristics and management

approaches required for managing operations systems in the

manufacturing and service sectors

be able to identify and apply the appropriate theoretical tools and models

for understanding and solving operations management problems in the

real industry

Module Title: Accounting II

This course aims in developing a common accounting language between

domestic and international businesses as well as developing a measure for

the comparison of timely and accurate financial data of a company or a sector

over time. The course specifically examines the basic framework and

regulations of Greek General Accepted Accounting Principles (GGAAP)

adopted by the Greek State for companies in Greece and the Greek General

Chart of Accounts (EGLS-ΕΓΛΣ). Emphasis is placed in the areas of the

international standards and practices of reporting financial accounting

statements.

Prerequisites: Accounting I

Module Contents (Syllabus):

1) Uniform accounting principles, presentation and characteristics - Greek

General Chart of Accounts (EGLS-ΕΓΛΣ)

2) Accounts Plan of EGLS-ΕΓΛΣ – categorizing of mandatory and optional

accounts.

3) Tangible and Intangible Assets, long term assets: Group 1 EGLS –

international practices.

4) Inventories: Group 2 EGLS – international practices.

5) Short Term Receivables and Cash or Cash equivalents: Group 3 EGLS –

international practices.

6) Shareholders’ equity, provisions, long term liabilities: Group 4 EGLS –

international practices.

7) Current Liabilities: Group 5 EGLS – international practices.

8) Operating Expenses: Group 6 EGLS – international practice.

9) Operating Revenue: Group 7 EGLS – international practice.

10) P&L Accounts: Group 8 EGLS – international practices.

11) Calculation of the company’s profit or loss – executing and adjusting

accounting entries for the preparation of financial statements.

.

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Recommended Reading:

Α) Principal Reference:

Alifantis G., Financial Accounting (Vol. Β'), Pamisos, 2007

Ballas Α., Hevas D., Financial Accounting, Mpenou, 2011

Β) Additional References:

Sakellis E., The Greek Ledger of Accounts (Vol. Α-C), Brikous Publishing

Teaching Methods: Lectures, Homework

Assessment Methods: Written exam (100%)

Language of Instruction: Greek

Module Objective (preferably expressed in terms of learning outcomes and

competences):

The Greek General Chart of Accounts/Greek Ledger of Accounts (EGLS-ΕΓΛΣ)

establishes uniform accounting and reporting principles for the preparation

and presentation of financial statements. The main objective of this course is to

familiarize students with the use of EGLS (accounting entries, preparation of

financial statements, and calculation of profit and loss) through exercises and

the case study analysis.

Module Title: Microeconomics B

Description:

Microeconomics II is a continuing course of Microeconomics I. In this module

we utilize the detailed mechanisms of Microeconomics I and II systematically

to examine the characteristics of the principal markets in which businesses

operate. By combining the study of market goods and factors of production,

we can examine the relevance of various market forms and their effects on

social welfare. The microeconomic analysis of markets in this module is

expanded to include the concepts of asymmetric information and game-

theoretic analysis of oligopolistic markets.

Prerequisites: The course is based on the theoretical platform of

Microeconomics I

Module Contents (Syllabus):

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Perfect competition

Economics of welfare

Monopoly

Monopolistic competition

Oligopoly

Game theory

Asymmetric information

External Economies and public goods

Recommended Reading:

Α) Principal Reference:

Besanko, D. & Braeutigam, R.R. (2008), Microeconomics, 3rd Edition,

Wiley

Β) Additional References:

Varian, H. (2010), IntermediateMicroeconomics: A modern approach, 8th

Edition. Norton.

Morgan, W., Katz, R. & Rosen, H.S. (2009), Microeconomics, 2nd Edition.

McGraw Hill.

Gravelle, H. & Rees, R. (2004), Microeconomics, Prentice Hall, 3rd

Edition.

Teaching Methods: Lectures, E-class education platform

Assessment Methods: Written Exam

Language of Instruction: Greek - English

Module Objective (preferably expressed in terms of learning outcomes and

competences):

Upon completion of the course the student will be able to:

o Identify the characteristics and conditions under various market

structures exist (Perfect Competition, Imperfect Competition,

Monopoly, Monopolistic Competition and Oligopoly).

o Analyze the economic environment of various market structures and

their effect on social welfare.

o Apply game-theoretic analysis to fundamental economic problems

and market structures.

o Analyze the importance of information asymmetries in the various

markets for products and production factors.

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o Identify public goods and the importance of externalities in welfare

analysis be able to assess the regulatory framework for managing

externalities.

Module Title: Financial Management

Description:

Financial Management examines the structure and operation of money

markets, capital markets and the financial operations of businesses. Within the

framework of the course, we assess issues such as; the time value of money, the

analysis of financial statements, the capital structure problem, dividend policy,

mergers and acquisitions, investment choices, investment funding and the

management of daily transactions.

Prerequisites: None

Module Contents (Syllabus):

1. Financial analysis - Introductory financial concepts

2. Time value of money and security valuation

3. Criteria for investment appraisal

4. Financial statement analysis

5. Classification and analysis of financial ratios

6. Financial planning and control

7. Long term financing

8. Fundamental principles (microstructure) of stock market

9. Bond issues and valuations

10. Cost of capital

11. Financial leverage and risk

12. Dividend policy

13. Mergers and acquisitions

Recommended Reading:

Α) Principal Reference:

Brealey, R.A., Myers, S.C., Allen, F. Principles of Corporate Finance, 9th

Edition, McGraw Hill

Β) Additional References:

Brigham, E.F. & Houston, J.F. (2012) Fundamentals of financial management,

12th Edition, South Western.

Ross, S., Westerfield, R. & Jordan, B. (2009) Fundamentals of corporate

finance, 9th Edition, McGraw Hill.

Teaching Methods: Lectures, E class education platform, Applications in MS

Excel.

Assessment Methods: Written Exam

Language of Instruction: Greek

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Module Objective (preferably expressed in terms of learning outcomes

and competences):

Upon the completion of the course, the student will be able to;

o Study and analyze in depth the structures of money markets and capital

markets.

o Apply the relative methodology for gainful operations in the markets

respectively.

o Evaluate the efficiency of money markets and capital markets.

o Correlate between domestic and international money markets.

o Examine the costs and benefits arising from the globalization of money

markets and capital markets.

o Determine the way in which international financial markets are

interdependent.

Module Title: Civil Law

Description:

This module focuses on the segment of Civil Law that applies to contracts. The

course aims to familiarize students with the rights and obligations of parties

that are involved in the everyday practice of private market transactions. We

examine various contract forms and agreements as they relate to; acts of

performance, liabilities, general trading conditions, defective goods,

limitations, legal entities and representatives.

Prerequisites: Introduction to Law

Module Contents (Syllabus):

1. Torts

2. Responsibility for acts of employees (proxy or performance)

3. Partial fulfillment

4. Indefinite delivery

5. Place of performance/delivery - the risk of accidental destruction or

sale deterioration

6. Relationship of seller and buyer with the carrier

7. Standard form contracts (accession contracts and general trading

conditions)

8. Defective goods

9. Credit sales and security

10. Limitation of action

11. Abuse of rights

12. Legal Entities

13. Agency

Recommended Reading:

Α) Principal Reference:

Agalopoulou P., Basic concepts of civil law, Ant. N. Sakkoulas 2003.

Papasteriou D., Civil law (compendium), Sakkoulas Publications 2010.

Β) Additional References:

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Astikos Kodikas Georgiades - Stathopoulos, t.3-5, Law & Economy –

P.N. Sakkoulas.

Kornilaki P., Special Contract Law I, Sakkoulas Publications 2002.

Spyridakis I., Civil Law Manual 2b, Ant. N. Sakkoulas 2004.

Teaching Methods: Lectures

Assessment Methods: Written Exams ( Oral exams for students with writing

disabilities)

Language of Instruction: Greek

Module Objective (preferably expressed in terms of learning outcomes and

competences):

At the end of the course the student should be familiar with basic tripartite

relations and contracts: a) contracting by proxy performance, b) the seller and

buyer with an independent carrier, c) contracting with a dealer or agent. The

student should also be able to apply the rules of buyer protection for product

or quality defects as well as have a general understanding of the rights and

obligations that practiced in common trading.

Module Title: Statistics I

Description:

Statistics is associated with the collection, processing, analysis and interpretation of

data derived from observations or measurements which refer to natural, economic or

social phenomena. In many natural, economic, social and business problems decisions

are taken under uncertainty. In these cases statistics is a valuable tool in supporting

decisions and actions and for this reason is used in many disciplines and practical

problems. This course covers the Descriptive Statistics, Elements of Probability Theory

and issues of Parametric Statistical Inference.

Prerequisites:

Adequate knowledge of Mathematics

Module Contents (Syllabus):

Introduction to Statistics

Data Collection

Data Summarization: Graphical and Mathematical Methods

Introduction to Probability Theory

Random Variables – Probability Distribution

Specific Probability Distributions (Discrete and Continuous)

Sampling Distributions

Point Estimation

Confidence Intervals

Hypothesis Testing

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Recommended Reading:

Α) Principal Reference:

Angelis, V, Dimaki K., Statistics Part A’: Statistics, Probabilities, Statistical

Inference, Sofia Publ.,Thessaloniki, 2011 (in Greek).

Β) Additional References:

- Aczel, A. D. and Sounderpandian, J., Complete Business Statistics, McGraw – Hill

& Irwin, 2002

- Anderson, D.R., Sweeney, D.J. and Williams., T.A. Statistics for Business and

Economics, West Publishing Company, Minneapolis, 1993

- Berenson, M. L. and Levine, D. M. Basic Business Statistics, Prentice – Hall, Inc.

New Jersey, 1992.

- Berenson, M. L., Levine, D. M. and Krehbiel, D. C., Basic Business Statistics.

Concepts and Applications, Prentice – Hall Inc. New Jersey 2002

- Field, A., Discovering Statistics using SPSS, Sage Publications, 2009

- Kazmier, L.J. Business Statistics, Schaum’s Outlines. Mc Graw – Hill, New York,

1988

- Kazmier, L. J. and Pohl, N. F. Basic Statistics for Business and Economics, Mc Graw

– Hill International Editions, New York, 1987.

- Levine, D.M., Berenson, M. L. and Stephan, D. Statistics for Managers, Prentice-

Hall Inc. New Jersey, 1999.

- Mendenhall, W., Beaver, R.J. and Beaver, B.M. Introduction to Probability and

Statistics, Duxbury, Press, California, 1988

- Sincich, T. Business Statistics by Εxample, Maxwell MacMillan Co., Toronto,

1992.

Teaching Methods:

- Lectures

- Presentations in the eclass

- Notes

- Tutorials

Assessment Methods:

Students can choose one of the following 2 ways of assessment:

Final Exam (100%)

Language of Instruction: Greek

Module Objective (preferably expressed in terms of learning outcomes

and competences):

Upon completion of the learning process the student will be able

To organize and present a group of data by using the principles of graphical

methods

To use the values of statistical measures in order to summarize a set of data

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To use the values of statistical measures in order to assess the parameters of

the population under study

Module Title: Statistics II

Description:

This course follows the course Statistics I. The interest here is shifting from studying

the behavior of a random variable, which has already been covered, to the study of

relationships between two or more quantifiable variables and the estimation of one of

them when the values of others are known. The techniques applied are Regression

Analysis (Simple and Multiple Regression). It also introduces the methodology of

ANOVA which is applied to compare the means of more than two populations.

Finally, Forecasting Methods and Indices are presented, which are of particular

interest for certain areas of Business Administration and their practical applications.

Prerequisites:

Adequate knowledge of Mathematics and Statistics I

Module Contents (Syllabus):

Introduction

Analysis of Variance

Simple Linear Regression and Correlation

Non Linear Models

Multiple Regression

Times Series Analysis and Forecasting

Index Numbers

Recommended Reading:

Α) Principal Reference:

Angelis V. A. Statistics B’, University Lectures Chios, 2010 (in Greek).

Β) Additional References:

- Anderson, D.R., Sweeney, D.J. and Williams., T.A. Statistics for Business and

Economics, West Publishing Company, Minneapolis, 1993.

- Berenson, M.L. and Levine, D.M. Basic Business Statistics, Prentice – Hall Inc.

New Jersey, 1992.

- Field, A., Discovering Statistics using SPSS, Sage Publications, 2009

- Jarret, J. Μέθοδοι Προβλέψεων για Οικονομικές-επιχειρηματικές Αποφάσεις,

Gutenberg, Αθήνα, 1993.

- Kazmier, L.J. Business Statistics, Schaum’s Outlines. Mc Graw – Hill Editions,

N.Y. 1988

- Kazmier, L. J. and Pohl, N.F. Basic Statistics for Business and Economics, Mc Graw

– Hill International Editions, New York, 1987.

- Levine, D.M., Berenson, M.L. and Stephan, D. Statistics for Managers, Prentice-

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Hall Inc. New Jersey, 1999.

- Mendenhall, W., Beaver, R.J. and Beaver, B.M. Introduction to Probability and

Statistics, Duxbury, Press, California, 1988

- Sincich, T. Business Statistics by Εxample, Maxwell MacMillan Co., Toronto,

1992.

Teaching Methods:

- Lectures

- Presentations in the eclass

- Notes

- Tutorials

Assessment Methods:

Students can choose one of the following 2 ways of assessment:

Final Exam (100%)

Language of Instruction: Greek

Module Objective (preferably expressed in terms of learning outcomes

and competences):

Upon completion of the learning process the student will be able

To apply linear models in observational data

To check the suitability of the models,

To test the hypotheses of models

To develop statistical inference for model parameters

To make predictions by using the models

To apply various forms of non-linear models to data and to assess their

suitability

To apply the methodology of Analysis of Variance

Module Title: BUSINESS ADMINISTRATION-ORGANIZATION I

Description:

This module uses a comprehensive method to present and analyze the activities which

individuals undertake within the organizational and business framework. Thereafter,

it indicates how these actions are integrated and coordinated towards the achievement

of organizational, business and personal goals. In other words, this module explores

into the business literature in order to mine the most systematic recordings of

management methods. Through the critical presentation of these methods it aims to

prove their effectiveness in both theoretical and practical level.

Prerequisites: No specific prerequisites required

Module Contents (Syllabus):

The module consists of the following topics:

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---- The fundamentals (core principals) of management. Management and the role of

managers.

---- The company and its internal and external environment

---- Management Science - The most critical approaches: Organization Theory,

Taylor, Fayol, Weber, Marx, The quantitative approach, The quantitative approach,

Systems Theory

---- The function of programming

---- The function of organizing

---- The function of leading

---- The function of controlling

---- The critical role of information in organizations. Its contribution to the Decision

Making process.

Contemporary issues interconnected with the Decision Making Process.

Recommended Reading:

Α) Principal Reference:

• Lectures’ Slides Available in the e-class

• Robbins, S.P., Decenzo, D.A. & Coulter, M. (2012) – Management: Principals

and Implementation. Critiki Publishing (Book in Greek)

• Petridou, Ε. (2011) – Management. Sofia Publishing (Book in Greek)

• Schermerhorn J. (2011) – Introduction to Management. Paschalidis Publishing

(Book in Greek).

• Κefis, Β.Ν. (2005) – Integrated Management. Basic Principles for

Contemporary Business Units. Athens. Critiki Publishing (Book in Greek)

• Bouradas, D. (2002) – Management. Theoretical Background, Contemporary

Practices. Athens, Benou Publishing.

Β) Additional References:

• Mantzaris, G. (2006) – Modern Management. Athens, Gkiourds V. Publishing

(Book in Greek)

• Williams, K. & Johnson, B. (2005) – Introduction to Management. A practical

Development Guide. Critiki Publishing (Book in Greek)

• Jones, G. (2001) – Organizational Theory, Text and Cases. 3rd Edition, Prentice

Hall.

• Porter, M.E. (1986) - Changing Patterns of International Competition.

California Management Review, 28 (2): 9–40

• Chow, K. & Healey, M. (2008) - Place attachment and place identity: First-year

undergraduates making the transition from home to university. Journal of

Environmental Psychology, 28:362–372.

• Kraus, K.L. & Coates, H. (2011) - Students’’ engagement in first‐year

University. Assessment & Evaluation in Higher Education, Vol. 33, No. 5, October

2008, 493–505.

• Wolniak, G.C. & Engberg, M.E. (2010) - Academic Achievement in the First

Year of College:

Evidence of the Pervasive Effects of the High School Context. Res High Educ,

51:451–467.

Teaching Methods:

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Lectures – Theory and Case Studies Analysis

Task assignments

Use of the e-class platform for the distribution of educative material, contact,

support, leading of students. Also for the exchange of files.

Assessment Methods:

Task Assignments: 30-40% Final Exams: 60-70%

Language of Instruction: Greek

Module Title: BUSINESS ADMINISTRATION-ORGANIZATION II

Description:

The “Management II” module, aims to familiarize students with the most important

business tools, i.e. analyses, methodologies and processes of management. Following

the building of an integrated understanding of the content and goals of management

in the “Management I” module, in “Management II” we seek mainly to introduce our

students to the empirical dimension of management. This is pursued through the

development of weekly tasks from students divided in teams. Real data concerning

companies and their external and internal environment are mined for the every week’s

tool implementation.

Prerequisites: No formal prerequisites required

Module Contents (Syllabus):

The module consists of the following topics:

- The fundamentals of management – A connection to the “Management I”

module.

- Analysis of the General External Environment of the company using the tool

of PESTEL Analysis.

- Analysis of the Functional External Environment of the company

implementing a Structural Industry Analysis using the Porter’s 5 Dynamics

Model.

- Analysis of both the external and internal environment of the company

implementing the tool of S.W.O.T. Analysis.

- Business Process Reengineering – Implementation of the BPR methodology.

Implementation of the Benchmarking Methodology.

- Strategic Planning: Implementation of the Hoshin Kanri (Planning)

Methodology

- Strategic Targeting: Implementation of the Balanced Scorecard Tool

- A system of continuous improvement in quality, technology, processes,

company culture, productivity, safety and leadership. Implementation of the

Kaizen methodology.

- Development of an Integrated Business Plan – Company Background,

Products and Services, Industry, Competition and Market, Marketing Plan,

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Operating Plan, Ownership, Management, Organization, Goals and Targets,

Financial Assumptions, Executive Summary.

Recommended Reading:

Α) Principal Reference:

• Lectures’ Slides Available in the e-class

Β) Additional References:

• Kefis V.Ν., Papazachariou P. (2009). The corpote vision in a Business Plan.

Critiki Publishing

• Bouradas, D. (2002) – Management. Theoretical Background, Contemporary

Practices. Athens, Benou Publishing.

• Muthu, S., Whitman, L. & Cheraghi, S.H. (1999) - Business Process

Reengineering: a Consolidated Methodology. Proceedings of the 4th Annual

International Conference on Industrial Engineering Theory, Applications and

Practice, November 17-20, 1999, San Antonio, Texas, USA

Teaching Methods:

Lectures – Theory and Case Studies Analysis

Task assignments at a weekly basis.

Use of the e-class platform for the distribution of educative material, contact,

support, leading of students. Also for the exchange of files.

Assessment Methods:

----- Task Assignments: 60%

--- Final Exams: 40%

Language of Instruction: Greek

Module Objective (preferably expressed in terms of learning outcomes and

competences):

This course aims to clarify the core concepts of management, through the mining

of real business data/ information for the empirical implementation of the most

recognized management tools. The tools of PESTEL Analysis and 5 dynamics of

Porter, target to make students understand the interdependence and the dynamic

interaction between the company and the dynamics of the external environment

of the firm. The integrated understanding and the in-depth investigation of the

structural elements of the external environment of the company increases the

probability of the emerging opportunities and threats in time recognition. S.W.O.T.

Analysis is used to recognize and record these Opportunities and Threats along

this the Strengths and Weaknesses detected in the internal environment of the firm.

The challenges of the contemporary world are calling for performance and

process optimization and cost reduction. Thus, the module seeks to familiarize

students with the above concepts through the implementation of the Business

Process Reengineering (BPR), Benchmarking and Kaizen methodologies.

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The course also targets to shape the students understanding towards the

Management by Objectives (MBO) approach. Therefore, the strategic tools of

Balances Scorecard and Hoshin Planning are taught. The Hoshin Planning method

also highlights the key role of Human Resources for the company’s success.

Finally, the development of an integrated Business Plan, allows students realize

the fact that all management tools and theories are interconnected and cannot be

separated from one another.

Using this teaching methodology, i.e. development of weekly tasks by teams of

students, our students a) understand how management theory is transferred in

practice b) become familiar with the procedure of searching and mining

information to produce their work c) working in groups empower their co-

operative skills d) implementing the most important management tools

strengthens their portfolio of skills, abilities and knowledge for their future carrier

as managers, executives or entrepreneurs.

After the successful completion of the module, students will understand and will

have shape the ability to implement the below management tools:

- Pestel Analysis

- Structural Industry Analysis using the Porter’s 5 Dynamics Model

- S.W.O.T. Analysis

- Business Process Reengineering - BPR

- Benchmarking

- Hoshin Planning

- Balanced Scorecard

- Kaizen

- Business Plan – Company Background, Products and Services, Industry,

Competition and Market, Marketing Plan, Operating Plan, Ownership,

Management, Organization, Goals and Targets, Financial Assumptions,

Executive Summary.

Module Objective (preferably expressed in terms of learning outcomes and

competences):

This course guides students to develop a comprehensive understanding of the

conceptual and theoretical background of the Business Administration field. A main

goal of this module is to make students see how this integrated conception applies to

every management area. At the same time, it aims to enhance the understanding of the

way that this theoretical background is displayed, transported and applied to

operational and market reality.

In this sense, it aspires to assist students to grow and develop their managerial skills,

and to set the base for the development of essential management knowledge, expertise

and abilities. In this way, the students will start to build a portfolio of cognitive

characteristics which will guide them to the successful implementation of the business

administration principals in practice.

Also, an important objective of the course is to support and guide students towards

the successful transition from the secondary education’s environment to the higher

education environment. The module seeks to assist the students adapt to the new

conditions and requirements shaped by their attending a university program.

