CANNES LIONS

ΑΥΤΟ ΤΟ ΕΡΓΟ ΘΑ ΗΘΕΛΑ ΝΑ ΤΟ ΕΧΩ ΚΑΝΕΙ ΕΓΩ

TECH BENDS LIMITS

A NEW APPROACH TO STORYTELLING

TECH BENDS LIMITS

CONTENT / FORMSTORY / STORYTELLING

CONCEPT / EXECUTION

YO MARSHALL* , IS MEDIUM THE MESSAGE?* MARSHALL MCLUHAN, “THE MEDIUM IS THE MESSAGE”, UNDERSTANDING MEDIA: THE EXTENSIONS OF MAN, 1964

ROME

AN INTERACTIVE STORYTELLING

D A N G E R M O U S E

D A N I E L E L U P P I

N O R A H J O N E S

J A C K W H I T E

NORAH’S LUCID DREAM WHERE USERS CAN PARTAKE

AND GAIN CONTROL OF HER CHARACTERS EXPERIENCE

A POST-APOCALYPTIC LANDSCAPE WHERE THE MAIN CHARACTERS

ARE PLAYED THROUGH THE VOICES OF NORAH JONES AND JACK WHITE

3 DIFFERENT DREAMS (STORIES)3 DIFFERENT TECHNIQUES

AN EXPERIENCE SPECIFICALLYMADE FOR THE WEB

USING WEBGL TECHNOLOGYA TECHNOLOGY THAT BRINGS HARDWARE-

ACCELERATED 3D GRAPHICS TO THE BROWSER

A TRULY IMMERSIVE 3D WORLD

WHERE USERS CAN PARTICIPATE

TECH BENDS LIMITS

WHAT HAPPENS WHEN USER LEAVES THE DESK?

NO MORE DIGITAL VS. ANALOG.WORLD IS ONE.

VIP FRIDGE MAGNET

THE BEST THING SINCE SLICED PIZZA

— How can I help you?— I want a veggi pizza. Mushroom and peppers only.— OK. So one pizza. Mushrooms and pepperoni?— No.. Mushroom and peppers only!— Yes, yes… Mushrooms and pepperoni. What size?

ONE TOUCH PIZZA ORDERINGTHIS COULD BE DANGEROUS!

TECH BENDS LIMITS

BUT IS IT ENOUGH?

http://youtu.be/WAuDCOl9qrk

TECHNOLOGY

●●●MAKES POSIBILITIES

TECHNOLOGY

●●●MAKES POSIBILITIES

DESIGN

●MAKES SOLUTIONS

TECHNOLOGY

●●●MAKES POSIBILITIES

DESIGN

●MAKES SOLUTIONS

ART

●

MAKES QUESTIONS

?

TECHNOLOGY

●●●MAKES POSIBILITIES

DESIGN

●MAKES SOLUTIONS

ART

●

MAKES QUESTIONS

LEADERSHIPMAKES ACTIONS

? ●!

* INNOVATION = ART + DESIGN

THANK YOU!