SWOT, Αποστολή, όραμα και η κουλτούρα της επιχείρησης

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SWOT, Αποστολή, όραμα και η κουλτούρα της επιχείρησης Dr. Γεώργιος Μιχαήλ Κλήμης

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SWOT, Αποστολή, όραμα και η κουλτούρα της επιχείρησης. Dr. Γεώργιος Μιχαήλ Κλήμης. Ανάλυση SWOT. Strengths, Weaknesses, Opportunities, Threats Strengths (Δυνατά σημεία) Σε τι είμαστε καλοί? Τι καινούργιες ικανότητες έχει ο οργανισμός σας? Τι μπορείτε να κάνετε που δεν μπορούν οι άλλοι? - PowerPoint PPT Presentation

Transcript of SWOT, Αποστολή, όραμα και η κουλτούρα της επιχείρησης

  • SWOT, , Dr.

  • SWOT Strengths, Weaknesses, Opportunities, ThreatsStrengths ( ) ? ? ? ? ? ?

  • SWOT (.)Weaknesses (A ) ? ? ? ? ? ? ?

  • SWOT (.)Opportunities () ? ? / ? ? ? 5-10 ?

  • SWOT (.)Threats () ? ? ? ? ?

  • SWOT (.) :marketing O

  • SWOT (.):

  • SWOTM

  • Maxi - miniMaxi - MaxiMini - miniMini - maxi

  • To Design School Key Success Factors

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  • /McKinsey & company: To help leading corporations and governments be more successfulMerck: To preserve and improve human lifeNike: To experience the emotion of competition, winning, and crushing competitorsSony: To experience the joy of advancing and applying technology for the benefit of the publicWal-Mart: To give ordinary folk the chance to buy the same things as rich peopleWalt Disney: To make people happyKomatsu Encircle CaterpillarMatshusita To contribute to the well being of mankind by providing reasonably priced products and services in sufficient quantities to achieve peace, happines and prosperity for all.

  • / (.)Become number one or number two in every market we serve and revolutionize this company to have the strengths of a big company combined with the leanness and agility of a small company (General Electric Company, 1980s)Become a $125 billion company by the year 2000( Wal Mart, 1990)Democratize the automobile (Ford Motor Company, early 1900s)Become the company most known for changing the worldwide poor quality image of Japanese products(Sony, early 1950s)Become the most powerful, the most serviceable, the most far-reaching world financial institution that has ever been(Citibank, predecessor to Citicorp, 1915)Crush Adidas (Nike, 1960s0Yamaha wo tsubusu! We will destroy Yamaha! (Honda, 1970s)

  • trade-offs stretch

  • A Operational , , managers

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  • 7S McKinseySource:Peters,T. &R.H. Waterman (1982)In Search of Excellence, Harper Collins: New York

  • 7S McKinsey (.) S (Strategy): -, -, , , (Structure): (Systems): (.. IT , .)

  • 7S McKinsey (.) S (Style): managers . (Skills): (Staff): (s, .) (shared values): K . .

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  • A Charles Handy --(role culture)(task culture)(club culture)(existential culture)Source:Handy,C. (1993)The Gods of management, Arrow Business Books: London

  • ( ) .. Macho.. .. .. Source:Deal, T. & A. Kennedy (1982)Corporate culture: the rites and rituals of corporate life,Addison-Wesley: Reading, Mass.

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  • Goold & Campbell Source: Goold M. & A. Campbell (1987) Strategies and Styles, Blackwell:Oxfordholding company

  • Goold & Campbell (.)

    Matsushita 14 Konosuke Matshustita 1932 (abudance) The task of the industrialist is to make products widely available at the lowest possible cost to bring a better living to the people of the worldMOTTO and make a killing out of it . 250 year corporate strategy in the 90s (3 25 ) true internationalisation of the Matsushita Electric Company.