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Upon the successful completion of this course, the student will be able to:

• Understand and define the nature of management.

• Understand the core principals of management

• Understand and describe the contemporary role of manager as decision maker,

planner, leader,

strategist and auditor

• Understand and describe the main dynamics belonging to the internal and external

environment of the company

• Track recent changes in management trends and the evolution of the theory of

management.

• Define and understand the content and the concept of the major business functions

[Programming, Organizing, Leading, Controlling]

• Understand the crucial role information plays in organizations and to the decision

making process

• Understand and define the process of decision making and its implications.

MMoodduullee TTiittllee:: IInnttrroodduuccttiioonn ttoo EEccoonnoommiiccss

Main Issues:

1. Basic Economic Concepts

2. Economics as a Social Science – Scientific Area and Methods

3. Economic Models.

4. Scarcity and Production Capacity

5. Statistical data, tables and graphs. The data of macroeconomics

6. The Market Mechanism

7. Economic Activity in the National Level

8. National Accounts and Principal Macroeconomic Problems

9. The Product’s Market – Equilibrium and Fluctuations

10. Money and the Bank System

Suggested Textbooks:

Arnold Roger A., Economics, Thomson, 2005Begg, D. Economics , McGraw-Hill

Book Company, 4th edition 1994.

Ferguson Ken, Essential Economics, a guide for business students, Palgrave

Macmillan, 2002

Mankiw N. Gregory, Principles of Economics,

Parkin Mich., M. Powell, K. Matthews, Essential Economics, Pearson education

ltd, 2012

Module Title: Macroeconomics

Main Issues:

1. Gross Domestic Product at current and constant prices. Potential GDP.

Unemployment

2. Inflation and price instability. Aggregate Demand and Aggregate Supply

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3. The long term model of full employment; analysis of macroeconomic

interdependences on the basis of a simple “closed” economy: the labour, the

product and the capital markets’ equilibria.

4. The role of the public sector and the “openness” of the economy

5. Growth and productivity: basic notions

6. The money and the bank system. Money supply and money demand

7. The simple model of keynesian equilibrium in the market of goods and

services

8. Introduction to short –run economic fluctuations – the economic cycle. The

short-run trade-off between inflation and unemployment and the challenges

for economic policy.

9. Aggregate demand and aggregate supply. The Keynesian model of an open

economy. Effective demand, multipliers and budgetary policy

Suggested Textbooks:

Blanchard Olivier, Macroeconomics, 4th edition, Prentice Hall, 2003

DeLong J. Bradford, Macroeconomics, Burr Ridge McGraw-Hill, 2002

Krugman Paul, Robin Wells, Macroeconomics, Worth Publishers, 2009

Mankiw N. Gregory, Macroeconomic Theory, Worth Publishers, 7th edition.

Stiglitz E. Joseph, Carl E. Walsh, Principles of Macroeconomics, W.W. Norton &

Company, 2009

Module Title: Political economy

Main Issues:

1. The methodological problem of Political Economy: critique and history of

events, ideas and economic theories

2. The social character of production. Modes of production and socioeconomic

system

3. Theories of value and the commodities prices: Smith, Ricardo, Marx and the

critique of neoclassical theory of value-utility.

4. Theories of distribution of social production and revenue: Smith, Ricardo and

Marx. Wage labor, surplus value, rate of profit and exploitation. Critique of

neoclassical theory of revenue distribution

5. Theories of depression and economic crisis

Suggested Textbooks:

Rubin I. - I., A History of Economic Thought, Ink Links, London 1979, 440 pp

Screpanti, E – S. Zamagni (2005) The History of Economic Thought, OUP Oxford,

2005, 559 pp.

Complementary Referencies

Fine, B – L. Harris (1986), Rereading Capital, Macmillan, 1979, 184 pp.

Dobb Maurice, Theories of Value and Distribution since Adam Smith; Ideology and

Economic Theory. Cambridge University Press, 1973.

Schumpeter, J. A. (1994), History of Economic Analysis, Oxford – New York,

Routledge Ltd, 1997

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Module Title: Introduction to Law

Description:

Introduction to Law, being the first of the series of law courses, has two

objectives: (a) to introduce the student to the discipline of law, its logic and

language; (b) To familiarize students with the basic concepts of private law and

obligations that arise from business transactions between private parties

(contract formation, the transaction itself, guilt and basic issues in its

development). The underlying objective of the course, however, is to embed

into students the sense of justice and discerning ability to become honest and

respectable businessmen.

Prerequisites: None

Module Contents (Syllabus):

Introduction of Law: The rules, branches, interpretation and sources

Physical person

Legal analysis of transactions – Distinction of obligations

Contracts formation

Declarations of violation - Defective declarations and contracts

Personal obligations – guilt and articles thereof

Good faith

Fault and responsibility

Refusal to perform (objection retention)

Impossibility to perform

Delay in performance

End of contractual obligations

Recommended Reading:

Α) Principal Reference:

Flambouras D., Introduction to Civil Law, Ant. N. Sakkoulas, 2009.

Varka–Adami A., Introduction to Civil Law, Law Library, 2009.

Β) Additional References:

Georgiades, Stathopoulos, Civil Code, t.1-2, Law & Economy – Ant. N.

Sakkoulas, 2009.

Doris F., Introduction to Civil Law, Ant. N. Sakkoulas 1991.

Georgiadis Ap., General principles of civil law, Ant. N. Sakkoulas 2002.

Papantoniou N., General principles Sakkoulas 1983.

Georgiadis Ap., Law of Obligations (general part) Sakkoulas 1998.

Spyridakis I., Manual of civil law t.1-2a, Ant. N. Sakkoulas 2004.

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Stathopoulos M., General contract law, Sakkoulas SA 2004.

Teaching Methods: Lectures

Assessment Methods: Written exams (Oral testing for students with writing

disabilities)

Language of Instruction: Greek

Module Objective (preferably expressed in terms of learning outcomes and

competences):

The objective of the course is to introduce to students the discipline of the law,

its logic and the language as well as the basic concepts of contract obligation

and the main problems in the handling of a transaction. By the completion of

the course the student should be able to: understand the rights and obligations

of private law; legally analyze business transactions; recognize a contracts

existence from the start of negotiations and be able to correctly allocate the

general obligations between the parties - all within normal and abnormal

conditions of the transaction. The students will accordingly be expected to be

able to solve exercises of this sort.

Module Title: Cost Accounting I

Description:

Cost represents a company’s available purchasing power in the form of cash or

quasi-cash outflow for the acquisition of tangible and intangible goods and

services. Therefore, cost accounting plays a strategic role inextricably linked

to the sustainability of an economic unit and its application becomes a vital tool

to managers for planning, controlling, costing products, services and

customers. In this course we analyze the key concepts of cost accounting in

different types of businesses. Also presented in this course are the major cost

formulas, formation of the operating costs and the relevant business decisions,

according to each cost category. Emphasis is placed on case study

presentations and application of cost accounting theory for problem solving.

Prerequisites: Financial Accounting

Module Contents (Syllabus):

(1) Key concepts and function of “Cost – Output – Expenditures”.

(2) Classification criteria of cost categories.

(3) Methodology and Relevance of Cost forms and types (Integrated

presentation).

(4) Strategic Business Decisions

Recommended Reading:

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Α) Principal Reference:

Varvakis K. Α , Costing and Cost Organization of a Company, Varvakis,

2003

Venieris G, Cohen S., Koletsi M., Cost Accounting, Pela Ioannidou

Publishing, 2005

Β) Additional References:

Pomonis N., Cost Accounting, Stamouli Publications, 2009

Paggios I., Cost Accounting Applications, Stamouli Publications, 2004

Teaching Methods: Lectures, Homework

Lectures are based on theoretical scenarios that incorporate practical applications and

exercises of real business decisions. Written responses to questions addressing similar

scenarios that involve problem-solving exercises will be included in the final exam.

Assessment Methods: Written Exam

Language of Instruction: Greek

Module Objective (preferably expressed in terms of learning outcomes and

competences):

The objective of this course is to familiarize students with the various types

and categories of costs (fixed, variable, semi-variable cost, direct, indirect costs,

raw material costs, etc., etc.,) to aid them in resolving costing exercises using

the basic distinctions of costs, the break-even point and the Leverage Ratio.

The overall objective is to provide students with the relative know-how to

make the appropriate business decisions according to each cost category.

Module Title: “Technology and Innovation Management I”

Description:

Starting up a new venture amid rapid, radical change is daunting—to build a

successful business today, you also must be equipped to turn disruptive

innovation into competitive advantage. Focusing on the challenges facing

entrepreneurs in small-to-midsize companies, this course helps you develop the

critical skills to identify new business opportunities and transform them into

profitable companies.

Prerequisites:

Completion of core modules relevant to business strategy.

Module Contents (Syllabus):

The course explores the entrepreneurial process and focuses on the following

topics:

Identifying and analyzing entrepreneurial opportunities

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Turning a viable opportunity into a focused strategy and well-defined

business initiative

Developing an effective business plan

Creating "pitches" to sell the idea to investors, customers, partners,

and key employees

Attracting the top talent and vital resources required to turn a vision

into reality

Building the organization and capabilities needed to launch and

nurture early-stage ventures

Deciding whether to build capabilities in-house or obtain them

through partnerships, joint ventures, or potential acquisitions

Evolving the strategy, organization, and leadership model as the

business grows

Recognizing and managing risk, while creating and measuring value

Recommended Reading:

Α) Principal Reference:

“The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation

to Create Radically Successful Businesses”, by E. Ries

Β) Additional References:

Harvard Business School and Stanford Graduate School of Business case

studies

Teaching Methods: Class lectures, case studies

Assessment Methods: Grades are determined by class participation, assignments

and a final exam.

Language of Instruction: Greek

Module Objective (preferably expressed in terms of learning outcomes and

competences):

At the end of this course, students should be able to:

1. Assess the challenges and risks associated with launching a startup or

taking a small business to the next level

2. Analyze, prioritize, and determine the feasibility of new product and

business ideas

3. Make sound investment and resource allocation decisions

4. Identify and develop the talent needed to support an entrepreneurial

mind-set

5. Balance vision and pragmatism as you build and lead a successful

business.

Module Title: An introduction to tourism

Description:

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This module aims to outline the main characteristics of the tourism phenomenon

worldwide, focusing on the major parameters that constitute the tourism market. It

provides a comprehensive and authoritative introduction to all facets of tourism

including: the history of tourism; factors influencing the tourism industry; tourism in

developing countries; sustainable tourism; forecasting future trends etc.

Prerequisites: None

Module Contents (Syllabus):

Nature and characteristics of the tourism industry

The history of tourism

The measurement of tourism

Factors influencing tourism demand

The economic impact of tourism

Social aspects of tourism

Tourism and the environment

Major tourism trends

Marketing tourism

Tourism development

Tourism policy and planning – the role of government

Tourism in developing countries

Future trends in international tourism.

Recommended Reading:

Α) Principal Reference:

Lickorish, L. and Jenkins, C. Introduction to Tourism

Page, S. Tourism Management: An Introduction.

Β) Additional References:

Teaching Methods: Lectures, Case studies presentations.

Assessment Methods: Final exams, Assignments.

Language of Instruction: Greek

Module Objective (preferably expressed in terms of learning outcomes and

competences):

Define, understand, and explore a variety of tourism terminology and concepts

Identify evolving issues and trends in the tourism industry

Assess the impact of tourism as a worldwide economic, environmental, cultural,

political and social factor

Describe how tourism functions at the local, national and international level

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Identify travel motivators and tourism generators.

Module Title: English Language Foundation Lab

Description: The module is intended to provide students with wide exposure

to elementary and intermediate English language structures in adapted and

authentic business context. Emphasis is given to the development of receptive

skills in reading and listening while basic business vocabulary and

terminology as well as grammatical and syntactical structures are widely

practiced.

Prerequisites: Students are required to take a placement test and those

scoring below standard are placed in this module. Upon its successful

completion, students are allowed to register for Business English I and

Business English II.

Module Contents (Syllabus):

Introductions and Greetings - Future Trends

Occupations - Enjoying a Business Trip

Companies - Revision and Consolidation

The Place of Work

Revision and Consolidation

Day-to-Day Work

The Working Environment

Plans

Visits and Travel

Revision and Consolidation

Work History

Fairs and Sales

Product Description

Entertaining

Revision and Consolidation

Firms and Factories

Problems, Problems

Recommended Reading:

Α) Principal Reference:

Getting Ahead Learner’s Book – Home Study Book

Sarah Jones-Macziola and Greg White

Cambridge University Press

Β) Additional References:

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Self Study Pack (Reading Texts – Vocabulary – Exercises)

Teaching Methods:

Reading

Listening

Discussion

Grammar Exercises

Vocabulary Exercises

Assessment Methods:

Two Interim in Class Examination or One Final Examination

Language of Instruction: English

Module Title: Business English I

Description:

Business English I is the first of two courses intended to give students a solid

foundation and a working knowledge of business terminology. The class is

taught at an intermediate level and emphasis is given to the development of

receptive skills in reading and listening. Advanced grammatical and

syntactic structures are widely practiced throughout the module.

Prerequisites: Placement Test

Module Contents (Syllabus):

- Company Structure

- Recruitment

- Retailing

- Franchising

- International Business Styles

- Banking

- Business and the Environment

- The stock market

- Import/Export

- Company Performance

- Setting up a Business

- Corporate Alliances and Acquisitions

- Marketing

- Product and Corporate Advertising

- The business Media

Recommended Reading:

Α) Principal Reference:

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New Insights into Business, Student’s Book-Workbook, Graham

Tullis, Tonya Trappe Longman

Β) Additional References:

Self Study Pack (Reading Texts –Vocabulary-Exercises)

Teaching Methods: Reading, Listening, Discussion and Presentation

Assessment Methods: Two Interim in class Examinations – Or One Final

Exam

Language of Instruction: English

Module Objective (preferably expressed in terms of learning outcomes

and competences):

This course aims at providing students with the necessary skills that will

enable them to effectively use business literature and attend seminars or

conferences conducted in English. The student will have also acquired the

specialized knowledge of applying business communication techniques and

terminology in a professional work environment.

Module Title: Business English II

Description:

The module is intended to provide students with a wide exposure to

advanced syntactical and grammatical Business English Language Structures.

Emphasis is given to the development of receptive reading and listening

skills. Business terminology is widely practiced throughout the module.

Prerequisites: Placement Test, Business English I

Module Contents (Syllabus):

MANAGEMENT

- Management

- Work and Motivation

- Company Structure

- Managing Across Cultures

- Recruitment

- Women in Business

PRODUCTION

- The Different Sectors of The Economy

- Production

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- Logistics

- Quality

MARKETING

- Products

- Marketing

- Advertising

FINANCE

- Banking

- Venture Capital

- Bonds

- Stocks and Shares

- Derivatives

- Accounting and Financial Statements

- Market Structure and Competition

- Takeovers

ECONOMICS

- Government and Taxation

- The Business Cycle

- Corporate Social Responsibility

- Efficiency and Employment

- Exchange Rates

- International Trade

- Economics and Ecology

Recommended Reading:

Α) Principal Reference:

English for Business Studies, A Course for Business Studies and

Economics Students – Student’s Book, Ian MacKenzie, Cambridge

University Press

Β) Additional References:

Self Study Pack ( Reading Texts –Vocabulary – Exercises)

Teaching Methods: Reading, Listening, Discussion and Presentation

Assessment Methods: Two Interim in Class Examinations or One Final

Examination.

Language of Instruction: English

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Module Objective (preferably expressed in terms of learning outcomes

and competences):

This module aims at developing a student’s fluency, accuracy and

communication skills in English within a business context. The student will

be able to use business literature, attend lectures and seminars in English and

discuss business issues in their workplace.

Module Objective (preferably expressed in terms of learning outcomes

and competences):

The module aims at providing students whose command of English is

insufficient with wide exposure to basic English language structures so that

they will be able to attend English Business I and II. Vocabulary, Grammar,

Reading and Listening are intensely practiced and students are advised to

attend regularly and do home assignments.

Module Title: MANAGEMENT INFORMATION SYSTEMS

Description:

The course aims to develop the analytic and structured thinking skills of the

students, necessary for decission making in the field of business

administration. Expanding previous knowledge from introductory ICT

courses, students will be able to handle more complex and demanding

theoretical and practical problems in the field of management.

Prerequisites:

No strict prerequisites. However, as this is not an introductory course, basic

knowledge of ICT and management is desired for the understanding of the

course.

Module Contents (Syllabus):

Ι. Modern business and MIS

1. Introduction to MIS

2. e-business and ICT

3. Strategic advantage through MIS

ΙΙ. ICT infrastructure for MIS

4. Informatics: hardware and software

5. Information and data management

6. Communications: networks and internet

7. Data integrity and security

III. MIS and real world cases

8. Achieving results and satisfying customers

9. e-commerce

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10. Decission support and knowledge management

Recommended Reading:

Α) Principal References:

ΠΛΗΡΟΦΟΡΙΑΚΑ ΣΥΣΤΗΜΑΤΑ ΔΙΟΙΚΗΣΗΣ (MIS)

Έκδοση: 11η Αμερικανική/2014

Συγγραφείς: KENNETH C. LAUDON, JANE P. LAUDON

ISBN: 978-960-461-623-7

Τύπος: Σύγγραμμα

Διαθέτης (Εκδότης): ΕΚΔΟΣΕΙΣ ΚΛΕΙΔΑΡΙΘΜΟΣ ΕΠΕ

Πληροφοριακά συστήματα διοίκησης (MIS)

Έκδοση: 1η έκδ./2014

Συγγραφείς: Wallace Patricia

ISBN: 978-960-218-886-6

Τύπος: Σύγγραμμα

Διαθέτης (Εκδότης): ΕΚΔΟΣΕΙΣ ΚΡΙΤΙΚΗ ΑΕ

Β) Additional References:

Articles, references and other material during lectures

Teaching Methods:

Lectures with case studies, technical presentations and problem solving

exercises

Assessment Methods:

Written examinations and/or preparation of essays including presentation,

mid-semester for up to 40% of total score and end-semester for either 60% or

100% of total course score.

Language of Instruction:

Greek

Module Objective (preferably expressed in terms of learning outcomes

and competences):

The course aims to enhance the structured and analytic thinking of the

students, necessary for decision making in the field of business

administration. Building on previous knowledge from introductory ICT

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courses, students will be able to handle more complex and demanding

theoretical and practical problems in the field of management.

Further goals include:

Understanding of MIS and their potential to support competitiveness

Critical review of aspects related to the nature of MIS

Buildup of knowledge related to business problem solving with the help

of ICT

Module title: Financial Statement Analysis

Description:

The aim of this course is to introduce students to the basic concepts of auditing

and their application in the functional areas of an organization. This includes

auditing in basic computerized accounting environments. Auditing is a related

but separate discipline, with two sub-disciplines: internal auditing and

external auditing. External auditing is the process whereby an independent

auditor examines an organisation's financial statements and accounting

records in order to express an opinion as to the truth and fairness of the

statements and the accountant's adherence to Generally Accepted Accounting

Principles (GAAP), or International Financial Reporting Standards (IFRS), in

all material respects. Internal auditing aims at providing information for

management usage, and is typically carried out by auditors employed by the

company, and sometimes by external service providers.

Prerequisites:

Standard level of financial accounting principles & intermediate accounting

Module Contents (Syllabus):

1. The Audit Function: Reasons for auditing

2. The Auditing profession

3. Ethics; Independence

4. Audit expectation gap

5. The Environment of Auditing: Types of audit; Audit liability

6. Overview of Auditing: Audit process

7. 4 Risk: Planning, risk analysis, audit strategy and materiality

8. Internal Control: An auditor’s view

9. Substantive testing: Audit procedures in more detail

10. Audit Sampling Week

11. Audit Completion

12. Audit Reporting

13. Current Issues

Recommended Reading:

1) Principal Reference:

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3) Negkakis, Ch., Taxinakis, 2014, Auditing & Internal Audit, Diplografia.

4) Meigs & Meigs, 1994, Auditing, Papazisis.

3) Additional References:

1. Messier, W.F., Auditing – a systematic approach, McGraw-Hill, 1997

2. Pany, K. – O.R. Whittington, Auditing, Irwin, 1997

3. Arens – Leobbecke, Auditing – an integrated approach, Phipe –PH, 2000

4. Cosserat, G. Modern Auditing, John Wiley, 2004

Teaching Methods:

Lectures

Case Study Analysis

Assessment Methods:

Final exam. It will consist of questions asking you to analyze the financial

statement information and the valuation of a company, which closely

reflect the content of the course.

Language of Instruction:

Greek

Module Objective (preferably expressed in terms of learning outcomes and

competences):

By the end of this course it is expected that the student will be able to:

a. Demonstrate an understanding of the environment and context of

auditing, including theory, current issues and other factors that

influence auditing; and

b. Demonstrate expertise in planning and carrying out audit

procedures in accordance with auditing standards.

Module Title: Financial Statement Analysis

Description:

The aim of this course is to introduce students to the basic concepts of auditing

and their application in the functional areas of an organization. This includes

auditing in basic computerized accounting environments. Auditing is a related

but separate discipline, with two sub-disciplines: internal auditing and

external auditing. External auditing is the process whereby an independent

auditor examines an organisation's financial statements and accounting

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records in order to express an opinion as to the truth and fairness of the

statements and the accountant's adherence to Generally Accepted Accounting

Principles (GAAP), or International Financial Reporting Standards (IFRS), in

all material respects. Internal auditing aims at providing information for

management usage, and is typically carried out by auditors employed by the

company, and sometimes by external service providers.

Prerequisites:

Standard level of financial accounting principles & intermediate accounting

Module Contents (Syllabus):

14. The Audit Function: Reasons for auditing

15. The Auditing profession

16. Ethics; Independence

17. Audit expectation gap

18. The Environment of Auditing: Types of audit; Audit liability

19. Overview of Auditing: Audit process

20. 4 Risk: Planning, risk analysis, audit strategy and materiality

21. Internal Control: An auditor’s view

22. Substantive testing: Audit procedures in more detail

23. Audit Sampling Week

24. Audit Completion

25. Audit Reporting

26. Current Issues

Recommended Reading:

1) Principal Reference:

1. Negkakis, Ch., Taxinakis, 2014, Auditing & Internal Audit, Diplografia.

2. Meigs & Meigs, 1994, Auditing, Papazisis.

3) Additional References:

1. Messier, W.F., Auditing – a systematic approach, McGraw-Hill, 1997

2. Pany, K. – O.R. Whittington, Auditing, Irwin, 1997

3. Arens – Leobbecke, Auditing – an integrated approach, Phipe –PH, 2000

4. Cosserat, G. Modern Auditing, John Wiley, 2004

Teaching Methods:

Lectures

Case Study Analysis

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Assessment Methods:

Final exam. It will consist of questions asking you to analyze the financial

statement information and the valuation of a company, which closely

reflect the content of the course.

Language of Instruction:

Greek

Module Objective (preferably expressed in terms of learning outcomes and

competences):

By the end of this course it is expected that the student will be able to:

c. Demonstrate an understanding of the environment and context of

auditing, including theory, current issues and other factors that

influence auditing; and

d. Demonstrate expertise in planning and carrying out audit

procedures in accordance with auditing standards.

Module Title: operations Management I

Description:

The course aims to analyse and present the major theoretical tools and models

for managing operations both in manufacturing and service firms. The course

starts by explaining the evolution of operations management and the factors

that influence the field, such as the technological and societal changes. The

course continues by analysing and explaining the different types and

characteristics of operations systems and processes. Finally, the course

analyses the various tools and theoretical models that managers should use for

addressing various managerial problems of operations management such as

selection of firm location, design of servicescape and process layout,

management of productivity/performance and quality, developing new

products and services.

Prerequisites: none

Module Contents (Syllabus):

Operations management: definition and historical developments

Types and characteristics of service systems

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Design and management of service processes

Selection of firm location

Design and management of production capacity

Design and improvement of production layout

New product / service development processes and management

Measurement and management of productivity and performance

Quality management

Recommended Reading:

Α) Principal Reference:

SLACK NIGEL, CHAMBERS STUART, JO. (2010). ΔΙΟΙΚΗΣΗ ΠΑΡΑΓΩΓΗΣ

ΠΡΟΙΟΝΤΩΝ & ΥΠΗΡΕΣΙΩΝ, Κλειδάριθμος

Ιωάννου, Γεώργιος (2005). Διοίκηση παραγωγής και υπηρεσιών. Εκδόσεις

Σταμούλη, Αθήνα, Ελλάδα

Β) Additional References:

Bitner, M. J. 1992. Servicescapes: The Impact of Physical Surroundings on

Customers and Employees. Journal of Marketing; Vol. 56, No. 2, pp. 57

Christou, E. & Sigala, M. 2002. Conceptualising the measurement of service

quality and TQM performance for hotels: the HOSTQUAL model. Acta

Touristica, Vol. 14, No. 2, pp. 140 – 169.

Crosby. P.B. 1979. Quality is free. McGraw –Hill, New York

Deming 1982. Quality, Productivity and Competitive Position. Massachusetts

Institute of Technology, Center of Advanced Engineering study, Cambridge

Doeringer, P., Evans-Klock, C. and Terkla D. 2004. What attracts high

performance factories? Management culture and regional advantage. Regional

Science and Urban Economics, Vol. 34, pp. 591-618

Feigenbaum, A.V. 1991. Total Quality Control. 3rd ed.. McGraw –Hill, New York

Hayes, R., Pisano, G., Upton, D. and Wheelwright, S. 2005. Operations, Strategy

and Technology: pursuing the competitive edge, John Wiley, New York

Hochschild, A. 1983. The Managed Heart: Commercialization of Human Feeling.

University of California Press, Berkeley, CA.

Hoffman, D.K., Kelley, S., W., and Chung B.C., 2003, A CIT investigation of

servicescape failures and associated recovery strategies. Journal of Services

Marketing, Vol. 17, No. 4, pp. 322-340

Juran, J.M. 1988. Juran on planning for Quality. The Free Press

Juran, J.M. 1989. Juran on Leadership of Quality, The Free Press

Kaplan, R.S. and Norton, D.P. 1996. Using the Balanced Scorecard as a strategic

management system. Harvard Business Review, Vol. 77, January-February, pp. 77

MacCarthy, B.L. and Atthirawong, W. 2003. Factors affecting location decisions

in international operations – a Delphi study. International Journal of Operations

and Production Management, Vol. 23, No. 7, pp. 794-818

Milliman, R. 1982. Using Background Music to affect the Behavior of

Supermarket Shoppers. Journal of Marketing, 46 (Summer), pp. 86-91

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Sigala, M. & Chalkiti, K. 2007. Improving performance through tacit knowledge

externalization and utilization: preliminary findings from Greek hotels.

International Journal of Productivity & Performance Management, Vol. 56, No 5-6,

pp. 456 – 483

Sigala, M. & Sakellaridis, O. 2004. Web users’ cultural profiles and e-service

quality: internationalization implications for tourism websites. Information

Technology and Tourism, Vol. 7, No. 1, pp. 13 – 22

Sigala, M. 2003. The Information & Communication Technologies productivity

impact on the UK hotel sector. International Journal of Operations and Production

Management, Vol. 23, No. 10, pp. 1224 – 1245.

Sigala, M. 2006. Mass customisation implementation models and customer value

in mobile phones services: preliminary findings from Greece. Managing Service

Quality, Vol. 16, No. 4, pp. 395 – 420

Sigala, M. 2008a. A supply chain management approach for investigating the

role of tour operators on sustainable tourism: the case of TUI. Journal of Cleaner

Production, Vol. 16., No. 15, pp. 1589-1599

Sigala, M. 2008b. Web 2.0 tools empowering consumer participation in New

Product Development: findings and implications in the tourism industry.

Annual International International Council for Hotel, Restaurant and

Institutional Education, (I-CHRIE) Convention “Welcoming a new era to hospitality

education”. Atlanta, Georgia, USA: 30 July – 2 August, 2008

Steenhuis, H.J. and De Bruijn. E. 2004. Assessing manufacturing location.

Production Planning and Control, Vol. 15, No. 8, pp. 786-795

Taguchi,G. and Yokoyama, Y. 1994. Taguchi Method: Design of Experiments.

Tokyo, Japan

Δερβιτσιώτης, Κ. 2006. Διοίκηση παραγωγής. Οικονομική Βιβλιοθήκη,

Αθήνα

Δημητριάδης, Σ. και Μηχιώτης, Α. 2007. Διοίκηση Παραγωγής. Εκδόσεις

Κριτική

Teaching Methods: lectures, analysis and discussion of case studies

Assessment Methods: 100% exams

Language of Instruction: Greek

Module Objective (preferably expressed in terms of learning outcomes and

competences):

After the successful completion of the course, the students should:

be able to explain and take effective decision in relation to the managerial

problems (tactical and strategic) related to operations management

be able to understand the different characteristics and management

approaches required for managing operations systems in the

manufacturing and service sectors

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be able to identify and apply the appropriate theoretical tools and models

for understanding and solving operations management problems in the

real industry

Learning objectives:

The aim of this course is to teach students how to study and analyze financial

statements as well as to be able to distinguish the future potentials of business units.

Module Title: Commercial Law

Description:

This module covers two separate branches of law; Corporate Law and

Negotiable Instruments Law. In the corporate law segment, we focus on the

fact that all business relationships are based upon contracts or agreements.

Here we explore the role of the law on businesses and their obligations as

applied to; partnerships, the limited liability company and the corporation.

In negotiable instruments law we study contracts for payment, namely bills

of exchange, checks and promissory notes.

Prerequisites: Introduction to Law, Civil Law

Module Contents (Syllabus):

A. COMPANIES

The Partnership Agreement

General and Limited Partnerships

The Corporation

The Limited Liability Company

B. NEGOTIABLE INSTRUMENTS

General Rules

The Bill of Exchange

The Promissory Note

The Check

Recommended Reading

Α) Principal Reference:

Papayannis J., Law of Commercial Companies, Sakkoulas 2011.

Rokas N., Commercial Services, Law Library, 2012.

Rokas N., Securities, Legal Library 2012.

Triantafyllakis G, Introduction to Securities law, Law Library, 2008.

Β) Additional References:

Alexandridou E., Commercial Companies Law, Law & Economy 2007.

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Antonopoulos B., Partnership Law, Sakkoulas 2007.

Antonopoulos B., SA and Limited Law, Sakkoulas 2009.

Sinanioti A., Commercial Law vol.2, Ant. N. Sakkoulas 2004.

Various Collections, The Law of Limited Liability Company (Legal

Library 1994)

Mouzoulas S., Board of Société Anonyme-Jurisprudence 1920-1991 (Legal

Library 1995)

Kiantou-Pampoukis A., Securities Law, Sakkoulas 1997.

Teaching Methods: Lectures

Assessment Methods: Written Exam (Oral exams for students with

disabilities).

Language of Instruction: Greek

Module Objective (preferably expressed in terms of learning outcomes and

competences):

Upon completion of the course, students should be familiar with companies

and negotiable instruments. They will also be able to understand their rights

and obligations in a partnership, a limited liability company and as

shareholders or board members. They should be able to draft and use bills of

exchange, promissory notes and checks while having adequate knowledge of

their function.

Module Title: Portfolio Management

Description:

Financial mechanism’s role is savings’ reallocation to more suitable investments which

increase the economy’s produced product and covers consuming needs. As economic

units we consider the: households, enterprises and state. In this course we will analyze

the nature of pecuniary resources’ flow in the economy, the financial organizations

and markets’ forms, these sectors’ development, as well as the international tendencies

that are recorded in the money and capital markets.

Prerequisites:

The accomplishment of the course’s learning objectives is based on the

comprehension of the fundamentals of financial management.

Module Contents (Syllabus):

The role of financial institutions

Securities valuation

The relationship between risk and competency (Capital Asset Price Model and

Portfolio Theory)

Empirical tests on Capital Asset Price Model

The Efficient Market Hypothesis

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Recommended Reading:

Α) Principal Reference:

1. Brigham - Ehrhardt (2005) Financial Management: Theory and Practice. 11th

Edition.

Eκδοσεις Thomson

Β) Additional References:

1. D. Vasileiou and N. Eriotis 2008, Financial Management: Theory and Practice.

Rosili Edition.

2. P.Petrakis and A.Samitas 2010, Banking and 2008 financial crisis. QUASTOR Edts,

Athens.

3. Hull J.C. 2011. Options, futures and other derivatives. Prentice Hall. 8th Edition.

4. Bodie, Z., Kane, A. & Marcus, A. (2009) Investments. 8th Edition. Εκδόσεις McGraw

Hill.

5. Ross, S., Westerfield, R. & Jordan, B. (2009) Fundamentals of corporate finance. 9th

Edition. McGraw Hill.

Teaching Methods: Lectures with the use of audiovisual equipment. E class

education platform. Ms Excel, EViews and Matlab applications.

Assessment Methods: The final exam determines 100% of the grade.

Language of Instruction: Greek - English

Module Objective (preferably expressed in terms of learning outcomes and

competences):

At the completion of the course, the student will be able to:

Identify the role of financial institutions and the direct and indirect financing

Evaluate securities (Bonds etc)

Identify the relation between risk and competency

Analyze empirical tests on Capital Asset Price Model

Analyze the Efficient Market Hypothesis

Module Title: International Economics

Description:

The course International Economics offers primarily theoretical and

secondarily practical knowledge, in support to students’ understanding on

presented concepts. The course examines the external sector of an economy

from an international macroeconomic perspective. It emphasizes on the

determination of the exchange rates and their relation to product and money

markets. The course analyses alternative models of short and long-run

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macroeconomic equilibrium and discusses extensively the advantages and

disadvantages of each approach.

Prerequisites: No prerequisite courses are necessary.

Module Contents (Syllabus):

The course content is divided into the following six main units:

o National Accounts and Balance of Payments in an Open Economy

o Exchange Rates, Foreign Exchange Market and Balance

o Money, Interest Rates and Exchange Rates

o Prices and Exchange Rates in the Long-term Period - Monetary

Approach

o Product and Currency Exchange Rates in the Short-term Period -

Keynesian Approach

o Fixed Exchange Rates and Foreign Exchange Market Intervention -

The Role of the Central Bank

The theoretical approach on the above themes is further complemented by

the analysis of real case studies and the study of alternative hypothetical

economic conditions and regimes.

Recommended Reading:

Α) Principal Reference:

• Krugman P.and Obstfeld M. (2011) International Economics: Theory

and Policy, Athens: Kritiki (in greek).

OR alternatively

• Ayiomyryanakis G., Vlassis, M. And Thompson, H. (2006)

International Economic Relations, Athens: Rosili (in greek).

Β) Additional References:

• Dornbusch, R. (1976) Expectations and Exchange Rate Dynamics.

Journal of Political Economy 84: 1161-1176.

Dornbusch, R. (1976) Exchange Rate Expectations and Monetary Policy.

Journal of International Economics, 6: 231-244.

Gowland, D. (2005) International Economics. Thessaloniki: Epikenro (in

greek)

• Krugman P. & Obstfeld M. (2003) International Economics. Athens:

Kritiki (in greek).

• Levish, R. M. (1998) International Financial Markets: Prices and Policies.

Boston: Irwin McGraw-Hill.

• Maldonado, R. M. (1979) Recording and Classifying Transactions in the

Balance of Payments. International Journal of Accounting, 15

(Autumn): 105-133.

• Mishkin, F. S. (1998) The Economics of Money, Banking and Financial

Markets (5th edition). New York: Harper Collins Publishers.

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• Obstfeld, M. (1996) Models of Currency Crises with Self-Fulfilling

Features. European Economic Review, 40: 1037-1048.

• Salvatore, D. (2004) International Economics (8th edition). New York:

John Wiley & Sons.

• Schwartz, A. J. (1987) Money in Historical Perspective Chicago:

University of Chicago Press.

Teaching Methods:

On-site University lectures compose the teaching and learning methods of the

course.

Assessment Methods:

Each student may select a preferred assessment method between progressive

or final examination. More specifically, progressive evaluation includes an

interim written examination of 40% weighting factor on the final grade, along

with a final examination of 60% weighting factor on the final grade

respectively. In the case of sole final examination assessment, the final grade is

based completely (100%) on the final written exam. Students are further given

the opportunity to develop optionally, a written assignment which may add

up to 1.5 points in their final grade.

Language of Instruction: Greek

Module Objective (preferably expressed in terms of learning outcomes

and competences):

Upon successful completion of the course, students should have acquired both

theoretical and applied knowledge in relation to international economics, and

its potential importance for policymaking in the field of macroeconomic policy.

The course encourages the development of critical, synthetic and creative

rationale in the scientific field of international economics. In terms of acquired

competences students, in the framework of lecture discussion, develop

autonomous thinking and the ability to apply theoretical concepts of

international economics in practice. In this way, and in a pragmatic economic

environment, students may increase their accountability and potential for

professional or personal development.

Module Title: Operations Research

Description:

Operations research (O.R.) is the discipline of applying advanced analytical

methods to help make better decisions.

By using techniques such as mathematical modeling to analyze complex

situations, operations research gives executives the power to make more effective

decisions and build more productive systems based on:

More complete data

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Consideration of all available options

Careful predictions of outcomes and estimates of risk

The latest decision tools and techniques

http://www.scienceofbetter.org

Prerequisites:

Adequate knowledge of Mathematics

Module Contents (Syllabus):

Introduction to Operations Research

Mathematical Formulation

o Elements & Properties of an LP model

o Mathematical Formulation of a Linear Programming (LP) Problem

Solving Linear Programming problems with Graphical Method

o Graphical Solution

o Special Cases in Graphical Solution

o Sensitivity Analysis in Graphical Solution

Solving Linear Programming problems with Simplex Method

o Types of a Linear Programming Model

Normal & Typical Type

o The Simplex Method

o Sensitivity Analysis with Simplex Method

Sensitivity Analysis to Right Hand Side Constraints

Sensitivity Analysis to Objective Coefficients

Dual Problem

o Definition of Dual Problem

o Relationship among Primal and Dual Problem

Recommended Reading:

1. Angelis, Β., 2008. «Operations Research», HOU Editions.

2. Anderson D.R., D.J. Sweeny and T.A. Williams, An Introduction to

Management Science: Quantitative Approaches to Decision Making, 7th

edition, West Publishing Company, Minneapolis 1994.

3. Anderson D.R., D.J. Sweeny and T.A. Williams, Linear Programming for

Decision Making, St. Paul, Minn., West 1974.

4. Anderson D.R., D.J. Sweeny and T.A. Williams, Quantitative Methods for

Business, 6th edition, West Publishing Company, 1995.

5. Chvatal V., Linear Programming, W.H. Freeman, New York 1957.

6. Dantzig G.B. and M. Thapa, Linear Programming 1, Introduction, Spinger –

Verlag, New York, 1997.

7. Dantzig G.B. and M. Thapa, Linear Programming 2, Theory and

Implementation, Spinger – Verlag, New York, 1997.

8. Dantzig G.B., Linear Programming and Extensions, Princeton, New Jersey,

Princeton University Press, 1963.

9. Eppen G.D. Gould F.J. Schmidt C.P., Moore J.H. Weatherford L.R.,

Introductory Management Science: Decision Modeling with Spreadsheets,

5th edition, Prenciton Hall International, 1998.

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10. Gordon G.R., I Pressman and S. Cohn, Quantitative Decision Making for

Business, 3rd edition, Prentice-Hall Inter., 1990.

11. Hadley G., Linear Programming, Addison-Wesley Publishing Company,

Reading, Massachusetts 1972.

12. Hillier F.S. and G.J Lieberman, Introduction to Mathematical Programming,

2nd edition, McGraw-Hill, 1995.

13. Hillier F.S. and G.J. Lieberman, Introduction to Operations Research, 6th

edition, International Editions, McGraw-Hill, 1995.

14. Lapin L., Quantitative Methods for Business Decisions and Cases, Harcourt

Brace and Company, 1994.

15. Winston L.W. Operations Research, Applications and Algorithms, 3rd ed.,

Duxbury Press, 1994.

Teaching Methods:

- Lectures

- Presentations in the eclass

- Notes

- Tutorials

- Digital platform

http://server.iris.aegean.gr/eclass/courses/DBA104

Assessment Methods:

1st Assessment Method final exams paper

2nd Assessment Method:

1 semi-final exam paper weight 30%

final exam paper weight 70%

Language of Instruction:

Greek

Module Objective (preferably expressed in terms of learning outcomes

and competences):

Understand the background of Operations Research and its role in your

business

Understand the link between resources and requirements

Receive further insight into operational process and using optimization

techniques

Calculate alternative solutions by changing inputs

Link the results of an optimal solution to business benefit

Learn to use OR software (Solver application)

Module Title: Business Strategy and Policy

Description:

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his module uses a comprehensive method to present and analyze the strategies and

policies developed and adopted by enterprises/ organizations. At the same time, the

course presents the dominant elements that either facilitate or prevent the

development of successful business strategies. In other words, this module explores

into the business strategy literature in order to mine the most systematic recordings of

strategic management methods. Through the critical presentation of these methods it

aims to prove their effectiveness or ineffectiveness in both theoretical and practical

level.

Prerequisites:

No specific prerequisites required

Module Contents (Syllabus):

The module consists of the following topics:

The theoretical framework of Strategic Management/ Business Strategy. The

key theories and Definitions. Introduction: What is strategy, what is not

strategy.

The dimensions of rationality and bounded rationality in Strategic

Management.

The firm: A structural component of the market environment. Corporate

Mission – Vision. The functions of Programming, Organizing, Leading,

Controlling, and Re-Planning.

Programmed vs Emerging Strategy

Strategic Analysis of the External- Internal Environment of the Company

[Resource Based View, Threshold Competences, Core Competences]

PESTEL Analysis, The 5 Dynamics of Porter Analysis, SWOT Analysis

Benchmarking

Corporate Development Business Strategy

Corporate Rescue (Turnaround) Business Strategy

Business Strategy in Times of Recession

Introduction to Strategic HRM: HR Needs Meeting Strategies, Attracting,

Recruiting, Embodying, Motivating, Evaluating, Educating- Developing-

Empowering Strategies. Coaching, Mentoring.

Introduction to the necessity of Strategic Tools/ Methods implementation.

Organizing, Managemen, Strategic Tools. Positive and negative dimension of

the tools implementation.

Business Plan: Necessity and role. Data Mining, BP Development Techniques.

Development of an Integrated Business Plan – Company Background,

Products and Services, Industry, Competition and Market, Marketing Plan,

Operating Plan, Ownership, Management, Organization, Goals and Targets,

Financial Assumptions, Executive Summary.

Strategic Plan

The operating tool of Economies of Scale

The operating tool of horizontal and vertical integration

The operating tools of Downsizing & Outsourcing

Scenario Planning

Competitive Advantage Obtainment Strategies

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The operating tool of Knowledge Management

The structural, strategic tool of Total Quality Management

The Kaizen technique

The Portfolio Management tool

Hoshin Planning, Six Sigma

Franchising: Theory and Implecations

Strategic Change Management

Performance Management

Business Process Reengineering- BPR

Time Management, Just in Time

Corporate Social Responsibility, Corporate Governance

Internationalization Strategy: Internationalization Models. A new dynamic

model of internationalization. The multiple internationalization processes and

their significance.

The Mergers & Acquisitions Development Strategies

Strategic Clustering

Strategic Planning: Balanced Scorecard

Crises Management: internal and external crises and the troubleshooting

process. How to predict, plan and be prepared for the crisis. Communication

in times of crisis.

Recommended Reading:

Α) Principal Reference:

• Lectures’ Slides Available in the e-class

• Papadakis, V. (2012). Business Strategy. 6th Edition. Benou Publishing. (Book

in Greek)

• Johnson, G., Gcholes, K. & Whittington, R. (2011). Basic Concepts of Business

Strategy. Critiki Publishing (Book in Greek)

• Theriou, Ν.G. (2005). Strategic Management, 2nd Edition, Critiki Publishing

(Book in Greek).

Β) Additional References:

• Kefis V.Ν., Papazachariou P. (2009). The corporate vision in the Business

Plan. Critiki Publishing (Book in Greek)

• Bouradas, D. (2002) – Management. Theoretical Background, Contemporary

Practices. Athens, Benou Publishing.

• Kefis, V.Ν. (2005) – Integrated Management. Core Concepts for

Contemporary Economic Units. Athens, Critiki Publishing (Book in Greek)

• Williams, K. & Johnson, B. (2005) – Introduction to Management. A practical

development Guide. Critiki Publishing.

• Jones, G. (2001) – Organizational Theory, Text and Cases. 3rd Edition, Prentice

Hall.

• Porter, M.E. (1986) - Changing Patterns of International Competition.

California Management Review, 28 (2): 9–40.

Teaching Methods:

Lectures – Theory and Case Studies Analysis

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Task assignments

Company visits for data mining for the HRM tools implementation tasks

Use of the e-class platform for the distribution of educative material, contact,

support, leading of students. Also for the exchange of files.

Assessment Methods:

----- Task Assignments

--- Final Exams

Language of Instruction: Greek

Module Title: Data Analysis

Description:

The main purpose of this course is to present techniques of collecting and analyzing

data. Quality and representativeness of data is a prerequisite for the success of a

research. In this context, the design of a sample and the various sampling techniques,

such as random, stratified, cluster and systematic, are presented. The collection of data

is followed by the exploration of correlations, independency tests, investigation of the

linearity of their relationship, etc. The techniques used for this purpose are presented

and applied using the statistical package SPSS and Minitab. Finally, as part of the

course case studies are presented, which include the design of the sample to the

requirements of each study, the processing of data and finally the presentation of the

results.

Prerequisites:

Adequate knowledge of basic statistics (statistics a and b)

Module Contents (Syllabus):

Judgmental sampling

Simple Random Sampling

Stratified Sampling

Systetimatic Sampling

Cluster Sampling

Introduction to SPSS

Descriptive Statistics and Graphs

Hypothesis Testing

Analysis of Variance

Simple Linear Regression and Correlation

Multiple Regression

Recommended Reading:

Α) Principal Reference:

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Angelis, V, Notes in Sampling Techiniques, University Notes, Chios, 2009 (in

Greek).

Gnardelis, X., Data Analysis using PASW Statistics 17.0, Papazisi Publ., Athens,

2009, (in Greek)

Dimitriadis, E. Applying statistics using SPSS 17.0 και LISREL 8.7, Kritiki Publ,

Athens 2010, (in Greek)

Β) Additional References:

Α΄ Ελληνική

Anderson, D.R., Sweeney, D.J. and Williams, T.A. Statistics for Business and

Economics, West Publishing Company, Minneapolis, 1993

Chatterjee S., Handcock M.S. and Simonoff J.S., “A Casebook for a First Cause in

Statistics and Data Analysis”, John Wiley and Sons, 1995

Field, A., Discovering Statistics using SPSS, Sage Publications, 2009

Gonick, L. and Smith, W., The Cartoon Guide to Statistcs, 1994.

Hansen, M.H., Hurwitz, W.N. and Madow, W.G. Sample Surrey Methods and

Theory, Volumes I and II, John Wiley and Sons, New York, 1993.

Kish, L. Survey Sampling, John Wiley and Sons, New York, 1965

Lowry, R. Concepts and Applications of Inferential Statistics, (on line book)

Lowry, R. VassarStats, (on line statistical software)

Norusis, M.J., SPSS 8.0 Guide to Data Analysis,, 1998.

Sincich, T. Business Statistics by Example, Maxwell MacMillan Co., Toronto,

1992.

Smith, J.Q. Decision Analysis. A Bayesian Approach, Chapman and Hall, London,

1992.

Stockburge, D.W., Introductory Statistics: Concepts, Models and Applications, (on

line book), 1998

Teaching Methods:

- Lectures

- Presentations in the eclass

- Notes

- Case Studies

Assessment Methods:

Students can choose one of the following 2 ways of assessment:

Final Exam (100%)

Interim Exam (40%), weekly exercises (10%), Final Exam (50%).

Language of Instruction:

Greek

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Module Objective (preferably expressed in terms of learning outcomes

and competences):

Upon completion of the learning process the student will be able

To know how to plan a survey

To identify and choose the sampling techniques

To identify data analysis techniques

To process data by using modern statistical software

To present the results of data analysis and

To interpret the results of data analysis.

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STREAM COURSES

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Module Title: Risk Management

Description:

The course analyzes special topics in risk management such as the macroeconomic

analysis of the business environment, stock valuation models, financial derivatives

and international financial management.

Prerequisites:

The accomplishment of the course’s learning objectives is based on the

comprehension of the fundamental principles of portfolio management.

Module Contents (Syllabus):

Money markets - Capital markets

Stock valuation models

Risk management: macroeconomic

Risk management: industry analysis

International financial management

Risk and return: portfolio management and mutual funds

Derivatives markets

Futures and forward contracts

Options

Credit risk

Recommended Reading:

Α) Principal References:

Bodie, Kane & Markus. 2013. Investments. McGraw Hill 10th Edition.

Β) Additional References:

Elton, E.J., Gruber, M.J. Brown, S.J., Gowtzmann W.N. (2014) Modern portfolio theor

Baz, J., & Chacko, G. 2005. Financial derivatives: Pricing, applications and

mathematics. Cambridge University Press.

Hull J.C. 2014. Options, futures and other derivatives. Prentice Hall. 9th Edition.

Teaching Methods:

Lectures with the use of audiovisual equipment. E class education platform. Ms

Excel and Matlab applications.

Assessment Methods:

The final exam determines 100% of the grade. The students can also undertake a

research project. The performance of the students will be graded and it will add up

to 2 points (out of ten) to the grade of the written exam.

Language of Instruction: English. The course is available for incoming Erasmus

students.

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Module Objective (preferably expressed in terms of learning outcomes

and competences):

At the completion of the course, the student will be able to:

Identify the regulatory framework and the economic structure of major money

markets and capital markets.

Apply portfolio selection techniques in risk management problems.

Evaluate the performance of mutual funds.

Identify the economic structure of the markets for derivatives markets.

Employ financial derivatives in risk management.

Assess the macroeconomic environment of risk management.

Assess risk management on the industry level.

Employ the financial functions in MS Excel in order to solve risk management

problems.

Module Title: Financial Derivatives

Description:

The course analyzes the operation and the products of derivatives markets. The

analysis of derivatives markets is performed in the context of valuation techniques of

financial engineering.

Prerequisites:

The achievement of the course’s educational objectives relies on the sound

knowledge of the fundamental postulates of financial economics and especially

arbitrage and risk management strategies.

Module Contents (Syllabus):

1 Derivatives markets

2 Futures and forward contracts: Introduction

3 Futures and forward contracts: Valuation

4 Option contracts

5 Option strategies

6 Real options

7 Interest rate options

8 Currency derivatives

9 Credit derivatives

10 Shipping derivatives

11 Exotic derivatives

12 Swaps

13 Derivatives: Markets, knowledge, society

Recommended Reading:

Α) Principal Reference:

Hull J.C. (2015) Options, futures and other derivatives. Prentice Hall. 9th Edition.

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Β) Additional References:

Bodie, Z., Kane, A., Marcus, A. (2013) Investments. McGraw Hill. 10th Edition.

Kosowksi, R., Neftci, S. (2014) Principles of financial engineering. Academic Press.

Chance, D., Brooks, R. (2014) Introduction to derivatives and risk management.

South Western College Publications. 10th Edition.

Teaching Methods:

Lectures, using audiovisual equipment. E class educational platform.

Applications in MS Excel.

Assessment Methods:

The written exam at the end of the semester determines 100% of the grade. The

students have the option to undertake a research project which can add up to 2

points (out of ten) to the final grade.

Language of Instruction:

Greeek English

Module Objective (preferably expressed in terms of learning outcomes

and competences):

When the course is completed, the student is expected to be able to:

1 Analyze the operation of derivatives markets

2 Price futures contracts

3 Use financial derivatives in order to hedge financial risk

4 Perceive real investment opportunities in terms of option contracts, with special

emphasis on operational flexibility and investment timing

5 Understand the interaction between science, society and derivatives markets.

Module Title: International Finance

Description:

The approach which is implemented in this module’s originates in the foreign

exchange market: foreign-exchange market efficiency, equilibrium conditions and

currency crises are explored in the context of the international monetary system. In

this context, we discuss fiscal policy and monetary policy in an open economy. We

explore the impact of macroeconomic policy on the balance of payments and the

foreign-exchange market, as well as equilibrium dynamics in product and labor

markets in open economies.

Prerequisites:

The achievement of this module’s academic objectives is based on the understanding

of the fundamental postulates of financial economics and macroeconomics

Module Contents (Syllabus):

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Foreign exchange market: International monetary system

Foreign exchange market: Efficiency, equilibrium, currency crises

Balance of payments: Changes in income

Balance of payments: The effect of macroeconomic policy

Macroeconomic policy: Equilibrium in labor and product markets, in the context of

open economies

Macroeconomic policy: International interdependence and policy coordination

The dynamics of business cycles and economic crises in the international economy

Recommended Reading:

Α) Principal Reference:

Pilbeam K. (2013) International finance. 4th Edition. Palgrave Macmillan.

Β) Additional References:

De Grauwe, P. (2009) Economics of monetary union. 8th Edition. Oxford University

Press.

Gandolfo G. (2002) International finance and open-economy macroeconomics.

Springer-Verlag.

Teaching Methods: Lectures, using audiovisual equipment. E class learning

platform

Assessment Methods: The grade is 100% based on the final exam. However, the

students can undertake an optional research project which, depending on the

assessment, may add a maximum of 2 points (out of 10) in the final grade

Language of Instruction: Greek

Module Objective (preferably expressed in terms of learning outcomes and

competences):

When the module’s educational process is completed, the student will be able to:

Identify the structure of the international monetary system

Analyze efficiency and equilibrium dynamics in currency markets

Analyze changes in the balance of payments

Analyze the effects of open-economy macroeconomic in labor and product markets

Analyze the web of international macroeconomic policy interdependence

Module Title: TOURISM ECONOMY

Description:

The object of Tourism Economy is the macroeconomic and micro-economic

aspects of this phenomenon, giving particular accent in the analysis of case of

Greece.

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Prerequisites:

Understanding of the following courses: Economic Theory' (Introduction to

Finance, Micro-economics International Finance'.

Module Contents (Syllabus):

The conceptual content and the characteristics of tourism and tourists.

The constitutive elements and the historical development of tourist

travel.

The Economic science of tourist demand.

The Micro-economic and macroeconomic aspects of tourist demand.

The sector-based operation of tourism in the frame of national

economy.

Forms of enterprising activity in the tourism.

Economic analysis (employment, income, indicators of efficiency,

contribution in the national

accounts).

Recommended Reading:

Α) Principal Reference:

Varvaresos, Steljos "Tourism Economy". Publications Propompos, Athens

2008 (in Greek).

Zaharatos, G. "Tourist Consumption", KEPE, Athens 1985 (in Greek).

Zaharatos, G. "Package Tour Production and disposal of tourist travel".

Publications Propompos, Athens 2000 (in Greek).

Igoumenakis, Nikos. "Tourism Economy", Volume B, Publications

Interbooks, Athens, 1997 (in Greek).

Kalfiotis, St. "Tourimt Economy". Publications Interbooks, Athens 1976 (in

Greek).

Lagos D. (2005), "Τourism Economics)". Publications Kritiki (in Greek).

Logothetis M. "Defining factors of tourist offer and demand". Athens 1971 (in

Greek).

Gray, H.P., (1983). "The Contribution of Economics to Tourism", Annals of

Tourism Research, Vol. 10, No. 1, ss. 9-33.

Β) Additional References:

Gee C, I. Makens, D. Choy (Edittor C. Maurodontis). "Tourist and

Travelling Industry". publications ELLIN, Athens 2001(in Greek)0000.

Lundberg D., M. Krishnamoorthy, M. Stavenga. "Tourism Economics ", John

Wiley and Sons, Inc. USA, 1995.

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Stabler M, A. Papatheodorou, M. Thea Sinclair (2010), «The Economics of

Tourism », Second Edition. Routlege, New York.

Teaching Methods:

Assessment Methods:

Written examinations

Language of Instruction:

Greek Language

Module Objective (preferably expressed in terms of learning outcomes

and competences):

Objective of course is it describes and it analyzes the constitutive elements, the

production and distribution of tourist travels, as well as the micro-economic

and macroeconomic aspects of tourist phenomenon. The international tourism

activates a complex mesh of economic-social activities so much in the country

of origin what in the country of reception of traveller.

Module Title: REGIONAL DEVELOPMENT

Description:

The object of “Regional Development” is to analyse the regional phenomenon

from theoretical and practical aspect, giving an interpretation of intraregional

and interregional disparities. Moreover they are used many case studies from

european and greek reality.

Prerequisites:

-

Module Contents (Syllabus):

Spatial disparities of economic activities

Basic meanings of spatial analysis

Theoretical aspects of regional problem

Theories of regional development

Objectives of regional economic policy

Strategy and measures of regional policy

The Greek regional policy

European regional and spatial policy

Methods of regional analysis

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Selected Case Studies of Regional Policy in Developed and

Developing Countries

Recommended Reading:

Α) Principal Reference:

Λαγός Δ. θεωρίες Περιφερειακής Οικονομικής Ανάπτυξης, Εκδόσεις

Κριτική. Αθήνα, 2007.

Παπαδασκαλόπουλος Α., Μέθοδοι Περιφερειακής Ανάλυσης, Εκδόσεις

Παπαζήση, 1995

Β) Additional References:

Πετράκος Γ. – Ψυχάρης Ι., Περιφερειακή ανάπτυξη στην Ελλάδα,

Εκδόσεις Κριτική, Αθήνα 2004.

Κόνσολας Ν., Σύγχρονη Περιφερειακή Οικονομική Πολιτική, Εκδόσεις

Παπαζήση, 1997.

Παπαδασκαλόπουλος Α., Μέθοδοι Περιφερειακής Ανάλυσης, Εκδόσεις

Παπαζήση, 1995.

Teaching Methods:

Lectures

Assessment Methods:

Written examinations

Language of Instruction:

Greek Language

Module Objective (preferably expressed in terms of learning outcomes

and competences):

Objective of course is it describes and it analyzes the regional problem, as

well as the micro-economic and macroeconomic aspects of spatial

phenomenon. Students are expected to critically analyse planning and

policymaking outcomes in different situations. Case studies from various

Greek regions enable students to fruitfully apply the theoretical concepts in

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real world situations, to synthesise the derived conclusions from a managerial

perspective and to propose a number of meaningful initiatives in regional

development and policymaking.

Module Title: Banking Law

Description:

This class aims to familiarize the students who have elected the stream on

accounting, with the legal aspect of the organization and functioning of banks and

credit institutions. In this course we mostly study customer relations with banks,

arising from deposits, loans and credit cards.

Prerequisites:

Familiarity with the content of “Introduction to Law”, “Civil Law” and “Commercial

Law”.

Module Contents (Syllabus):

Recommended Reading:

Α) Principal Reference:

Ψυχομάνης Σ., Εγχειρίδιο Τραπεζικού Δικαίου, Εκδόσεις Σάκκουλα 2009

Γεωργακόπουλος Λ., Χρηματιστηριακό και Τραπεζικό Δίκαιο, Δίκαιο & Οικονομία

Π. Σάκκουλας 1999.

Β) Additional References:

Teaching Methods:

Lectures and demonstrations.

Assessment Methods:

Multiple choice and/or other tests, with legal statutes open. Oral questioning for

dyslectics or students otherwise disabled as to writing.

Language of Instruction:

Greek.

Module Objective (preferably expressed in terms of learning outcomes and

competences):

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By the end of the course the students should be aware of their rights and obligations

towards the banks, which they are expected to work with in the future as

businessmen or simple customers, having accounts, credit cards or having taken

loans. They will be accordingly expected to be able to solve elementary exercises of

this sort.

Module Title: Corporate Social Responsibility

Description:

Corporate social responsibility is a dynamic subject of great significance in business

practice today. Furthermore, it is a subject of business administration as a discipline

in itself, rather than a part of some other science introduced according to the needs of

instruction of the future business manager.

In this class we study the problems of morality that result from the activity of

business organizations, especially big for profit corporations, as well as the ethical

issues that often emerge in the workplace.

Prerequisites:

Module Contents (Syllabus):

General concepts and distinctions. Business ethics, corporate social responsibility,

professional ethics, corporate governance.

Negative externalities of business activities in the social environment. Natural

environment, poverty, corruption of government. Consequences for business itself.

History of the subject.

The problem of the business entity, the legal person, as a moral subject.

Morality as an instrument or as a valued good in itself.

Business responsibilities. Profit-making responsibilities, legal responsibilities, moral

responsibilities.

Decisions of moral import, within the business environment. Business culture and

the human relations within the firm.

Codes of ethics.

Recommended Reading:

Α) Principal Reference:

Γ. Θανόπουλος, Επιχειρηματική Ηθική και Δεοντολογία, Interbooks 2003.

Ηθική των Επιχειρήσεων, Κέρκυρα 2005.

Βελέντζας Γ., Μπρώνη Γ., Επιχειρηματική ηθική, εταιρ. διακυβέρνηση, εταιρική

κοινωνική ευθύνη, 2010

Ghillyer N., Business ethics now, McGraw-Hill 2012.

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Β) Additional References:

Πλάτωνος, Γοργίας.

Αριστοτέλους, Ηθικά Νικομάχεια.

Mark Achbar, Jennifer Abbott, The Corporation (movie).

Joel Bakan, The Corporation: The Pathological Pursuit of Profit and Power, Constable

& Robinson 2004, 2005.

Treviño, Nelson, Managing Business Ethics John Wiley, 1999.

Ferrell, Fraedrich, Ferrell, Business Ethics Houghton Mifflin, 2002, 2005.

Harvard Business Review on Corporate Responsibility, 2003.

Harvard Business Review on Business Ethics, 2003.

William H. Shaw, Business Ethics, Thomson, Wadsworth 2005.

Doug Lennick, Fred Kiel, Moral Intelligence, Wharton 2005.

Ρόμπερτ Τζάκαλ, Ηθικοί Λαβύρινθοι, Καστανιώτης 2005.

Teaching Methods:

Lectures, case studies, movies.

Assessment Methods:

Written examination on case studies. Essays. Oral questioning for dyslectics or

students otherwise disabled as to writing.

Language of Instruction:

Greek.

Module Objective (preferably expressed in terms of learning outcomes and

competences):

By the end of the course the students should be familiar with the moral issues of

business activity, and with the subject of business ethics as having historically arisen

with the growth of big corporations. They should be able to discern and appreciate

the parameters of moral issues that are related to business decisions or emerge in the

workplace, and to respond to them consciously and sensibly.

Module Title: Management of tourism enterprises

Description:

The course aims to enhance students’ knowledge and understanding of the

concepts and principles of service operations management with a specific focus

on their application in the tourism industry. Particular emphasis will be given

on the understanding of the practical implications of service operations

management concepts and their applicability in the day to day business life of

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tourism enterprises. To achieve that, the discussion and analysis of case studies

and examples of tourism and hospitality operators are incorporated in the

instruction of the module.

Prerequisites:

Operations Management

Module Contents (Syllabus):

Introduction to tourism products and services: concepts and characteristics

developing and management operations - production systems in tourism

understanding tourism demand

development and design of tourism product / services

Management of tourism demand

Managing capacity in tourism

Revenue Management in tourism

Service quality and satisfaction management in tourism

performance and productivity management in tourism

Human resource management in tourism

new technologies and tourism management

sustainability and tourism management

Recommended Reading:

Α) Principal Reference:

R. Doswell (2002). Τουρισμός -Ο ρόλος του αποτελεσματικού Μάνατζμεντ.

Κριτική

Λαλούμης Δ. (2002). Διοίκηση Ξενοδοχείων – Management. Σταμούλης

Γαλαίος, Αθήνα

Β) Additional References:

Καραχοντζίτης Δ. - Κ. Σαρλής, «Διοίκηση Τουριστικών Επιχειρήσεων». Αθήνα,

1994.

Χυτήρης Λ. «Τουριστικά Γραφεία». Αθήνα, 1995.

Λαλούμης Δ. «Διοίκηση Ξενοδοχείων - Management». Εκδόσεις Σταμούλης

Γαλαίος, Αθήνα,2002.

Kandampully, J., Mok, C., Sparks, B. (2001) Service Quality Management in Hospitality,

Tourism and Leisure, Binghamton, NY: The Haworth Hospitality Press

Ingold, A., McMahon, U. and Yeoman, I. (2000). Yield Management: strategies for the

service sector. Continuum: NY

Teaching Methods:

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The lectures of the course present and analyse the theoretical models and

underpinnings of the related fields. however, the lectures are enriched with the

discussion and analyses of related case studies in order to demonstrate the

applicability and practical implications of the theories - models

Assessment Methods:

exams 100%

or

individual project 100%

Language of Instruction:

Greek

Module Objective (preferably expressed in terms of learning outcomes

and competences):

With the successful completion of the course, students will be able to:

Understand the characteristics of services and manage their

implications in tourism service sector

Appreciate the importance of experiences in the tourism sector and be

able to design and implement experiences at the micro and macro

tourism level

Develop the skills for designing effective service systems and

processes

Comprehend the role and impact of customers on service firms and

develop successful strategies for managing the positive and negative

impacts of customers' behaviour in services

Recognize the role of human resources on the performance of tourism

service and develop the skills for effectively managing the former

Understand the following concepts and develop successful strategies

for managing them: quality, productivity, yield management and

service satisfaction

Module Title: Cost Accounting Β’

Description:

The course provides an in depth analysis of the concepts of cost, cost

organization, accounting systems and costing methods in a contemporary

business unit. It also determines the scope of cost accounting and cost

organization that represent the foundation for every economic unit. The key

sections of the course entail: a) The cost structure of a business unit and the

process of identifying cost by its type as well as its allocation and adjustment

on a monthly basis, b) the methodology applied in the allocation of costs to the

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respective cost centers and the formation of operating costs, c) the costing of

manufactured products and services, and d) the cost accounting systems and

costing methodologies. Lectures are based on the theoretical development of

the various cost concepts, accompanied with extensive practical applications.

Exams consist mainly on practical issues (exercises).

Prerequisites:

Students must have a very good knowledge of Financial Accounting and Cost

Accounting A.

Module Contents (Syllabus):

Introduction to Cost Accounting and Cost Organization of a company.

Definitions and content of cost and costing

Cost Analysis and Cost Structure of business units- cost centers, revenue

centers, profit centers, investment centers

Formation of operational cost

Product (manufacturing) Costs (raw materials, inventory valuation methods,

direct labor, indirect costs)

Costing for the Service Industry

Costing Systems (job order costing system, full absorption costing, marginal

costing, Standard Costing, special issues in costing, etc)

Lectures are based on a theoretical development of various modules that

incorporate practical applications and exercises relating to issues of real

business decisions. The final examination of the course includes written exams

on theoretical and practical problems that are designed to address real business

scenarios linked with everyday cost accounting issues.

Recommended Reading:

Α) Principal Reference:

1), Kazatzis H., Sorros Ι., Costing Principles ΙΙ, εκδόσεις Business Plus, 2009 (in

greek)

2) Pagios I. Κ, Cost Theory, Τόμος ΙΙ, εκδόσεις Σταμούλη, 1993 (in greek)

Β) Additional References:

1) Varkakis K., Costing and Cost Organization of a company, εκδόσεις του

ιδίου, 2003 (in Greek)

2) Varvakis K., The organization and planning of business units’ activities,

εκδόσεις του ιδίου, 2003 (in Greek)

Teaching Methods:

The course is conducted by power point presentations, by case studies’

presentation and by problem solving either in the classroom or as homework.

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Assessment Methods:

Students are evaluated by a final written exam (100% of the final grade).

Language of Instruction:

Greek

Module Objective (preferably expressed in terms of learning outcomes

and competences):

After the successful completion of this course, students will be able to use

fundamental (theoretical and practical) knowledge in dealing with a

company’s cost accounting issues. The main objective of this course is to

familiarize students with a variety of costing systems and methods, to provide

them with the necessary background in applying various methods for

inventory valuation, to allow them to be able to solve problems that deal with

a company’s everyday operations and finally to facilitate students in linking

cost with the various business decisions that a company must take on a daily

basis.

Module Title: Financial Services Marketing

Description:

The financial services sector has recently undergone changes unprecedented

in its history.

These changes have had an impact on both the structure of the industry and

the nature of

competition. The entry of more “customer focused” organizations to the

competitive arena serves to reinforce the importance of adopting a customer –

centered philosophy.

Prerequisites:

Introduction to Marketing

Module Contents (Syllabus):

The financial services environment

The financial services consumer

Identifying and targeting financial prospects

Development of financial products

Traditional- and technology-driven channels of distribution

Pricing for financial services

Communication and promotion of financial services

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Customer retention and loyalty

Marketing strategies in financial services

Recommended Reading:

Α) Principal Reference:

Lymperopoulos, C. (2006): “Marketing of Financial Services”, Interbooks

Publications,

Athens, Greece (in Greek).

Β) Additional References:

Farguhar, J., Meidan, A. (2010): “Marketing Financial Services”,

Palgrave Macmilan.

Harisson, T. (2000): “Financial Services Marketing”, Prentice Hall.

Teaching Methods:

Lectures

Case Studies

Exercises

Assessment Methods:

Assignments

Final exams

Language of Instruction:

Greek

Module Objective (preferably expressed in terms of learning outcomes and

competences):

By the end of the course students will be able to:

Appreciate the importance of environmental scanning in the

marketing of financial services

Understand the importance of integration of consumer behavior into

marketing strategies

Develop rationales for outline segmentation strategies and

subsequent targeting

Describe the processes in customer relationship management

Contribute to developing branding strategies in financial services

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Propose strategies for managing multiple channels in financial

services distribution

Evaluate pricing strategies in financial services

Provide an overview of communication strategies in the marketing of

financial services

Outline key aspects of financial services marketing strategy and

planning.

Module Title: International Accounting Standards

Description:

International Accounting Standards are a set of international accounting and reporting

standards that will help to harmonize company financial information, improve the

transparency of accounting, and ensure that investors receive more accurate and

consistent reports. Statements of International Accounting Standards issued by the

Board of the international accounting standards committee (iasc) between 1973 and

2001 are designated International Accounting Standards. IASB announced in April

2001 that its accounting standards would be designated international financial

reporting standards (ifrs). Also in April 2001, the IASB announced that it would adopt

all of the International Accounting Standards issued by the IASC. IAS have two main

objectives: to provide shareholders worldwide with timely and accurate accounting

information, based on common rules and methods for valuation, calculation and

presentation of Assets, Liabilities, Profit and Loss Accounts.

Prerequisites:

Financial Accounting A’ and B’, Cost Accounting

Module Contents (Syllabus):

Analysis and Interpretation of various International Accounting Standards as

well as their interpretations. Comparison and differentiations with Greek

Generally Accepted Accounting Principles

Recommended Reading:

Α) Principal Reference:

1) Tzanatos D., IAS and their differentiations with GGAAP, εκδ. Καστανιώτη,

2008 (in Greek)

2) Γεωργίου Άθως , International Accounting Standards , εκδ. Σακουλα, 2003

(in Greek)

Β) Additional References:

1) Sakellis M, International Accounting Standards εκδόσεις του ιδίου, 2002 (in

Greek)

2) Protopsaltis, Vroustouris, International Accounting Standards and

Interpretations, Σώμα Ορκωτών Λογιστών, 2002 (in Greek)

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Teaching Methods:

The course is conducted by power point presentations, by case studies’

presentation and by problem solving either in the classroom or as homework.

Assessment Methods:

Students are evaluated by a final written exam (100% of the final grade).

Language of Instruction:

Greek

Module Objective (preferably expressed in terms of learning outcomes and

competences):

The main objective of the course International Accounting Standards is to

introduce students to the basic principles and definitions of IAS. This

procedure is mainly based on an emphasis placed in the feasibility, the

principle and the use of IAS and not on their comparison with Greek Generally

Accepted Accounting Principles.

Module Title: Industrial Economics

Description:

The discipline of Economics emphasizes on the importance of competition

towards the improvement of the productive, distributive and dynamic

efficiency, as well as on the general amelioration of socio-economic prosperity.

In this context, Industrial Economics composes a core sector of modern

microeconomics. In contrast to classical economic theories which are usually

based on the assumption of full and perfect competition and efficient markets,

Industrial Economics attempts a more pragmatic approach on contemporary

economic problems, recognizing and studying the existing distortions and

imperfections of market’s functioning. More specifically, the course focuses on

the emergence of oligopolistic or oligopsonistic power of certain market

participants, as well as those problems arising from the possible abuse of their

dominant position. Market participants’ information issues along with the

effects of product differentiation and merging are scrutinized. The course

further builds on examples and case studies of specifically related economic

sectors.

Prerequisites:

No prerequisite courses are necessary.

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Module Contents (Syllabus):

Industrial Economics applies the theory of industrial organisation in the

context of secondary and tertiary economic sectors. First, a comprehensive

toolkit necessary for the understanding of corporate practices and the

performance of competition analysis in the marketplace is provided.

Subsequently, a number of competition issues are examined. The required

policy measures for the alleviation of the emerging problems are explicitly

discussed. Key points are as follows:

o Definition of Industrial Economics

o Profit Maximization - Economies of Scale and Scope

o Monopoly and Regulation

o Perfect and Monopolistic Competition

o Oligopoly, Game Theory and Strategy

o Horizontal and Vertical Product Differentiation

o Barriers to entry and exit

o Dominant Position and its abuse - Horizontal Integration

o Vertical Relations and Vertical Integration

o Industrial Economics, Research and Development

o Policy issues and Effective Competition Policy Making

The theoretical approach on above themes is further complemented by the

analysis of real case studies and the study of alternative hypothetical

economic conditions and regimes.

Recommended Reading:

Α) Principal Reference:

• Cabral, L. (2003) Industrial Organization, Athens: Kritiki (in Greek).

• Waldman, D. E. and Jensen, E. J. (2006) Industrial Organization: Theory

and Practice (two volumes), Athens: Hellin (in Greek).

Β) Additional References:

• Papatheodorou, A. (2006) Corporate Rivalry and Market Power:

Competition Issues in the Tourism Industry. London: IB Tauris.

• Scherer F M and Ross D (1990) Industrial Market Structure and Economic

Performance, Boston: Houghton Mifflin Company.

• Tirole, J. (1988) The Theory of Industrial Organization. Cambridge,

Mass.: MIT Press.

Teaching Methods:

On-site University lectures compose the teaching and learning methods of the

course.

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Assessment Methods:

Each student may select a preferred assessment method between progressive

or final examination. More specifically, progressive evaluation includes an

interim written examination of 40% weighting factor on the final grade, along

with a final examination of 60% weighting factor on the final grade

respectively. In the case of sole final examination assessment, the final grade

is based exclusively (100%) on the final written exam. Students are further

given the opportunity to develop optionally, a written assignment which may

add up to 1.5 points in their final grade.

Language of Instruction:

Greek

Module Objective (preferably expressed in terms of learning outcomes

and competences):

Upon successful completion of the course, students should have acquired

both theoretical and applied knowledge in relation to industrial economics,

and its potential importance for policymaking. The course encourages the

development of critical, synthetic and creative rationale in the scientific fields

of industrial economics. In terms of acquired competences students, in the

framework of lecture discussion, develop autonomous thinking and the

ability to apply theoretical concepts of industrial economics in practice. In this

way, and in a pragmatic economic environment, students may increase their

accountability and potential for professional or personal development.

Module Title: Industrial Property

Description:

In industrial property law we study the exclusive rights a business firm may have to

intangible assets, such as its name, or a trademark that identifies its products and is

used in advertisement. For example, the CocaCola Co. has certain exclusive rights to

the term “Coca Cola”, the style of the bottle etc. We also study the law of competition

among business. Competition law deals with the marketing practices that intend to

drive competitors out of the market and with concerted business practices aimed at

market manipulation. This is a dynamic branch of law, of major significance for

today’s markets.

Prerequisites:

Familiarization with the content of “Introduction to Law” and “Civil Law”.

Module Contents (Syllabus):

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General rules. Industrial and intellectual property.

Patents.

Utility models and industrial designs.

Trade secrets.

Registered and unregistered trademarks.

Name and trade name.

Fair and unfair competition.

Anti-trust law.

Recommended Reading:

Α) Principal Reference:

Ρόκας Ν., Βιομηχανική ιδιοκτησία, Νομ. Βιβλιοθήκη 2011.

Αντωνόπουλος Β., Βιομηχανική ιδιοκτησία, Εκδόσεις Σάκκουλα 2005.

Β) Additional References:

Λιακόπουλος Θ., Βιομηχανική Ιδιοκτησία, Σάκκουλας 2001.

Κοτσίρης Λ., Δίκαιο ανταγωνισμού, Εκδόσεις Σάκκουλα 2001.

Διαφόρων, Δίκαιο Σημάτων, Νομική Βιβλιοθήκη 1996.

Διαφόρων, Αθέμιτος Ανταγωνισμός, Νομική Βιβλιοθήκη 1996.

Teaching Methods:

Lectures and demonstrations.

Assessment Methods:

Multiple choice and/or other tests, with legal statutes open. Oral questioning for

dyslectics or students otherwise disabled as to writing.

Language of Instruction:

Greek.

Module Objective (preferably expressed in terms of learning outcomes and

competences):

By the end of the course, the students should be familiar with the logic of intellectual

property and of the rules of competition. They should be able to perceive the

conditions on which a business entity carries exclusive rights on intangible assets, in

such a way as to exclude its competitors from the use of such assets. They should

also be able to distinguish the methods and practices of competition that are

acceptable, from the ones that attract legal sanctions. They will be accordingly

expected to be able to solve elementary exercises of this sort.

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Module Title: International Marketing

Description:

Globalization is the growing interdependence of national economies involving

customers, producers, suppliers and governments in different markets. Global

marketing reflects the trend of firms selling and distributing products and services

in many countries around the world.

Prerequisites:

Introduction to Marketing

Module Contents (Syllabus):

The decision whether to internationalize

Development of the firm’s international competitiveness

Deciding which markets to enter

The international Marketing information system

The steps in a political risk analysis procedure

Market entry strategies

Designing the global marketing plan

Implementing and coordinating the global marketing program

Recommended Reading:

Α) Principal Reference:

Avlonitis, G., Lymperopoulos, C., Janavaras, B. (2010): “Marketing Strategies

for International

Markets”, Rosili Publications, Athens, Greece (in Greek).

Β) Additional References:

Hollensen, S. (2007): “Global Marketing – A Decision–oriented

Approach”, Prentice Hall,

London – New York.

Cateora, P., Graham, J. (2005): “International Marketing”, 12th Edition,

McGraw Hill – Irwin, Boston.

Johanson, J. (1998): “Global Marketing, Foreign Entry, Local Marketing

and Global Management”, Irwin.

Teaching Methods:

Lectures

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Case Studies

Exercises

Assessment Methods:

Assignments

Final Exams

Language of Instruction:

Greek

Module Objective (preferably expressed in terms of learning outcomes and

competences):

After following the course, students should be able to:

Explain the role of global marketing in the firm from a holistic

perspective

Discuss the reason – motives why firms go international

Define the concept “international competitiveness” in a broader

perspective from a macro- to micro-level

Choose among alternative market expansion strategies

Discuss the challenge of developing new products for foreign markets

Discuss the strategic options in determining the price level for a new

product

Explore the determinants of channel decisions

Define and classify the different types of communication tools

Understand the steps in developing the global marketing plan

Module Title: Management Accounting

Description:

The course of Management Accounting deals with the identification, the

measurement, the collection, the analysis, the interpretation as well as the

promotion of financial information used by managers for planning, evaluating

and controlling the company’s resources and financial instruments. In other

words, Management Accounting incorporates methods and procedures for the

selection and evaluation of accounting information for business decision

making, planning, budgeting, monitoring and controlling the company’s

operations.

Prerequisites:

Students must have a very good knowledge of Financial and Cost Accounting

principles.

Module Contents (Syllabus):

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1) Management Accounting as an information system for decision making

2) Cost- Volume Profit Analysis, Ratios’ Analysis

3) Budgeting and budgetary control. Items budgets, Static and Flexible Budgets,

Sales Budgets, Production Budgets, Research and Development Budgets,

Cash Budgets, Capital Budget. Conflicts, advantages and disadvantages.

4) Segment Reporting, decentralization and Responsibility Accounting.

5) Decisions making based on differential and associated costs. Quantitative

Methods in decision making.

6) Credit Policy, Pricing, Transfer Pricing

7) Activity Based Costing

Recommended Reading:

Α) Principal Reference:

Garrison – Noreen, Management Accounting, εκδ. Κλειδάριθμος, 2006. (in

greek)

Filios V., Management Accounting, O.P.A publications, 2012

Β) Additional References:

Varvakis K., Management Accounting, έκδ. του ιδίου, 2006. (in greek)

Hilton R.W, Managerial Accounting, McGraw-Hill, 1997.

Sarsentis., Λογισμός επιχειρηματικής δράσεως – Διοικητική Λογιστική, εκδ.

Αθ. Σταμούλης 1993. (in greek)

Teaching Methods:

The course is conducted by power point presentations, by case studies’

presentation and by problem solving either in the classroom or as homework.

Assessment Methods:

Students are evaluated by a final written exam (100% of the final grade).

Language of Instruction:

Greek

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Module Objective (preferably expressed in terms of learning outcomes

and competences):

In this course, graduate students obtain comprehensive knowledge about the subject

area of the course and are able to apply them in practice. The objective of this course

is to familiarize students with management accounting as a tool for making business

decisions (short and long term), to be able to solve a series of exercises and practical

applications related to budgeting, budgetary control, costing and decisions related to

the company’s financial operations. Moreover, management accounting introduces

the notion of segment reporting and its importance in the departments and personnel’s

performance. In other words, this course emphasizes on the importance of

Management Accounting as a tool for planning, monitoring and controlling of the

whole business unit, as well as its respective departments and employees.

Module Title: Non Parametric Statistics

Description:

The statistical hypotheses tests presented in the courses Statistics I and

Statistics II concern population parameters and assume that the samples used

were selected from a population which is normally distributed, or if not, that

the samples are sufficiently large. In many practical problems, however, the

normality assumption is not valid and the selection of large samples is not

feasible. In such cases non-parametric hypotheses tests are conducted that can

be applied regardless of the data distribution and the sample size. These are

called Non-parametric tests. They can be used in cases where the data is

qualitative or ordered as well as in cases where the object of the audit is not

the population parameters but varied characteristics such as randomness,

independence and good fit to some distribution.

Prerequisites:

Adequate knowledge of the material in the course Mathematics and Statistics

(basic level).

Module Contents (Syllabus):

Introduction

The case of a sample

The case of two independent samples

The case of two independent samples

The case k dependent samples

The case k independent samples

Correlation Measures of two variables and tests for their significants

Recommended Reading:

Α) Principal Reference:

Angelis V., 2009, Non Parametric Statistics, University Lectures, Chios

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Β) Additional References:

Anderson, D.R., Sweeney, D.J. and Williams, T.A. Statistics for Business and

Economics, West Publishing Company, Minneapolis, 1993.

Dervitsiotis, N., Quality Control and Productivity, Volume I, Ed. Aivazi

Zoumpouli, Thessaloniki, 1985. (in greek)

Montgomery, D.C. Introduction to Statistical Quality Control, John Wiley

and Sons, New York, 1997.

Panaretos, I. and Xekalaki, E., Introduction to Statistical Thinking

(Supplement) Especially Issues, Athens 1994. (in greek)

Sincich, T. Business Statistics by Example, Maxwell MacMillan Co., Toronto,

1992.

Siegel, S. and Castellan, N.J. Non-parametric Statistics for the Behavioral

Sciences, McGraw- Hill International Editions, New York, 1988.

Tzortzopoulos, P., Statistical Quality Control, Athens, 1985. (in greek)

Tsiotras D., Quality Improvement, ed E. Ben, Athens, 1995. (in greek)

Xekalaki, E. Nonparametric Statistics, Athens 2002. (in greek)

Zacharopoulos, X., Statistics: Methods - Applications, Thessaloniki, 1993. (in

greek)

Teaching Methods:

Lectures

Notes on e class

Case Studies

Tutorials

Assessment Methods:

Students can choose one of the following 2 ways of assessment:

Final Test (100%)

Interim Test (40%), Final Test (60%)

Language of Instruction:

Greek Language

Module Objective (preferably expressed in terms of learning outcomes

and competences):

Upon completion of the learning process the student will be able:

to know the usefulness of nonparametric tests

to know the conditions of application and characteristics of each

control

to select the most appropriate control in each case study

Module Title: Econometrics

Description:

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The module examines the basic principles of econometric analysis. The module’s

approach is based on the analysis of the linear model, in the setting of simple and

multiple regression. The analysis extends to the discussion of important econometric

phenomena of the linear model (multicollinearity, heteroskedasticity, autocorrelation

etc). We also examine (G)ARCH models and special topics in time series analysis.

Prerequisites:

The accomplishment of the module’s learning objectives is based on the

understanding of fundamental results of statistical analysis, mathematics and

economics.

Module Contents (Syllabus):

Estimation and inference in the linear model: Simple and multiple regression

Dummy variables

Structural stability tests

Problems in the estimation of the linear model

ARCH – GARCH

Time series analysis

Recommended Reading:

Α) Principal Reference:

Wooldridge, J.M. (2008) Introductory econometrics: A modern approach. 4th

edition. South Western.

Β) Additional References:

Gujarati, D. (2008) Basic econometrics. 5th edition. McGraw – Hill.

Teaching Methods:

Lectures, with the use of audiovisual equipment. E-class education platform.

Applications in MS Excel and Eviews.

Assessment Methods:

The final exam determines 100% of the grade. The students can undertake an

optional project (essay) which is graded and can add up to 2 points (out of ten) to the

final grade

Language of Instruction:

Greek - English

Module Objective (preferably expressed in terms of learning outcomes

and competences):

At the completion of the module’s education process, the student will be able to:

Run simple and multiple linear regressions

Apply dummy variable techniques in regression analysis

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Identify and manage problems of heteroskedasticity

Identify and manage problems of multicollinearity

Conduct time series analysis

Identify and manage problems of autocorrelation

Run ARCH and GARCH models

Perform econometric analysis using software such as MS Excel and Eviews.

Module Title: Project Management

Description:

The purpose of this subject is to introduce students in the project management, i.e. the

basic principles and techniques of management of the work to develop and implement

an innovation or change in an existing operation. It encompasses planning the project

and controlling the project activities, subject to resource and budget constraints, to

keep the project on schedule.

Prerequisites: None

Module Contents (Syllabus):

Project Management (PM) and the elements of PM

Project Life Cycle

Human resources in PM

Planning

Time planning (GANTT, CPM, PERT)

Organizations considerations in PM

Quality in PM

Feasibility studies, Budgeting, cost-time-resources trade-off

Case Studies and various small projects

Recommended Reading:

Α) Principal Reference:

Maylor, H. (2003) Διαχείριση έργων, Εκδόσεις Κλειδάριθμος

Β) Additional References:

1. Burke, R. (2002) Διαχείριση έργου, Εκδόσεις Κριτική

2. Buttrick, R. (2000) The Project Workout, Financial Times/Prentice Hall

3. Chatfield, C. S. and T. D. Johnson (2000) Microsoft Project 2000: Βήμα-Βήμα,

εκδόσεις Κλειδάριθμος

4. Kerzner H., (1998). Project Management: A Systems Approach to Planning, Scheduling,

and Controlling, John Wiley & Sons, Sixth edition, New York

5. Lientz, B. P. and K. P. Rea (1998) Project Management for the 21st Century, Academic

Press, Second edition, San Diego

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6. Meredith J.R. and S. J. Mantel (2003). Project Management: A Managerial Approach.

John Wiley & Sons, Fourth edition, New York

7. Δημητριάδης, Α. (2004) Διοίκηση - Διαχείριση Έργου - Project Management,

εκδόσεις Νέων Τεχνολογιών, Αθήνα.

8. Εμίρης, Δ. Μ. (2006) “Οδηγός Βασικών Γνώσεων στη Διοίκηση έργων

[PMBOK]”, Παπασωτηρίου

9. Πολύζος, Σ. (2004) Διοίκηση και Διαχείριση των Έργων – Μέθοδοι και Τεχνικές,

εκδόσεις Κριτική.

Teaching Methods:

Teaching, Case studies, Students’ participation, excercises, assignments and

presenations

Assessment Methods:

I.1.1.1.1.1 Description %

Assignment & Presentation 50

Exams 50

I.1.1.1.1.2 Total 100

Language of Instruction:

Greek

Module Objective (preferably expressed in terms of learning outcomes

and competences):

On successful completion of the module, the student should be able to:

Apply PM methods to create a project plan

Analyze and critique problems associated with PM

Understand how to build and maintain an effective PM team

Develop and apply win-win PM negotiation techniques

Analyze and critically evaluate types of project organizations

Understand the importance and role of PM in organizations

Module Title: Strategic Marketing Management

Description:

The themes of planning, implementing and controlling marketing activities

are reflected in the answers to the questions: “Where are we now?”, “Where

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do we want to be?”, “How might we get there?”, “Which is the best way?”,

“How can we ensure arrival?”.

A company sets marketing objectives, taking into consideration four strategic

elements: products, price, distribution and promotion – with which it can

build a marketing plan that will reach its markets and achieve its objectives.

Prerequisites:

Introduction to marketing

Module Contents (Syllabus):

The Management Process in Marketing

The Marketing Macro- and Micro-environment

Marketing Information Systems and Marketing Research

Market Segmentation, Targeting and Positioning

Consumer Buying Behavior

Product Planning and Development

Pricing Strategies

Managing Channels of Distribution

The Promotional Program

Marketing Forecasting and Planning

Analyzing the product portfolio – Models of portfolio analysis

Strategies for leaders, follower, challengers and nichers

Strategic Evaluation

Strategic implementation and control

Recommended Reading:

Α) Principal Reference:

Avlonitis, G., Papastathopoulou, P. (2010): “Marketing Plan: How to Create

Effective Marketing Plans”, Stamoulis Publications, Athens (in Greek).

Β) Additional References:

Wilson, R., Gilligan, C. (1999): “ Strategic Marketing Management”,

Butterworth –

Heinemann, Oxford.

Kotler, Ph. (2000): “Marketing Management, Analysis, Planning,

Implementation

And Control”, Prentice Hall, London.

Teaching Methods:

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Lectures

Exercises

Case Studies

Assessment Methods:

Assignments

Final Exam

Language of Instruction:

Greek

Module Objective (preferably expressed in terms of learning outcomes and

competences):

After following the course, students should be able to explain and specify:

The characteristics of strategy and strategic decisions (strategic

analysis, strategic choice and strategic implementation)

The steps in the product – development process

The major pricing goals and strategies

The contribution that distribution makes to overall marketing strategy

Factors that shape a company’s promotional mix and the promotional

planning process

How portfolio analysis can be used in the development of marketing

strategy

Alternative strategies by which a company can achieve its

organizational mission and objectives

Strategies for leaders, followers, challenges and nichers

The steps involved in strategic marketing planning

Recognize the problems that need to be addressed in implementing

marketing plans and controlling marketing activities.

Module Title: Tourism Law

Description:

This class is intended to complement a series of courses related to the business of

tourism, and intended for those students who elect to follow the stream of tourism.

In this class they will get to study the legal aspect of tourism.

Prerequisites:

Familiarity with the content of “Introduction to Law” and “Civil Law”.

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Module Contents (Syllabus):

Recommended Reading:

Α) Principal Reference:

Ευθυμιάτου-Πουλάκου Αν., Τουριστικό δίκαιο, Αν. Σάκκουλας 2009.

Ψυχομάνης Σ., Τουριστικό δίκαιο, Εκδόσεις Σάκκουλα 2003.

Β) Additional References:

Teaching Methods:

Lectures and demonstrations.

Assessment Methods:

Multiple choice and/or other tests, with legal statutes open. Oral questioning for

dyslectics or students otherwise disabled as to writing.

Language of Instruction:

Greek.

Module Objective (preferably expressed in terms of learning outcomes and

competences):

By the end of the course the students should be familiar with the rights and

obligations in the relations among hotel managers, customers, tour operators and

carriers. They will be accordingly expected to be able to solve exercises of this sort.

Module Title: Tourism Marketing

Description:

This module aims to outline the main characteristics of tourism marketing either on a

business level or a destination level. It provides a comprehensive and authoritative

introduction to all aspects of tourism marketing helping the students to understand

the importance of marketing research and the role and functions of marketing in the

tourism industry.

Prerequisites:

An introduction to tourism module

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Module Contents (Syllabus):

Marketing definition

Marketing tourism, hospitality and travel services

Customer behaviour

Marketing research

Marketing strategy: market segmentation and trends

Marketing strategy: atrategies, positioning, and marketing objectives

The marketing plan and the 8 Ps

People: services and service quality

The distribution mix and the travel trade

Promotional mix and advertising

Sales promotion, personal selling and sales management

Public relations and publicity.

Recommended Reading:

Α) Principal Reference:

Morrison, A. Hospitality and travel marketing

Middleton, V. Marketing in Travel and Tourism

Β) Additional References:

Teaching Methods:

Lectures

Case studies presentations.

Assessment Methods:

Final exams

Assignments.

Language of Instruction:

Greek

Module Objective (preferably expressed in terms of learning outcomes

and competences):

Define and use the main marketing terms

Describe the importance and the role of marketing in the tourism industry

Understand consumer behaviour

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Discuss the importance of sales in tourism marketing

Understand the importance and use of public relations

Define competition analysis and positioning strategies

Describe the main characteristics of a marketing plan

Describe the steps in developing marketing strategies.

Module Title: Total Quality Management

Description:

A vital activity in today’s business environment is to manage, control and improve

quality. Simply because quality is an increasingly important element connected to

customer satisfaction and abolition of all non added value activities in any

organisation; while, on the other hand, it increases productivity, it earns customers’

loyalty and in general it can contribute to improve profitability of the business.

The programme presents a comprehensive approach to quality thinking and combines

management principles, quality concepts and philosophies as well as statistical tools,

and modern quality tools applied in the global environment.

Prerequisites: None

Module Contents (Syllabus):

Topic Area to be covered including reading

INTRODUCTION

&

UNDERSTANDING

QUALITY

CONCEPTS

Quality, Quality Planning

Basic Concepts and Principles of TQM

Barriers to TQM Implementation

QUALITY COSTS

Prevention Costs

Failure Costs [Internal & External]

Appraisal Costs

QUALITY GURUS

Deming

Juran

Crosby

QUALITY TOOLS &

STATISTICAL

PROCESS

CONTROL (SPC)

Flow Charts, Histograms, Pareto Charts, Cause and Effect

Diagrams

Poka Yoke, Quality Circles,

Process Capability

Control Charts [x-chart & R-chart]

QUALITY

MANAGEMENT

SYSTEM

Introduction & Benefits

ISO 9000: 2000 – Requirements

Recommended Reading:

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Α) Principal Reference:

Ζαβλανός, Μ. (2010) Η Ποιότητα στις Παρεχόμενες Υπηρεσίες και τα Προϊόντα”,

Εκδόσεις Σταμούλης

Β) Additional References:

1. Bank, J. (2000), The essence of TQM, 5th ed., Prentice Hall

2. Besterfield, D.H. (2008), Quality Control, 8th ed., New Jersey: Prentice Hall.

3. Besterfiled, D.H., Besterfiled-Michna, C.B., Besterfiled, G.H. and Besterfiled-

Sacre, M. (2003), Total Quality Management, 3rd ed., Prentice Hall

4. Deming, W. E. (1986), Out of the Crisis, MIT Press

5. Evans, J.R. and Lindsay, W.M. (2010), Managing for Quality and Performance

Excellence 8th ed., South-Western Cengage Learning

6. Feigenbaum, A.V. (2012), Total Quality control, 4th ed., McGraw-Hill

7. Foster, T. (2009), Managing Quality, 4th ed., New York: Prentice Hall.

8. Goetsch, D. L. and Davis, S. B. (2009), Quality Management for Organizational

Excellence: Introduction to Total Quality, 6th ed., Prentice Hall, Upper Saddle

River, New Jersey

9. James, P. (1996), Total Quality Management: An Introductory Text Book, Prentice

Hall

10. Juran, J.M., and Godfrey, A.B. (1999), Juran’s Quality Handbook, 5th ed., New York:

McGraw-Hill.

Teaching Methods:

Teaching, Case studies, Students’ participation, excercises, assignments and

presenations

Assessment Methods:

I.1.1.1.1.3 Description %

Assignment & Presentation 50

Exams 50

I.1.1.1.1.4 Total 100

Language of Instruction:

Greek

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Module Objective (preferably expressed in terms of learning outcomes

and competences):

On successful completion of the module, the student should be able to:

understand the basic quality concepts

be aware of the TQM principles and strategies

have a good understanding of the various tools, techniques and statistical means

existing to accomplish TQM

have an appreciation of the application of quality management principles in the

development of organisations

create alertness about the quality management system, ISO, and its need for an

organisation.

Module Title: Greek Tourism Development

Description:

The basic subject of this module is the interdisciplinary analysis of the

characteristics of Greek Tourism Development from the period of 1950 to

date. Firstly, the module analyzes through a historical overview, the elements

of the trips which have been made in Greece from antiquity until nowadays.

In continue, it analyzes the basic elements of supply (infrastructure,

entrepreneurship, etc.) and demand (types, characteristics, incentives of

tourists, etc.) of the Greek Tourism. Furthermore, module examines the

tourism development patterns and tourism policy adopted both in

development and advertisement issues. The competitiveness of Greek

tourism and the important effects of tourism are examined in two

dimensions: on the national, local economy and employment but also on the

social, cultural and natural environment. Finally, some crucial issues and

prospects of the modern Greek tourism are discussed.

Prerequisites:

No prerequisite courses demanded.

Module Contents (Syllabus):

Historical Overview of Tourism in Greece

The characteristics and the gradually form of tourist development

patterns

Massive Tourism and Special and Alternative Forms of Tourism in

Greece

Basic Elements of tourism demand (characteristics and motivations of

tourists)

Basic Elements of tourism supply

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The problems, the discontinuities and the main implication fields of

tourism policy

Advertisement of Greek Tourist Product

The issues of competitiveness of Greek Tourism

The importance of tourism to the economy and employment in Greece

The social transition and cultural impacts in the tourism destinations

The environmental impacts of tourism development

The crucial issues of Greek tourism in the 21st century

Recommended Reading:

Α) Principal Reference:

Tsartas, P., (2010) Greek Tourism Development. Kritiki, Athens.

Coccosis, H. & Tsartas, P., (2001) Sustainable Tourism Development and

Environment. Kritiki, Athens.

Β) Additional References:

Andriotis, K., (2005) Tourism Development and Tourism Planning,

Stamoulis, Athens.

Augerinou- Kolonia, S., et al (2000) Tourism Development. Multi- Science

Approaches. Exandas, Athens.

Varvaressos, S. (1997) Tourism: Economic Approaches. Propobos, Athens.

Varvaressos, S. (1998) Tourism: Concepts, figures, structures. Propobos,

Athens.

Venetsanopoulou, G., M., (2006) The state contribution to Tourism.

Alternatives Forms of Tourism. Interbooks, Athens.

Gianopoulos, K., Diakomichalis, M., (2012) Tourism Satellite Account.

Papazisi, Athens.

Zacharatos, G., (2000) Package Tour. Propobos, Athens.

Zacharatos, G., (1985) Tourism Consuption, KEPE, Athens.

ΙΟΒΕ (2013) Employment in the Tourism Sector, ΙΟΒΕ, Athens.

Coccosis, H., Tsartas, P., Grimpa, E., (2011) Special and Alternatives Forms

of Tourism. Kritiki, Athens.

Lagos, D., (2005) Economy of Tourism, Kritiki, Athens.

Soteriades, M., Farsari, I., (2009) Alternatives and Special Forms of

Tourism: planning, management, marketing. Interbooks, Athens.

SETE (2010) The significance of tourism in Greek Economy, University of

the Aegean, (ΕΤΕΜ), SETE, Athens.

SETE (2012) Greek Tourism, Facts and Figures, Edition 2012, www.sete.gr

Tsartas, P., (1989) Social and Economic Impact of Tourism Development in

the Prefecture of Cyclades and especially on the islands Ios and Serifos

during the period 1950 - 1980. EKKE, Athens.

Tsartas, P. (1991) Research on Social Characteristics of Employment. Study

III. Tourism and Rural Polydrastiriotita, EKKE, Athens.

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Hatzidakis, A., (2011) Analysis of the Tourism development in Greece

2001- 2010, GNTO, Athens

Gee C., Makens J., Choy D. (2001) Tourism and Travel Industry. 3rd

edition. (Ed. Maurodontis, Th.) Ellin, Athens.

WWF Hellas (2010) WWF Hellas (2010) Guide to the Environment,

Tourism and Environment, WWF-Hellas, Athens.

Blanke & Chiesa (2011), The Travel and Tourism Competitiveness Report

2011, WEF Switzerland

Lundberg D., M. Krishnamoorthy, M. Stavenga (1995) Tourism Economics.

John Wiley & Sons, Inc. USA

Teaching Methods:

Course of lectures

Course notes/eclass

Case studies (analysis and discussion)

Projects (presentation and discussion)

Assessment Methods:

Witten exams (100%) or

Projects (50% of the total mark) and Written exams (50% of the total

mark)

Language of Instruction:

Greek language

Module Objective (preferably expressed in terms of learning outcomes and

competences):

After the completeness of the learning process, the under-graduate student will be

able to:

be aware of the characteristics of the tourism development in Greece

identify the basic characteristics of demand and supply of the Greek

tourism product

know the implied tourism policies and development patterns of the

Greek tourism

understand the crucial issues of competitiveness of Greek tourism

analyze the linkages among tourism and artificial as also natural

environment

be aware of the important effects of tourism to economic, social and

cultural environment

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understand economic, spatial and developmental dimension of Greek

Tourism, and finally

be familiar with scientific source of information about tourism

development issues

The understanding of the above issues, can help the under - graduate

student to acquire the ability in order to identify and assess the essential

parameters of the tourism industry which consist one of the most crucial

industries of the country.

Module Title: Sociology of Tourism

Description:

The basic subject of this module is the sociological analysis of the tourism

phenomenon. The analysis based on the one hand on the study of social

factors and the conditions that influence the development of tourism in the

places of origin of tourists, and on the other on the social impacts of tourism

in the host communities. Undoubtedly, tourism consists a complicated

phenomenon in which takes part the tourists, the enterprises, the

environment (natural, social, cultural, economic) and the origin and host

tourism communities. Because of the multi-dimension nature of tourism

phenomenon, its study constitutes a field of analysis of many disciplines,

such as: the sociology, the economic, the psychology, the geography, the

politics, the environmental sciences, etc. The analysis and the understanding

of the diverse issues relating to the sociology of tourism can lead both to an

efficient planning of tourism development and a definition of acceptable

limits of development, helping to achieve a sustainable tourism.

Prerequisites:

For the better understanding of the course it would be beneficial for the students to

have sufficient knowledge of the modules: Sociology, Tourism Economy and

Marketing.

Module Contents (Syllabus):

Historical overview of the emergence of the tourism phenomenon

Conceptual framework of the modern tourism

The tourism as a research’s field of the social sciences

Sociological approaches to tourism (characteristics, concerns and

fields of analysis)

Typologies and influence factors of Tourism Development

Features, Typologies and Motivations of tourists

Sociological and Psychosocial approaches to context “Hosts and

Guests”

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Social (social and professional mobility) and cultural effects and

changes in the tourism destinations

Interrelations between Tourism, Development and Environment.

Special and Alternative Forms of Tourism

Sustainable Development

Ethical Dilemmas in tourism

Recommended Reading:

Α) Principal Reference:

Tsartas, P., (1996) Tourists, Travels, Places: Sociological Approaches in

Tourism. Exandas, Athens.

Holden, A., (2008) Tourism Studies and the Social Sciences, Papazisi,

Athens.

Β) Additional References:

Augerinou- Kolonia, S., et al (2000) Tourism Development. Multi- Science

Approaches. Exandas, Athens.

Coccosis, H., et al (2011) Special and Alternatives Forms of Tourism,

Kritiki, Athens.

Coccosis, H. & Tsartas, P., (2001) Sustainable Tourism Development and

Environment. Kritiki, Athens.

Galani-Moutafi, V., (2002) Tourism Surveys in Greece and Cyprus: an

anthropological approach, Propobos, Athens.

Lytras, P., (1998) Sociology of Tourism, Second Edition, Interbooks, Athens

Manologlou, E., et al (1998) Tourism as a Factor of Social Change. EKKE,

Athens.

Skanavi, K. (2004) Environment and Society: A relationship in incessant

evolution. Kaleidoskopio, Athens.

Tsartas, P., (1989) Social and Economic Impact of Tourism Development in

the Prefecture of Cyclades and especially on the islands Ios and Serifos

during the period 1950 - 1980. EKKE, Athens.

Tsartas, P. (1991) Research on Social Characteristics of Employment. Study

III. Tourism and Rural Polydrastiriotita, EKKE, Athens.

Tsartas, P., et al (1995) The Social Impacts of Tourism οn the Corfu island

and the Lassithi, Athens, EKKE

Vansehoven, K., et al (1995) Sustainable Development. Theoretical

Approaches in a crucial concept, Papasotiriou, Athens.

Zavalloni, M. & Louis-Guerin, C. (1996) Social identity and consciousness.

Introduction to Self-ecology, Ellinika Grammata, Athens.

Ap, J. (1990) Residents’ Perceptions Research on the Social Impacts of

Tourism, Annals of Tourism Research, Vol. 17, pp.610-616.

Bryant, R. and Wilson, G. (1998) Rethinking Environmental Management,

Progress in Human Geography, Vol.22, pp.321-343.

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Butler, R.W. (1980). The Concept of a Tourist Area Cycle of Evolution:

Implications for Management of Resources, Canadian Geographer. Vol. 24,

No 1, pp. 5-12.

Butler, R.W. (2006) The Tourism Area Life Cycle, Vol.1, Vol.2, Applications

and Modifications. Channel View Publications, England.

Coccosis, H. and Nijkamp, P. (eds.), (1995), Sustainable Tourism

Development. Avebury: Aldershot

De Albuquerque, K. and McElroy, J. (1995) “Alternative Tourism and

Sustainability”. In Conlin, M. and Baum, T. (eds.), Island Tourism:

Management Principles and Practice. Chichester: Wiley, pp. 23-33.

Hall, M. (1994) Tourism and Politics: Policy, Power and Place. Chichester:

John Wiley.

Haralambopoulos, N. and Pizam, A. (1996) Perceived Impacts of Tourism.

The Case of Samos, Annals of Tourism Research, Vol.23, No.3, pp.503-526.

Hunter, C. (1997) Sustainable Tourism as a Adaptive Paradigm, Annals of

Tourism Research, Vol.24, No.4, pp.850-867.

Lanfant, M.F, Allcock, J.B & Ε. Bruner (επιμ.), (1995), International

Tourism: Identity and change, London: Sage.

Mathieson, A. and Wall, G. (1982) Tourism: Economic, Physical and Social

Impacts. New York: Longman.

Noronha, R. (1975) Review of the Sociological Literature on Tourism.

Washington, D.C: The World Bank.

Pearce, P.L., Moscardo, G. and Ross, G.F. (1996) Tourism Community

Relationships. Oxford: Pergamon Press.

Smith, V. and Eadington, W. (1992) Tourism Alternatives. Potentials and

Problems in the Development of Tourism. University of Pennsylvania

Press: Philadelphia.

Smith, V. (1978) Hosts and Guests. The Anthropology of Tourism, Second

Edition, University of Pennsylvania Press, Philadelphia.

Tsartas, P., Zagkotsi, S., Kontis, A.P. and Kyriakaki, A. (2004) Social and

professional mobility in touristic areas of Greece: a critical appraisal of

research findings (1972-2004), presented in The 2004 Conference Borderless

Frontiers: the Implications for Tourism in the New & Enlarged European

Union», Nicosia, Cyprus, 10-11 December, 2004.

Urry, J. (1990) The Tourist Gaze: Leisure and Travel in Contemporary

Societies. Sage Publications, London.

Teaching Methods:

Course of lectures

Course notes/eclass

Case studies (analysis and discussion)

Projects (presentation and discussion)

Assessment Methods:

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Witten exams (100%) or

Projects (40% of the total mark) and Written exams (60% of the total

mark)

Language of Instruction:

Greek language

Module Objective (preferably expressed in terms of learning outcomes and

competences):

After the completeness of the learning process, the under-graduate student will be

able to:

analyze the social and economic factors that influence the development of

modern tourism

identify the factors that form the characteristics of typologies of modern

tourists

be aware of the basic elements of the incentives that lead to the modern trips

understand the communication framework between tourists and hosts

identify and recognize the characteristics of the stages of tourism

development

recognize the changes which are caused by tourism in the social, cultural,

economic, professional and productive structure of tourist destinations

be aware of the ethical issues in tourism development, and finally

determine the characteristics of alternative forms of tourism and how these

can be linked to the achievement of sustainable development

The understanding and interpretation of the above issues through the

sociological analysis can help the undergraduate student to acquire the ability to

identify the essential factors for an effective tourism planning (in micro or macro

level).

Module Title: Quantitative Methods in Spatial Analysis

Description:

Spatial analysis aims to study the structure of the physical, social and economic

dimensions of space. It is a tool that identifies the problems of the study area and

their causes. Furthermore, for a better analysis, it classifies the in each dimension and

identifies the linkages between the problems in and out of each study area. Finally, it

assesses the significance of problems, depending on their causes and effects, as their

classification is essential for the rational solution through a system of choices and

priorities. The main purpose of this course is to present the basic tools of quantitative

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spatial analysis and their use to study phenomena related to urban and regional

space.

Prerequisites:

Adequate knowledge of basic statistics (statistics a and b)

Module Contents (Syllabus):

Introduction

The concept of Spatial Analysis

Statistical Data

Regional Inequalities

Regional Specialization

Relations between regional data / characteristics

Description and Definition of Economic Regions

Structural Regional Analysis

Analysis of Strengths, Weaknesses, Opportunities and Threats

Recommended Reading:

Α) Principal Reference:

Papadaskalopoulos Α., 2000, Methods of Regional Analyisis, Papazisis Publ.,

Athens (in Greek).

Petrakos, G., Psycharis, I., Regional Analysis in Greece, Kritiki Publ., Athens (in

Greek).

Β) Additional References:

Iosifidis,Th.. (2003) Analysis of quantitative data in social sciences, Kritiki Publ.,

Athens (in Greek).

Lazos, G. (1998) The problem of qualitative research in social sciences Papazisis

Publ., Athens (in Greek).

Skountzos, Th.., 2005, Regional Econonomic Analysis and Politics, Part A and B,

(4th edition), Stamoulis Publ, Athens (in Greek).

Filias, B., (ed) (1998) Introduction to the Methodology and the Techniques in Social

Sciences ών, Gutenberg Publ, Athens (in Greek)

Robinson, G.M. (1998) Methods & Techniques in Human Geography Chichester:

Wiley.

Teaching Methods:

- Lectures

- Presentations in the eclass

- Notes

- Case Studies

Assessment Methods:

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Writing and presentation of an essay.

Language of Instruction:

English

Module Objective (preferably expressed in terms of learning outcomes

and competences):

Upon completion of the learning process the student will be able

to be familiar with the concept of space

to recognize regional disparities

to use statistics and analysis in order to classify the regions and to determine

the degree of regional disparities

Module Title: Consumer Behavior

Description:

The purpose of this module is the understanding of consumer behavior as a

dynamic and fast changing marketing area. More specifically, this module

aims to investigate the relationship between consumer behavior and modern

marketing concept, and subsequently to analyze the advantages for both the

consumer and the marketing manager.

Prerequisites:

Introduction to marketing

Module Contents (Syllabus):

1. Introduction to consumer behaviour

2. The customer decision making process

3. Customer involvement and loyalty

4. Demographics

5. Psychographics

6. Market segmentation and positioning

7. Market research

8. Culture and social class

9. Reference groups

10. Family and households

11. Opinion leaders and new product development

12. Store image and atmosphere

13. Marketing communication and advertising

Recommended Reading:

Α) Principal Reference:

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Siomkos, G. (2002), “Consumer behavior and marketing strategy”, 2nd ed.,

Athens: Stamoulis (in Greek).

Baltas, G., Papastathopoulou, P. (2003), “Consumer Behavior: principles,

strategies, cases”, Athens: Rossili (in Greek).

Β) Additional References:

Schiffman, Leon G., Kanuk, Leslie Lazar (2007), Consumer Behavior, 9th ed.,

Upper Saddle River, N.J.: Pearson Prentice Hall

Solomon, Michael R. (2007), Consumer behavior: buying, having and being, 7th

ed., Upper Saddle River, N.J.: Pearson/Prentice Hall

Hawkins, D.I., Mothersbaugh, D.L. & Best, R.J. (2006), Consumer Behavior:

Building Marketing Strategy, New York, NY: McGraw-Hill

Peter, J. Paul, Olson, Jerry C. (2005), Consumer behavior and marketing

strategy, 7th ed., Boston: McGraw-Hill

Blackwell, Roger D., Miniard, Paul W., Engel, James F (2001), Consumer

behavior, 9th ed., Philadelphia: Harcourt College Publishers

Sheth, Jagdish N., Mittal, Banwari, Newman, Bruce I. (1999), Customer

behavior: consumer bahavior and beyond, Fort Worth, Philadelphia: Dryden

Press.

Magnisalis, K. (1997), Consumer Behavior. Athens: Interbooks (in Greek).

Evans, Martin, Moutinho, Luiz, Raaij, W. Fred van (1996), Applied consumer

behaviour, Harlow: Addison-Wesley

Peter, J. Paul, Olson, Jerry C. (1994), Understanding consumer behavior,

Illinois: Irwin

Wilkie, W. (1994) Consumer Behavior. New York :John Wiley & Sons

Teaching Methods:

Lecture / presentations

Case studies

Team work using internet sources

Assessment Methods:

Final exams at the end of the semester, or

Mid-term Assignment and final exams at the end of the semester.

Language of Instruction:

Greek – English terminology included

Module Objective (preferably expressed in terms of learning outcomes

and competences):

After successfully attending the module, the student will be able to:

Understand the main principles of consumer behavior.

Understand the customer decision making process.

Explain the concept of customer involvement and loyalty.

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Analyze demographics and psychographics.

Understand the use of segmentation and positioning as strategic

marketing tools.

Analyze the importance of market research in consumer behavior.

Understand the role of culture, social class, family and reference groups in

the decision making process.

Use the appropriate consumer behavior tools to improve a business’

competitiveness.

Module Title: Market Research

Description:

The purpose of this module is to understand the concept of market research

and its association with marketing management. More specifically, this

module aims to analyze the relationship between decision making and the

appropriate market research techniques used. Finally the distinctive role of

market research is being investigated as well as the qualitative and quantitative

market research.

Prerequisites:

Introduction to marketing

Module Contents (Syllabus):

14. Introduction to market research

15. Market research methodology

16. Qualitative market research: focus groups

17. Qualitative market research: in-depth interviews

18. Projective techniques

19. Observation techniques

20. Questionnaire design

21. Sampling

22. Statistical analysis methods in market research

23. Market research reports.

Recommended Reading:

Α) Principal Reference:

Siomkos G., Mavros, D. (2008), Market Research, Athens: Stamoulis (in

Greek).

Stathakopoulos, Vlasis (2005), Market Research, Athens: Stamoulis (in

Greek).

Β) Additional References:

Siomkos, G. & Vasilikopoulou, A. (2005), Implementation of Data analysis

in Market Research. Athens: Stamoulis (in Greek).

Christou, E. (2003), Market Research: lecture notes. University of the Aegean

(in Greek).

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Kyriazopoulos, P.G. & Kioulafas, K.K. (1994), Market Research. Athens:

Sygxroni Ekdotiki (in Greek).

Christou, E. (1999), Market Research in Tourism, Athens: Interbooks (in

Greek).

Malliaris, P. (2001), Introduction to Marketing, 3rd ed., Peiraias: Stamoulis

(in Greek).

Aaker, D., Kumar, V. & Day, G.S. (1998) Marketing Research. New York :

John Wiley & Sons

Andreasen, A.R. (2002), Marketing Research: A Practical Guide. San

Francisco, CA: Jossey-Bass

Brace, I (2004) Questionnaire Design. London: Kogan Page

Churchill, G. (1999), Marketing Research: Methodological Foundations.

Philadelphia: The Dryden Press

Hague, P. (1995), Interviewing. London: Kogan Page

McDaniel, C. & Gates, R. (1999), Contemporary Marketing Research.

Cincinnati: South-Western College Publishing

Zikmund, W. (1999), Essentials of Marketing Research. Fort Worth:

Dryden

Teaching Methods:

Lecture / presentations

Case studies

Team work using internet sources

Assessment Methods:

Final exams at the end of the semester, or

Mid-term Assignment and final exams at the end of the semester.

Language of Instruction:

Greek – English terminology included

Module Objective (preferably expressed in terms of learning outcomes

and competences):

After successfully attending the module, the student will be able to:

Understand the basic methods of market research.

Analyze the concept of Marketing Information System.

Use the main qualitative techniques of market research.

Explain the use of in-depth interviews and focus groups.

Analyze the basic sampling techniques used in market research.

Design questionnaires and use a variety of question types.

Explain the main statistical analysis methods and market research reports.

Module Title: Organizational Behaviour

Description:

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The module of Organizational Behavior explores the impact of individuals,

groups/teams, and structures on the performance of enterprises/organizations. The

understanding of the determinants that govern human behavior, the forecasting of the

individuals’ behavior, and the determination of its direction, lead to the optimization

of business operation and to the maximization of business performance.

Prerequisites:

No specific prerequisites required

--

Module Contents (Syllabus):

The module consists of the following topics:

- The individual in the organization

Attitudes and job satisfaction

Emotion and Disposition

Personality and Values

Perception and individual decision making

The Concept of Motivation: Theory and practice

- Groups in the organization:

The bases of group behavior

Understanding co-operative teams

Communication

Leadership

Power and Politics in Organizations

Conflicts and Negotiation

- The organizational system

Core concepts of the organizational structure

Organizational culture

Organizational change

Recommended Reading:

Α) Principal Reference:

• Lectures’ Slides Available in the e-class

• Robbins, S.P. & Timothy, A.J. (2011). Organizational Behavior – Core

Concepts and Contemporary Practices. Critiki Publishing (Book in Greek)

Β) Additional References:

• Bouradas D. (2002) Management. Benou Publishing (Book in Greek)

• Chitiris L.S. (2001) Organizational Behavior. Nikitopoulos Publishing. (Book

in Greek)

• Greenberg J., Baron R.A., Antoniou Α.S. (2010). Organizational Psychology

and Behavior. «Dardanos» Publishing (Book in Greek)

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• Vakola Μ. & Nikolaou Ι. (2011). Organizational Psychology and Behavior.

Tzortzaki Publishing (Book in Greek)

Teaching Methods:

Lectures – Theory and Case Studies Analysis

Optional Task assignment

Use of the e-class platform for the distribution of educative material, contact,

support, leading of students. Also for the exchange of files.

Assessment Methods:

----- Task Assignment: 40%

--- Final Exams: 60%

Language of Instruction:

Greek

Module Objective (preferably expressed in terms of learning outcomes and

competences):

This module aims to clarify the main concepts related to people’s behavior in

organizations, in the individual level, and in the group/ team level. Also, it seeks

to assist students develop an integrated understanding of the framework

consisting of processes, structures, and people. This framework depicts the

organization as an integrated system.

Upon the successful completion of this course, the students will:

• Have broaden their knowledge on the way that human behavior in organizations is

produced, expressed and can be regulated.

• Have realized the fact that the regulation of people’s behavior can lead to augmented

business performance.

• Have empowered their skills on the way better management results can be achieved.

• Be able to understand the behavior of their colleagues, chiefs and subordinates in

work areas.

• Be able to use management techniques in order to implement the key notions of

organizational behavior in the individual, group and business level.

Specifically, students will be able to:

Recognize the contemporary challenges posed by the dynamically evolving

environment of the company. To realize how these changes are redefining both the

needs and behavior of individuals. To identify the fact that individuals can be an

important part of the company’s competitive advantage, an advantage that may assist

the firm to respond effectively to the new-formed circumstances.

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Understand the interconnection between a) the building of social relationships in the

workplace and b) job satisfaction. Also, the positive relationship between i) job

satisfaction and ii) employee’s performance and organizational commitment.

Understand the significance of the concepts: “emotional labor”, “emotional

intelligence”, “personality”, “values” and “aberration”.

Recognize the factors involved in the field of international human resources

management, a fact that will enhance their ability to work effectively in international

working environments.

Conceptualize the interconnection between a) the individual and its perceptions and

b) the process of individual decision making. In this area, to recognize the crucial role

of the variables of mental capability, anchoring bias, knowledge, availability and

limited rationality in decision making.

Understand the operation of the motivation systems and the main factors affecting

them.

Understand the operation of co-operative groups and the main factor affecting the

co-operative outcome.

Understand the significance and the role of communication between people and

between companies, as well as the interconnection between communication and

information management.

Recognize the current trends on leadership, and the main leadership models

contribution to the organizational behavior’s field. To understand how leadership and

power can be effectively implemented in organizations.

Understand the significance of and to be able to manage inter-organizational

conflicts.

Recognize the factors leading to a successful negotiation.

Understand the core concepts related to the organizational structure, organizational

change and organizational culture development.

Not Module Title: “Greek as a Foreign Language (level I – Beginners)"

Description:

The course is directed towards students who come with nonexistent or

minimal exposure to the Greek language (Erasmus students) and aims at

teaching basic language skills.

Prerequisites:

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None

Module Contents (Syllabus):

Basic Teaching Units:

o I ask someone’s name

o I articulate what I am doing now

o I introduce myself

o I describe objects

o I ask for something

o I place objects in space

o I describe people and things

o I express emotions

o I order, express preference

Recommended Reading

Α) Principal Reference:

Abati, A., Galazoula, M., Magana, A., Michalakopoulou, P. et al (2004).

Ελληνικά με την παρέα μου 1/2. Αθήνα: Οργανισμός Εκδόσεως

Διδακτικών Βιβλίων.

Abati, A., Galazoula, M., Magana, A., Michalakopoulou, P. et al (2004).

Ελληνικά με την παρέα μου 1. Teacher manual. Αθήνα:

Οργανισμός Εκδόσεως Διδακτικών Βιβλίων.

Β) Additional References:

Arvanitakis, K. & Arvanitaki, F. (2007). Επικοινωνήστε ελληνικά

1/2/3. Αθήνα: Δέλτος.

Teaching Methods:

Communicative approach

Assessment Methods:

Oral and written final examinations

Language of Instruction : Greek

Module Objective (preferably expressed in terms of learning outcomes

and competences):

The student must master basic communicative skills, meaning he/she will be

able to use the Greek language both in oral and written form, formal or

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informal, in order to address daily needs and respond appropriately in social

communication situations

Not Module Title: “Greek as a Foreign Language (level III – Advanced)"

Description:

The course is directed towards foreign students of the School of Business

Administration aiming at sufficient use of the Greek language in order to be able

to respond linguistically to the most challenging and demanding situations

(attending conferences, undergoing examinations, writing scientific essays,

business and social contact).

Prerequisites:

Level of Greek language mastery at the B1 level.

Module Contents (Syllabus):

o Business Administration Vocabulary

o Abbreviations

o Curriculum Vitae

o Job Acquisition

o Informative Text

o Electronic Mail

o Note taking

o Paragraph Computation: text markers

Recommended Reading

Α) Principal Reference:

Michalakopoulou, P., Ελληνικά: Από το κείμενο στη Λέξη (επίπεδο V),

Ε.ΔΙΑ.M.ΜΕ. (συγγραφική συμμετοχή σε διδακτικό υλικό για τη

διδασκαλία της Ελληνικής ως Ξένης Γλώσσας), Ε.ΔΙΑ.Μ.ΜΕ., University of

Crete.

Β) Additional References:

Panagopoulou, E., & Hatzipanagiotidi, A., (1995). Ελληνικά για

Προχωρημένους (ομογενείς και αλλογενείς), γ΄κύκλος. Θεσσαλονίκη:

Αριστοτέλειο Πανεπιστήμιο Θεσσαλονίκης, Ινστιτούτο Νεοελληνικών

Σπουδών, Ίδρυμα Μανόλη Τριανταφυλλίδη.

Teaching Methods:

Communicative approach

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Assessment Methods:

Oral and written final examinations

Language of Instruction : Greek

Module Objective (preferably expressed in terms of learning outcomes

and competences):

Flexible and effective use of the Greek language for social, academic and

professional purposes

Module Title: “Writing a scientific essay-methodology, organization, linguistic

editing"

Description:

The objective of the module titled “Writing a scientific essay – methodology,

organization, linguistic editing” is student familiarity with the concept of

designing and managing/evaluating scientific work, whether it pertains to

essays or research. At this level in their education, it is important that the

students understand the necessity for methodological, hierarchical, conscious

acquisition and interpretation of new knowledge. At the same time, in parallel,

they must be capable of producing scientific essays (of any kind) and,

obviously, be in a position to complete their thesis. At this juncture, prior to

deciding on the topic that they will handle, it will be very useful for them to

comprehend what it means to write a scientific essay, understand the process

that must be followed, and be able to solve several issues surrounding the

handling and completion of a scientific work.

Prerequisites:

None

Module Contents (Syllabus):

o The characteristics of a scientific essay

o Classification of research (according to its subject matter, intent,

approach and nature)

o Choosing a topic

o Methods of documentation according to topic (research methodology)

o Literature search. Library. Gathering and classifying primary and

secondary (literary) material. Source critique.

o Comparative literature reading. Use of ancillary materials:

dictionaries, encyclopaedias, monographs, articles, Internet sources

o Structure of a scientific essay and send it to you

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o Morphologic and technical characteristics: numbering modules,

margins, spaces, chapters and entities, paragraphs, abbreviations,

quotations, citation

o Rules that govern bibliographical citations (internal, external)

o Editing

Recommended Reading

Α) Principal Reference:

Howard, K. & Sharp, J., Scientific Study – A Guide for Designing and

Handling University Scientific Essays, Gutenberg, Athens, 2001

Β) Additional References:

Michalakopoulou, P., Writing a Scientific Essay – Methodology,

Organization, Editing (notes), Chios, 2012

Teaching Methods:

Lectures, exercises, interim testing modules, discussions on work

assignments

Assessment Methods:

Interim and final work assignments

Language of Instruction: Greek

Module Objective (preferably expressed in terms of learning outcomes

and competences):

Upon completion of the module, the student:

o must become familiar with the concept of designing and

handling scientific work/essays

o will be able to complete a scientific work (of any kind:

research/essay) pertaining to his/her studies, and be able to

complete his/her thesis.

Module Title: Information and Communication Technology Evolution

Description:

The course aims to enhance the structured and analytic thinking of the

students, necessary for decission making in the field of business

administration. Building on previous knowledge from introductory ICT

courses, students will be able to handle more complex and demanding

theoretical and practical problems in the field of management.

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Prerequisites:

No strict prerequisites. However the course is not introductory and therefore

basic knowledge of ICT is desired.

Module Contents (Syllabus):

Two parallel approaches:

1. Historical timeline

Presentation of technologies (past, present, future)

2. Thematic - functional

Connection of innovations with their era, causes and needs

Description and explanation of selected high impact technologies

Hardware

Software

Operating systems

Networks and communication

Human computer interaction

Present and future utilization of ICT in all levels: business, work,

leisure

Recommended Reading:

Α) Principal References:

Μηχανές της λογικής

Η συνεισφορά των μαθηματικών στην ανάπτυξη των

υπολογιστών: Ο δρόμος από τον Leibniz ως τον Turing

Εκδόσεις: Εκκρεμές (2007)

Συγγραφέας: Martin Davis

Ιστορία της υπολογιστικής τεχνολογίας

Από τον ENIAC έως το Διαδίκτυο

Εκδόσεις: Κάτοπτρο (2006)

Συγγραφέας: Paul E. Ceruzzi

Από τον άβακα στον προσωπικό υπολογιστή

Μια διαδρομή 5000 χρόνων των υπολογιστών μηχανών από την

αρχαιότητα μέχρι σήμερα

Εκδόσεις: University Studio Press (2014)

Β) Additional References:

Articles, references and other material during lectures

Teaching Methods:

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Lectures with case studies, technical presentations and problem solving

exercises

Assessment Methods:

Written examinations and/or preparation of essays including presentation,

mid-semester 0-7 essays for up to 70% of total score (10-15% each, including

presentation) and end-semester for remaining percentage (up to 100%) of

total course score. Written examinations are not offered each year.

Language of Instruction:

Greek

Module Objective (preferably expressed in terms of learning outcomes

and competences):

The course aims to enhance the structured and analytic thinking of the

students, necessary for decission making in the field of business

administration. Building on previous knowledge from introductory ICT

courses, students will be able to handle more complex and demanding

theoretical and practical problems in the field of management.

Specific goals:

Understand the reasons for technology creation

Understand the evolvement of technologies in parallel with

civilization advances

Understand the basic characteristics of technologies and innovations,

their potential, and their future

Module Title: Information Management

Description:

The course aims to enhance the structured and analytic thinking of the

students, necessary for decission making in the field of business

administration. Building on previous knowledge from introductory ICT

courses, students will be able to handle more complex and demanding

theoretical and practical problems in the field of management.

Prerequisites:

No strict prerequisites. However the course is not introductory and therefore

basic knowledge of ICT is desired.

Module Contents (Syllabus):

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Section 1

Organizing Information

Chapter 1

The importance of information for modern enterprises

(Introduction, information society, decision making)

Chapter 2

Data and information

(Definitions, categories, multimedia and hypermedia, meta-data)

Chapter 3

Information management strategies and policies

(Historical evolution, DP, MIS, SIS, policies and priorities)

Section 2

Moving and storing information

Chapter 4

Computer networks

(Wired and wireless, hardware and software)

Chapter 5

Transferring Data

(Technologies, networks and packets, P2P)

Chapter 6

Storing Data

(Databases and storage means, hardware and technology)

Section 3

Utilizing Information

Chapter 7

Collecting, retrieving and mining

(data entry technologies, hardware and software, access)

Chapter 8

Standardization, exchange and interconnection

(international standards, data formalization, EDI)

Chapter 9

Processing

(computing power, statistical analysis and other methods)

Chapter 10

Modern approaches

(Business Intelligence, integrated systems, grid και cloud computing,

agent systems)

Section 4

Data management techniques

Chapter 11

Data integrity

(Transmission and storage integrity, specialized hardware and

software)

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Chapter 12

Data optimization

(Compression and faster transmission, specialized hardware and

software)

Chapter 13

Security

(Encryption and protection, specialized hardware and software,

dealing with malicious software and attacks)

Recommended Reading:

Α) Principal References:

1. Reference 1:

Δημητριάδης Α., Κοίλιας Χ., Κώστας Α.

Οι τεχνολογίες πληροφορίας και επικοινωνίας

στη σύγχρονη επιχείρηση (2nd edition)

Εκδόσεις νέων τεχνολογιών, 2006

2. Reference 2:

Παπαθανασίου, Ε.

Πληροφοριακά συστήματα: Θεωρία και εφαρμογές

Γκιούρδας, 2008

Β) Additional References:

Articles, references and other material during lectures

Teaching Methods:

Lectures with case studies, technical presentations and problem solving

exercises

Assessment Methods:

Written examinations and/or preparation of essays including presentation,

mid-semester 0-7 essays for up to 70% of total score (10-15% each, including

presentation) and end-semester for remaining percentage (up to 100%) of

total course score. Written examinations are not offered each year.

Language of Instruction:

Greek

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Module Objective (preferably expressed in terms of learning outcomes

and competences):

The course aims to enhance the structured and analytic thinking of the

students, necessary for decission making in the field of business

administration. Building on previous knowledge from introductory ICT

courses, students will be able to handle more complex and demanding

theoretical and practical problems in the field of management.

Specific goals:

- Understand the meaning of information

- Understand the importance of information for modern businesses

- Understand the potential and limitations of ICT in information

management

- Introduce students into structured data and information management as

an essential business administration tool

Module Title: “Managing eService Operations”

Description:

This course investigates how firms can achieve sustainable service excellence,

especially in the light of the increasing number of eServices that organizations offer

to their customers or combine with existing products and services in order to

differentiate and innovate. It systematically explores how managers can influence

customers, employees, and service designs to create and capture new forms of

value, pertinent to online operations. Through exposure to a wide range of

industries (e.g., financial services, government, health care, hospitality, and retail)

students will gain tangible lessons from each class that they can use in a broader

context.

Prerequisites:

Completion of core modules relevant to business strategy and service

management.

Module Contents (Syllabus):

The course explores the following thematic areas:

Designing Service Models. This module addresses the challenge of

designing sustainable eService models: digital services that

simultaneously produce value for customers, employees, and

investors. Principles of effective service design will be developed

through a series of successful and unsuccessful case examples.

Managing Customers. In many service models - particularly those

oriented around customer "self-service" - customers have an operating

role. That is, customers perform tasks that traditionally were performed

by employees. This module explores this aspect of services and the

attendant challenges it imposes on service operations. Hence,

understanding and learning how to influence customer operating

behavior is essential to service operations and a central theme in this

module.

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Managing Service Transformation. Many organizations which have not

traditionally competed on service are facing increasing pressure to do

so as service competitors enter their industries and markets. This

module focuses on the integration and application of the lessons from

the course to the problem of transforming such organizations to

compete effectively through eServices.

Recommended Reading:

Α) Principal Reference:

“Handbook of Service Science (Service Science: Research and Innovations in

the Service Economy)”, by P. Maglio, C. Kieliszewski, J. Spohrer

Β) Additional References:

“Cases on Managing E-Services”, by A. Scupola

Harvard Business School and Stanford Graduate School of Business case

studies

Teaching Methods:

Class lectures, case studies

Assessment Methods:

Grades are determined by class participation, assignments and a final exam.

Language of Instruction:

Greek

Module Objective (preferably expressed in terms of learning outcomes

and competences):

This course will help students learn:

6. How to apply an integrated framework for analyzing and improving

existing services, assessing whether new eServices "fit" with existing

services, and designing new eServices.

Module Title: “Technology and Innovation Management II: Digital Innovation

and Business Transformation”

Description:

Today firms are establishing market leadership by mastering digital innovation.

Amazon is as much a retailer and supply chain powerhouse as it is a digital

innovator. Similarly, the Netflix business model is heavily reliant on continuously

building and enhancing digital products and services to compete against

incumbents in the entertainment industry. Ford is realizing that its future

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competitors are likely to be Facebook and Google and not BMW and Toyota.

Meanwhile, Local Motors is using crowdsourcing, digital fabrication and 3D

printing to disrupt the automotive industry.

The course introduces you to the critical elements of designing and developing

digital products and services, how these can be configured and lead, and how the

results are managed. These elements include economic and technological

principles underlying digital transformation, identifying and integrating diverse

user needs, organizing and leading product and service innovation initiatives,

harnessing crowdsourcing and distributed innovation networks.

Prerequisites:

Completion of core modules relevant to business strategy.

Module Contents (Syllabus):

The course materials intentionally cuts across functional boundaries, for the focus

is squarely on the managerial skills and capabilities needed for effective practice.

So, while many situations you encounter emphasize the role of (new) technology,

you will approach these as a manager, not as a technologist. If you happen to be a

technologist, however, the managerial perspective will be enriching. In addition,

it is important to note that this managerial perspective is not undifferentiated.

Depending on the situation, you will be assuming the role of team manager, project

manager, functional manager, general manager, or CEO. This array of roles

suggests how fundamental digital innovation is to firms at every level, and how

excellence in its management is critical to competitiveness.

The course explores four major areas of digital disruption and business

transformation:

What is digital disruption and why it is important for organizations

How to adopt the digital disruptor’s mindset

How to make an organization behave like a digital disruptor

What are the implications, risks and benefits of such a transformation.

Specifically the course will help you learn:

The economic and technological factors that are at the heart of the

digital revolution taking place in the economy;

The clash between existing business models and new digitally

enhanced and led business models emphasizing platforms and

ecosystems;

How customer and user needs are identified for digital innovation

initiatives and how digital tools are used to identify customer needs in

traditional settings;

How to best organize and lead product and service innovation

initiatives in the digital space;

The principles and practices of leveraging crowds for innovation and

how various crowdsourcing business models are executed by

incumbent and startups.

Recommended Reading:

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Α) Principal Reference:

“Digital Disruption: Unleashing the Next Wave of Innovation”, by J.

McQuivey

Β) Additional References:

Harvard Business School and Stanford Graduate School of Business case

studies

Teaching Methods:

Class lectures, case studies

Assessment Methods:

Grades are determined by class participation, assignments and a final exam.

Language of Instruction:

Greek

Module Objective (preferably expressed in terms of learning outcomes

and competences):

This course will help students learn:

7. The economic and technological factors that are at the heart of the digital

revolution taking place in the economy

8. The clash between existing business models and new digitally enhanced

and led business models emphasizing platforms and ecosystems

9. How customer and user needs are identified for digital innovation

initiatives and how digital tools are used to identify customer needs in

traditional settings

10. How to best organize and lead product and service innovation initiatives

in the digital space

11. The principles and practices of leveraging crowds for innovation and how

various crowdsourcing business models are executed by incumbent and

startups.

Module Title: SPECIAL ISSUES in MIS

Description:

The course aims to familiarize students with a specific category of information

systems of modern Digital Firm. The term Digital Firm is a general term for

companies which have developed core business relations with employees,

customers, suppliers and other external partners through digital networks. Via

the synergy of digital networks and information systems, the digital firm is

able to operate core business services and functions continuously and more

efficiently. This digital enablement of business processes creates highly

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dynamic information systems allowing for more efficient and productive

management of an organization.

This specific category of information systems operate in the areas of Customer

Relationship Management, Supply Chain Management, Enterprise Resource

Planning, Knowledge Management, Enterprise Content Management,

Warehouse Management, etc.

This course will make extensive use of various types of information systems

(CRM, SCM, ERP, KM, ECM, WMS).

Prerequisites:

Sufficient knowledge of Management Information Systems (Introduction),

Elementary Computing, Accounting, cost accounting, functional areas

(Marketing, Production/Operations Management, Human Resource

Management)

Module Contents (Syllabus):

1. Introduction to Digital Firm. 2. Digital Networks 3. Corporate Information

Systems. 4. Customer Relationship Management Systems 5. Supply Chain

Management Systems 6. Enterprise Resource Planning Systems 7. Knowledge

Management Systems 8. Enterprise Content Management Systems 9.

Warehouse Management Systems

Recommended Reading:

Α) Principal Reference:

Instructor’s Notes

Β) Additional References:

Laudon K. & Laudon J., Essentials of Management Information Systems, 11th

Edition, Pearson Education Inc. Prentice Hall.

To students will be distributed useful articles

Important note: The systematic monitoring of the lesson and active participation

in the educational process is the best method for understanding the development

and uptake of the subject.

Teaching Methods:

lectures

-----------------------------------------------------------------------------------------------------------------

Assessment Methods:

------ Final exams

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Language of Instruction:

Greek

Module Objective (preferably expressed in terms of learning outcomes

and competences):

At the end of the semester students should be able to distinguish, define, perceive

and understand :

-1. the specific characteristics of Digital Firm

2. The various types of enterprise information systems

3. The specific characteristics each of them

4. the various business needs supported by them

5. a familiarization with these systems through trial operation Demos

Module Title: Decision Theory and Games

Description:

Intoduction to Decision theory

Introduction to Game theory

Prerequisites:

Probability Theory

Module Contents (Syllabus):

Decision Theory

1. Intorduction to Decision Theory

2. Decision making under uncertainty

3. Decision under risk

4. Decision under Bayes Theorem

5. Utility theory

Game Theory

1. Introduction to Game Theory

2. Zero-Sum Games (2 persons)

3. Non Zero Sum Games (2 persons) non comperative

4. Games of Moxed Strategy

5. Nash Equiliblium

Recommended Reading:

1) Principal Reference:

1. Angelis, V., Β., 2005. Decision Theory, University Edition

2. Mageirou, Ε., 2009. “ Decision Theory and Games ”, Kritiki Editions

2) Additional References:

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1. Anderson, D.R., Sweeney, D.J. and Williams, T.A. “Statistics for Business

and Economics”, West Publishing Company, Minneapolis, 1993

2. Ducan, L.,R., Raiffa, H., “Games and Decisions”, Dover Publications, 2003

3. Fudenburg,D., Tirole, J., “Game Theory”, The MIT Press, Massachusetts

Institute of Technology, 2007

4. Smith, J.Q. “Decision Analysis. A Bayesian Approach”, Chapman and Hall,

London, 1992.

Teaching Methods:

1. Tutorials

2. Digital platform

http://server.iris.aegean.gr/eclass/courses/DBA184

Assessment Methods:

1st Assessment Method final exams paper

2nd Assessment Method:

4 home exercises weight 30%

final exam paper weight 70%

Language of Instruction:

Greek

Module Objective (preferably expressed in terms of learning outcomes

and competences):

Decision making under uncertainty

The rules of game theory

Module Title: Special Quantitative Methods

Description:

Intoduction to Transportation Problem, Network Models and Queuing theory.

Formulation, solution, finding basic feasible solutions

Prerequisites:

Operations Research

Module Contents (Syllabus):

1) Transportation Problem

Vogel Method

Northwest Corner Method

MODI Method

2) Assignment Problem

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Huggarian Method

3) Network Models

Shortest Route Problem

Minimal Spanning Tree

Maximal Flow Model

4) Queing Method

Elements of Queing System

Poisson Queing System Μ/Μ/1

Poisson Queing System Μ/Μ/s

Recommended Reading:

1) Principal Reference:

1. Oikonomou, G., Georgiou, Α, (2000). “Quantitative Methods in Decicon

Analysis”, Benos Edition.

2. Ipsilandis, P., 2002. «Operations Research » Propobos Edition.

2) Additional References:

16. Anderson D.R., D.J. Sweeny and T.A. Williams, An Introduction to

Management Science: Quantitative Approaches to Decision Making, 7th

edition, West Publishing Company, Minneapolis 1994.

17. Dantzig G.B. and M. Thapa, Linear Programming 1, Introduction, Spinger –

Verlag, New York, 1997.

18. Dantzig G.B. and M. Thapa, Linear Programming 2, Theory and

Implementation, Spinger – Verlag, New York, 1997.

19. Hadley G., Linear Programming, Addison-Wesley Publishing Company,

Reading, Massachusetts 1972.

Teaching Methods:

Tutorials

Digital platform

http://server.iris.aegean.gr/eclass/courses/DBA190

Assessment Methods:

1st Assessment Method final exams paper

2nd Assessment Method:

4 home exercises weight 30%

final exam paper weight 70%

Language of Instruction:

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Greek

Module Objective (preferably expressed in terms of learning outcomes

and competences):

Understand the link between resources and requirements

Receive further insight into operational process and using optimization

techniques

Learn famous algorithms of operations research

Module Title: Money Credit and Banking

Description:

The role of the financial mechanism in an economy is to redistribute savings surplus

units to the most appropriate investment or consumption purposes, increasing the

product of the economy and the satisfaction of consumer desires. Entities are:

households, businesses and the public sector. This course will analyze the nature of

the flow of funds into the economy, the types of financial institutions and markets,

developments in these areas, as well as international trends recorded in the money

and capital markets. Also analyzed the practical applications of investment analysis

and portfolio management.

Prerequisites:

The accomplishment of the course’s learning objectives is requires the

comprehension of the fundamental principles of economics, mathematics and

statistics.

Module Contents (Syllabus):

The financial system

The Banking system

Introduction to Asset Pricing

Portfolio theory

Stock Valuation

Efficient markets

Question of investors’ rational behavior

Legal Markets’ Framework

Mutual fund

Introduction to Derivative products

Arbitragers and speculators

Financial crisis

Recommended Reading:

Α) Principal Reference:

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P.Petrakis and A.Samitas 2010, Banking and 2008 financial crisis. QUASTOR

Edts, Athens

Β) Additional references:

D. Vasileiou and N. Eriotis 2008, Financial Management: Theory and

Practice. Rosili Edition.

S.S. MacDonald and T.W. Koch, 2006, Management of Banking. Thomson

Edition

Teaching Methods:

Lectures, with the use of audiovisual equipment. E class education platform.

Applications in MS Excel. Invited lectures from researchers and corporate executives

on special issues of financial management.

Assessment Methods:

The written exam determines 100% of the final grade.

Language of Instruction:

Greek English

Module Objective (preferably expressed in terms of learning outcomes and

competences):

At the completion of the course’s education process, the student will be able to:

Identify the institutional framework of principal money markets and capital markets.

Analyze the economic structure of the principal money markets and capital markets.

Evaluate investment opportunities.

Evaluate bonds.

Evaluate stocks.

Construct portfolios of securities, based on risk and expected return.

Evaluate portfolio performance.

Analyze the structure and operation of financial derivatives.

Analyze market efficiency.

Understand the financial crisis

Module Title: Promotion and Advertising Strategies

Description:

The purpose of this module is to understand promotion and advertising

strategies. More specifically, this module aims to investigate the promotion

mix techniques and methods used to analyze business problems. Finally, the

implementation of an integrated marketing communication in products and

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services offered and the main decisions concerning the promotion mix are

being investigated.

Prerequisites:

Introduction to marketing

Module Contents (Syllabus):

24. Introduction to advertising

25. Integrated marketing communications

26. Advertising and the model of communication

27. The economic aspect of advertising in Greece

28. Advertising plan

29. Advertising goals

30. Hierarchy models of communication effect

31. Creative advertising design

32. Execution of creative advertising

Recommended Reading:

Α) Principal Reference:

Zotos, Y. (2008): Advertising: Planning, Development, Effectiveness, 5th ed.,

Thessaloniki: University Studio Press (in Greek).

Leis, W., et al. (2008): Social Communication in Advertising, Athens:

Kastaniotis (in Greek).

Β) Additional References:

Lane, W. Ronald, King, Karen Whitehill, Russell, Thomas, (2008),

Kleppner's advertising procedure, 17th ed., Upper Saddle River, N.J.:

Pearson/Prentice Hall

Clow, Kenneth E., Baack, Donald (2007), Integrated advertising, promotion,

and marketing, 3rd ed., Upper Saddle River, New Jersey: Pearson Prentice

Hall

Samson, Harland E., Price, William T. (2005), Advertising: Planning and

Techniques, 3rd ed., Athens: Ion (in Greek).

Belch, Michael A., Belch, George E.(2004), Advertising and promotion: an

integrated marketing communications perspective, 6th ed., Boston: McGraw

Hill: Irwin

Wells, William, Burnett, John, Moriarty, Sandra E. (2003), Advertising:

principles and practice, 6th ed., Upper Saddle River, NJ : Prentice Hall

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Magnisalis, K. (2002), Public Relations: theory and techniques, 10th ed.,

Athens: Interbooks (in Greek).

Daymon, Christine, Holloway, Immy (2002), Qualitative research methods

in public relations and marketing communications, London: Routledge

Arens, William F. (2002), Contemporary advertising, 8th ed., Boston:

McGraw-Hill Irwin

Lane, W. Ronald, Russell, Thomas (2001), Advertising : a framework, Upper

Saddle River, N.J.: Prentice Hall

O'Guinn, Thomas C., Allen, Chris T., Semenik, Richard J. (2000),

Advertising, 2nd ed., Cincinnati: South-Western College Publishing

Butterfield, Leslie (1999), Excellence in advertising: the IPA guide to best, 2nd

ed., Amsterdam: Elsevier Butterworth-Heinemann

Wilmshurst, John, Mackay, Adrian (1999), The fundamentals of advertising,

2nd ed., Oxford: Butterworth-Heinemann

Teaching Methods:

Lecture / presentations

Case studies

Team work using internet sources

Assessment Methods:

Final exams at the end of the semester.

Language of Instruction:

Greek – English terminology included

Module Objective (preferably expressed in terms of learning outcomes

and competences):

After successfully attending the module, the student will be able to:

Understand advertising as a main element of promotion mix.

Understand the concept of integrated communication strategy.

Explain the importance of advertising plan, as part of a business’

marketing plan.

Understand the importance of creative design in advertising

development.

Understand the implementation of a creative idea.

Use the appropriate advertising and promotion tools to improve a

business’ effectiveness.

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Module Title: Theoretical Approaches and Policies in Tourism

Description:

The subject area of the course "Theoretical Approaches and Policies in

Tourism" is to analyze the theoretical approaches of social sciences that

interpret, from economic, developmental, psychological, sociological and

environmental terms, tourism and set the framework of tourism policy.

In particular, the subject content of the course aims to communicate to students

a series of theoretical and practical knowledge that will help them understand

the theoretical content of tourism and its related implications on many areas of

the socio-economic reality.

Prerequisites:

Basic knowledge of Economics.

Module Contents (Syllabus):

Historical Geography of the Tourism Phenomenon.

Economic Theories and Tourism.

Development Theories and Tourism Standards.

Psychological Theories and Tourism.

Theories of Sociology and Tourism.

Environmental Theories and Tourism.

Recommended Reading:

Α) Principal Reference:

Lagos, D. (2016), “Theoretical Approaches in Tourism”. Kritiki Publication,

Athens (in Greek), (under publication).

Holden, A. (2008), “Sociological Approaches in Tourism” (Editing,

Translation: Th. Mavrodontis). Papazisi Publication, Athens (in Greek).

Β) Additional References:

Zacharatos, G., Tsartas P. (1999), “Politics and Sociology of Tourism

Development”. Hellenic Open University, Volume C, Patras (in Greek).

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Dionisopoulou, P. (2012), “European Tourism Policy”. Papazisi

Publication, Athens (in Greek).

Koltsidopoulos, G. (2000), “Tourism: Theoretical Approach”. Ellin

Publication, Athens (in Greek).

Lagos, D. (2005), “Tourism Economics”. Kritiki Publications, Athens (in

Greek).

Lagos, D. (2007), “Regional Economic Development Theories”. Kritiki

Publications, Athens (in Greek).

Litras, P. (1988), Tourism Psychology”. Interbooks Publications, Athens

(in Greek).

Milonopoulos, D., Mira, P. (2011), “European Union and

Tourism”.Anikti Vivliothiki Publications, Athens (in Greek).

Tsartas P. (1996), “Tourists, Travel, Places: Sociological Approaches in

Tourism”. Eksantas Publications, Athens (in Greek).

Dann, G. (1981), "Tourism motivation: an appraisal", Annals of Tourism

Research, vol. 8(2), pp. 187-219.

Dann, Graham M.S. (1977), "Anomie, ego-enhancement and tourism",

Annals of Tourism Research, 4(4): 184-194.

Dickinson, J., Lumsdon, L. and Robbins, D. (2010), "Slow travel: Issues

for tourism and climate change". Journal of Sustainable Tourism 19(3),

281-300.

Fullagar, S., K. Markwell, E. Wilson, (Eds) (2012), "Slow Tourism:

Experiences and Mobilities", U.K.: Channel View Publications, pp. 99-

112.

Lagos, D., P. Courtis, (2008), "Clusters and competitiveness in the Greek

tourism sector", European Research Studies, Vol. XI, issue (1-2).

Mannell R.C., Iso-Ahola S.E. (1987), “Psychological nature of leisure and

tourism experience”, Annals of Tourism Research, Vol.14, σ. 323.

Nash, D. (1989), "Tourism as a Form of Imperialism", in Smith, V. (ed.),

Guests and Hosts: "The Anthropology of Tourism" (2nd ed.).

Philadelphia: University of Pennsylvania Press, pp. 37-52.

Papatheodorou, A. (2003), "Modelling tourism development-a synthetic

approach", Tourism Economics, 9: 407-430.

McIntosh, W.R. and Goeldner, C. R. (1986), "Tourism: principles,

practices, philosophies", John Wiley & Sons Inc. New York.

Scheyvens, R. (2002) "Tourism for Development: Empowering

Communities". Pearson Education, Harlow.

Sharpley, R. (1999), "Tourism, Tourists and Society", 2ed edn, Elm

Publications, Huntingdon.

Teaching Methods:

The academic traditions constitute the teaching and learning process of

the course.

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Assessment Methods:

Written examinations.

Language of Instruction:

Greek Language.

Module Objective (preferably expressed in terms of learning outcomes

and competences):

The cognitive content of the course aims to impart to the students a series of

theoretical approaches that interprets tourism, in order to assist them in

understanding the theoretical content of the tourism phenomenon and the

determination of tourism policies.